The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 312 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Event Temple shines in ROI and onboarding — especially for brand properties (5.0/5) , with exclusive features like PCI Compliant Payments and Contact Management/CRM.
Upmail shines .
Side-by-side ratings based on 312 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | Contact sales |
| Verified Reviews | 294 | 18 |
After analyzing 312 verified reviews, Event Temple users most value its support and training, customizable reporting and templates, user-friendly interface, while Upmail users highlight . Click any theme to see what reviewers say.
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Support and training
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Customizable reporting and templates
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User-friendly interface
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Integration with PMS and other systems
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Integration challenges with systems
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Room block and event management
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Task and activity management improvements
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How each product ranks among Hotel Sales Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #1 32 reviews | #7 3 reviews |
| Mid-Size (25-74 rooms) ▾ | #1 204 reviews | #10 8 reviews |
| Large (75-199 rooms) ▾ | #3 24 reviews | #8 5 reviews |
| X-Large (200+ rooms) ▾ | #1 20 reviews | — |
By Property Type
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| Boutique ▾ | #1 143 reviews | #10 5 reviews |
| Luxury ▾ | #1 84 reviews | #9 7 reviews |
| Branded / Chain ▾ | #1 131 reviews | #10 6 reviews |
| Extended Stay ▾ | #1 26 reviews | #10 0 reviews |
By Region
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| North America ▾ | #1 175 reviews | #9 3 reviews |
| Europe ▾ | #1 82 reviews | #5 10 reviews |
| Asia Pacific | #2 4 reviews | — |
Choosing between Event Temple and UpMail for Business Development hinges on your hotel’s specific sales and communication needs. Event Temple offers a comprehensive CRM platform designed to streamline group sales, event management, and revenue reporting. UpMail, on the other hand, specializes in email outreach, nurturing client relationships, and automating personalized communication at scale. Which software best supports your team’s sales efficiency and engagement goals?
Event Temple is a more feature-rich platform tailored for hotel sales teams managing complex group bookings and event workflows. UpMail excels in targeted, personalized email campaigns to maintain client relationships and generate new leads. Do your sales processes require sophisticated management tools or focused communication automation?
Event Temple’s platform is built specifically for hotel sales teams seeking to improve group booking workflows, handle event proposals, and manage client data. Its integration with PMS and extensive reporting make it ideal for mid-size hotels with active sales pipelines. UpMail caters primarily to outreach and follow-up, making it suitable for hotels aiming to enhance their email marketing and client engagement.
While Event Temple’s 233 reviews and recent feedback reflect a high rating of 4.97/5 and a 97% likelihood to recommend, UpMail’s 18 reviews with a 4.59/5 rating and 94% recommendation score indicate solid, but less extensive, user satisfaction. Would your team benefit more from a full CRM suite or targeted email automation?
If your hotel needs a platform to centralize sales, manage group bookings, and automate workflows, Event Temple is the clear choice. It’s ideal for properties that require detailed pipeline management, customizable proposals, and integrated payment solutions. Conversely, if your team’s priority is reaching clients via personalized email campaigns, nurturing leads, and tracking email engagement, UpMail offers a straightforward, efficient solution.
Event Temple’s broad feature set and extensive integrations support complex sales processes, while UpMail’s simplicity and focus on email marketing make it perfect for smaller teams or those emphasizing outreach. The decision depends on whether your team needs a full sales management system or a targeted communication tool.
Event Temple boasts a 4.86/5 ease of use rating and a user-friendly interface praised for rapid onboarding, with reviews emphasizing its intuitive navigation and customizable templates. Users highlight quick setup and smooth integration with existing hotel systems, reducing training time.
UpMail’s 4.61/5 rating reflects its straightforward, email-focused workflow that many users find easy to adapt to, with reviews praising its simplicity and responsiveness. However, some mention that template creation could be more flexible.
Edge: Event Temple.
Event Temple offers 18 unique features including contact management, eSignatures, PCI-compliant payments, customizable proposals, workflows, task management, and detailed reporting—features essential for full sales lifecycle management. Its capability to handle complex group bookings, automate processes, and generate comprehensive reports sets it apart.
UpMail’s features focus on email outreach, tracking, and automation, but do not include integrated CRM or advanced workflow tools. Its key strength lies in personalized email campaigns and activity tracking, which are limited compared to Event Temple’s broader suite.
Edge: Event Temple.
Event Temple’s support ratings at 4.89/5 reflect highly positive feedback, with customers praising their responsiveness, onboarding assistance, and dedicated support teams. Users mention that support staff are proactive and helpful, significantly easing the implementation process.
UpMail’s support rating of 4.72/5 indicates reliable assistance, with users appreciating quick responses and helpful guidance. However, some reviews note that technical quirks in email template creation can require support intervention, though issues are generally resolved promptly.
Edge: Event Temple.
Event Temple boasts 17 verified integration partners, including major PMS providers like Mews and Cloudbeds, plus industry-specific solutions such as RMS and Stayntouch. Its extensive integration network enables seamless data flow across hotel systems, enhancing operational efficiency.
UpMail’s four verified integrations, including Salesforce, focus on contact importing and activity tracking, but lack the breadth of Event Temple’s ecosystem. If integrations are vital for your tech stack, Event Temple offers a significantly more connected experience.
Edge: Event Temple.
Event Temple’s reviews, with a 4.97/5 rating and 43 recent reviews, are overwhelmingly positive across segments including luxury, boutique, branded, and independent hotels. Hoteliers highlight its ease of use, customization, and sales impact, with comments like “The best sales platform I’ve used” and “A game-changer for our group bookings.”
UpMail’s 18 reviews yield a 4.59/5 rating, with feedback focusing on its simplicity and email effectiveness. While well-liked, it has less recent and extensive feedback, especially from larger hotels or chains.
Edge: Event Temple.
Event Temple charges a flat $400 monthly fee, with no freemium or trial options listed. Its pricing reflects its broad feature set tailored for hotel sales teams managing multiple properties and complex workflows.
UpMail’s pricing details are not publicly available, suggesting it may operate on a bespoke or subscription basis. Its more limited feature scope typically indicates a lower or more flexible price point, but specific costs are unclear.
Not ideal if your hotel is small, with minimal sales activity, or solely focusing on email outreach rather than full CRM.
Not ideal if your hotel needs detailed sales pipeline management, integrated proposals, or complex workflows.
Event Temple provides a full-fledged sales management platform that centralizes client data, automates workflows, and supports detailed reporting. Its extensive integrations and high ratings make it the preferred choice for mid-size hotels with active sales teams managing group bookings and events.
UpMail is best suited for hotels prioritizing personalized email outreach, client nurturing, and campaign tracking. Its straightforward interface and efficient communication tools make it a good fit for smaller teams or hotels with a primary focus on email marketing.
If your hotel requires a comprehensive sales CRM with automation and integration, Event Temple is the definitive choice. For targeted outreach and relationship nurturing, UpMail offers an effective, easy-to-use alternative.
Event Temple’s comprehensive feature set and recent positive reviews position it as the leading hotel sales platform for property management and group sales. Its ability to handle complex workflows, provide detailed insights, and integrate with industry-standard systems makes it a clear winner.
Choose Event Temple if your team manages multiple properties, handles large group bookings, or needs deep customization and automation. Opt for UpMail if your primary goal is to improve email outreach, nurture existing relationships, and streamline communication with a simple, focused tool.
In summary, for most hotels seeking a robust, proven sales CRM, Event Temple is the stronger option. If your hotel’s needs are centered around targeted email campaigns and relationship management, UpMail remains a viable, effective solution.
Hotel Sales Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | — |
According to HTR's product database, Event Temple (Sales CRM) and UpMail for Business Development share 0 features. Here are the key differences — features one has that the other lacks.
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| Contact Management | ||
| Customizable BEO, Proposal and Contract Documents | ||
| Lead Forms | ||
| PCI Compliant Payments | ||
| Task Management (Tasks & Reminders) | ||
| eSignatures |
Showing top differences. 6 more features differ between these products.
We analyzed 6 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Whenever we encounter an issue or require assistance, they're just a click away, ready to provide prompt and effective solutions."
No published case study for this goal yet.
"The number one thing our team appreciates about Event Temple is the consistency it brings across our entire brand. With 19 different properties utilizing the platform, everyone can..."
No published case study for this goal yet.
What hoteliers love
Event Temple's dedicated support team is consistently praised for being responsive and solution-oriented. Users benefit from thorough onboarding and o... Event Temple's dedicated support team is consistently praised for being responsive and solution-oriented. Users benefit from thorough onboarding and ongoing support, although some suggest that more hands-on training during setup could improve early user experience, particularly with customizing features to their specific needs.
Users highlight the value of Event Temple's customizable reporting and document templates, which allow for tailored insights and organized presentatio... Users highlight the value of Event Temple's customizable reporting and document templates, which allow for tailored insights and organized presentations of data. This feature is seen as crucial for adapting the tool to specific business needs, aiding in strategic decision-making. However, some users suggest that more flexibility in report customization and template design could enhance usability.
The software is widely recognized for its intuitive interface, making it easy for users across experience levels to navigate. This ease of use signifi... The software is widely recognized for its intuitive interface, making it easy for users across experience levels to navigate. This ease of use significantly streamlines hotel sales operations, allowing teams to quickly engage with the platform and optimize their workflow. Users new to event management particularly appreciate this aspect.
Where hoteliers push back
Despite overall positive feedback on integration capabilities, some users have encountered challenges with connectivity, noting that not all systems i... Despite overall positive feedback on integration capabilities, some users have encountered challenges with connectivity, noting that not all systems integrate flawlessly. This can lead to manual workarounds and suggests a need for bolstering integration robustness across different systems.
A major advantage of Event Temple is its ability to handle complex room block and event management. Users appreciate how it consolidates all event inf... A major advantage of Event Temple is its ability to handle complex room block and event management. Users appreciate how it consolidates all event information into one accessible platform, reducing errors and double bookings. The software facilitates visual scheduling and clear visibility across teams, vital for effective event management.
Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Event Temple (Sales CRM) and UpMail for Business Development share many core Hotel Sales Software features, but each has unique capabilities. Event Temple (Sales CRM) offers 17 verified integration partners, while UpMail for Business Development offers 4. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Event Temple (Sales CRM) leads in ease of use at 4.9/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Event Temple (Sales CRM): No. UpMail for Business Development: No. Neither product currently offers a free tier. Most Hotel Sales Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Event Temple has an HT Score of 100 and Upmail has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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