The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 71 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in ease of use and customer support , with exclusive features like Native Email Marketing and Guest Communication (SMS Messaging).
HotelKey shines , with exclusive features like Guest CRM and Tablet/Kiosk Check-in.
Side-by-side ratings based on 71 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | From $600/mo |
| Verified Reviews | 56 | 15 |
After analyzing 71 verified reviews, Exely users most value its user interface, customer support, hotel operation efficiency, while HotelKey users highlight . Click any theme to see what reviewers say.
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User Interface
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Customer Support
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Hotel Operation Efficiency
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Channel Management
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Customization and Reporting Features
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System Performance and Speed
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Mobile Application
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #23 16 reviews | #34 4 reviews |
| Mid-Size (25-74 rooms) ▾ | #17 15 reviews | #21 10 reviews |
| Large (75-199 rooms) | #16 3 reviews | #23 0 reviews |
| X-Large (200+ rooms) | #11 1 reviews | — |
By Property Type
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| Boutique ▾ | #22 13 reviews | #32 4 reviews |
| Luxury ▾ | #20 11 reviews | — |
| Branded / Chain | #25 2 reviews | #23 4 reviews |
| Extended Stay | #21 3 reviews | — |
By Region
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| North America ▾ | #22 2 reviews | #16 15 reviews |
| Europe | #24 2 reviews | #37 0 reviews |
| Asia Pacific ▾ | #6 28 reviews | — |
| Middle East ▾ | #7 5 reviews | — |
Choosing between Exely HMS and HotelKey HMS boils down to understanding your hotel’s unique needs. Both products aim to streamline operations and improve revenue, but they differ significantly in features, support, and reach. Exely is a newer platform with a focus on direct bookings and online reputation, while HotelKey offers a more established, enterprise-grade PMS with extensive integrations. Are you prioritizing user reviews and recent feedback, or looking for deep system integrations?
Exely HMS outshines HotelKey in customer feedback, review volume, and recent updates. With 48 reviews and an average rating of 81.7, Exely’s platform is clearly favored for ease of use, support, and innovation. HotelKey’s lower review count and older data make it less reliable for current decision-making. If recent reviews matter, Exely is the stronger choice — no contest.
Both products serve hotel management but target different hotel types and operational needs. Exely’s cloud-based platform facilitates online reputation management, channel management, and direct bookings, making it ideal for hotels looking to boost online revenue and improve guest engagement. HotelKey, meanwhile, is tailored toward larger, multi-property enterprises with robust operational needs, offering extensive integrations and enterprise features.
The core difference lies in their approach: Exely emphasizes growth through direct bookings and marketing tools, while HotelKey focuses on operational efficiency and integration across multiple systems. Exely’s recent reviews highlight its intuitive design and responsive customer support, appealing to smaller hotels or boutique properties eager to modernize. HotelKey’s reputation is built on stability and enterprise features, attracting large chains seeking a comprehensive, integrated PMS.
Are you looking to expand your direct booking capacity and online reputation? Or do you need a scalable system that manages multiple properties with complex operations? The answer influences your choice.
If your hotel needs a user-friendly, cloud-based platform that focuses on direct bookings, reputation, and marketing, go with Exely. Its recent reviews praise its intuitive interface, easy integration, and dedicated support — especially valuable for boutique hotels and smaller chains. Exely is also more affordable ($400/month) and has more recent reviews, providing reliable insights into its current performance.
On the other hand, if your hotel is part of a large enterprise seeking a proven, scalable PMS with deep integrations and extensive features like POS, CRS, and automation, HotelKey is the better fit. Its client list includes major brands like Hilton and Red Roof Inn, and it offers a wide array of proprietary solutions tailored for multi-property management.
For small to mid-sized hotels focused on online growth, Exely’s recent positive reviews and feature set make it the recommended choice. Larger, multi-property hotels needing enterprise capabilities should lean toward HotelKey, despite its limited recent feedback.
Exely’s ease of use is highly rated at 4.88/5, with recent reviews emphasizing its intuitive interface and smooth onboarding process. Users highlight its straightforward setup and simple navigation, which reduces staff training time and accelerates adoption. Support via WhatsApp and quick issue resolution also contribute to a positive experience.
HotelKey’s usability scores 4.29/5, with reviews praising its functionality but noting that its interface isn’t as modern or streamlined. Some users find the system slightly more complex due to its enterprise features, requiring more extensive training for staff.
Edge: Exely.
Exely offers 10 features exclusive to its platform, including gift vouchers, native email marketing, group booking engine, website development, and guest feedback management. Its total of 28 features covers marketing, revenue management, and guest communication, with a focus on increasing direct bookings.
HotelKey provides 19 unique features, such as direct billing, guest CRM, tablet/kiosk check-in, automated space optimization, and integrated ID scanners. Its more extensive feature list is tailored toward operational automation, POS integration, and enterprise management.
Given the focus on marketing and guest engagement, Exely’s unique features give it an edge for hotels prioritizing online presence and revenue growth. If operational automation and enterprise integrations are your core needs, HotelKey’s comprehensive feature set is advantageous.
Edge: Exely.
Exely’s customer support is rated 4.9/5, with reviewers praising its responsiveness and helpfulness. One user highlighted, “Their support team is very responsive and makes onboarding smooth,” reflecting consistent positive feedback across recent reviews.
HotelKey’s support scores 4/5, with reviewers appreciating its responsiveness but noting room for improvement. Comments such as “Customer service is good but can sometimes be slow during peak times,” indicate a generally positive experience but less stellar ratings than Exely.
Edge: Exely.
HotelKey boasts 31 verified partners, including major integrations with Revinate, Nonius, and STAAH, plus many proprietary solutions. Its extensive network supports large hotel chains seeking seamless connectivity across property management, POS, CRS, and revenue systems.
Exely has 8 verified partners, including IDeaS, but fewer than HotelKey. Its integrations primarily focus on channel management, reputation, and online booking tools.
For hotels with complex, multi-system setups, HotelKey’s broader integration ecosystem provides more options. Smaller hotels or those new to integrations might prefer Exely’s straightforward approach.
Edge: HotelKey.
Exely’s reviews are significantly more recent and abundant, with 48 reviews in the last six months and a 98% likelihood to recommend. Hoteliers especially praise its ease of use, support, and ongoing improvements.
HotelKey, with only 14 reviews and no recent feedback, lacks current user sentiment. The older reviews are generally positive but do not reflect recent performance or innovations.
Given the volume and recency of reviews, Exely is clearly the more trusted and highly-rated platform today.
Edge: Exely.
Exely charges a flat $400 per month, with no hidden fees or implementation costs. Its transparent pricing makes budgeting straightforward for small and mid-sized hotels.
HotelKey’s base price is $600 per month, also without additional charges, reflecting its enterprise-grade positioning. Larger chains may find this cost justified by its extensive features.
For your hotel’s budget considerations, Exely offers a more affordable, predictable option, especially given its higher recent reviews.
Not ideal if your hotel requires extensive enterprise integrations or complex multi-property management.
Not ideal if your hotel is smaller, or if recent reviews and quick support are top priorities.
Exely HMS is a newer, highly-rated platform, ideal for smaller and mid-sized hotels focused on direct bookings, reputation, and ease of use. Its recent reviews and feature emphasis make it the safer choice for modern hoteliers wanting a flexible, supportive system.
HotelKey, with its extensive integrations and enterprise focus, suits large hotel groups or those needing a comprehensive management solution. However, its lower recent review volume and older feedback make it a less reliable choice for current needs.
If you value recent user feedback, support, and a user-friendly interface, Exely is the clear winner. For large-scale, multi-property operations with complex automation, HotelKey remains a solid option — but only if your team can manage its complexity and cost.
According to HTR's product database, Exely HMS and HotelKey HMS share 28 features. Here are the key differences — features one has that the other lacks.
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| Automated Space Optimization | ||
| Direct billing | ||
| Gift Vouchers | ||
| Group Booking Engine | ||
| Guest App | ||
| Guest CRM | ||
| Guest Communication (SMS Messaging) | ||
| Integrated ID & Passport Scanner | ||
| Native Email Marketing | ||
| Native Email Marketing | ||
| Tablet/Kiosk Check-in | ||
| Website Development |
Showing top differences. 17 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
What hoteliers love
The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy period... The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy periods and integrating seamlessly into daily operations.
The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more... The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more general feature and not unique to Exely.
Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and task... Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and tasks.
Where hoteliers push back
Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user ex... Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user experience, which are lacking in the current system.
There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpect... There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpected logouts hindering operational flow.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Exely HMS and HotelKey HMS share many core Hotel Management Software features, but each has unique capabilities. Exely HMS offers 8 verified integration partners, while HotelKey HMS offers 31. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely HMS leads in ease of use at 4.9/5 vs 4.1/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely HMS: No. HotelKey HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 82 and HotelKey has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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