The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 628 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines when it comes to user interface , with exclusive features like Native Email Marketing and Guest Communication (SMS Messaging).
RoomRaccoon shines when it comes to ease of use — especially for brand properties (5.0/5) , with exclusive features like Post-stay emails and Pre-stay emails.
Side-by-side ratings based on 628 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $400/mo | From $1,000/mo |
| Verified Reviews | 56 | 572 |
After analyzing 628 verified reviews, Exely users most value its user interface, customer support, hotel operation efficiency, while RoomRaccoon users highlight ease of use, customer service, continuous improvement. Click any theme to see what reviewers say.
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User Interface
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Ease of Use
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Customer Support
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Customer Service
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Hotel Operation Efficiency
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Continuous Improvement
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System Stability and Reliability
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Integration and Automation
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Customization and Reporting Features
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Critical Issues
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System Performance and Speed
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Pricing Concerns
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Mobile Application
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Guest Database Transparency
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #23 16 reviews | #5 214 reviews |
| Mid-Size (25-74 rooms) ▾ | #17 15 reviews | #8 50 reviews |
| Large (75-199 rooms) ▾ | #16 3 reviews | #4 18 reviews |
| X-Large (200+ rooms) | #11 1 reviews | #8 2 reviews |
By Property Type
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| Boutique ▾ | #22 13 reviews | #3 245 reviews |
| Luxury ▾ | #20 11 reviews | #4 149 reviews |
| Branded / Chain ▾ | #25 2 reviews | #5 70 reviews |
| Extended Stay ▾ | #21 3 reviews | #3 72 reviews |
By Region
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| North America ▾ | #22 2 reviews | #14 11 reviews |
| Europe ▾ | #24 2 reviews | #1 445 reviews |
| Asia Pacific ▾ | #6 28 reviews | #8 9 reviews |
| Middle East ▾ | #7 5 reviews | #17 3 reviews |
Choosing between Exely HMS and RoomRaccoon HMS hinges on your hotel’s specific needs. Both platforms aim to streamline operations, boost revenue, and improve guest experiences, but they target different hotel types and offer distinct features. Your decision should consider your property size, operational complexity, and strategic goals.
Exely focuses on comprehensive management with strong customization, primarily serving a broader range of hotel segments. RoomRaccoon, meanwhile, is known for its intuitive interface, automated features, and extensive integrations, making it ideal for smaller, independent properties. Which one aligns better with your hotel’s growth trajectory?
Exely and RoomRaccoon both address core hotel management challenges: reservations, channel distribution, and guest communication. Exely’s strength lies in its extensive feature set, including native email marketing and guest feedback management, designed for properties seeking detailed control. RoomRaccoon excels with its automation, real-time rate optimization, and over 300 integrations, simplifying daily tasks.
While Exely’s review count (48) is significantly lower than RoomRaccoon’s 484, recent reviews show Exely’s users are highly satisfied, praising its continuous improvements and customer support. RoomRaccoon’s larger user base provides a wealth of recent feedback indicating high overall satisfaction, especially among small hotels.
Do you need a platform with a large, active user community and automation features? Or do you prefer a customizable, feature-rich system with dedicated support? Your choice depends on scale and complexity.
If your hotel needs a flexible, all-in-one management platform with extensive automation and integrations tailored for small to medium-sized properties, RoomRaccoon is the better fit. Its platform is highly rated for ease of use (4.87/5), and its automation features, like AI-powered pricing and upselling, help increase revenue without adding complexity.
Conversely, if your hotel requires a more customizable system with native marketing, guest messaging, and feedback tools, Exely’s platform, despite fewer reviews, offers a strong proposition with its focus on direct bookings, online reputation, and continuous platform improvements.
For small independent hotels prioritizing automation and scalability, RoomRaccoon clearly leads. Larger properties or those needing advanced customization may find Exely’s broader feature set more suitable.
Both platforms boast high ease-of-use ratings—Exely at 4.88/5 and RoomRaccoon at 4.87/5—indicating a near tie in user-friendliness. Exely’s interface is praised for its intuitiveness and smooth integration into daily hotel operations, with onboarding rated at 4.82/5. User reviews emphasize how easy it is to create documents, customize workflows, and manage reservations.
RoomRaccoon’s interface is similarly intuitive, with many users highlighting its straightforward setup and minimal training required, especially advantageous for small teams. Its automation features, like rate optimization and guest communication, are seamlessly integrated, reducing manual work.
Edge: Exely, for slightly better onboarding ratings and documented continuous improvements that enhance operational flow.
Exely offers 8 features exclusive to its platform, including native email marketing, SMS guest communication, guest feedback management, and custom rate management. These native marketing and communication tools allow hotels to personalize guest engagement directly within the system.
RoomRaccoon provides 27 features unique to its platform, such as automated rate optimization, guest app, multi-currency support, loyalty programs, digital registration, real-time reporting, and integrated payment terminals. Its focus on automation and guest experience enhancements makes it a powerful tool for small hotels aiming to upscale.
While RoomRaccoon has a broader feature set, Exely’s specialized native marketing tools can be critical for hotels focusing on direct bookings and reputation management.
Edge: RoomRaccoon, for its extensive native and automation features that support growth and operational efficiency.
Exely’s customer support, rated at 4.9/5, receives glowing reviews for its responsiveness and helpfulness. Users describe the support team as sociable, attentive, and quick to resolve issues, with comments like "Their very knowledgeable staff walked me through my journey to be online."
RoomRaccoon’s support, rated 4.74/5, is also well-regarded but receives some criticism for inconsistent after-sales responsiveness. Many users praise their prompt assistance, yet a few mention delays or unresolved technical issues, impacting overall satisfaction.
Edge: Exely, with higher support ratings and recent reviews emphasizing excellent customer service.
RoomRaccoon boasts 88 verified integrations, including popular partners like Sage, Becurious, and Paxxio, and features a marketplace with over 300 integrations. Its open API and broad partner network enable seamless connection with various booking, payment, and operational systems.
Exely offers 8 verified partners, including Oracle Hospitality, IDeaS, and Booking.com. While more limited, its integrations cover essential channels and revenue management tools, with a focus on reliability.
For extensive third-party integration needs, RoomRaccoon is the clear leader. If your hotel’s operational ecosystem is simpler and relies on core partners, Exely’s integrations may suffice.
Edge: RoomRaccoon, for its extensive, versatile integration marketplace supporting diverse hotel operations.
RoomRaccoon’s reviews are overwhelmingly positive, with a 4.95/5 overall rating based on 484 reviews, and recent feedback continues to praise ease of use and automation. Hoteliers in the independent segment, especially small hotels and B&Bs, frequently cite increased RevPAR, simplified operations, and excellent support.
Exely’s limited review count (48) results in a high rating of 0/5 overall, but recent reviews—18 in the last 6 months—are highly positive, emphasizing continuous improvements and support. The small sample means less data, but the feedback is compelling.
Given the volume and recency, Edge: RoomRaccoon, for its larger and more active review base and consistently high ratings.
Exely’s pricing starts at $400 per month, with no mention of implementation or setup fees, and no freemium tier. Its straightforward pricing offers a predictable cost structure suitable for small to midsize hotels.
RoomRaccoon charges a base fee of $1,000, with no monthly per-room fees or implementation charges mentioned. Its higher price reflects its broad features, integrations, and automation tools, positioning it as a premium solution.
If budget is a concern, Exely’s lower starting price provides a compelling entry point. For those seeking extensive automation and integrations, RoomRaccoon’s premium pricing aligns with its advanced features.
Exely is suited for boutique, city-center, or conference hotels aiming for direct growth and personalized guest engagement.
RoomRaccoon is perfect for properties focused on automation, efficiency, and guest engagement, especially smaller hotels and boutique operators.
The core difference is that RoomRaccoon offers a larger, more modern, automation-driven platform with extensive integrations, making it ideal for small to medium-sized properties aiming to scale efficiently. Exely provides a customizable, feature-rich environment, emphasizing native marketing, reputation management, and direct booking growth, suitable for hotels with more complex needs.
Choose Exely if your hotel prioritizes reputation, marketing, and customization. Opt for RoomRaccoon if automation, ease of use, and extensive integrations are your top priorities.
For small hotels seeking rapid growth, automation, and seamless integration, RoomRaccoon is the recommended choice. Larger or more marketing-focused hotels with a need for customization will find Exely more aligned with their goals.
In conclusion, RoomRaccoon’s larger, more recent review base and higher overall rating make it the stronger option for most independent hoteliers today. However, if native marketing and reputation tools are a priority, Exely’s focused features may serve your hotel better.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | From $1,000/mo |
According to HTR's product database, Exely HMS and RoomRaccoon HMS share 30 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| Automated reporting | ||
| Centralized Messaging | ||
| Guest Communication (SMS Messaging) | ||
| Guest Feedback Management | ||
| Guest Messaging | ||
| Mobile optimized/responsive | ||
| Native Email Marketing | ||
| Native Email Marketing | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Special offers & discounts | ||
| Tariffs |
Showing top differences. 23 more features differ between these products.
We analyzed 10 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
"Yield rules have helped us optimise our rates and our occupancy immensely. The ones we found most crucial were setting up yield rules for last minute bookings, to increase our occu..."
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
"The automation of the payment system - from the guests receiving their invoice, the booking confirmation, and the payment being automatically accredited to the reservation - has le..."
No published case study for this goal yet.
"Most of our guests travel from far, and they might be tired when they arrive, so they might not always think about the extra things they might need - like a bathrobe and slippers...."
What hoteliers love
The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy period... The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy periods and integrating seamlessly into daily operations.
The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more... The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more general feature and not unique to Exely.
Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and task... Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and tasks.
Where hoteliers push back
Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user ex... Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user experience, which are lacking in the current system.
There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpect... There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpected logouts hindering operational flow.
Ranks higher for
Unique capabilities
What hoteliers love
Many users praise RoomRaccoon for its user-friendly interface and intuitive design, which reduces training time and allows smooth integration into dai... Many users praise RoomRaccoon for its user-friendly interface and intuitive design, which reduces training time and allows smooth integration into daily operations, thereby improving overall efficiency.
While some users commend the support team's responsiveness and expertise, others criticize the lack of after-sales care and response efficiency, indic... While some users commend the support team's responsiveness and expertise, others criticize the lack of after-sales care and response efficiency, indicating inconsistencies in customer service quality.
Users appreciate RoomRaccoon's ongoing development, including AI enhancements, which have contributed to improved sales and operational function, show... Users appreciate RoomRaccoon's ongoing development, including AI enhancements, which have contributed to improved sales and operational function, showcasing commitment to long-term adaptability.
Where hoteliers push back
Several reviews point out critical issues such as ineffective after-sales support and unresolved technical problems, significantly affecting user sati... Several reviews point out critical issues such as ineffective after-sales support and unresolved technical problems, significantly affecting user satisfaction and trust in the system.
The system's pricing is seen as steep by some users, especially those with seasonal businesses, impacting their decision-making despite the perceived... The system's pricing is seen as steep by some users, especially those with seasonal businesses, impacting their decision-making despite the perceived value of included features.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Exely HMS and RoomRaccoon HMS share many core Hotel Management Software features, but each has unique capabilities. Exely HMS offers 8 verified integration partners, while RoomRaccoon HMS offers 88. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely HMS leads in ease of use at 4.9/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely HMS: No. RoomRaccoon HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 82 and RoomRaccoon has 86. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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