Exely HMS vs. RoomRaccoon HMS: Which Is Right for You?

Updated May 15, 2026  ·  628 verified reviews analyzed

TLDR

We analyzed 628 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Exely shines when it comes to user interface , with exclusive features like Native Email Marketing and Guest Communication (SMS Messaging).

RoomRaccoon shines when it comes to ease of use — especially for brand properties (5.0/5) , with exclusive features like Post-stay emails and Pre-stay emails.

See the full breakdown below ↓

How Does Exely HMS Compare to RoomRaccoon HMS?

Side-by-side ratings based on 628 verified hotelier reviews on HTR.

HTScore
82
86
Likelihood to Recommend
98%
97%
Ease of Use
4.9/5
4.9/5
Customer Support
4.9/5
4.7/5
Value for Money
4.9/5
4.7/5
Starting Price From $400/mo From $1,000/mo
Verified Reviews 56 572

What Are the Pros and Cons of Exely HMS vs RoomRaccoon HMS?

After analyzing 628 verified reviews, Exely users most value its user interface, customer support, hotel operation efficiency, while RoomRaccoon users highlight ease of use, customer service, continuous improvement. Click any theme to see what reviewers say.

Exely Exely RoomRaccoon RoomRaccoon
Pros
+ User Interface
+ Ease of Use
+ Customer Support
+ Customer Service
+ Hotel Operation Efficiency
+ Continuous Improvement
+ System Stability and Reliability
+ Integration and Automation
Cons
Customization and Reporting Features
Critical Issues
System Performance and Speed
Pricing Concerns
Mobile Application
Guest Database Transparency

Exely vs RoomRaccoon: Rankings by Hotel Segment

How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Exely Exely RoomRaccoon RoomRaccoon
Small (10-24 rooms) #23 16 reviews #5 214 reviews
Mid-Size (25-74 rooms) #17 15 reviews #8 50 reviews
Large (75-199 rooms) #16 3 reviews #4 18 reviews
X-Large (200+ rooms) #11 1 reviews #8 2 reviews

By Property Type

Segment Exely Exely RoomRaccoon RoomRaccoon
Boutique #22 13 reviews #3 245 reviews
Luxury #20 11 reviews #4 149 reviews
Branded / Chain #25 2 reviews #5 70 reviews
Extended Stay #21 3 reviews #3 72 reviews

By Region

Segment Exely Exely RoomRaccoon RoomRaccoon
North America #22 2 reviews #14 11 reviews
Europe #24 2 reviews #1 445 reviews
Asia Pacific #6 28 reviews #8 9 reviews
Middle East #7 5 reviews #17 3 reviews

The Decision

Choosing between Exely HMS and RoomRaccoon HMS hinges on your hotel’s specific needs. Both platforms aim to streamline operations, boost revenue, and improve guest experiences, but they target different hotel types and offer distinct features. Your decision should consider your property size, operational complexity, and strategic goals.

Exely focuses on comprehensive management with strong customization, primarily serving a broader range of hotel segments. RoomRaccoon, meanwhile, is known for its intuitive interface, automated features, and extensive integrations, making it ideal for smaller, independent properties. Which one aligns better with your hotel’s growth trajectory?

Is Exely or RoomRaccoon Better for Hotels?

Exely and RoomRaccoon both address core hotel management challenges: reservations, channel distribution, and guest communication. Exely’s strength lies in its extensive feature set, including native email marketing and guest feedback management, designed for properties seeking detailed control. RoomRaccoon excels with its automation, real-time rate optimization, and over 300 integrations, simplifying daily tasks.

While Exely’s review count (48) is significantly lower than RoomRaccoon’s 484, recent reviews show Exely’s users are highly satisfied, praising its continuous improvements and customer support. RoomRaccoon’s larger user base provides a wealth of recent feedback indicating high overall satisfaction, especially among small hotels.

Do you need a platform with a large, active user community and automation features? Or do you prefer a customizable, feature-rich system with dedicated support? Your choice depends on scale and complexity.

Which Should Your Hotel Choose: Exely or RoomRaccoon?

If your hotel needs a flexible, all-in-one management platform with extensive automation and integrations tailored for small to medium-sized properties, RoomRaccoon is the better fit. Its platform is highly rated for ease of use (4.87/5), and its automation features, like AI-powered pricing and upselling, help increase revenue without adding complexity.

Conversely, if your hotel requires a more customizable system with native marketing, guest messaging, and feedback tools, Exely’s platform, despite fewer reviews, offers a strong proposition with its focus on direct bookings, online reputation, and continuous platform improvements.

For small independent hotels prioritizing automation and scalability, RoomRaccoon clearly leads. Larger properties or those needing advanced customization may find Exely’s broader feature set more suitable.

Is Exely or RoomRaccoon Easier to Use?

Both platforms boast high ease-of-use ratings—Exely at 4.88/5 and RoomRaccoon at 4.87/5—indicating a near tie in user-friendliness. Exely’s interface is praised for its intuitiveness and smooth integration into daily hotel operations, with onboarding rated at 4.82/5. User reviews emphasize how easy it is to create documents, customize workflows, and manage reservations.

RoomRaccoon’s interface is similarly intuitive, with many users highlighting its straightforward setup and minimal training required, especially advantageous for small teams. Its automation features, like rate optimization and guest communication, are seamlessly integrated, reducing manual work.

Edge: Exely, for slightly better onboarding ratings and documented continuous improvements that enhance operational flow.

Which Has Better Features: Exely or RoomRaccoon?

Exely offers 8 features exclusive to its platform, including native email marketing, SMS guest communication, guest feedback management, and custom rate management. These native marketing and communication tools allow hotels to personalize guest engagement directly within the system.

RoomRaccoon provides 27 features unique to its platform, such as automated rate optimization, guest app, multi-currency support, loyalty programs, digital registration, real-time reporting, and integrated payment terminals. Its focus on automation and guest experience enhancements makes it a powerful tool for small hotels aiming to upscale.

While RoomRaccoon has a broader feature set, Exely’s specialized native marketing tools can be critical for hotels focusing on direct bookings and reputation management.

Edge: RoomRaccoon, for its extensive native and automation features that support growth and operational efficiency.

Which Has Better Customer Support: Exely or RoomRaccoon?

Exely’s customer support, rated at 4.9/5, receives glowing reviews for its responsiveness and helpfulness. Users describe the support team as sociable, attentive, and quick to resolve issues, with comments like "Their very knowledgeable staff walked me through my journey to be online."

RoomRaccoon’s support, rated 4.74/5, is also well-regarded but receives some criticism for inconsistent after-sales responsiveness. Many users praise their prompt assistance, yet a few mention delays or unresolved technical issues, impacting overall satisfaction.

Edge: Exely, with higher support ratings and recent reviews emphasizing excellent customer service.

Which Has More Integrations: Exely or RoomRaccoon?

RoomRaccoon boasts 88 verified integrations, including popular partners like Sage, Becurious, and Paxxio, and features a marketplace with over 300 integrations. Its open API and broad partner network enable seamless connection with various booking, payment, and operational systems.

Exely offers 8 verified partners, including Oracle Hospitality, IDeaS, and Booking.com. While more limited, its integrations cover essential channels and revenue management tools, with a focus on reliability.

For extensive third-party integration needs, RoomRaccoon is the clear leader. If your hotel’s operational ecosystem is simpler and relies on core partners, Exely’s integrations may suffice.

Edge: RoomRaccoon, for its extensive, versatile integration marketplace supporting diverse hotel operations.

Which Do Hoteliers Rate Higher: Exely or RoomRaccoon?

RoomRaccoon’s reviews are overwhelmingly positive, with a 4.95/5 overall rating based on 484 reviews, and recent feedback continues to praise ease of use and automation. Hoteliers in the independent segment, especially small hotels and B&Bs, frequently cite increased RevPAR, simplified operations, and excellent support.

Exely’s limited review count (48) results in a high rating of 0/5 overall, but recent reviews—18 in the last 6 months—are highly positive, emphasizing continuous improvements and support. The small sample means less data, but the feedback is compelling.

Given the volume and recency, Edge: RoomRaccoon, for its larger and more active review base and consistently high ratings.

How Much Do Exely and RoomRaccoon Cost?

Exely’s pricing starts at $400 per month, with no mention of implementation or setup fees, and no freemium tier. Its straightforward pricing offers a predictable cost structure suitable for small to midsize hotels.

RoomRaccoon charges a base fee of $1,000, with no monthly per-room fees or implementation charges mentioned. Its higher price reflects its broad features, integrations, and automation tools, positioning it as a premium solution.

If budget is a concern, Exely’s lower starting price provides a compelling entry point. For those seeking extensive automation and integrations, RoomRaccoon’s premium pricing aligns with its advanced features.

What Type of Hotel Should Use Exely?

  • Hotels that need a comprehensive management system with native marketing and feedback tools.
  • Properties focused on increasing direct bookings and brand reputation.
  • Hotels with medium-sized operations seeking customization options.
  • Teams that value continuous platform improvements and responsive support.
  • Not ideal if your property relies heavily on extensive third-party integrations or requires advanced automation.

Exely is suited for boutique, city-center, or conference hotels aiming for direct growth and personalized guest engagement.

What Type of Hotel Should Use RoomRaccoon?

  • Small independent hotels, B&Bs, or eco-cabins seeking an intuitive, all-in-one platform.
  • Hotels aiming for automation, dynamic pricing, and revenue optimization.
  • Properties prioritizing guest experience with features like guest apps and digital registration.
  • Teams seeking extensive integrations and real-time reporting.
  • Not ideal if your hotel is part of a large chain requiring extensive corporate systems or if you need highly customized workflows outside standard automation.

RoomRaccoon is perfect for properties focused on automation, efficiency, and guest engagement, especially smaller hotels and boutique operators.

RoomRaccoon vs Exely: The Bottom Line for Hotels

The core difference is that RoomRaccoon offers a larger, more modern, automation-driven platform with extensive integrations, making it ideal for small to medium-sized properties aiming to scale efficiently. Exely provides a customizable, feature-rich environment, emphasizing native marketing, reputation management, and direct booking growth, suitable for hotels with more complex needs.

Choose Exely if your hotel prioritizes reputation, marketing, and customization. Opt for RoomRaccoon if automation, ease of use, and extensive integrations are your top priorities.

For small hotels seeking rapid growth, automation, and seamless integration, RoomRaccoon is the recommended choice. Larger or more marketing-focused hotels with a need for customization will find Exely more aligned with their goals.

In conclusion, RoomRaccoon’s larger, more recent review base and higher overall rating make it the stronger option for most independent hoteliers today. However, if native marketing and reputation tools are a priority, Exely’s focused features may serve your hotel better.

How Much Do Exely HMS and RoomRaccoon HMS Cost?

Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Exely Exely RoomRaccoon RoomRaccoon
Starting Price From $400/mo From $1,000/mo

Which Features Does Exely HMS Have That RoomRaccoon HMS Doesn't (and Vice Versa)?

According to HTR's product database, Exely HMS and RoomRaccoon HMS share 30 features. Here are the key differences — features one has that the other lacks.

Feature Exely Exely RoomRaccoon RoomRaccoon
Automated reporting
Centralized Messaging
Guest Communication (SMS Messaging)
Guest Feedback Management
Guest Messaging
Mobile optimized/responsive
Native Email Marketing
Native Email Marketing
Post-stay emails
Pre-stay emails
Special offers & discounts
Tariffs

Showing top differences. 23 more features differ between these products.

Real-World Results: Exely vs RoomRaccoon by Business Goal

We analyzed 10 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Exely MetroStar Hotel Kuala Lumpur Large
+ +72% Direct Bookings
+ � Reservations surged after activating the Booking Engine and Loyalty Program.
+ +20% Website Revenue

"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."

Vasanth Kumar
Vasanth Kumar
Front Office Manager
RoomRaccoon Buff and Fellow Small
+ 60% increase in RevPAR in a year by implementing RoomRaccoon
+ �s dynamic pricing tools.
+ 781% ROI on RaccoonUpsell subscription - RoomRaccoon

"Yield rules have helped us optimise our rates and our occupancy immensely. The ones we found most crucial were setting up yield rules for last minute bookings, to increase our occu..."

Frikkie du Toit
Frikkie du Toit
Hotel Owner
Increase Operational Efficiency
Exely Boulevard Batumi Hotel & Bellevue Residence Mid-Size
+ 15% of total online bookings now come from the hotel
+ �s own website.
+ Availability and pricing are now consistently synced across all OTA channels.

"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."

N
Nino Motskobili
Head of Data Operations
RoomRaccoon O'Two Boutique Hotel Small
+ 307% ROI on Annual RaccoonUpsell subscription just from ancillary revenue
+ 46% direct bookings
+ Reduced human error by automating payments

"The automation of the payment system - from the guests receiving their invoice, the booking confirmation, and the payment being automatically accredited to the reservation - has le..."

Jayson van Noordwyk
Jayson van Noordwyk
General Manager
Improve Guest Experience
Exely Exely

No published case study for this goal yet.

RoomRaccoon Steenhof Suites Small
+ 1836% ROI on RaccoonUpsell
+ 50% of guests check-in online
+ 127% increase in RevPAR

"Most of our guests travel from far, and they might be tired when they arrive, so they might not always think about the extra things they might need - like a bathrobe and slippers...."

Exely vs RoomRaccoon: The Bottom Line

Exely
Exely
4.9/5 from 56 reviews

What hoteliers love

User Interface 73% positive

The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy period... The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy periods and integrating seamlessly into daily operations.

Customer Support 100% positive

The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more... The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more general feature and not unique to Exely.

Hotel Operation Efficiency 100% positive

Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and task... Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and tasks.

Where hoteliers push back

Customization and Reporting Features 56% negative

Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user ex... Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user experience, which are lacking in the current system.

System Performance and Speed 50% negative

There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpect... There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpected logouts hindering operational flow.

Ranks higher for

MY #5 vs #11
TH #5 vs #8
Asia Pacific #6 vs #8
Middle East #7 vs #17

Unique capabilities

Native Email Marketing Guest Communication (SMS Messaging) Native Email Marketing Guest Feedback Management Centralized Messaging
4.9/5 ease of use 4.9/5 support 8 integrations
Visit Profile
RoomRaccoon
RoomRaccoon
4.9/5 from 572 reviews

What hoteliers love

Ease of Use 100% positive

Many users praise RoomRaccoon for its user-friendly interface and intuitive design, which reduces training time and allows smooth integration into dai... Many users praise RoomRaccoon for its user-friendly interface and intuitive design, which reduces training time and allows smooth integration into daily operations, thereby improving overall efficiency.

Customer Service 63% positive

While some users commend the support team's responsiveness and expertise, others criticize the lack of after-sales care and response efficiency, indic... While some users commend the support team's responsiveness and expertise, others criticize the lack of after-sales care and response efficiency, indicating inconsistencies in customer service quality.

Continuous Improvement 67% positive

Users appreciate RoomRaccoon's ongoing development, including AI enhancements, which have contributed to improved sales and operational function, show... Users appreciate RoomRaccoon's ongoing development, including AI enhancements, which have contributed to improved sales and operational function, showcasing commitment to long-term adaptability.

Where hoteliers push back

Critical Issues 100% negative

Several reviews point out critical issues such as ineffective after-sales support and unresolved technical problems, significantly affecting user sati... Several reviews point out critical issues such as ineffective after-sales support and unresolved technical problems, significantly affecting user satisfaction and trust in the system.

Pricing Concerns 100% negative

The system's pricing is seen as steep by some users, especially those with seasonal businesses, impacting their decision-making despite the perceived... The system's pricing is seen as steep by some users, especially those with seasonal businesses, impacting their decision-making despite the perceived value of included features.

Ranks higher for

Large (75-199 rooms) #4 vs #16
Mid-Size (25-74 rooms) #8 vs #17
Small (10-24 rooms) #5 vs #23
X-Large (200+ rooms) #8 vs #11

Unique capabilities

Special offers & discounts Post-stay emails Pre-stay emails Automated reporting Tariffs
4.9/5 ease of use 4.7/5 support 88 integrations
Visit Profile

Where the ratings diverge most

Overall Rating RoomRaccoon 5.0 vs 0.0 (+5)

Frequently Asked Questions About Exely HMS vs RoomRaccoon HMS

Can Exely HMS replace RoomRaccoon HMS?

It depends on your requirements. Exely HMS and RoomRaccoon HMS share many core Hotel Management Software features, but each has unique capabilities. Exely HMS offers 8 verified integration partners, while RoomRaccoon HMS offers 88. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Exely HMS leads in ease of use at 4.9/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Exely HMS or RoomRaccoon HMS offer a free plan?

Exely HMS: No. RoomRaccoon HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Exely HMS and RoomRaccoon HMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 82 and RoomRaccoon has 86. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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