The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 66 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines when it comes to user interface , with exclusive features like Native Email Marketing and Native Email Marketing.
SoftTec GmbH shines , with exclusive features like Guest CRM and Tablet/Kiosk Check-in.
Side-by-side ratings based on 66 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $400/mo | From $800/mo |
| Verified Reviews | 56 | 10 |
After analyzing 66 verified reviews, Exely users most value its user interface, customer support, hotel operation efficiency, while SoftTec GmbH users highlight . Click any theme to see what reviewers say.
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User Interface
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Customer Support
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Hotel Operation Efficiency
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Channel Management
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Customization and Reporting Features
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System Performance and Speed
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Mobile Application
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #23 16 reviews | #30 6 reviews |
| Mid-Size (25-74 rooms) ▾ | #17 15 reviews | #28 3 reviews |
| Large (75-199 rooms) | #16 3 reviews | — |
| X-Large (200+ rooms) | #11 1 reviews | — |
By Property Type
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| Boutique ▾ | #22 13 reviews | #40 1 reviews |
| Luxury ▾ | #20 11 reviews | #42 0 reviews |
| Branded / Chain | #25 2 reviews | #34 1 reviews |
| Extended Stay | #21 3 reviews | — |
By Region
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| North America | #22 2 reviews | — |
| Europe ▾ | #24 2 reviews | #17 8 reviews |
| Asia Pacific ▾ | #6 28 reviews | — |
| Middle East ▾ | #7 5 reviews | — |
Choosing between Exely HMS by Exely and SoftTec Cloud Hotelsoftware by SoftTec GmbH hinges on your hotel’s specific needs, budget, and operational scope. Both platforms aim to streamline hotel management, but they differ significantly in features, regional presence, and user feedback. Your decision should be based on which product aligns better with your hotel’s size, segment, and growth plans.
Exely offers a comprehensive, cloud-based management system with a focus on increasing direct bookings and online reputation management. SoftTec, meanwhile, provides an all-in-one platform with extensive integrations and a long-standing European presence but has fewer recent reviews. Which platform addresses your priorities more effectively?
Exely is designed for hotels looking to boost revenue through direct bookings, online reputation, and channel management. It’s especially suitable if your hotel values automation, multi-channel synchronization, and robust PMS features, making daily operations more efficient.
SoftTec caters to hotels seeking a highly customizable, integrated approach to managing reservations, finances, and guest interactions. Its broad module set and extensive partner network support hotels that need flexibility and a digital, end-to-end guest journey experience.
Both aim to reduce manual work and improve guest service, but Exely’s recent reviews show it’s more trusted and actively improved, making it a more reliable choice for hotels that want current support and community validation. Are you ready to prioritize recent feedback and active development?
If your hotel needs a user-friendly, cloud-based solution with proven channel management and reputation features, go with Exely. It’s ideal for boutique hotels, city-centers, and properties seeking to grow their direct bookings, especially in North America, Europe, and beyond.
Opt for SoftTec if your hotel requires a highly customizable platform with deep integrations, including CRS, guest CRM, and payment solutions. Its suitability is best for hotels in Europe, particularly city center properties or those already embedded in a broad partner ecosystem.
Exely’s recent reviews highlight its intuitive interface, high customer support ratings, and active upgrades, making it a solid choice for hotels wanting current, community-validated software. SoftTec’s niche is its extensive integrations and modularity, better suited for hotels preferring a tailored approach.
Exely scores 4.88/5 for ease of use, with reviews emphasizing its intuitive interface, simple navigation, and quick onboarding process. Users appreciate how seamlessly it integrates with daily operations and its mobile app’s accessibility.
SoftTec scores a perfect 5/5, with users praising its modern, clean design and straightforward workflows. Its long industry experience translates into a well-organized system, and support is consistently rated as responsive and helpful.
Edge: SoftTec.
Exely offers 31 shared features plus 7 unique ones, including native email marketing, multi-lingual support, online checkout, central messaging, and a rate shopping module. These cater to property visibility, guest communication, and revenue optimization.
SoftTec provides 31 shared features and 15 exclusive functionalities, such as direct billing, guest CRM, tablet check-in, real-time reporting, integrated payment terminals, and ancillary revenue tracking. Its deep integration of operational modules supports complex workflows.
While both have a substantial core, SoftTec’s additional features favor hotels needing more operational depth. Exely’s unique features are more marketing and guest engagement-focused. Edge: SoftTec.
Exely boasts a 4.9/5 customer support rating, with reviews highlighting their quick, helpful responses, and continuous improvements. Users mention that support staff are sociable, responsive, and proactive in addressing issues.
SoftTec also scores a perfect 5/5, with reviews emphasizing its friendly, knowledgeable team and prompt assistance. Customers feel well cared for and value the personalized guidance, especially during implementation.
Edge: SoftTec.
Exely offers 8 verified partners, including major OTAs and channel managers like Booking.com, Mews, and Oracle Hospitality. Its integrations primarily focus on reservation, channel management, and online reputation tools.
SoftTec boasts 11 verified partners, covering a broader range of solutions like RoomPriceGenie, SiteMinder, and Hotel-Spider, supporting extensive operational and revenue management needs. Its open ecosystem allows easier connection to third-party systems.
Edge: SoftTec.
Exely’s recent reviews, though limited, show a high likelihood to recommend (98%) and a strong NPS score (9.83/10), reflecting favorable feedback mostly from boutique hotels and city properties. Its 18 recent reviews in the last six months attest to ongoing support and development.
SoftTec, with only 10 reviews and no recent feedback, has a slightly higher recommendation score (99%) but fewer active users providing fresh insights. Its European market focus means feedback from other regions is sparse.
Edge: Exely.
Exely’s base price is $400 monthly, with no hidden fees or trial options. Its transparent flat-rate pricing makes it accessible for small to medium hotels.
SoftTec’s base price is $800 monthly, double Exely’s cost, reflecting its broader feature set and European market focus. No trial info is available, which could be a concern for some hoteliers evaluating value.
Not ideal if you need extensive customization, complex operational workflows, or are primarily European-focused.
Not ideal if you operate in regions outside Europe or prefer a lower-cost, simpler solution.
Exely offers an all-in-one, cloud-based hotel management system with recent reviews backing its ease of use, support, and active development. Its focus on direct bookings, reputation, and channel management makes it ideal for boutique and city hotels aiming for growth and efficiency.
SoftTec provides a highly customizable, integrated platform with extensive operational features and a broader partner network, better suited for European hotels needing tailored workflows. Its long industry history and high partner count support complex management but come with fewer recent reviews, indicating less active community feedback.
If your hotel values current user feedback, active support, and a straightforward platform, Exely is the clear choice. For hotels needing a deeply integrated, modular system with extensive third-party connections, SoftTec remains a strong contender.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | From $800/mo |
According to HTR's product database, Exely HMS and SoftTec Cloud Hotelsoftware share 31 features. Here are the key differences — features one has that the other lacks.
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| Centralized Messaging | ||
| Digital Registration | ||
| Direct billing | ||
| Guest App | ||
| Guest CRM | ||
| Guest Messaging | ||
| Housekeeping Mobile App | ||
| Multi-lingual | ||
| Native Email Marketing | ||
| Native Email Marketing | ||
| Online Checkout | ||
| Tablet/Kiosk Check-in |
Showing top differences. 10 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
What hoteliers love
The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy period... The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy periods and integrating seamlessly into daily operations.
The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more... The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more general feature and not unique to Exely.
Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and task... Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and tasks.
Where hoteliers push back
Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user ex... Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user experience, which are lacking in the current system.
There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpect... There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpected logouts hindering operational flow.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
It depends on your requirements. Exely HMS and SoftTec Cloud Hotelsoftware share many core Hotel Management Software features, but each has unique capabilities. Exely HMS offers 8 verified integration partners, while SoftTec Cloud Hotelsoftware offers 11. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SoftTec Cloud Hotelsoftware leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely HMS: No. SoftTec Cloud Hotelsoftware: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 82 and SoftTec GmbH has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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