The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 29 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Facil shines .
LIKE MAGIC shines in ease of use and customer support , with exclusive features like Hotel Website Check-in Portal and Lobby Kiosk.
Side-by-side ratings based on 29 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $700/mo |
| Verified Reviews | 0 | 29 |
After analyzing 29 verified reviews, Facil users most value its , while LIKE MAGIC users highlight guest journey app, automation & integration, contactless check-in. Click any theme to see what reviewers say.
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Guest Journey App
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Automation & Integration
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Contactless Check-in
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Design Flexibility
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Revenue Opportunities
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Analytics & Reporting
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Push Notification Delays
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How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Facil |
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| Small (10-24 rooms) ▾ | — | #7 12 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #7 10 reviews |
| Large (75-199 rooms) | — | #8 3 reviews |
By Property Type
| Segment | Facil |
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| Boutique ▾ | — | #11 6 reviews |
| Luxury | — | #15 2 reviews |
| Branded / Chain | — | #15 2 reviews |
| Extended Stay ▾ | — | #5 12 reviews |
By Region
| Segment | Facil |
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| North America | — | #17 1 reviews |
| Europe ▾ | — | #5 27 reviews |
Choosing between Facil by Facil and LIKE MAGIC (Check-in) hinges on your hotel’s specific needs, operational priorities, and guest experience goals. Facil aims to streamline review management and operational insights using AI, while LIKE MAGIC emphasizes contactless check-in, digital keys, and guest engagement. Both products seek to enhance efficiency, but their approaches diverge significantly. Your decision depends on whether you prioritize guest onboarding or review-driven operational intelligence.
Facil offers a review analysis tool with AI-powered summaries and recommendations—yet it has no current ratings or recent reviews, making its real-world effectiveness uncertain. LIKE MAGIC, on the other hand, has a dominant presence with 29 reviews, recent data, and a 99% likelihood to recommend, positioning it as the more reliable choice for now. Does your hotel need more insights or a more seamless guest check-in experience?
Facil and LIKE MAGIC both address operational efficiency but in different ways. Facil’s core focus is on aggregating and summarizing guest reviews, providing actionable insights that help you improve service quality and operational standards. Conversely, LIKE MAGIC is designed for guest onboarding and engagement, offering tools like contactless check-in, digital keys, and upselling features to elevate the guest experience.
Facil’s zero ratings and review count mean its value is theoretical at this stage, whereas LIKE MAGIC’s 29 reviews—most recent within the last six months—offer concrete proof of user satisfaction. Hoteliers seeking a data-driven approach to guest feedback should lean toward Facil, while those prioritizing seamless check-in and digital guest journeys will find LIKE MAGIC more proven and relevant.
If your hotel needs detailed review management and AI-driven insights for continuous improvement, Facil is the better fit. Its focus on analyzing online feedback can help you identify recurring issues and enhance overall guest satisfaction. Conversely, if you require a platform that simplifies guest onboarding, reduces front desk congestion, and offers extensive digital services, LIKE MAGIC’s suite of features is more suitable.
Facilities seeking operational intelligence rooted in review data should select Facil, especially if they want to act on guest sentiment. Hotels aiming for a contactless, self-service guest experience that drives revenue through upselling and digital keys should go with LIKE MAGIC, which demonstrates proven success with high user ratings and recent reviews.
Ease of use is a key factor, and HERE, LIKE MAGIC clearly outperforms Facil. LIKE MAGIC boasts a 4.9/5 user rating, high onboarding scores (4.78/5), and consistent praise for its straightforward, guest-friendly interface. Facil, with a 0/5 rating and no reviews, offers no data on usability or staff adoption, making it impossible to gauge how smoothly your team could implement it.
The absence of reviews for Facil suggests it might lack user-friendliness or may not have been adopted widely. Edge: LIKE MAGIC.
LIKE MAGIC offers 17 unique features, including hotel website check-in portals, device agnosticism, self-service check-in/out, document scanning, ID verification, and pre-arrival upselling. Facil’s features are not listed, implying it lacks the extensive suite of functionalities that LIKE MAGIC provides. Facil does not currently offer any exclusive features, while LIKE MAGIC’s integrations and self-service tools are well-developed.
Given its extensive feature set, LIKE MAGIC is better equipped to meet diverse operational and guest engagement needs. Edge: LIKE MAGIC.
LIKE MAGIC consistently receives support ratings above 4.8/5, with reviews emphasizing its quick, responsive support and straightforward onboarding process. Facil has no available support ratings or recent reviews, leaving its support quality uncertain. The positive feedback for LIKE MAGIC highlights its commitment to customer success, which is vital when adopting new technology.
If reliable support influences your decision, LIKE MAGIC’s proven high support ratings and recent review activity make it the safer choice. Edge: LIKE MAGIC.
LIKE MAGIC connects with 10 verified partners, including Mews, Oracle Hospitality, SALTO Systems, and Adyen, offering broad integration possibilities. Facil’s listed integrations are zero, indicating limited or no third-party connectivity. This integration strength allows LIKE MAGIC to fit into a larger digital ecosystem, streamlining operations and enabling upselling.
For hotels seeking a platform that plays well with existing systems, LIKE MAGIC’s extensive integrations give it a clear advantage. Edge: LIKE MAGIC.
With 29 recent reviews, LIKE MAGIC has a high likelihood to recommend score of 99%, and most hotel segments, especially city center and extended stay hotels, rate it highly. Facil’s lack of reviews means no ratings or recent feedback are available, making comparison impossible. Given recent user satisfaction, LIKE MAGIC’s reputation is more trustworthy.
Hotels in urban or extended stay segments will find LIKE MAGIC’s current reviews reassuring, and its recent performance supports its reliability. Edge: LIKE MAGIC.
Facil’s pricing details are not provided, and it appears to lack a freemium or trial option. LIKE MAGIC costs $700 per month with no indication of additional implementation fees, making it a predictable expense for planning your tech budget.
If budget transparency and predictable costs are priorities, LIKE MAGIC’s clear pricing structure is advantageous. Facil’s unknown pricing makes it difficult to assess value at this stage.
Facil suits properties focused on reputation management and continuous improvement via review insights. Its lack of features or recent reviews limits its appeal for broader operational needs.
LIKE MAGIC works best for properties that want to modernize guest onboarding and leverage automation to boost satisfaction and revenue.
The core difference lies in their focus: Facil specializes in review management and operational insights, while LIKE MAGIC is designed for contactless check-in, guest engagement, and revenue opportunities. Facil’s lack of recent reviews or ratings makes its claims unverified, whereas LIKE MAGIC’s proven track record, high support ratings, and recent positive reviews make it more dependable.
If your goal is to enhance operational intelligence through review analysis, Facil could be worth exploring once it gains traction. However, for immediate impact on guest onboarding, digital services, and measurable customer satisfaction, LIKE MAGIC clearly holds the advantage.
Hotels that want validated, recent reviews and a platform that’s proven to reduce workload and increase guest satisfaction should choose LIKE MAGIC. Conversely, properties prioritizing review insights and data-driven improvements might wait for Facil to establish a stronger track record.
In summary: For now, LIKE MAGIC’s recent reviews, extensive features, and proven support make it the more reliable choice for hoteliers ready to modernize and delight their guests.
Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Facil |
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| Starting Price | — | From $700/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
| Feature | Facil |
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Pre-Arrival & Check-in
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| Hotel Website Check-in Portal | ||
| Lobby Kiosk | ||
| Self Service Checkout | ||
| Self Service Checkin | ||
| Device Agnostic | ||
| Easy Room Selection | ||
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Information Collection
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| Custom Questions | ||
| Terms & Conditions Signing | ||
| Marketing Communications Opt-in | ||
| Pre-regisration info collection | ||
| Document & Passport Scanning | ||
| ID Verification | ||
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Translations
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| Automatic Translations | ||
| Multi-lingual | ||
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Payments & Authorization
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| Registration Card E-signature | ||
| Collect Deposits | ||
| Payment & Authorizations | ||
| ID Verification | ||
| PCI Compliant | ||
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Mobile Key
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| Door Lock Integration | ||
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Upgrades & Upselling
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| Pre-arrival Upselling & Upgrades | ||
| Easy Room Selection |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
What hoteliers love
The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.
Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.
LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.
Where hoteliers push back
LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.
The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Facil and LIKE MAGIC (Check-in) share many core Contactless Check-in features, but each has unique capabilities. Facil offers 0 verified integration partners, while LIKE MAGIC (Check-in) offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Check-in) leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Facil: No. LIKE MAGIC (Check-in): No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Facil has an HT Score of 0 and LIKE MAGIC has 75. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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