For-Sight CRM & Marketing vs. WhatCounts:
Which Is Right for You?

The Decision

Choosing between For-Sight CRM & Marketing and WhatCounts hinges on your hotel’s specific needs for guest data management and email marketing. Both platforms aim to boost your revenue through targeted communication, but they differ significantly in scope, integration, and user feedback. For-Sight has built a strong reputation with more recent reviews and a higher user rating, making it the more reliable choice for most hotels. But which product aligns best with your hotel’s goals?

Is For-Sight or WhatCounts Better for Hotels?

Both For-Sight and WhatCounts focus on email marketing and guest engagement, but For-Sight offers a comprehensive CRM platform that centralizes guest data across multiple systems. WhatCounts, in contrast, specializes in email marketing services without integrated CRM capabilities, making it less suitable for hotels needing a full guest data management system.

For-Sight’s platform is designed specifically for hospitality, offering features like guest profiles, segmentation, automation, and feedback modules—all in one place. WhatCounts primarily provides email campaign management tailored to various travel-related industries, with no dedicated hotel-centric features.

Given these differences, your choice depends on whether you need a unified CRM solution with marketing automation or just a dedicated email marketing platform. Are you looking to build a detailed guest profile database or focus solely on email outreach?

For-Sight vs WhatCounts: Which Should Your Hotel Choose?

If your hotel needs a centralized solution to unify guest data, manage segmented marketing campaigns, and automate personalized messaging, For-Sight is the clear choice. It is ideal for hotels that value data-driven marketing, with features like guest profiles, automation, and feedback modules, as well as a broad regional presence.

On the other hand, if your primary focus is managing extensive email campaigns with advanced deliverability and social media integration without the need for a built-in guest database, WhatCounts may be sufficient. However, its lack of hotel-specific features and limited integrations suggest it’s better suited for industries outside hospitality or for hotels with simple email needs.

Your decision should reflect whether you prioritize a full CRM integrated solution (go with For-Sight) or just email marketing services (consider WhatCounts). The more recent and more numerous reviews favor For-Sight, indicating stronger customer satisfaction.

Is For-Sight or WhatCounts Easier to Use?

For-Sight holds a high user rating of 4.4/5 for ease of use, supported by a review that describes it as "very simple to use" and "intuitive." Its onboarding process scores 4.59/5, with users praising the helpful support and training resources, though some mention initial complexity.

WhatCounts has no recent reviews or ratings available, making it impossible to assess its user-friendliness or onboarding experience. Given the lack of current user feedback, For-Sight’s ease of use is a significant advantage.

Edge: For-Sight.

Which Has Better Features: For-Sight or WhatCounts?

For-Sight boasts 30 unique features specifically tailored for hotels, including guest profiles, segmentation, automation, a feedback module, GDPR compliance, and an open API. These features enable full control over guest data, targeted marketing, and operational insights—capabilities not offered by WhatCounts.

WhatCounts, by contrast, has no listed features beyond basic email campaign management, lacking the hotel-specific tools that For-Sight provides. This makes For-Sight the more feature-rich platform for hotels seeking an integrated CRM and marketing solution.

Edge: For-Sight.

Which Has Better Customer Support: For-Sight or WhatCounts?

For-Sight is rated 4.94/5 for customer support, with reviewers emphasizing quick, helpful responses and proactive support. Many praise the team’s responsiveness—"the team is always there to help"—and the quality of ongoing training.

There are no recent reviews for WhatCounts to evaluate support quality. Given the strong feedback for For-Sight’s support, it clearly leads in this area.

Edge: For-Sight.

Which Has More Integrations: For-Sight or WhatCounts?

For-Sight integrates with 24 verified partners, including hotel technology systems like Criton, HotelTime, Net Affinity, GuestRevu, and SiteMinder. These integrations facilitate data flow across booking engines, PMS, and review platforms, creating a connected hotel operation.

WhatCounts has no verified integrations listed, limiting its ability to connect with existing hotel systems. For hotels seeking a platform that plays well within their tech ecosystem, For-Sight’s integration network is a distinct advantage.

Edge: For-Sight.

Which Do Hoteliers Rate Higher: For-Sight or WhatCounts?

For-Sight has accumulated 57 reviews, with an overall rating of 4.82/5. Recent reviews highlight its user-friendliness, strong support, and effectiveness in marketing automation. Hoteliers in luxury, boutique, and branded segments rate it highly, with an average score of 4.81/5 across 50 reviews.

WhatCounts has no recent reviews or ratings, making it impossible to determine user satisfaction. The clear, recent positive feedback for For-Sight suggests it’s the preferred platform among hoteliers.

Edge: For-Sight.

How Much Do For-Sight and WhatCounts Cost?

For-Sight’s pricing starts at a flat rate of $500 per month, with no mention of additional implementation fees or tiered pricing. It offers a straightforward model, making budgeting predictable.

WhatCounts does not share specific pricing details, which suggests it may be tailored or variable depending on client needs. Its lack of transparent pricing makes For-Sight the more accessible option for hotels.

What Type of Hotel Should Use For-Sight?

• Hotels that want a comprehensive CRM system with guest profiles, segmentation, and automation.
• Hotels seeking to centralize data from multiple systems for better guest insights.
• Teams that focus on personalized marketing to increase direct bookings.
• Hotels with complex marketing needs requiring detailed reporting and feedback modules.

Not ideal if:

• Your hotel prefers only simple email marketing with no need for CRM.
• You have minimal tech infrastructure or limited staff for onboarding.
• You operate in regions where For-Sight isn't available.

What Type of Hotel Should Use WhatCounts?

• Hotels that primarily need robust email campaign management without extensive guest data integration.
• Teams that want social media and mobile integration for broad outreach.
• Hotels with limited budget or simpler marketing needs.
• Hotels that already have a customized CRM or rely on third-party solutions for guest data.

Not ideal if:

• You require a full CRM with detailed guest profiles.
• You seek hotel-specific automation or feedback modules.
• Your hotel operates in regions not supported by WhatCounts.

For-Sight vs WhatCounts: The Bottom Line for Hotels

Core Difference: For-Sight combines a hotel-focused CRM with marketing automation, while WhatCounts is a standalone email marketing platform. For-Sight centralizes guest data, enabling personalized communication, whereas WhatCounts emphasizes campaign management without guest profiles.

When to choose For-Sight: If your hotel values guest data management, segmentation, automation, and feedback capabilities, For-Sight’s all-in-one approach simplifies operations and enhances personalization. Its extensive hotel integrations and positive recent reviews make it a reliable choice.

When to choose WhatCounts: If your primary goal is managing email campaigns with specific focus on deliverability and social media integration, and you already have a CRM solution, WhatCounts might suffice. However, its lack of recent reviews and hotel-centric features makes it less attractive for most hotels.

Ultimately, For-Sight’s stronger recent performance and broader feature set position it as the more suitable option for hotels that want a dedicated, integrated CRM and marketing platform.