Revinate (Marketing) vs. WhatCounts:
Which Is Right for You?

The Decision

Choosing between Revinate and WhatCounts for your hotel’s email marketing and CRM needs depends on your priorities. Both are designed to enhance guest engagement and drive revenue, but they differ significantly in features, user experience, and market presence. Revinate, with its extensive reviews and recent positive feedback, emerges as the more proven solution, while WhatCounts lacks recent reviews and user ratings.

Revinate's focus on the hospitality industry and its specialized integrations make it a compelling choice for hotels aiming for tailored guest communication. WhatCounts, although a capable platform, appears better suited for broad travel and leisure brands rather than hotel-specific needs.

Is Revinate or WhatCounts Better for Hotels?

Revinate and WhatCounts both aim to optimize email marketing and guest relationships, but Revinate’s focus on the hotel industry offers targeted benefits. It provides a comprehensive suite of features tailored for hospitality, such as PMS integration, guest feedback management, and detailed segmentation, which are absent from WhatCounts.

Revinate’s user reviews highlight its ease of use, robust analytics, and deep segmentation, which directly impact hotel revenue. Conversely, WhatCounts lacks recent reviews or publicly available user feedback, making it difficult to assess its effectiveness or hotel-specific advantages.

Given Revinate's high ratings and over 149 recent reviews with an overall score of 4.67/5, it offers proven reliability. WhatCounts, with no recent reviews and no available ratings, cannot currently match that confidence.

Edge: Revinate.

Revinate vs WhatCounts: Which Should Your Hotel Choose?

If your hotel needs a marketing platform with a proven track record in the hospitality sector, go with Revinate. Its features like in-app email responses, guest profiles, and real-time alerts cater specifically to hotel marketing needs, especially if you require PMS integration for seamless data flow.

If, however, your hotel operates within a broader travel or leisure context and values a flexible email platform without industry-specific features, WhatCounts may appeal. But with no recent reviews or measurable hotel-specific benefits, Revinate remains the more dependable choice for hoteliers.

For hotel teams seeking a system with extensive industry-specific features, deep integration, and a strong reputation, Revinate is the clear winner. If you need broad travel marketing capabilities for multi-industry campaigns and are less concerned about hotel-specific features, WhatCounts might suffice — but its lack of recent hotel reviews is a significant drawback.

Edge: Revinate.

Is Revinate or WhatCounts Easier to Use?

Revinate scores a high 4.62/5 for ease of use, thanks to its intuitive interface, straightforward onboarding, and a user-friendly campaign builder praised by many reviewers. Its platform is designed with hotel staff in mind, minimizing training time and promoting quick adoption.

WhatCounts offers no recent user ratings or reviews, making it impossible to gauge its usability or onboarding experience. Without feedback, hotel teams cannot confidently assess whether it would be as accessible, especially compared to Revinate’s established hospitality-specific interface.

Edge: Revinate.

Which Has Better Features: Revinate or WhatCounts?

Revinate boasts 41 unique features, including social review tracking, SMS surveys, advanced segmentation, automation, and guest feedback modules. It also offers integrations with PMS, real-time alerts, and an API, tailored to hotel operations.

WhatCounts provides no publicly available feature count or hotel-specific functionalities, focusing instead on general email marketing tools for travel and leisure companies. The lack of detailed, hotel-relevant features in WhatCounts makes Revinate the superior choice for hospitality marketers.

Edge: Revinate.

Which Has Better Customer Support: Revinate or WhatCounts?

Revinate’s support ratings are strong at 4.6/5, with many users praising its support team’s responsiveness, especially during onboarding. Reviewers mention that Revinate’s customer service helps streamline implementation and troubleshoot issues effectively.

WhatCounts, lacking recent reviews or support ratings, makes it difficult to compare support quality. Without user feedback, hotel teams cannot confidently rely on its customer service, making Revinate the safer option for reliable support.

Edge: Revinate.

Which Has More Integrations: Revinate or WhatCounts?

Revinate integrates with 98 verified partners, including PMS systems, analytics tools, and digital marketing platforms—ensuring hotel workflows are smooth and data flows efficiently. These integrations are specifically chosen to serve hospitality needs.

WhatCounts offers no publicly listed integrations, indicating limited or no hotel-specific connectivity. For hotels that depend on seamless PMS and guest data integration, Revinate’s extensive partner network is a clear advantage.

Edge: Revinate.

Which Do Hoteliers Rate Higher: Revinate or WhatCounts?

Revinate’s reviews in the last six months are entirely positive, with an overall rating of 4.67/5 and a NPS of 9.27/10. Hoteliers from independent, boutique, and resort segments frequently commend its user-friendliness, support, and ROI.

WhatCounts has no recent reviews or hotel-specific ratings, making it impossible to gauge user satisfaction. The recent, high ratings for Revinate affirm its strong standing among hoteliers.

Edge: Revinate.

How Much Do Revinate and WhatCounts Cost?

Revinate’s base price is $600 per month, with no free tier or trial, positioning it as a premium solution. Its cost reflects its hotel-centric features, integrations, and support.

WhatCounts’ pricing is not publicly available, but the absence of verified hotel use and recent reviews suggests it may not be tailored for hotel-specific needs or may serve broader travel markets.

Given the clear pricing structure and industry focus, Revinate offers predictable, hotel-tailored value for money.

Edge: Revinate.

What Type of Hotel Should Use Revinate?

• Hotels that prioritize guest engagement through personalized email marketing and feedback collection.
• Properties seeking seamless PMS integration for real-time guest data.
• Hotels aiming to improve reputation management via review tracking.
• Teams that want detailed segmentation and automation capabilities.
• Hotels that value analytics-driven decision-making.
• Not ideal if you prefer a low-cost, less-featured platform or lack technical support for initial setup.

What Type of Hotel Should Use WhatCounts?

• Travel brands operating across multiple sectors (hotels, airlines, car rentals) needing a unified email platform.
• Companies prioritizing broad marketing campaigns over hotel-specific features.
• Teams comfortable with less hotel-centric integration or support.
• Not ideal if your hotel seeks deep PMS integration or industry-specific functionalities.

Revinate vs WhatCounts: The Bottom Line for Hotels

Revinate specializes in helping hotels build direct relationships with guests through personalized communication, reputation management, and seamless system integrations. Its 149 recent reviews and industry-specific features make it a reliable, proven solution.

If your hotel needs a trusted platform for targeted marketing, guest feedback, and reputation enhancement, Revinate is the clear choice. Its extensive review base, recent positive feedback, and high ratings affirm its effectiveness in the hospitality space.

Conversely, WhatCounts may appeal if you operate across multiple travel sectors and require a flexible, general email marketing platform. However, the lack of recent hotel-specific reviews and integrations makes it less suitable for hotel marketers seeking proven, industry-tailored solutions.

For hotels focusing on guest engagement, revenue growth, and system compatibility, Revinate offers a decisive advantage. If broader travel marketing is your priority, and hotel-specific features are less critical, WhatCounts could meet your needs — but without recent hotel-centric validation, it’s a riskier choice.

Edge: Revinate.