The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 66 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hapi shines in ease of use and customer support , with exclusive features like Pace, Sales Activity, and GRC Reporting and Guest profiles.
WhatCounts shines .
Side-by-side ratings based on 66 verified hotelier reviews on HTR.
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| Starting Price | From $1,400/mo | Contact sales |
| Verified Reviews | 66 | 0 |
After analyzing 66 verified reviews, Hapi users most value its specific system connectivities, implementation & support, integration simplification, while WhatCounts users highlight . Click any theme to see what reviewers say.
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Specific System Connectivities
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Implementation & Support
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Integration Simplification
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Negative Feedback on Custom Development
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #14 5 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #10 22 reviews | — |
| Large (75-199 rooms) ▾ | #4 32 reviews | — |
| X-Large (200+ rooms) ▾ | #8 5 reviews | — |
By Property Type
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| Boutique ▾ | #8 33 reviews | — |
| Luxury ▾ | #6 45 reviews | — |
| Branded / Chain ▾ | #6 38 reviews | — |
| Extended Stay | #12 3 reviews | — |
By Region
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| North America ▾ | #2 38 reviews | — |
| Europe ▾ | #13 15 reviews | — |
| Asia Pacific ▾ | #3 12 reviews | — |
| Middle East | #8 0 reviews | — |
You’re comparing two solutions that serve different core needs within your hotel’s marketing and operational infrastructure. Hapi Guest by Hapi primarily focuses on integrating your property management and operational systems to build unified guest profiles, improving marketing accuracy and operational data flow. WhatCounts by WhatCounts, on the other hand, is an email marketing platform designed to increase guest engagement and revenue through personalized campaigns. Given these distinctions, your choice hinges on whether your hotel needs better system integration or more effective marketing outreach.
Hapi is a data-centric platform that simplifies complex integrations, enabling your team to access comprehensive guest insights and streamline data across multiple systems. WhatCounts, by contrast, excels in crafting targeted email campaigns, but with no recent reviews or detailed user feedback, its effectiveness is less substantiated. Do you prioritize operational data integration or marketing automation?
Hapi Guest is a robust integration platform that consolidates data from various PMS, CRM, POS, and other operational systems into a unified guest profile. It reduces costs associated with system connectivity issues and accelerates deployment, with 60 reviews and a 4.8/5 overall rating, reflecting high user satisfaction. Meanwhile, WhatCounts appears to lack recent reviews entirely, with no ratings or verified user feedback available, making its performance and customer satisfaction unverified.
If your hotel’s primary challenge is connecting disparate systems to improve guest insights and operational efficiency, Hapi Guest is clearly the stronger choice. Conversely, if your team needs to ramp up email marketing efforts with sophisticated segmentation and campaign management, the absence of recent reviews for WhatCounts makes it difficult to assess its current value or effectiveness. Are you more focused on operational data flow or marketing outreach?
If your hotel needs a reliable, well-reviewed system for integrating systems and building detailed guest profiles, go with Hapi Guest. Its extensive feature set, 66 verified partners, and 4.8/5 rating from 60 recent reviews demonstrate its effectiveness in simplifying integrations and improving data management. This makes it ideal if operational efficiency and actionable guest insights are your top priorities.
If, however, your team’s goal is to enhance email marketing campaigns to drive direct bookings and guest engagement, WhatCounts might seem appealing. But without recent reviews or user ratings, its capability remains uncertain. Given the lack of recent customer feedback, Hapi offers a clearer, more substantiated path to improving your hotel’s data infrastructure. Which core challenge do you want to solve first: system integration or marketing engagement?
Hapi Guest’s ratings of 4.64/5 for ease of use and onboarding reflect a user-friendly experience. Customers highlight how quickly they could deploy and integrate systems, with many reviewers describing the setup as smooth and supportive. Support ratings of 4.83/5 reinforce the positive experience during onboarding, and users describe Hapi’s team as knowledgeable and responsive.
WhatCounts, by contrast, offers no recent reviews or user ratings, leaving its ease of use and onboarding experience unverified. Without current user feedback, it’s impossible to determine how intuitive or straightforward its platform is for hotel teams. Based on available data, Edge: Hapi Guest.
Hapi Guest provides 30 exclusive features tailored to hospitality, including data migration, guest profiles, segmentation, automation, GDPR and CCPA compliance, and a centralized multi-hotel data warehouse. These features support operational and marketing integration with a high degree of customization. WhatCounts offers no publicly available feature list or recent user feedback, which makes it difficult to compare feature depth or relevance.
Given its extensive feature set, Hapi Guest clearly offers more tangible capabilities aligned with hotel needs. Its dedicated functionalities for guest data and operational integration provide a decisive advantage over the unknown scope of WhatCounts. Edge: Hapi Guest.
Hapi’s support and onboarding ratings of 4.83/5 and 4.67/5 respectively, indicate a strong commitment to customer success. Reviewers describe Hapi’s team as knowledgeable, responsive, and critical in ensuring smooth deployment, especially during system integration. Conversely, WhatCounts has no recent reviews or support ratings, leaving its customer service reputation unverified.
Without verified support data, Hapi’s consistent high ratings make it the preferred choice. Its well-regarded customer service ensures your team will likely receive the assistance needed to implement and maximize the platform’s benefits. Edge: Hapi Guest.
Hapi’s 4.8/5 overall rating and 96% likelihood to recommend are based on 60 recent reviews, primarily from hotel segments like branded hotels, resorts, and independent properties. The reviews emphasize ease of integration, support quality, and system flexibility. No recent reviews for WhatCounts prevent any meaningful comparison, and its user base and satisfaction levels remain unverified.
Given the strong, recent positive feedback, Hapi clearly has the higher hotelier approval rating. Without comparable data, WhatCounts cannot be considered a proven choice. Edge: Hapi Guest.
Hapi Guest’s pricing starts at $1,400 monthly, with no free tier, trial, or mention of discounts. It’s a straightforward subscription model, likely reflecting its enterprise capabilities. WhatCounts does not publicly list a price or trial options, making direct comparisons difficult.
Since Hapi’s pricing is transparent and backed by recent reviews, it offers clear value for its extensive features. The lack of pricing details for WhatCounts suggests it may be more suited to larger organizations with bespoke arrangements, but this remains uncertain. Based on available data, Hapi provides better clarity on cost.
Not ideal if your hotel relies on a highly specialized or custom-built system that Hapi cannot connect to, or if your team prefers a marketing-focused tool over operational data integration.
Not ideal if your hotel’s primary goal is to improve system integrations or build unified guest profiles—areas where Hapi excels and WhatCounts lacks recent evidence.
Hapi Guest is a comprehensive data integration platform, simplifying the connection of your PMS, CRM, POS, and other systems into a unified guest profile. Its high ratings, extensive features, and positive reviews make it an essential tool for hotels aiming to improve operational efficiency and guest insights.
Choose Hapi if your hotel needs reliable, scalable system integration, especially if your priority is operational data consolidation, cost reduction, and support quality. Its proven track record and recent reviews clearly position it as the more dependable choice.
WhatCounts offers a specialized email marketing solution, but with no recent reviews or verified user feedback. Its value remains uncertain in the absence of current performance data. If your focus is solely on email campaigns and guest engagement, consider other platforms with proven success in hospitality marketing.
In summary, for operational and data management improvements, Hapi is the clear leader. If targeted email campaigns are your main focus, and you can verify WhatCounts’s current capabilities, it might still hold appeal—but the lack of recent reviews makes this a risky choice. Your hotel’s core needs should dictate whether system integration or marketing automation takes precedence.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $1,400/mo | — |
According to HTR's product database, Hapi Guest and WhatCounts share 0 features. Here are the key differences — features one has that the other lacks.
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| Centralized data warehouse | ||
| Centralized multi-hotel/multi-brand solution | ||
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| Data Migration Services | ||
| Guest profiles | ||
| Pace, Sales Activity, and GRC Reporting |
Showing top differences. 18 more features differ between these products.
What hoteliers love
Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CR... Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CRM, POS, and Spa systems.
Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making t... Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making the integration process smooth and stress-free. However, some suggest areas for improvement in custom development.
Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time... Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time and cost associated with integration tasks. It provides a unified data repository and allows hotels to deploy technology faster and more efficiently.
Where hoteliers push back
Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requi... Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requirements.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Hapi Guest and WhatCounts share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Hapi Guest offers 65 verified integration partners, while WhatCounts offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Hapi Guest leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hapi Guest: No. WhatCounts: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hapi has an HT Score of 31 and WhatCounts has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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