The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 215 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Gold Key Media shines .
STAY shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Mobile App and Guest Messaging.
Side-by-side ratings based on 215 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 215 |
After analyzing 215 verified reviews, Gold Key Media users most value its , while STAY users highlight guest experience optimization, mobile and user experience, operational efficiency. Click any theme to see what reviewers say.
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Guest Experience Optimization
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Mobile and User Experience
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Operational Efficiency
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Support and Service
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CMS and Customization
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Integration Capabilities
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Analytics and Reporting
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #9 10 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #4 83 reviews |
| Large (75-199 rooms) ▾ | — | #2 89 reviews |
| X-Large (200+ rooms) ▾ | — | #2 24 reviews |
By Property Type
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| Boutique ▾ | — | #2 77 reviews |
| Luxury ▾ | — | #2 88 reviews |
| Branded / Chain ▾ | — | #3 91 reviews |
| Extended Stay ▾ | — | #6 7 reviews |
By Region
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| North America ▾ | — | #5 27 reviews |
| Europe ▾ | — | #3 112 reviews |
| Asia Pacific | — | #6 3 reviews |
| Middle East | — | #7 2 reviews |
Choosing the right guest app can significantly influence your hotel’s efficiency, guest satisfaction, and operational costs. Both Gold Key Media’s Digital Entertainment Platform and STAY Guest App aim to improve guest engagement and streamline service delivery, but they serve different core functions and target different hotel needs. Your decision hinges on whether you prioritize digital media distribution or comprehensive guest service management.
Gold Key Media focuses on distributing digital publications and enhancing content engagement, whereas STAY offers a full suite of hotel services via a mobile app that digitizes guest interactions and operational processes. Which aligns better with your hotel’s strategic goals?
Gold Key Media has been around since 2001, specializing in distributing magazines and newspapers to niche audiences across the leisure, travel, and corporate sectors. Its strengths lie in reaching targeted audiences with high-quality content, often used to enhance branding and marketing.
STAY, on the other hand, is a newer platform founded in 2012 that aims to digitize guest experiences and hotel operations through a mobile app. It boasts a broader feature set focused on service delivery, communication, and operational efficiency.
Gold Key Media’s platform has no recent reviews or a measurable rating, making its current effectiveness uncertain. Meanwhile, STAY has amassed over 200 recent reviews, with a high 4.78/5 ease-of-use rating and a Net Promoter Score (NPS) of 9.59/10, indicating strong user satisfaction. Are you looking to improve guest engagement through media, or do you want to digitize your hotel services directly?
If your hotel needs a digital publication platform to enhance marketing, brand visibility, or target niche audiences, Gold Key Media might seem appealing. However, it lacks recent reviews, a clear rating, or proven recent user satisfaction, which questions its current relevance.
If your focus is on improving operational efficiency, reducing front desk queues, and offering guests real-time service options, STAY is the clear choice. It’s used across 67 countries, with over 1,000 hotels trusting its platform, and recent reviews highlight its ability to streamline guest requests and boost revenue.
For hotels aiming to enhance guest communication and engagement directly through their own operations, STAY’s 14 unique features—including mobile ordering, chatbots, and guest profiles—outshine Gold Key Media’s content distribution approach. Which solution addresses your hotel’s current pain points more effectively?
Gold Key Media’s platform has no recent ratings or reviews, making usability assessments impossible. Its focus on media distribution suggests a specialized interface that may not be designed for daily hotel operations or guest interactions.
STAY, however, scores an impressive 4.78/5 in ease of use, with many reviews praising its intuitive design and straightforward implementation. Hoteliers report onboarding in a matter of weeks and staff adoption rates of over 90%. If you want a platform that your team can adopt quickly and that guests find simple to navigate, STAY clearly leads here.
Edge: STAY.
Gold Key Media’s core offering revolves around distributing digital publications, with no additional features listed in the source material. It is a content delivery system without guest interaction or operational tools.
STAY offers 14 features, including guest messaging, room service ordering, local recommendations, multilingual automatic translations, mobile checkout, and guest profiles. These features directly impact your hotel’s ability to provide personalized, efficient service and improve guest satisfaction.
Given the number of features and their relevance to hotel operations, STAY's comprehensive service suite provides more tangible value for daily hotel management. Edge: STAY.
Gold Key Media’s support and onboarding ratings are unavailable, making it impossible to gauge the quality of their support.
STAY consistently receives high praise, with a 4.83/5 customer support rating. Clients highlight quick responses, helpful onboarding, and ongoing assistance, with comments like “the support team is always responsive and proactive,” and “their onboarding process made implementation smooth and simple.” For reliable support, STAY clearly outperforms.
Edge: STAY.
Gold Key Media has no verified integration partners listed, suggesting limited or no integration capabilities.
STAY boasts 20 verified partners, including hotelkit, Winhotel, SiteMinder, Oracle Hospitality, and Mews. Its integrations facilitate smooth data flow across PMS, CRM, and other hotel management systems, making it easier to embed the app into your existing infrastructure. For connectivity and data management, STAY’s integrations are a key advantage.
Edge: STAY.
Gold Key Media’s ratings are nonexistent, with no recent reviews or scores, so hotelier opinions cannot be gauged.
STAY has an overall rating of 3/5 based on 206 reviews, with recent feedback emphasizing its positive impact on operational efficiency and guest satisfaction. Hotels like NH Hotels and Dreams Natura Resort praise its role in reducing paper waste and enhancing digital engagement. Its high review volume and recent feedback provide a reliable pulse on user satisfaction.
Edge: STAY.
Gold Key Media’s pricing details are unavailable, implying it may be custom or based on negotiations, typical for content distribution services.
STAY charges a straightforward $300 monthly fee with no implementation or hidden costs, making budgeting predictable. While it isn’t free, the transparent pricing model and extensive feature set offer clear value for money.
Not ideal if:
Not ideal if:
Gold Key Media excels at content distribution, targeting niche audiences with digital publications. It is best suited for hotels focused on marketing, branding, and media outreach rather than operational management.
STAY, with its extensive features, integration capabilities, and strong recent reviews, is the superior choice for hotels aiming to modernize their guest experience and operational workflows. It supports everything from real-time guest communication to service ordering and analytics.
If your hotel seeks a robust operational tool that guests will use daily, STAY offers more tangible benefits. Choose Gold Key Media if branding and media outreach are your primary goals, but for all-in-one guest management, STAY is the clear winner.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, Gold Key Media Digital Entertainment Platform and STAY Guest App share 0 features. Here are the key differences — features one has that the other lacks.
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| Automated Replies | ||
| Chatbot | ||
| Guest Messaging | ||
| Message Routing | ||
| Mobile App | ||
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Showing top differences. 2 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Thanks to STAY, we offer our guests an interaction tool with our staff. We can make real-time decisions with it. This simplifies our staff's duties at the same time. The guest expe..."
No published case study for this goal yet.
"Implementing STAY contributed to a significant increase in our revenue and customer satisfaction. The app pays for itself. We have seen significant increases in consumption for all..."
What hoteliers love
Multiple reviews highlight how STAY dramatically enhances guest experience by providing digital and sustainable ways for guests to access information... Multiple reviews highlight how STAY dramatically enhances guest experience by providing digital and sustainable ways for guests to access information and services. Features like real-time updates, mobile service ordering, and the ability to make restaurant reservations reduce wait times and provide convenience.
The app's user interface and mobile experience are lauded for being intuitive and easy to navigate. Users find it simple to update information and man... The app's user interface and mobile experience are lauded for being intuitive and easy to navigate. Users find it simple to update information and manage content, whether they are hotel staff or guests.
STAY aids in improving hotel operational efficiency by allowing quicker handling of guest requests, optimized internal processes, and reduced front de... STAY aids in improving hotel operational efficiency by allowing quicker handling of guest requests, optimized internal processes, and reduced front desk lines. The tool facilitates sustainable practices by digitizing traditional paper-based services, aiding hotels in their sustainability goals.
Where hoteliers push back
The CMS is highlighted for its ease of use and customization capabilities, though users have indicated some areas for improvement, particularly more f... The CMS is highlighted for its ease of use and customization capabilities, though users have indicated some areas for improvement, particularly more flexibility in design and functionality.
Users appreciate STAY's robust integration capabilities with various internal applications and systems, including PMS and CRM systems. These integrati... Users appreciate STAY's robust integration capabilities with various internal applications and systems, including PMS and CRM systems. These integrations streamline data management and help provide a seamless experience for both staff and guests.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Gold Key Media Digital Entertainment Platform and STAY Guest App share many core Hotel Guest Apps features, but each has unique capabilities. Gold Key Media Digital Entertainment Platform offers 0 verified integration partners, while STAY Guest App offers 20. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. STAY Guest App leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Gold Key Media Digital Entertainment Platform: No. STAY Guest App: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Gold Key Media has an HT Score of 0 and STAY has 47. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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