The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 380 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HiRUM Software Solutions shines when it comes to customer support .
ThinkReservations shines when it comes to technical support limitations — especially for brand properties (0.0/5) , with exclusive features like Housekeeping module and Guest Messaging.
Side-by-side ratings based on 380 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $1,100/mo |
| Verified Reviews | 30 | 350 |
After analyzing 380 verified reviews, HiRUM Software Solutions users most value its customer support, ease of use, reporting, while ThinkReservations users highlight technical support limitations, user-friendly interface, guest communication. Click any theme to see what reviewers say.
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Customer support
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Technical Support Limitations
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Ease of use
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User-Friendly Interface
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Reporting
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Guest Communication
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Integration with HiSITE
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Customization Options
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User interface
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Calendar Functionality
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #22 15 reviews | #4 129 reviews |
| Mid-Size (25-74 rooms) ▾ | #20 8 reviews | #5 15 reviews |
| Large (75-199 rooms) | #13 4 reviews | #2 3 reviews |
| X-Large (200+ rooms) | #22 0 reviews | #1 1 reviews |
By Property Type
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| Boutique ▾ | #23 12 reviews | #4 92 reviews |
| Luxury ▾ | #19 11 reviews | #5 72 reviews |
| Branded / Chain ▾ | #19 6 reviews | #4 22 reviews |
| Extended Stay ▾ | #7 19 reviews | #9 8 reviews |
By Region
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| North America ▾ | #36 2 reviews | #1 332 reviews |
| Europe | #38 0 reviews | #36 2 reviews |
| Asia Pacific | — | #24 0 reviews |
| Middle East | — | #20 0 reviews |
Choosing the right hotel management software can transform your property's operations and guest experience, but not all solutions are created equal. Both HiRUM HMS and ThinkReservations aim to streamline your processes, yet they diverge significantly in features, user base, and recent support activity. Your decision hinges on whether you prioritize a mature, widely-reviewed platform or a more modern, feature-rich system.
HiRUM offers a longstanding presence with a smaller but loyal customer base and a focus on trust accounting and integration with Australian support teams. ThinkReservations, on the other hand, boasts a large number of recent reviews, a broader feature set, and a global reach. Which aligns better with your hotel’s needs?
HiRUM HMS is a traditional property management system with over 27 reviews, but no new reviews in the last six months—indicating limited recent customer feedback. Conversely, ThinkReservations has 312 reviews, including 8 from the last six months, offering fresher insights into current user experiences.
While HiRUM is praised for its integration with HiSITE and its reliable trust accounting, users note that it operates as a standalone system without cloud storage or access. ThinkReservations excels with a comprehensive feature set, including channel management, booking engine, and guest messaging, making it more adaptable for modern needs.
Your choice depends on whether you value a proven system with trusted Australian support or a more up-to-date platform with extensive features and recent user feedback.
If your hotel needs an all-in-one cloud-based platform with extensive online booking and guest communication tools, ThinkReservations is the better fit. It suits small to medium properties, including B&Bs, inns, and boutique hotels, focusing on automation and revenue growth.
If your hotel emphasizes trust accounting, robust reporting, and seamless integration with existing systems, HiRUM’s specialized, on-premises solution could serve you better. It’s ideal for larger properties or those operating in Australia, where compliance and detailed financial management are priorities.
For hotels aiming for growth and modern operations, ThinkReservations offers a broader feature set. For those prioritizing reliability, local support, and proven financial tools, HiRUM remains a solid choice.
HiRUM scores 4.63 out of 5 for ease of use, and users praise its user-friendly navigation, especially for managing trust accounts and reporting. ThinkReservations edges slightly higher at 4.8, with many reviewers emphasizing its intuitive interface, quick onboarding, and straightforward management tools.
Both platforms are praised for their onboarding processes, but ThinkReservations’ modern design and extensive online resources make it easier for staff unfamiliar with PMSs to adapt. Its interface simplifies complex tasks like rate management and guest communications.
Edge: ThinkReservations.
ThinkReservations offers 43 unique features, including a channel manager, booking engine, guest messaging, group booking, and revenue management tools—features HiRUM does not possess. HiRUM primarily provides core property management functions and relies on integrations for additional capabilities.
ThinkReservations’ features support automation, guest engagement, and revenue optimization directly within the platform, making it more suitable for properties seeking comprehensive control. HiRUM’s strength lies in its specialized trust accounting and detailed reporting, but it lacks some modern amenities.
Edge: ThinkReservations.
HiRUM’s support is rated 4.78 out of 5, with reviews highlighting friendly Australian-based service and proactive assistance. ThinkReservations maintains a nearly identical score at 4.79, with many users praising its accessible, knowledgeable support team and training resources.
Recent reviews from ThinkReservations customers mention quick responses and ongoing platform improvements, even during the last six months. HiRUM’s support is praised for its responsiveness but receives less recent feedback, making ThinkReservations’ support arguably more current and responsive.
Edge: ThinkReservations.
ThinkReservations offers 16 verified integrations, including major OTAs like Expedia, TripAdvisor, and Airbnb, along with tools like TrustYou and Triptease. HiRUM features 13 verified partners, including SiteMinder, Revinate, and KAS Lock Software, but lacks some of the newer integrations.
Shared partners include TrustYou, Airbnb, and CartStack, but ThinkReservations’ broader integration list enhances its ability to connect with various platforms, especially in the North American market. For properties relying on extensive OTA and guest review integrations, ThinkReservations provides more options.
Edge: ThinkReservations.
ThinkReservations has a significantly higher average rating of 4.88/5, based on 312 reviews, with recent feedback in the last six months reaffirming satisfaction. Hoteliers in B&Bs, boutique hotels, and motels especially rate it highly for its usability and revenue tools.
HiRUM’s rating is 3.5/5 across 27 reviews, with no recent feedback—indicating a more stable but less current perception. Its users appreciate its reliability but often mention it being less modern and more suited for larger or traditional properties.
Edge: ThinkReservations.
HiRUM does not publicly disclose pricing; it likely offers customized quotes based on property size and needs. ThinkReservations charges a flat $1,100 per property with no ongoing monthly fees, providing transparent pricing for small to medium hotels.
The upfront fee for ThinkReservations covers the core system, and additional costs may apply for integrations or add-ons. If budget transparency is critical, ThinkReservations’ clear pricing model offers easier planning.
Not ideal if your hotel needs extensive guest-facing features or cloud-based flexibility. Small, independent properties seeking modern automation might find HiRUM less adaptable.
Not ideal if your hotel requires advanced trust accounting, complex integrations, or operates in markets where HiRUM has a regional advantage.
HiRUM HMS provides a traditional, trusted property management system primarily suited for larger or compliance-focused hotels, especially in Australia. Its strengths lie in financial management, trust accounting, and reporting, making it ideal for properties that need these core functions.
ThinkReservations offers a modern, feature-rich platform with a large volume of recent reviews, making it suitable for small to medium properties aiming to boost revenue and guest engagement. Its extensive integrations and user-friendly design make it an excellent choice for properties looking for automation and ease.
If your hotel values a proven, regionally supported system with strong financial controls, HiRUM is the better pick. For hotels prioritizing guest experience, automation, and a broad feature set, ThinkReservations delivers a compelling offering.
In conclusion, the decision depends on your property’s size, regional needs, and operational priorities. Both platforms can serve different hotel segments effectively, yet recent reviews and features favor ThinkReservations as the more versatile, current choice for most independent hoteliers today.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $1,100/mo |
According to HTR's product database, HiRUM HMS and ThinkReservations All-in-1 HMS share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Channel Manager | ||
| Gift Vouchers | ||
| Group Booking Engine | ||
| Point of Sale | ||
| Property Management System |
Showing top differences. 31 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
HiRUM’s customer support team is frequently commended for their responsiveness, knowledgeability, and constant efforts to improve user experience. Thi... HiRUM’s customer support team is frequently commended for their responsiveness, knowledgeability, and constant efforts to improve user experience. This support ensures smooth operations and quick resolution of issues.
HiRUM is frequently described as user-friendly and straightforward. Its simplicity in navigation allows users to focus on core hotel management tasks... HiRUM is frequently described as user-friendly and straightforward. Its simplicity in navigation allows users to focus on core hotel management tasks without needing extensive training.
Users appreciate HiRUM’s robust and diverse reporting capabilities. These reports facilitate effective decision-making and operational transparency, c... Users appreciate HiRUM’s robust and diverse reporting capabilities. These reports facilitate effective decision-making and operational transparency, covering various aspects like revenue, bookings, and guest history.
Where hoteliers push back
While generally functional, some users feel the user interface could use an update. Visual elements like the booking ledger and guest screen could be... While generally functional, some users feel the user interface could use an update. Visual elements like the booking ledger and guest screen could be improved for better usability.
Ranks higher for
What hoteliers love
A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt i... A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt improvements could be made in this area for quicker resolutions.
The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management... The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management tasks, benefiting tech and non-tech-savvy users alike.
The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It... The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It effectively facilitates pre, during, and post-visit communication.
Where hoteliers push back
The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requir... The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requiring date input for navigation.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. HiRUM HMS and ThinkReservations All-in-1 HMS share many core Hotel Management Software features, but each has unique capabilities. HiRUM HMS offers 13 verified integration partners, while ThinkReservations All-in-1 HMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations All-in-1 HMS leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HiRUM HMS: No. ThinkReservations All-in-1 HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HiRUM Software Solutions has an HT Score of 13 and ThinkReservations has 87. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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