HiRUM HMS vs. ThinkReservations All-in-1 HMS: Which Is Right for You?

Updated May 15, 2026  ·  380 verified reviews analyzed

TLDR

We analyzed 380 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

HiRUM Software Solutions shines when it comes to customer support .

ThinkReservations shines when it comes to technical support limitations — especially for brand properties (0.0/5) , with exclusive features like Housekeeping module and Guest Messaging.

See the full breakdown below ↓

How Does HiRUM HMS Compare to ThinkReservations All-in-1 HMS?

Side-by-side ratings based on 380 verified hotelier reviews on HTR.

HTScore
13
87
Likelihood to Recommend
99%
97%
Ease of Use
4.7/5
4.8/5
Customer Support
5.0/5
4.8/5
Value for Money
4.7/5
4.7/5
Starting Price Contact sales From $1,100/mo
Verified Reviews 30 350

What Are the Pros and Cons of HiRUM HMS vs ThinkReservations All-in-1 HMS?

After analyzing 380 verified reviews, HiRUM Software Solutions users most value its customer support, ease of use, reporting, while ThinkReservations users highlight technical support limitations, user-friendly interface, guest communication. Click any theme to see what reviewers say.

HiRUM Software Solutions HiRUM Software Solutions ThinkReservations ThinkReservations
Pros
+ Customer support
+ Technical Support Limitations
+ Ease of use
+ User-Friendly Interface
+ Reporting
+ Guest Communication
+ Integration with HiSITE
+ Customization Options
Cons
User interface
Calendar Functionality

HiRUM Software Solutions vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment HiRUM Software Solutions HiRUM Software Solutions ThinkReservations ThinkReservations
Small (10-24 rooms) #22 15 reviews #4 129 reviews
Mid-Size (25-74 rooms) #20 8 reviews #5 15 reviews
Large (75-199 rooms) #13 4 reviews #2 3 reviews
X-Large (200+ rooms) #22 0 reviews #1 1 reviews

By Property Type

Segment HiRUM Software Solutions HiRUM Software Solutions ThinkReservations ThinkReservations
Boutique #23 12 reviews #4 92 reviews
Luxury #19 11 reviews #5 72 reviews
Branded / Chain #19 6 reviews #4 22 reviews
Extended Stay #7 19 reviews #9 8 reviews

By Region

Segment HiRUM Software Solutions HiRUM Software Solutions ThinkReservations ThinkReservations
North America #36 2 reviews #1 332 reviews
Europe #38 0 reviews #36 2 reviews
Asia Pacific #24 0 reviews
Middle East #20 0 reviews

The Decision

Choosing the right hotel management software can transform your property's operations and guest experience, but not all solutions are created equal. Both HiRUM HMS and ThinkReservations aim to streamline your processes, yet they diverge significantly in features, user base, and recent support activity. Your decision hinges on whether you prioritize a mature, widely-reviewed platform or a more modern, feature-rich system.

HiRUM offers a longstanding presence with a smaller but loyal customer base and a focus on trust accounting and integration with Australian support teams. ThinkReservations, on the other hand, boasts a large number of recent reviews, a broader feature set, and a global reach. Which aligns better with your hotel’s needs?

Is HiRUM HMS or ThinkReservations Better for Hotels?

HiRUM HMS is a traditional property management system with over 27 reviews, but no new reviews in the last six months—indicating limited recent customer feedback. Conversely, ThinkReservations has 312 reviews, including 8 from the last six months, offering fresher insights into current user experiences.

While HiRUM is praised for its integration with HiSITE and its reliable trust accounting, users note that it operates as a standalone system without cloud storage or access. ThinkReservations excels with a comprehensive feature set, including channel management, booking engine, and guest messaging, making it more adaptable for modern needs.

Your choice depends on whether you value a proven system with trusted Australian support or a more up-to-date platform with extensive features and recent user feedback.

ThinkReservations vs HiRUM HMS: Which Should Your Hotel Choose?

If your hotel needs an all-in-one cloud-based platform with extensive online booking and guest communication tools, ThinkReservations is the better fit. It suits small to medium properties, including B&Bs, inns, and boutique hotels, focusing on automation and revenue growth.

If your hotel emphasizes trust accounting, robust reporting, and seamless integration with existing systems, HiRUM’s specialized, on-premises solution could serve you better. It’s ideal for larger properties or those operating in Australia, where compliance and detailed financial management are priorities.

For hotels aiming for growth and modern operations, ThinkReservations offers a broader feature set. For those prioritizing reliability, local support, and proven financial tools, HiRUM remains a solid choice.

Is HiRUM HMS or ThinkReservations Easier to Use?

HiRUM scores 4.63 out of 5 for ease of use, and users praise its user-friendly navigation, especially for managing trust accounts and reporting. ThinkReservations edges slightly higher at 4.8, with many reviewers emphasizing its intuitive interface, quick onboarding, and straightforward management tools.

Both platforms are praised for their onboarding processes, but ThinkReservations’ modern design and extensive online resources make it easier for staff unfamiliar with PMSs to adapt. Its interface simplifies complex tasks like rate management and guest communications.

Edge: ThinkReservations.

Which Has Better Features: HiRUM HMS or ThinkReservations?

ThinkReservations offers 43 unique features, including a channel manager, booking engine, guest messaging, group booking, and revenue management tools—features HiRUM does not possess. HiRUM primarily provides core property management functions and relies on integrations for additional capabilities.

ThinkReservations’ features support automation, guest engagement, and revenue optimization directly within the platform, making it more suitable for properties seeking comprehensive control. HiRUM’s strength lies in its specialized trust accounting and detailed reporting, but it lacks some modern amenities.

Edge: ThinkReservations.

Which Has Better Customer Support: HiRUM HMS or ThinkReservations?

HiRUM’s support is rated 4.78 out of 5, with reviews highlighting friendly Australian-based service and proactive assistance. ThinkReservations maintains a nearly identical score at 4.79, with many users praising its accessible, knowledgeable support team and training resources.

Recent reviews from ThinkReservations customers mention quick responses and ongoing platform improvements, even during the last six months. HiRUM’s support is praised for its responsiveness but receives less recent feedback, making ThinkReservations’ support arguably more current and responsive.

Edge: ThinkReservations.

Which Has More Integrations: HiRUM HMS or ThinkReservations?

ThinkReservations offers 16 verified integrations, including major OTAs like Expedia, TripAdvisor, and Airbnb, along with tools like TrustYou and Triptease. HiRUM features 13 verified partners, including SiteMinder, Revinate, and KAS Lock Software, but lacks some of the newer integrations.

Shared partners include TrustYou, Airbnb, and CartStack, but ThinkReservations’ broader integration list enhances its ability to connect with various platforms, especially in the North American market. For properties relying on extensive OTA and guest review integrations, ThinkReservations provides more options.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: HiRUM HMS or ThinkReservations?

ThinkReservations has a significantly higher average rating of 4.88/5, based on 312 reviews, with recent feedback in the last six months reaffirming satisfaction. Hoteliers in B&Bs, boutique hotels, and motels especially rate it highly for its usability and revenue tools.

HiRUM’s rating is 3.5/5 across 27 reviews, with no recent feedback—indicating a more stable but less current perception. Its users appreciate its reliability but often mention it being less modern and more suited for larger or traditional properties.

Edge: ThinkReservations.

How Much Do HiRUM HMS and ThinkReservations Cost?

HiRUM does not publicly disclose pricing; it likely offers customized quotes based on property size and needs. ThinkReservations charges a flat $1,100 per property with no ongoing monthly fees, providing transparent pricing for small to medium hotels.

The upfront fee for ThinkReservations covers the core system, and additional costs may apply for integrations or add-ons. If budget transparency is critical, ThinkReservations’ clear pricing model offers easier planning.

What Type of Hotel Should Use HiRUM HMS?

  • Hotels that prioritize detailed financial management, trust accounting, and compliance.
  • Properties with complex reporting needs, including resorts or larger boutique hotels.
  • Operators in Australia or regions where local support is essential.
  • Hotels that prefer an on-premises or hybrid system over cloud-based solutions.
  • Teams that value reliable, proven systems with longstanding service.

Not ideal if your hotel needs extensive guest-facing features or cloud-based flexibility. Small, independent properties seeking modern automation might find HiRUM less adaptable.

What Type of Hotel Should Use ThinkReservations?

  • Small to medium properties, including B&Bs, inns, and boutique hotels.
  • Hotels seeking an all-in-one solution with online booking, channel management, and guest messaging.
  • Teams focused on revenue growth through upselling, automated communication, and yield management.
  • Hotels operating in North America or other regions supported by extensive OTA integrations.
  • Properties that want an easy-to-learn system with quick onboarding and ongoing support.

Not ideal if your hotel requires advanced trust accounting, complex integrations, or operates in markets where HiRUM has a regional advantage.

The Bottom Line for Hotels

HiRUM HMS provides a traditional, trusted property management system primarily suited for larger or compliance-focused hotels, especially in Australia. Its strengths lie in financial management, trust accounting, and reporting, making it ideal for properties that need these core functions.

ThinkReservations offers a modern, feature-rich platform with a large volume of recent reviews, making it suitable for small to medium properties aiming to boost revenue and guest engagement. Its extensive integrations and user-friendly design make it an excellent choice for properties looking for automation and ease.

If your hotel values a proven, regionally supported system with strong financial controls, HiRUM is the better pick. For hotels prioritizing guest experience, automation, and a broad feature set, ThinkReservations delivers a compelling offering.

In conclusion, the decision depends on your property’s size, regional needs, and operational priorities. Both platforms can serve different hotel segments effectively, yet recent reviews and features favor ThinkReservations as the more versatile, current choice for most independent hoteliers today.

How Much Do HiRUM HMS and ThinkReservations All-in-1 HMS Cost?

Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

HiRUM Software Solutions HiRUM Software Solutions ThinkReservations ThinkReservations
Starting Price From $1,100/mo

Which Features Does HiRUM HMS Have That ThinkReservations All-in-1 HMS Doesn't (and Vice Versa)?

According to HTR's product database, HiRUM HMS and ThinkReservations All-in-1 HMS share 0 features. Here are the key differences — features one has that the other lacks.

Feature HiRUM Software Solutions HiRUM Software Solutions ThinkReservations ThinkReservations
Booking Engine
Channel Manager
Gift Vouchers
Group Booking Engine
Point of Sale
Property Management System

Showing top differences. 31 more features differ between these products.

Real-World Results: HiRUM Software Solutions vs ThinkReservations by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
HiRUM Software Solutions HiRUM Software Solutions

No published case study for this goal yet.

ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
HiRUM Software Solutions HiRUM Software Solutions

No published case study for this goal yet.

ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
HiRUM Software Solutions HiRUM Software Solutions

No published case study for this goal yet.

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

HiRUM Software Solutions vs ThinkReservations: The Bottom Line

HiRUM Software Solutions
HiRUM Software Solutions
5.0/5 from 30 reviews

What hoteliers love

Customer support 93% positive

HiRUM’s customer support team is frequently commended for their responsiveness, knowledgeability, and constant efforts to improve user experience. Thi... HiRUM’s customer support team is frequently commended for their responsiveness, knowledgeability, and constant efforts to improve user experience. This support ensures smooth operations and quick resolution of issues.

Ease of use 95% positive

HiRUM is frequently described as user-friendly and straightforward. Its simplicity in navigation allows users to focus on core hotel management tasks... HiRUM is frequently described as user-friendly and straightforward. Its simplicity in navigation allows users to focus on core hotel management tasks without needing extensive training.

Reporting 89% positive

Users appreciate HiRUM’s robust and diverse reporting capabilities. These reports facilitate effective decision-making and operational transparency, c... Users appreciate HiRUM’s robust and diverse reporting capabilities. These reports facilitate effective decision-making and operational transparency, covering various aspects like revenue, bookings, and guest history.

Where hoteliers push back

User interface 80% negative

While generally functional, some users feel the user interface could use an update. Visual elements like the booking ledger and guest screen could be... While generally functional, some users feel the user interface could use an update. Visual elements like the booking ledger and guest screen could be improved for better usability.

Ranks higher for

Extended Stay #7 vs #9
AU #5 vs #11
4.6/5 ease of use 4.8/5 support 13 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.9/5 from 350 reviews

What hoteliers love

Technical Support Limitations 100% positive

A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt i... A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt improvements could be made in this area for quicker resolutions.

User-Friendly Interface 100% positive

The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management... The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management tasks, benefiting tech and non-tech-savvy users alike.

Guest Communication 77% positive

The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It... The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It effectively facilitates pre, during, and post-visit communication.

Where hoteliers push back

Calendar Functionality 40% negative

The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requir... The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requiring date input for navigation.

Ranks higher for

Large (75-199 rooms) #2 vs #13
Mid-Size (25-74 rooms) #5 vs #20
Small (10-24 rooms) #4 vs #22
X-Large (200+ rooms) #1 vs #22

Unique capabilities

Channel Manager Property Management System Booking Engine Point of Sale Group Booking Engine
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Where the ratings diverge most

Overall Rating ThinkReservations 4.9 vs 3.5 (+1.4)

Frequently Asked Questions About HiRUM HMS vs ThinkReservations All-in-1 HMS

Can HiRUM HMS replace ThinkReservations All-in-1 HMS?

It depends on your requirements. HiRUM HMS and ThinkReservations All-in-1 HMS share many core Hotel Management Software features, but each has unique capabilities. HiRUM HMS offers 13 verified integration partners, while ThinkReservations All-in-1 HMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations All-in-1 HMS leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do HiRUM HMS or ThinkReservations All-in-1 HMS offer a free plan?

HiRUM HMS: No. ThinkReservations All-in-1 HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank HiRUM HMS and ThinkReservations All-in-1 HMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HiRUM Software Solutions has an HT Score of 13 and ThinkReservations has 87. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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