Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Intelligent CRM and Email Marketing (by HMA) vs. Sojern Guest Marketing Suite:
Which Is Right for You?
TLDR
We analyzed 15 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HMA Intelligent Marketing shines , with exclusive features like Email Newsletters and Event Based Automations.
Sojern shines in ROI .
How Does Intelligent CRM and Email Marketing (by HMA) Compare to Sojern Guest Marketing Suite?
Side-by-side ratings based on 15 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $1,400/mo | From $400/mo |
| Verified Reviews | 3 | 12 |
HMA Intelligent Marketing vs Sojern: Rankings by Hotel Segment
How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) | — | #20 1 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #21 7 reviews |
| Large (75-199 rooms) | #25 1 reviews | #16 2 reviews |
| X-Large (200+ rooms) | #19 1 reviews | #14 2 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique | #29 1 reviews | #21 4 reviews |
| Luxury | #26 2 reviews | #27 1 reviews |
| Branded / Chain | #25 2 reviews | #21 4 reviews |
| Extended Stay | — | #29 0 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #16 2 reviews | #9 9 reviews |
| Europe | — | #28 2 reviews |
| Asia Pacific | — | #18 0 reviews |
| Middle East | — | #15 0 reviews |
How Much Do Intelligent CRM and Email Marketing (by HMA) and Sojern Guest Marketing Suite Cost?
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $1,400/mo | From $400/mo |
Which Features Does Intelligent CRM and Email Marketing (by HMA) Have That Sojern Guest Marketing Suite Doesn't (and Vice Versa)?
According to HTR's product database, Intelligent CRM and Email Marketing (by HMA) and Sojern Guest Marketing Suite share 11 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| A/B Testing | ||
| Email Newsletters | ||
| Personalized one-to-communication | ||
| Template Editor | ||
| Template Importing | ||
| WYSIWYG - HTML Editor |
Showing top differences. 4 more features differ between these products.
HMA Intelligent Marketing vs Sojern: The Bottom Line
Unique capabilities
Ranks higher for
Where the ratings diverge most
Frequently Asked Questions About Intelligent CRM and Email Marketing (by HMA) vs Sojern Guest Marketing Suite
Can Intelligent CRM and Email Marketing (by HMA) replace Sojern Guest Marketing Suite?
It depends on your requirements. Intelligent CRM and Email Marketing (by HMA) and Sojern Guest Marketing Suite share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Intelligent CRM and Email Marketing (by HMA) offers 9 verified integration partners, while Sojern Guest Marketing Suite offers 33. Review the feature comparison above to see where they differ before switching.
Which is better for small or independent hotels?
Small hotels should prioritize ease of use and fast onboarding. Intelligent CRM and Email Marketing (by HMA) leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Do Intelligent CRM and Email Marketing (by HMA) or Sojern Guest Marketing Suite offer a free plan?
Intelligent CRM and Email Marketing (by HMA): No. Sojern Guest Marketing Suite: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
How Does HTR Evaluate and Rank Intelligent CRM and Email Marketing (by HMA) and Sojern Guest Marketing Suite?
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HMA Intelligent Marketing has an HT Score of 0 and Sojern has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
What Other Hotel CRM & Email Marketing Comparisons Are Hoteliers Reading?
Explore more head-to-head comparisons based on verified hotelier reviews.
Get personalized product recommendations
Product recommendations advisor
