Revinate (Marketing) vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

Choosing between Revinate and Sojern Guest Marketing Suite hinges on your hotel’s specific marketing needs and operational priorities. Both platforms aim to boost direct bookings and guest engagement but approach these goals differently.

Revinate focuses heavily on comprehensive guest data management and targeted email campaigns, with a robust set of features backed by more extensive reviews. Sojern offers a slightly simpler, multi-channel guest engagement approach, emphasizing SMS and chat. Which aligns better with your strategic goals?

Is Revinate or Sojern Better for Hotels?

Revinate and Sojern both connect to your PMS and offer tools to improve guest engagement, but their core strengths differ. Revinate excels in email marketing, guest feedback collection, and detailed segmentation, with a broader feature set and a larger, more recent review base. Sojern provides a straightforward communication platform via email, SMS, and chat, with a focus on automation and real-time engagement.

Revinate boasts 149 reviews with a 4.67/5 overall rating, reflecting recent positive feedback and active user support. Sojern has only 12 reviews, with a perfect 5/5 rating, but fewer recent reviews and a narrower feature scope.

Does your hotel need a detailed CRM with advanced segmentation and reputation management, or are multi-channel guest communication tools sufficient? The answer depends on your scale and sophistication.

Revinate vs Sojern: Which Should Your Hotel Choose?

If your hotel prioritizes deep guest data insights, personalized email marketing, and reputation management, Revinate is the clear choice. Its extensive feature set—more than 30 unique features including A/B testing, on-site surveys, and sentiment analysis—caters to hotels seeking granular control over guest engagement.

Conversely, if your hotel needs a simpler, more cost-effective platform for multi-channel communication with fewer features, Sojern’s Guest Marketing Suite may suffice. It’s well-suited for properties aiming for easy-to-use email, SMS, and chat marketing without complex segmentation or reputation tools.

In summary, choose Revinate if you want depth and sophistication; pick Sojern if you prefer straightforward, automated guest communication.

Edge: Revinate.

Is Revinate or Sojern Easier to Use?

Revinate’s interface scores 4.62/5 for ease of use, with users praising its intuitive layout and straightforward integration with PMS systems. Onboarding is rated 4.43/5, though some users mention initial complexity due to its extensive features.

Sojern’s platform earns a slightly higher ease-of-use score at 4.75/5, with reviews highlighting its simple setup and easy navigation. Onboarding is rated 4.91/5, and users find it very accessible, especially for smaller teams or properties new to digital marketing.

Edge: Sojern.

Which Has Better Features: Revinate or Sojern?

Revinate offers 31 features exclusive to its platform, including advanced segmentation, reputation management, in-app email response, surveys, sentiment analysis, and extensive automation options. These features enable sophisticated, personalized marketing strategies.

Sojern only has 1 feature unique to its platform—PCI compliance—focusing mainly on email, SMS, and chat engagement. Its narrower feature set makes it easier for smaller hotels but limits customization and guest insights.

Revinate's deep feature arsenal supports complex marketing strategies; Sojern’s simplicity is ideal for quick deployment.

Edge: Revinate.

Which Has Better Customer Support: Revinate or Sojern?

Revinate’s support team is rated 4.6/5, with reviews praising their responsiveness and helpfulness. Users mention that support is generally solid, though some wish for more extensive onboarding assistance.

Sojern’s support scores 4.92/5, with reviews reflecting excellent, proactive service, and detailed guidance. Customers appreciate the quick resolution of issues and regular updates, which foster confidence in ongoing partnership.

Edge: Sojern.

Which Has More Integrations: Revinate or Sojern?

Revinate has 98 verified integration partners, including major PMS and channel managers like Oracle Hospitality, Mews, Maestro PMS, and Frontdesk Anywhere. Its extensive integrations support a seamless data flow across multiple hotel systems.

Sojern integrates with 33 verified partners, including Profitroom, Mirai, and Oaky. While its partner list is smaller, it covers essential platforms for marketing automation and booking management.

Revinate’s broader integration network makes it more adaptable for large, multi-system hotels.

Edge: Revinate.

Which Do Hoteliers Rate Higher: Revinate or Sojern?

Revinate’s reviews, with a 4.67/5 score based on 149 reviews, reflect consistent satisfaction across various hotel segments—especially independent and boutique properties. Recent reviews highlight its value in driving revenue and guest satisfaction, with some noting its complexity.

Sojern, despite fewer reviews, boasts a perfect 5/5 rating from 12 reviews, mainly praising ease of use and billing accuracy. However, the limited review volume and recency mean less comprehensive feedback.

Revinate’s larger, more recent review base suggests higher overall satisfaction.

Edge: Revinate.

How Much Do Revinate and Sojern Cost?

Revinate’s base price is $600/month, with no freemium or trial options mentioned. Its higher cost reflects its extensive feature set and integration capabilities.

Sojern’s base price is $400/month, also without a free tier or trial. Its more limited feature scope and simpler platform contribute to its lower price point.

Based on the value offered, Revinate’s higher investment may be justified for hotels needing advanced tools; smaller properties or budgets may prefer Sojern.

What Type of Hotel Should Use Revinate?

• Hotels that prioritize deep guest data insights and segmentation.
• Properties seeking reputation management and review monitoring.
• Teams that want extensive automation, surveys, and detailed analytics.
• Hotels with larger, complex operations needing multi-property management.

Not ideal if your hotel:

• Has a very limited marketing budget.
• Prefers a simple, no-frills communication tool.
• Lacks internal resources for platform setup and management.

What Type of Hotel Should Use Sojern?

• Hotels seeking a straightforward guest communication platform.
• Properties with smaller teams or limited marketing resources.
• Hotels that need to send automated emails, SMS, and chat messages without complex segmentation.
• Budget-conscious properties wanting a reliable, easy-to-use solution.

Not ideal if your hotel:

• Needs detailed reputation management or guest feedback tools.
• Requires advanced segmentation, analytics, or automation.
• Operates in highly competitive markets demanding sophisticated marketing.

Revinate vs Sojern: The Bottom Line for Hotels

Revinate stands out with its extensive feature set and large, recent review base, making it a top choice for hotels that want in-depth guest insights and targeted marketing. Its advanced segmentation, reputation management, and integrations support complex marketing strategies and multi-property management.

If your hotel needs a comprehensive, data-driven CRM platform — especially for reputation management and detailed guest segmentation — Revinate delivers unmatched capabilities at a higher cost.

On the other hand, Sojern offers a more straightforward, easy-to-use platform focused on basic multi-channel communication, ideal for smaller hotels or properties seeking quick results without the complexity.

Choose Revinate if you value depth, customization, and integration; opt for Sojern if you prioritize simplicity, ease of use, and lower cost.

Edge: Revinate.