HotelFriend HMS vs. Noovy:
Which Is Right for You?

The Decision

Choosing the right hotel management software can significantly impact your operational efficiency and guest satisfaction. HotelFriend HMS by HotelFriend AG and Noovy by Noovy both aim to streamline hotel operations but approach this goal differently. HotelFriend offers an all-in-one platform with extensive modules, while Noovy emphasizes simplicity with a highly rated, user-friendly system. How do these products compare in core areas like usability, features, and support?

Your decision hinges on your hotel’s specific needs—whether you prioritize comprehensive functionality or ease of use. Both platforms aim to reduce complexity, but their strengths and weaknesses differ. Which one aligns best with your hotel's goals?

Is HotelFriend or Noovy Better for Hotels?

HotelFriend AG’s HotelFriend HMS is designed as a full-scale property management solution integrating booking, channel management, POS, event planning, and guest experience tools into a single platform. It offers customizable modules, including website development, gift vouchers, and guest feedback management, making it suitable for larger, more complex hotels or hotel groups. However, recent reviews are overwhelmingly negative, citing bugs, cumbersome workflows, and poor usability, which raises concerns about reliability.

In contrast, Noovy’s platform simplifies hotel operations by providing a clean, intuitive interface with core functionalities like booking management, channel connectivity, and revenue tools. It has garnered high praise for ease of use, with perfect or near-perfect review scores from users who find it fast, reliable, and straightforward. Yet, some reviewers note missing features like cancellation forms, which could be limiting for certain property types.

While HotelFriend’s larger feature set and customization may appeal to hotels with complex needs, Noovy’s recent 21 reviews (all 5 stars) indicate strong user satisfaction among hoteliers seeking simplicity and efficiency. Given the recent review activity, Noovy’s data is more current and reliable. Which platform will serve your hotel’s operational priorities best?

HotelFriend vs Noovy: Which Should Your Hotel Choose?

If your hotel requires a comprehensive, all-in-one management system with extensive modules—such as website development, employee messaging, and detailed guest feedback—HotelFriend AG is a logical choice. It’s suited for larger hotels or chains with complex workflows that benefit from customization and integration.

On the other hand, if your hotel values ease of use, quick onboarding, and minimal training, Noovy should be your pick. Its 21 recent reviews, all 5-star, reflect high satisfaction from hoteliers who prioritize simplicity, connectivity with OTAs, and fast deployment. Small to medium hotels, boutique properties, or independents looking for a cost-effective, straightforward solution will find Noovy more aligned with their needs.

In summary, choose HotelFriend if your hotel has complex operational requirements and can handle a steep learning curve. Opt for Noovy if you want a reliable, user-friendly platform that enables quick setup and daily use.

Is HotelFriend or Noovy Easier to Use?

HotelFriend AG’s ease of use scores a solid 4.71/5, but reviews reveal a different story. Users describe the platform as cumbersome, buggy, and difficult to navigate, especially given its extensive feature set. The initial onboarding involves a steep learning curve, and many users recommend personal on-site support to make the system usable.

In contrast, Noovy’s 4.62/5 rating for ease of use is backed by reviews praising its simplicity, fast learning curve, and satisfaction with customer support. Users mention that few clicks are needed for reservations, and the online, no-installation setup makes onboarding straightforward.

Edge: Noovy.

Which Has Better Features: HotelFriend or Noovy?

HotelFriend AG offers 50+ features, including unique modules like website development, gift vouchers, and shift planning, that Noovy does not provide. Its advanced accounting integration, multi-module flexibility, and tailored solutions for large hotels set it apart. However, recent reviews highlight that despite this extensive functionality, many features are buggy or cumbersome, reducing practical usability.

Noovy provides 44 shared features like booking management, channel connectivity, and revenue tools, with an additional 6 features unique to it, such as multi-currency support and a housekeeping mobile app. While its feature set is narrower, reviews indicate these features are highly functional and well-executed, contributing to overall satisfaction.

Edge: HotelFriend (due to broader feature set), but only if those features work smoothly.

Which Has Better Customer Support: HotelFriend or Noovy?

HotelFriend AG’s support scores 4.76/5, and reviews describe their service as premium, with personal on-site visits and tailored development. Users appreciate their responsiveness, especially given the complexity of the system. However, some reviews mention that the extensive functionality requires significant support during onboarding, and initial support can be critical.

Noovy’s customer support scores 4.71/5, with reviewers calling it friendly, fast, and reliable. Users note that support is easy to access via chat and phone, with quick resolutions. Given the recent reviews, support quality remains high, though some mention limited feature depth as a trade-off.

Edge: HotelFriend, for its personalized, hands-on approach.

Which Has More Integrations: HotelFriend or Noovy?

HotelFriend AG has a single verified partner, but it’s notable for its deep integration with German accounting standards, including DATEV. Its limited integration options may require manual workflows or custom development for other tools.

Noovy boasts 40 verified partners, including major OTAs and revenue management platforms like Omnibees, SiteMinder, and RevControl. Its broader integration ecosystem supports extensive connectivity, simplifying distribution and data flow across platforms.

Edge: Noovy.

Which Do Hoteliers Rate Higher: HotelFriend or Noovy?

HotelFriend AG has only 17 reviews, with a very low overall rating (0/5), mostly due to user dissatisfaction with bugs, slow workflows, and poor usability. Its recent reviews confirm these issues, making it less favorable.

Noovy’s 21 reviews, all recent and 5-star, show hoteliers are highly satisfied with its ease of use, support, and reliability. Small to medium properties especially value its straightforward approach.

Edge: Noovy.

How Much Do HotelFriend and Noovy Cost?

HotelFriend’s base price is $800 per month, with no freemium or trial options currently available. Its pricing reflects its extensive, customizable modules aimed at larger hotels.

Noovy charges €£$5 per room per month, with no additional implementation or setup fees. Its straightforward pricing and lack of trial suggest a transparent, budget-friendly model suitable for small to mid-sized hotels.

Edge: Noovy.

What Type of Hotel Should Use HotelFriend?

• Hotels that require a fully customizable management system with modules like website development, gift vouchers, and shift planning.
• Hotel groups or large properties managing multiple departments and complex workflows.
• Hotels needing detailed accounting integration, especially within Germany or Europe.
• Teams that can manage a steep learning curve with support or on-site onboarding.
• Not ideal if your hotel values quick deployment and minimal training, or if the system’s bugs impact daily operations.

What Type of Hotel Should Use Noovy?

• Small to medium hotels, boutique properties, or independents seeking simplicity and speed.
• Hotels that prioritize ease of use, fast onboarding, and reliable connectivity with OTAs.
• Hoteliers looking for cost-effective solutions without sacrificing core operational tools.
• Hotels that value high customer satisfaction scores and positive reviews.
• Not ideal if your property requires extensive customization, complex workflows, or proprietary integrations.

The Bottom Line for Hotels

HotelFriend AG offers a comprehensive, highly customizable PMS designed for large or complex hotels willing to navigate its steep learning curve. Its extensive modules and integrations make it suitable for hotels with demanding operational needs, especially those operating within regulatory frameworks like GDPR and German compliance standards.

However, recent reviews highlight significant usability issues, bugs, and slow workflows, making it less appealing for daily operational use without dedicated support. If your hotel prioritizes stability and ease of use, HotelFriend’s current review data suggests it might fall short.

Noovy, in contrast, excels in delivering a straightforward, user-friendly platform with recent 5-star reviews confirming its reliability and ease of onboarding. Its transparent pricing, broad OTA integrations, and high customer satisfaction make it ideal for small and mid-sized hotels looking to streamline their management without complexity.

If your hotel values a flexible, feature-rich platform and can handle a steep learning curve, HotelFriend is worth considering. For most hoteliers seeking quick, reliable management solutions, Noovy presents a more confident, proven choice.