HotelFriend HMS vs. RoomRaccoon HMS: Which Is Right for You?

Updated June 26, 2026  ·  597 verified reviews analyzed

TLDR

We analyzed 597 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

HotelFriend AG shines , with exclusive features like Guest Feedback Management and Native Email Marketing.

RoomRaccoon shines when it comes to ease of use — especially for brand properties (5.0/5) , with exclusive features like Post-stay emails and Pre-stay emails.

See the full breakdown below ↓

How Does HotelFriend HMS Compare to RoomRaccoon HMS?

Side-by-side ratings based on 597 verified hotelier reviews on HTR.

HTScore
78
85
Likelihood to Recommend
96%
97%
Ease of Use
4.8/5
4.9/5
Customer Support
4.8/5
4.7/5
Value for Money
4.8/5
4.7/5
Starting Price From $800/mo From $1,000/mo
Verified Reviews 25 572

What Are the Pros and Cons of HotelFriend HMS vs RoomRaccoon HMS?

After analyzing 597 verified reviews, HotelFriend AG users most value its , while RoomRaccoon users highlight ease of use, customer service, continuous improvement. Click any theme to see what reviewers say.

HotelFriend AG HotelFriend AG RoomRaccoon RoomRaccoon
Pros
+ Ease of Use
+ Customer Service
+ Continuous Improvement
+ Integration and Automation
Cons
Critical Issues
Pricing Concerns
Guest Database Transparency

HotelFriend AG vs RoomRaccoon: Rankings by Hotel Segment

How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment HotelFriend AG HotelFriend AG RoomRaccoon RoomRaccoon
Small (10-24 rooms) #43 1 reviews #5 214 reviews
Mid-Size (25-74 rooms) #38 1 reviews #8 50 reviews
Large (75-199 rooms) #4 18 reviews
X-Large (200+ rooms) #24 0 reviews #8 2 reviews

By Property Type

Segment HotelFriend AG HotelFriend AG RoomRaccoon RoomRaccoon
Boutique #38 1 reviews #3 245 reviews
Luxury #41 0 reviews #4 149 reviews
Branded / Chain #38 1 reviews #5 70 reviews
Extended Stay #27 1 reviews #3 72 reviews

By Region

Segment HotelFriend AG HotelFriend AG RoomRaccoon RoomRaccoon
North America #31 0 reviews #14 11 reviews
Europe #25 2 reviews #1 445 reviews
Asia Pacific #27 1 reviews #8 9 reviews
Middle East #17 3 reviews

The Decision

Choosing the right hotel management software can transform your operations, guest experience, and revenue. Both HotelFriend HMS and RoomRaccoon aim to streamline your workflows, but they diverge significantly in scale, user feedback, and feature breadth. Your decision should hinge on your hotel’s size, regional focus, and specific operational needs.

HotelFriend offers a broader suite for larger or more regulated hospitality businesses, while RoomRaccoon excels in serving independent and small hotels, especially those seeking automation and ease of use. Which platform aligns better with your hotel’s priorities?

Is HotelFriend HMS or RoomRaccoon Better for Hotels?

HotelFriend HMS and RoomRaccoon target different segments of the hospitality market. HotelFriend’s platform promises an all-in-one solution that unites property management, bookings, POS, and event tools, with a focus on compliance and customization. Conversely, RoomRaccoon emphasizes simplicity, automation, and guest experience enhancement, making it attractive to small and independent hotels.

Review data shows RoomRaccoon has a significantly higher overall rating (4.95/5 vs. 0/5 for HotelFriend) and over 484 reviews in recent months, indicating a more active user base and more recent feedback. HotelFriend’s reviews are infrequent and mostly negative, highlighting bugs and usability issues. Are you willing to risk a less proven platform for a potentially more tailored solution?

RoomRaccoon vs HotelFriend: Which Should Your Hotel Choose?

If your hotel is a small or independent property aiming for effortless management, increased direct bookings, and automation, go with RoomRaccoon. Its intuitive interface, over 300 integrations, and AI-powered tools support rapid onboarding and ongoing efficiency.

If your hotel is part of a larger chain, operates in highly regulated markets like Germany, or needs customized modules and extensive compliance features, HotelFriend might seem appealing. However, given the overwhelmingly negative reviews and limited recent feedback, RoomRaccoon’s proven track record makes it the safer, more effective choice for most independent and boutique hotels.

Is HotelFriend HMS or RoomRaccoon Easier to Use?

RoomRaccoon holds a substantial edge here, with a user satisfaction rating of 4.87/5, and glowing reviews about its straightforward, intuitive design. Users praise its quick learning curve, with many noting how it simplifies daily operations and reduces staff training time.

HotelFriend’s UI scores 4.44/5, but reviews cite cumbersome navigation, bugs, and a steep learning curve, especially during initial setup. Support and onboarding for HotelFriend are rated lower, with some users frustrated by slow response times and technical glitches. Edge: RoomRaccoon.

Which Has Better Features: HotelFriend HMS or RoomRaccoon?

RoomRaccoon offers 20 features exclusive to its system, including multi-currency support, guest loyalty, website integration, and rate shopping, totaling 37 shared features. Its strengths lie in automation, guest communication, and revenue optimization tools like AI-driven pricing and upselling.

HotelFriend boasts 13 unique features such as guest feedback management, native email marketing, centralized messaging, and employee messaging, but many reviews mention that core functionalities like accounting and channel management are outdated or buggy. RoomRaccoon’s broader, more modern feature set gives it a clear advantage. Edge: RoomRaccoon.

Which Has Better Customer Support: HotelFriend HMS or RoomRaccoon?

RoomRaccoon’s support scores slightly higher at 4.74/5, with reviews praising its responsiveness and dedicated support team. Customers appreciate the hands-on onboarding and ongoing assistance, especially during the critical early setup phase.

HotelFriend’s support is rated 4.56/5 but is criticized for slow responses and support gaps, with some users describing their experience as “cumbersome” or “buggy.” Given the importance of reliable support, RoomRaccoon’s more recent positive reviews tip the scales. Edge: RoomRaccoon.

Which Has More Integrations: HotelFriend HMS or RoomRaccoon?

RoomRaccoon integrates with 88 verified partners, including major OTAs, payment, and marketing platforms, providing a flexible ecosystem. These integrations help automate workflows, improve accuracy, and expand distribution channels.

HotelFriend offers no verified integrations, which limits its ability to connect with third-party tools or automate processes. This gap could hinder your hotel’s growth and operational efficiency. For hoteliers seeking a connected, adaptable solution, RoomRaccoon’s extensive integration network is a clear advantage. Edge: RoomRaccoon.

Which Do Hoteliers Rate Higher: HotelFriend HMS or RoomRaccoon?

RoomRaccoon enjoys a review score of 4.95/5 with 484 recent reviews, highlighting its user-friendliness, automation, and support. Independent hoteliers, in particular, praise how it simplifies daily tasks and increases revenue, with many case studies demonstrating tangible results like RevPAR growth and reduced workload.

HotelFriend’s reviews are sparse and overwhelmingly negative, with many users criticizing bugs, incomplete features, and poor usability. Its lower review volume and recency indicate less market validation. For reliability and satisfaction, RoomRaccoon leads decisively. Edge: RoomRaccoon.

How Much Do HotelFriend HMS and RoomRaccoon Cost?

HotelFriend’s base price is $800/month, with no free tier or trial info available. Its pricing model suggests a focus on larger hotels or enterprises willing to invest in a customizable, comprehensive system.

RoomRaccoon costs $1,000/month but offers a free trial, making it easier for small hotels to test before committing. Despite the higher price, its value is supported by extensive features, better support, and proven results. If budget and quick implementation matter, RoomRaccoon offers better value. Edge: RoomRaccoon.

What Type of Hotel Should Use HotelFriend HMS?

  • Hotels that operate in regulated markets like Germany, needing compliance with GoBD, TSE, GDPR, and DSFinVK.
  • Large properties or hotel groups seeking extensive customization and integration options.
  • Hotels with a dedicated IT team capable of managing complex setups and ongoing configuration.
  • Venues that combine accommodations with event spaces or conference facilities needing integrated event management.

Not ideal if your hotel is small, independent, or seeking a quick, intuitive solution — the system’s complexity and bugs could hinder your operations.

What Type of Hotel Should Use RoomRaccoon?

  • Small to medium independent hotels, B&Bs, and boutique properties seeking automation and ease of use.
  • Hotels that prioritize direct bookings, guest engagement, and revenue optimization.
  • Properties looking for a cloud-based, scalable platform with over 300 integrations.
  • Hotels that want to reduce admin time and focus more on guest experiences.

Not ideal if your hotel operates in highly regulated markets requiring specific compliance functionalities that RoomRaccoon doesn’t fully support.

RoomRaccoon vs HotelFriend: The Bottom Line for Hotels

RoomRaccoon is a highly-rated, user-friendly hotel management system that excels in automation, integrations, and guest-focused features. Its proven track record with small and independent hotels makes it a dependable choice for hotels seeking growth and efficiency.

HotelFriend offers an all-in-one property management solution tailored for larger, regulated markets, but its reviews reveal significant usability and bug issues. Despite its extensive modules, the platform’s lack of recent positive feedback makes it a risky investment for most hoteliers.

Choose RoomRaccoon if your hotel prioritizes ease, automation, and proven results. Opt for HotelFriend if your property operates in regulated jurisdictions and requires a highly customizable system — but only if you’re prepared for potential hurdles.

How Much Do HotelFriend HMS and RoomRaccoon HMS Cost?

Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

HotelFriend AG HotelFriend AG RoomRaccoon RoomRaccoon
Starting Price From $800/mo From $1,000/mo

Feature Comparison: HotelFriend HMS vs RoomRaccoon HMS

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature HotelFriend AG HotelFriend AG RoomRaccoon RoomRaccoon
Accounting & Finance
86%
86%
Multi-currency
Gift Vouchers
Direct billing
RevPaR & ADR Reports
Transactional Emails (booking, folios, etc)
Automated night audit
Payment Requests
Marketing & Ecommerce
100%
64%
Native Email Marketing
Group Booking Engine
Website Development
Booking Engine
Channel Manager
Gift Vouchers
Transactional Emails (booking, folios, etc)
Guest Communication (SMS Messaging)
Native Email Marketing
Guest profiles
Guest CRM
Administration & Configuration
67%
100%
Multi-lingual
Multi-currency
Centralized user & role management
Customer Management
100%
50%
Native Email Marketing
Guest Feedback Management
Gift Vouchers
Transactional Emails (booking, folios, etc)
Guest profiles
Centralized Messaging
Front Office
93%
72%
Guest Feedback Management
Housekeeping module
Property Management System
Automated night audit
Mobile Device Notes & Tasks (Voice-to-Text)
Mobile App
Calendar view
Task Management
Automated reminders
Guest profiles
Tablet/Kiosk Check-in
Payment Requests
Centralized Messaging
Automated Space Optimization
Groups Management
100%
100%
Group functionality
Automated Space Optimization
Guest Experience
100%
70%
Guest Feedback Management
Gift Vouchers
Integrated ID & Passport Scanner
Digital Registration
Guest App
Online Check-in
Online Checkout
Guest Messaging
Transactional Emails (booking, folios, etc)
Tablet/Kiosk Check-in
Housekeeping
89%
67%
Housekeeping module
Automated Space Optimization
Housekeeping Mobile App
Real-Time Status Updates
Automated Assignments
Real Time Reporting
Shift Planning
Employee Messaging
Online Checkout
Payments
84%
84%
Multi-currency
Gift Vouchers
Payment Requests
Direct billing
Automated reminders
Integrated Payment Terminal & Card Reader
Reservations Management
84%
75%
Rate Shopping Module
Property Management System
RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart
Rate Management
Automated Space Optimization
Automated Assignments
Rules Based Room Assignments
Transactional Emails (booking, folios, etc)
Revenue Management
75%
75%
Rate Shopping Module
Revenue Management Module
Pricing Intelligence
Channel Manager
RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Base Pricing
Taxes & Compliance
50%
75%
PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration
Support & Training
100%
100%
Online 24/7 support
Food & Beverage
100%
100%
Point of Sale

Real-World Results: HotelFriend AG vs RoomRaccoon by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
HotelFriend AG HotelFriend AG

No published case study for this goal yet.

RoomRaccoon Buff and Fellow Small
+ 60% increase in RevPAR in a year by implementing RoomRaccoon
+ �s dynamic pricing tools.
+ 781% ROI on RaccoonUpsell subscription - RoomRaccoon

"Yield rules have helped us optimise our rates and our occupancy immensely. The ones we found most crucial were setting up yield rules for last minute bookings, to increase our occu..."

Frikkie du Toit
Frikkie du Toit
Hotel Owner
Increase Operational Efficiency
HotelFriend AG HotelFriend AG

No published case study for this goal yet.

RoomRaccoon O'Two Boutique Hotel Small
+ 307% ROI on Annual RaccoonUpsell subscription just from ancillary revenue
+ 46% direct bookings
+ Reduced human error by automating payments

"The automation of the payment system - from the guests receiving their invoice, the booking confirmation, and the payment being automatically accredited to the reservation - has le..."

Jayson van Noordwyk
Jayson van Noordwyk
General Manager
Improve Guest Experience
HotelFriend AG HotelFriend AG

No published case study for this goal yet.

RoomRaccoon Steenhof Suites Small
+ 1836% ROI on RaccoonUpsell
+ 50% of guests check-in online
+ 127% increase in RevPAR

"Most of our guests travel from far, and they might be tired when they arrive, so they might not always think about the extra things they might need - like a bathrobe and slippers...."

HotelFriend AG vs RoomRaccoon: The Bottom Line

HotelFriend AG
HotelFriend AG
4.8/5 from 25 reviews

Unique capabilities

Guest Feedback Management Native Email Marketing Direct billing Native Email Marketing Centralized Messaging
4.8/5 ease of use 4.8/5 support 1 integrations
Visit Profile
RoomRaccoon
RoomRaccoon
4.9/5 from 572 reviews

What hoteliers love

Ease of Use 100% positive

Many users praise RoomRaccoon for its user-friendly interface and intuitive design, which reduces training time and allows smooth integration into dai... Many users praise RoomRaccoon for its user-friendly interface and intuitive design, which reduces training time and allows smooth integration into daily operations, thereby improving overall efficiency.

Customer Service 63% positive

While some users commend the support team's responsiveness and expertise, others criticize the lack of after-sales care and response efficiency, indic... While some users commend the support team's responsiveness and expertise, others criticize the lack of after-sales care and response efficiency, indicating inconsistencies in customer service quality.

Continuous Improvement 67% positive

Users appreciate RoomRaccoon's ongoing development, including AI enhancements, which have contributed to improved sales and operational function, show... Users appreciate RoomRaccoon's ongoing development, including AI enhancements, which have contributed to improved sales and operational function, showcasing commitment to long-term adaptability.

Where hoteliers push back

Critical Issues 100% negative

Several reviews point out critical issues such as ineffective after-sales support and unresolved technical problems, significantly affecting user sati... Several reviews point out critical issues such as ineffective after-sales support and unresolved technical problems, significantly affecting user satisfaction and trust in the system.

Pricing Concerns 100% negative

The system's pricing is seen as steep by some users, especially those with seasonal businesses, impacting their decision-making despite the perceived... The system's pricing is seen as steep by some users, especially those with seasonal businesses, impacting their decision-making despite the perceived value of included features.

Ranks higher for

Mid-Size (25-74 rooms) #8 vs #38
Small (10-24 rooms) #5 vs #43
X-Large (200+ rooms) #8 vs #24
Boutique #3 vs #38

Unique capabilities

Special offers & discounts Post-stay emails Pre-stay emails Automated reporting Tariffs
4.9/5 ease of use 4.7/5 support 88 integrations
Visit Profile

Where the ratings diverge most

Overall Rating RoomRaccoon 5.0 vs 0.0 (+5)

Frequently Asked Questions About HotelFriend HMS vs RoomRaccoon HMS

Can HotelFriend HMS replace RoomRaccoon HMS?

It depends on your requirements. HotelFriend HMS and RoomRaccoon HMS share many core Hotel Management Software features, but each has unique capabilities. HotelFriend HMS offers 1 verified integration partners, while RoomRaccoon HMS offers 88. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. RoomRaccoon HMS leads in ease of use at 4.9/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do HotelFriend HMS or RoomRaccoon HMS offer a free plan?

HotelFriend HMS: No. RoomRaccoon HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank HotelFriend HMS and RoomRaccoon HMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HotelFriend AG has an HT Score of 78 and RoomRaccoon has 85. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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