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HotelFriend HMS vs. Optima HMS:
Which Is Right for You?
TLDR
We analyzed 21 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HotelFriend AG shines in ROI , with exclusive features like Centralized Messaging and Guest Messaging.
Priority Software shines , with exclusive features like Guest Communication (SMS Messaging) and Housekeeping Mobile App.
How Does HotelFriend HMS Compare to Optima HMS?
Side-by-side ratings based on 21 verified hotelier reviews on HTR.
| HTScore |
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | From $800/mo | Contact sales |
| Verified Reviews | 19 | 2 |
HotelFriend AG vs Priority Software: Rankings by Hotel Segment
How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) | #43 1 reviews | — |
| Mid-Size (25-74 rooms) | #38 1 reviews | #35 1 reviews |
| X-Large (200+ rooms) | #24 0 reviews | — |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique | #38 1 reviews | #48 0 reviews |
| Luxury | #41 0 reviews | — |
| Branded / Chain | #38 1 reviews | #37 1 reviews |
| Extended Stay | #27 1 reviews | — |
By Region
| Segment |
|
|
|---|---|---|
| North America | #31 0 reviews | — |
| Europe | #25 2 reviews | #35 1 reviews |
| Asia Pacific | #27 1 reviews | — |
| Middle East | — | #14 0 reviews |
How Much Do HotelFriend HMS and Optima HMS Cost?
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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|---|---|---|
| Starting Price | From $800/mo | — |
Which Features Does HotelFriend HMS Have That Optima HMS Doesn't (and Vice Versa)?
According to HTR's product database, HotelFriend HMS and Optima HMS share 46 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Centralized Messaging | ||
| Employee Messaging | ||
| Guest Communication (SMS Messaging) | ||
| Guest Messaging | ||
| Housekeeping Mobile App | ||
| Multi-currency | ||
| PCI Compliant | ||
| Pricing Intelligence | ||
| Rate Shopping Module | ||
| Rules Based Room Assignments |
HotelFriend AG vs Priority Software: The Bottom Line
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
Frequently Asked Questions About HotelFriend HMS vs Optima HMS
Can HotelFriend HMS replace Optima HMS?
It depends on your requirements. HotelFriend HMS and Optima HMS share many core Hotel Management Software features, but each has unique capabilities. HotelFriend HMS offers 1 verified integration partners, while Optima HMS offers 40. Review the feature comparison above to see where they differ before switching.
Which is better for small or independent hotels?
Small hotels should prioritize ease of use and fast onboarding. Optima HMS leads in ease of use at 5.0/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Do HotelFriend HMS or Optima HMS offer a free plan?
HotelFriend HMS: No. Optima HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
How Does HTR Evaluate and Rank HotelFriend HMS and Optima HMS?
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HotelFriend AG has an HT Score of 0 and Priority Software has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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