The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 36 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hudini shines , with exclusive features like Easy Room Selection.
LIKE MAGIC shines in onboarding , with exclusive features like Marketing Communications Opt-in and Collect Deposits.
Side-by-side ratings based on 36 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | From $700/mo |
| Verified Reviews | 7 | 29 |
After analyzing 36 verified reviews, Hudini users most value its , while LIKE MAGIC users highlight guest journey app, automation & integration, contactless check-in. Click any theme to see what reviewers say.
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Guest Journey App
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Automation & Integration
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Contactless Check-in
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Design Flexibility
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Revenue Opportunities
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Analytics & Reporting
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Push Notification Delays
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How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #18 1 reviews | #7 12 reviews |
| Mid-Size (25-74 rooms) ▾ | #19 0 reviews | #7 10 reviews |
| Large (75-199 rooms) | #10 2 reviews | #8 3 reviews |
| X-Large (200+ rooms) | #7 2 reviews | — |
By Property Type
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| Boutique ▾ | #18 2 reviews | #11 6 reviews |
| Luxury ▾ | #8 5 reviews | #15 2 reviews |
| Branded / Chain ▾ | #7 5 reviews | #15 2 reviews |
| Extended Stay ▾ | — | #5 12 reviews |
By Region
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| North America | #9 1 reviews | #17 1 reviews |
| Europe ▾ | #18 0 reviews | #5 27 reviews |
| Asia Pacific | #4 2 reviews | — |
| Middle East | #5 1 reviews | — |
Choosing the right contactless check-in platform can significantly shape your guest experience and operational efficiency. Hudini Contactless Check-in aims to streamline guest arrivals with automation and digital ID verification, while LIKE MAGIC focuses on creating a seamless guest journey with AI-powered communication and upsell features. Both products tackle contactless check-in but diverge in scope, features, and ease of integration.
With only four reviews, Hudini’s limited data offers less confidence, especially compared to LIKE MAGIC’s 29 reviews and recent feedback. The more recent and numerous reviews for LIKE MAGIC indicate a stronger, more validated solution. So, which one truly fits your hotel’s needs?
Hudini’s primary focus is automating the check-in process, reducing guest wait times by up to 80%. It allows guests to upload documents and verify IDs via facial scans, offering quick, digital arrivals through multiple channels like apps, kiosks, or staff-assisted tools. The platform aims to eliminate paperwork and front desk congestion efficiently.
LIKE MAGIC, on the other hand, offers a broader “guest journey” management system, encompassing pre-arrival, stay, and post-stay engagement. It integrates contactless check-in with features like digital keys, personalized communication, and upsell opportunities, all designed to elevate the entire guest experience. Both serve contactless check-in but diverge sharply in scope.
Hudini simplifies rapid check-in for properties prioritizing operational speed, especially those with high-volume arrivals where minimizing front desk contact is crucial. LIKE MAGIC provides a more holistic approach, enhancing guest engagement and revenue opportunities throughout their entire stay. Which aligns more with your hotel’s priorities?
If your hotel needs an efficient, fast check-in solution that reduces front desk workload, Hudini is ideal—particularly for resorts or high-volume properties seeking automation. It’s best if your team values a straightforward, quick onboarding process and automation of guest verification.
If your hotel aims to enhance the entire guest journey, from booking to post-stay, and wants to increase revenue with upselling and personalized communication, LIKE MAGIC is the better fit. It suits hotels with a focus on guest engagement, particularly those seeking to streamline operations while also boosting ancillary revenue.
For properties wanting a simple, check-in only solution, Hudini works well. For those wanting a full guest experience platform with operational and revenue features, LIKE MAGIC is the clear choice.
Hudini scores 4.75/5 for ease of use, with reviewers praising its stable, intuitive UI and quick onboarding. Its setup is straightforward, but some mention challenges due to different time zones affecting project timelines, requiring consistent communication. Overall, staff adoption appears smooth with positive feedback on user experience.
LIKE MAGIC edges slightly ahead with a 4.9/5 rating, with reviewers emphasizing its simple interface and seamless integration. However, some users note limited customization options and occasional delays in push notifications, which can impact real-time service. Both platforms are easy to use, but LIKE MAGIC’s slightly higher rating suggests a marginal advantage.
Edge: LIKE MAGIC.
Hudini boasts 15 shared features with LIKE MAGIC but offers one unique feature: Easy Room Selection, allowing guests to pick their rooms digitally. It also supports digital document upload verification and facial recognition, streamlining check-in.
LIKE MAGIC features 15 shared features plus two exclusive options: Collect Deposits and Marketing Communications Opt-in, enabling better revenue management and guest outreach. It also provides advanced AI-powered communication tools and a guest journey app.
While Hudini focuses on fast, automated check-in, LIKE MAGIC offers a broader suite aimed at engagement and revenue. Overall, LIKE MAGIC’s additional features and AI capabilities provide a slight edge.
Edge: LIKE MAGIC.
Hudini’s customer support scores 4.75/5, with reviewers praising quick responses and helpful project teams despite some project management concerns. Its small customer base makes widespread feedback limited, but existing reviews highlight attentive support.
LIKE MAGIC outperforms slightly with a 4.83/5 score, with users appreciating its responsive support and smooth onboarding. Reviewers mention effective training and ongoing assistance, especially praised in case studies like Zipper Hotel’s 80% staff reduction.
Given the more extensive recent review base, LIKE MAGIC’s support appears more consistent and well-rated overall.
Edge: LIKE MAGIC.
Hudini integrates with 15 verified partners, including major players like SALTO Systems, Oracle Hospitality, and Adyen. It supports seamless connections with popular PMS, access control, and payment solutions, ensuring smooth workflows.
LIKE MAGIC offers 10 verified integrations, sharing four with Hudini (e.g., SALTO, Oracle, Adyen, Mews). It also connects with systems like 4SUITES, apaleo, and TrustYou, embedding well into existing hotel tech stacks.
While Hudini has more verified partners, LIKE MAGIC’s integrations cover key systems for hotels focused on automation and guest engagement.
Edge: Hudini.
LIKE MAGIC’s recent reviews, with a 99% likelihood to recommend, indicate higher overall satisfaction. The platform’s 29 reviews, mostly from small and mid-sized hotels, show consistent praise for ease of use and support, especially in case studies of operational efficiency.
Hudini’s four reviews, mostly positive, reflect appreciation for speed and stability but lack recent feedback and broader hotel segment data. The limited review count and lower overall ratings make LIKE MAGIC the more trusted solution currently.
Edge: LIKE MAGIC.
Hudini’s pricing is listed at $900 per month without a freemium tier or trial—indicating a premium, subscription-based model. Pricing details suggest a focus on larger properties or brands willing to invest in automation.
LIKE MAGIC’s base price is $700 per month, also without a free tier or trial, positioning it as a slightly more affordable option. The platform’s broader features and recent case studies imply a higher value for the cost.
Exact total cost depends on property size and needs, but LIKE MAGIC’s lower starting price combined with broader features often provides better ROI for hotels seeking a comprehensive guest journey platform.
Not ideal if your hotel requires extensive guest engagement beyond check-in or personalized communication tools, as Hudini’s scope is more limited.
Not ideal if your hotel only needs a quick check-in solution without the desire for a broader guest experience or upsell tools.
The core difference lies in scope: Hudini concentrates solely on contactless check-in, while LIKE MAGIC aims to elevate the entire guest journey. If your hotel’s priority is rapid, automated check-in for high-volume operations, Hudini offers a straightforward, reliable solution.
However, if your goal is to boost guest satisfaction, increase revenue, and streamline multiple operational facets, LIKE MAGIC’s broader feature set and recent positive reviews make it the smarter choice. Its higher overall ratings and case studies of operational savings reinforce its value.
For hotels seeking a focused, fast check-in system, Hudini is suitable, but the superior review confidence and feature breadth make LIKE MAGIC the recommended platform for most properties aiming for growth and engagement.
Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $900/mo | From $700/mo |
According to HTR's product database, Hudini Contactless Check-in and LIKE MAGIC (Check-in) share 15 features. Here are the key differences — features one has that the other lacks.
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| Collect Deposits | ||
| Easy Room Selection | ||
| Marketing Communications Opt-in |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
Ranks higher for
Unique capabilities
What hoteliers love
The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.
Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.
LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.
Where hoteliers push back
LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.
The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Hudini Contactless Check-in and LIKE MAGIC (Check-in) share many core Contactless Check-in features, but each has unique capabilities. Hudini Contactless Check-in offers 15 verified integration partners, while LIKE MAGIC (Check-in) offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Check-in) leads in ease of use at 4.9/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hudini Contactless Check-in: No. LIKE MAGIC (Check-in): No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hudini has an HT Score of 0 and LIKE MAGIC has 74. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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