The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Infor shines when it comes to customer support — especially for brand properties (4.6/5) , with exclusive features like Contact Management/CRM and Mobile App.
SHR Group shines in ease of use and customer support , with exclusive features like Controlled Automation/Algorithm Customization and Market Insights Reporting.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 40 | 17 |
After analyzing 57 verified reviews, Infor users most value its customer support, reporting capabilities, forecasting support, while SHR Group users highlight . Click any theme to see what reviewers say.
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Customer Support
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Reporting Capabilities
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Forecasting Support
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User-Friendly Interface
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Rate Recommendations
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Forecast Accuracy
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PMS Integration
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How each product ranks among Revenue Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #43 1 reviews | #33 3 reviews |
| Mid-Size (25-74 rooms) ▾ | #24 11 reviews | #29 8 reviews |
| Large (75-199 rooms) ▾ | #7 19 reviews | #20 3 reviews |
| X-Large (200+ rooms) | #11 5 reviews | #14 3 reviews |
By Property Type
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| Boutique ▾ | #24 19 reviews | #32 8 reviews |
| Luxury ▾ | #18 23 reviews | #30 7 reviews |
| Branded / Chain ▾ | #15 19 reviews | #22 7 reviews |
| Extended Stay | #35 1 reviews | #29 2 reviews |
By Region
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| North America ▾ | #22 2 reviews | #17 7 reviews |
| Europe ▾ | #28 6 reviews | #26 7 reviews |
| Asia Pacific ▾ | #7 21 reviews | — |
| Middle East | #16 1 reviews | #10 3 reviews |
Choosing between Infor EzRMS and SHR Revenue Management System hinges on your hotel’s specific needs and priorities. Both aim to optimize your revenue through demand forecasting and pricing, but their features, user experiences, and market presence differ significantly. Understanding these differences will help you select the system that best fits your property’s size, segment focus, and operational complexity.
Infor EzRMS is a long-established revenue management platform used by a broad spectrum of hotels worldwide, especially in North America and Europe. SHR RMS, on the other hand, is a newer, AI-driven platform with a strong focus on automation and real-time data, primarily favored in North America and some other regions. Do you need a mature system with extensive reporting, or an innovative platform with advanced AI features?
Infor EzRMS holds a substantial advantage with 39 recent reviews and a solid overall rating of 4.46/5, reinforcing its trusted reputation. SHR RMS, despite only having 15 reviews, boasts a higher recent review score and a near-perfect likelihood to recommend at 98%. Given the volume and recency of reviews, Infor EzRMS provides a more reliable and proven solution for most hotels, especially those seeking detailed reporting and established integrations.
Both systems serve core revenue management functions—forecasting, pricing, and demand analysis—but they cater to different hotel profiles. Infor EzRMS excels with hotels that need comprehensive reporting, multi-property management, and integration with a broad network of partners. Its modular design suits properties that value detailed customization and extensive data analysis.
SHR RMS emphasizes automation, real-time insights, and AI-powered strategies, making it ideal for hotels that prioritize quick decision-making with minimal manual input. It’s especially suitable for properties aiming for high levels of control over dynamic pricing and group bookings, and for those ready to adopt a more technologically advanced, AI-driven approach.
Do you require a proven, multi-feature system with broad integrations, or are you seeking a cutting-edge platform with tailored AI capabilities?
If your hotel needs a reliable, well-established system with extensive reporting and multi-property capabilities, Infor EzRMS is the clear choice. Its broad feature set, including CRM, content management, channel management, and API access, makes it suitable for larger or complex operations.
If your hotel prefers an AI-powered, highly automated platform that offers real-time demand forecasting, scenario analysis, and customizable strategies, SHR RMS is more fitting. Its focus on automation and rapid decision-making aligns well with properties that want to streamline revenue management processes.
For properties seeking proven stability and detailed historical insights, go with Infor EzRMS. For those prioritizing innovative AI features and real-time control, SHR RMS is the better fit.
Infor EzRMS boasts a user-friendly interface rated 4.49/5, with reviews highlighting its relative ease of navigation and reporting. Its onboarding process scores 4.27/5, and users appreciate its Excel report exports and detailed data analysis tools, which support decision-making.
SHR RMS receives a slightly higher ease of use score of 4.87/5, with reviews emphasizing its intuitive design, straightforward automation, and quick access to analytics. Support from SHR Group is also highly rated at 4.93/5, with users praising the proactive customer service.
Edge: SHR RMS.
Infor EzRMS offers 16 unique features, including CRM, task management, content management, and open API integration, catering to hotels that seek comprehensive operational tools. Its real-time price optimization and dynamic price hierarchy control stand out but are complemented by features not present in SHR RMS.
SHR RMS provides 24 distinctive features, with advanced AI tools like "What-if" scenario analysis, market insights, and business intelligence. Its "Strategy builder" and full automation capabilities are particularly valuable for properties that want full control over pricing strategies without manual intervention.
Edge: SHR RMS.
Infor EzRMS has support ratings of 4.04/5, with reviews indicating responsiveness but also pointing out occasional delays following system updates. Some users report issues with system stability and integration challenges, though support generally resolves problems promptly.
SHR RMS excels with a customer support score of 4.93/5, with reviews praising its proactive, knowledgeable team and quick response times. Feedback highlights the ease of working with SHR Group’s team, especially during onboarding and troubleshooting.
Edge: SHR RMS.
Infor EzRMS integrates with 113 verified partners, including major platforms like YieldPlanet, TrustYou, and SiteMinder, offering extensive connectivity options. Its broad partner network supports complex, multi-channel operations.
SHR RMS has 81 verified integrations, including critical partners like WebRezPro, Umi Digital, and Quinta. It shares 28 integrations with Infor, but its unique partnerships support a wide range of property systems and distribution channels.
Edge: Infor EzRMS.
Infor EzRMS has a strong overall rating of 4.46/5, with reviews from a diverse mix of hotel segments, including branded and boutique properties. Its most recent reviews, however, show no new feedback in the last six months, limiting insights into evolving user satisfaction.
SHR RMS, with a perfect 5/5 rating from 15 reviews and a 98% likelihood to recommend, is highly rated among properties that value AI and automation. Its reviews are recent, reflecting current user satisfaction, especially in the North American market.
Edge: SHR RMS.
Pricing details are not publicly available for either platform. Both systems operate on a custom quote basis, likely based on hotel size, features, and integration needs. Expect to contact vendors for tailored proposals.
Not ideal if you:
Not ideal if you:
Infor EzRMS offers a comprehensive, stable platform with a long-standing presence in the industry. Its feature richness, broad integrations, and proven track record make it ideal for larger or complex hotels that value detailed reporting and extensive customization.
SHR RMS is a rapidly growing, AI-powered platform with high user satisfaction and a focus on automation and agility. It suits hotels that want to streamline revenue management, leverage real-time insights, and adopt innovative strategies quickly.
If your hotel needs a trusted, multi-feature system with proven stability, go with Infor EzRMS. It’s better suited for properties that require detailed data analysis, broad integrations, and established support.
However, if your priority is automation, real-time decision-making, and AI-driven strategies, SHR RMS offers a more modern, highly rated experience. Its recent reviews and high likelihood to recommend suggest it’s the optimal choice for forward-looking hotels ready to embrace advanced revenue management.
In summary:
Both products deliver value, but your specific operational needs and strategic goals should guide your decision.
According to HTR's product database, Infor EzRMS and SHR Revenue Management System (RMS) share 16 features. Here are the key differences — features one has that the other lacks.
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| "What-if" scenario analysis | ||
| Client Communication Portal | ||
| Contact Management/CRM | ||
| Content & File Management | ||
| Group Pricing | ||
| Itinerary Printouts | ||
| Manage Exceptions | ||
| Manage Sell-Outs & Cancellations | ||
| Price Explanation | ||
| Seating Management | ||
| Set Boundaries | ||
| Task Management (Tasks & Reminders) |
Showing top differences. 28 more features differ between these products.
What hoteliers love
EzRMS's customer support receives high praise for responsiveness and efficacy, particularly in terms of solving technical issues quickly. However, the... EzRMS's customer support receives high praise for responsiveness and efficacy, particularly in terms of solving technical issues quickly. However, there are suggestions for expanding support hours and having dedicated teams for specific markets.
EzRMS's reporting suite is praised for its flexibility and depth, allowing comprehensive data comparisons and trend analyses. It is effective for both... EzRMS's reporting suite is praised for its flexibility and depth, allowing comprehensive data comparisons and trend analyses. It is effective for both retrospective and predictive business monitoring, aiding in better strategic planning and decision-making.
The system offers extensive support for forecasting, reducing manual input for revenue managers and delivering actionable insights. However, some user... The system offers extensive support for forecasting, reducing manual input for revenue managers and delivering actionable insights. However, some users feel that the system's predictions are sometimes inaccurate and require further refinement to improve reliability.
Where hoteliers push back
EzRMS provides detailed rate recommendations, which users find helpful for optimizing revenue. However, some users report difficulties with the accura... EzRMS provides detailed rate recommendations, which users find helpful for optimizing revenue. However, some users report difficulties with the accuracy and automation of rate uploads, and there's room for improving synchronization with other systems to prevent issues like rate discrepancies.
Many users report issues with the forecast accuracy of EzRMS, although improvements have been noted with recent algorithm updates. There is a general... Many users report issues with the forecast accuracy of EzRMS, although improvements have been noted with recent algorithm updates. There is a general sentiment that while the tool is powerful, forecasts can sometimes diverge significantly from actual outcomes, especially amid dynamic conditions like the COVID-19 pandemic.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Infor EzRMS and SHR Revenue Management System (RMS) share many core Revenue Management Systems features, but each has unique capabilities. Infor EzRMS offers 113 verified integration partners, while SHR Revenue Management System (RMS) offers 81. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Revenue Management System (RMS) leads in ease of use at 4.9/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Infor EzRMS: No. SHR Revenue Management System (RMS): No. Neither product currently offers a free tier. Most Revenue Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Infor has an HT Score of 25 and SHR Group has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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