The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 134 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines when it comes to ease of use and daily operations efficiency , with exclusive features like Native Email Marketing and Guest Feedback Management.
Innkeepers Advantage shines when it comes to responsive customer support , with exclusive features like Guest App and Housekeeping Mobile App.
Side-by-side ratings based on 134 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $400/mo | From $100/mo |
| Verified Reviews | 100 | 34 |
After analyzing 134 verified reviews, Exely users most value its ease of use and daily operations efficiency, support and account management, reservation, availability, and rate management, while Innkeepers Advantage users highlight responsive customer support, intuitive user interface, customization and flexibility. Click any theme to see what reviewers say.
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Ease of use and daily operations efficiency
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Responsive Customer Support
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Support and account management
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Intuitive User Interface
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Reservation, availability, and rate management
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Customization and Flexibility
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Integration and connectivity
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Reporting Tools
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Customization and flexibility
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Comprehensive Training and Onboarding
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Reporting and analytics
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Design and Aesthetics
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Billing, invoicing, and payment workflows
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #23 16 reviews | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | #17 15 reviews | #34 2 reviews |
| Large (75-199 rooms) ▾ | #16 3 reviews | — |
| X-Large (200+ rooms) | #11 1 reviews | — |
By Property Type
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| Boutique ▾ | #22 13 reviews | #26 10 reviews |
| Luxury ▾ | #20 11 reviews | #29 4 reviews |
| Branded / Chain | #25 2 reviews | #24 4 reviews |
| Extended Stay | #21 3 reviews | #25 1 reviews |
By Region
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| North America ▾ | #22 2 reviews | #11 32 reviews |
| Europe ▾ | #24 2 reviews | — |
| Asia Pacific ▾ | #6 28 reviews | — |
| Middle East ▾ | #7 5 reviews | — |
Choosing the right hotel management software is essential to streamline operations, increase revenue, and provide a seamless guest experience. Both Exely HMS by Exely and Innkeeper's Advantage HMS aim to meet these needs but approach the challenge differently. Exely offers a comprehensive, globally available platform with strong channel management and automation features, while Innkeeper's Advantage focuses on simplicity, affordability, and tailored solutions for small properties. Which solution aligns better with your hotel's specific needs and growth plans?
Both products aim to simplify hotel management but serve different segments and operational complexities. Exely provides an all-in-one cloud system integrating PMS, booking engine, reputation management, and a broad suite of features, making it suitable for hotels seeking extensive automation and customization. Innkeeper's Advantage emphasizes ease of use, affordability, and essential tools tailored for small inns, B&Bs, and boutique hotels.
While Exely boasts more extensive features and a broader regional reach, Innkeeper’s Advantage excels in intuitive design and customer support for smaller-scale properties. Do you prioritize a feature-rich platform capable of supporting complex operations, or a straightforward solution that minimizes training and setup time?
If your hotel operates at a larger scale, with multiple properties or a desire for advanced automation, go with Exely. Its robust feature set—including multi-currency, online check-in/out, rate shopping, and POS—caters well to hotels with complex needs and regional expansion ambitions.
If your property is a small inn, B&B, or boutique seeking affordability and straightforward management, Innkeeper's Advantage is the better fit. Its simple interface, customizable rates, and strong support are ideal for properties focused on guest experience and operational efficiency without the complexity of larger systems.
Exely’s user experience is rated 4.88/5, with praise for its intuitive interface and smooth daily integration, making onboarding faster for larger teams. However, its extensive features might require more initial training, especially for staff unfamiliar with hotel management software.
Innkeeper’s Advantage scores slightly lower at 4.74/5 but stands out for its simplicity and tailored onboarding for small teams. It offers a straightforward, accessible platform that small property teams can adopt quickly.
Edge: Innkeeper’s Advantage.
Exely offers 29 shared features plus 9 unique to it, including multi-currency, online check-in, online checkout, guest feedback management, and POS. These tools support larger hotels seeking automation, revenue management, and multi-region operations.
Innkeeper’s Advantage provides 29 shared features and 16 unique functionalities, such as guest app, automated assignments, shift planning, integrated CRS, and digital registration—features specifically valuable for small properties seeking efficiency and guest engagement.
The decisive difference lies in the depth of features for automation and customization. Edge: Exely.
Exely’s support is highly rated at 4.9/5, with reviews emphasizing prompt, helpful responses and continuous improvement. Users appreciate the technical assistance that enables smooth daily operations, especially during onboarding.
Innkeeper’s Advantage scores slightly higher at 5/5, with reviews highlighting their patient, responsive, and personalized support, which is crucial for small teams needing quick answers. Users also value the approachable, human touch in support interactions.
Edge: Innkeeper’s Advantage.
Exely boasts 8 verified partner integrations, including major players like Oracle Hospitality, Booking.com, and IDeaS, offering more options for complex, multi-channel operations. Its extensive integrations support larger hotel networks and advanced revenue strategies.
Innkeeper’s Advantage has 4 verified partners, including RemoteLock and QuickBooks Online, focusing on essential integrations for small properties. While fewer in number, these integrations effectively streamline core operations for boutique or small inns.
Edge: Exely.
Exely’s recent reviews, with a total of 48—more than Innkeeper’s Advantage’s 34—show a slightly higher overall rating (81.7/100 vs. 77.3/100). Larger hotels and boutique properties using Exely appreciate its automation and channel management, though some mention system performance during peak times.
Innkeeper’s Advantage scores well among small innkeepers, particularly for support and ease of use, though its overall rating is slightly lower. The most recent reviews favor Exely’s broader feature set and scalability, making it the preferred choice for larger or growing hotels.
Edge: Exely.
Exely charges a base price of $400, with no trial, free tier, or monthly per-room fee. Its higher price reflects its extensive feature set and targeted enterprise capabilities.
Innkeeper’s Advantage offers a lower base price of $100, with no ongoing fees or trial info available. Its affordability is a key selling point for small properties seeking essential management tools without a significant investment.
Not ideal if your hotel is small, with minimal staffing, or a tight budget.
Not ideal if you need extensive integrations, multi-property management, or advanced automation.
Exely’s core advantage is its comprehensive, feature-rich platform tailored for larger hotels and chains looking to automate and scale. It’s ideal if you need extensive customization, multi-region support, and advanced revenue tools, despite a higher price point and complexity.
Innkeeper’s Advantage stands out for small properties that prioritize ease of use, affordability, and dedicated support. Its core features cover the essentials, making it suitable for inns and boutique hotels seeking efficiency without the complexity of larger systems.
If your hotel aims for growth and automation, Exely’s extensive capabilities and recent reviews make it the stronger choice. But if you run a small inn or B&B that values simplicity and personalized support, Innkeeper’s Advantage will serve you well with less investment and faster onboarding.
In conclusion, for larger, more complex operations, Exely’s broad feature set and recent performance make it the preferred option. For small, independent properties focused on guest experience and ease, Innkeeper’s Advantage is a better fit.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Multi-currency | ||
| Gift Vouchers | ||
| Direct billing | ||
| RevPaR & ADR Reports | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
| Payment Requests | ||
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Marketing & Ecommerce
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| Native Email Marketing | ||
| Group Booking Engine | ||
| Website Development | ||
| Booking Engine | ||
| Channel Manager | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
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Administration & Configuration
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| Multi-lingual | ||
| Multi-currency | ||
| Centralized user & role management | ||
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Customer Management
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| Native Email Marketing | ||
| Guest Feedback Management | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest profiles | ||
| Centralized Messaging | ||
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Front Office
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| Guest Feedback Management | ||
| Housekeeping module | ||
| Property Management System | ||
| Automated night audit | ||
| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Calendar view | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Guest Feedback Management | ||
| Gift Vouchers | ||
| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| Tablet/Kiosk Check-in | ||
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Housekeeping
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| Housekeeping module | ||
| Automated Space Optimization | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Multi-currency | ||
| Gift Vouchers | ||
| Payment Requests | ||
| Direct billing | ||
| Automated reminders | ||
| Integrated Payment Terminal & Card Reader | ||
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Reservations Management
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| Rate Shopping Module | ||
| Property Management System | ||
| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Automated Assignments | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| Rate Shopping Module | ||
| Revenue Management Module | ||
| Pricing Intelligence | ||
| Channel Manager | ||
| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| Point of Sale |
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
What hoteliers love
A major reason hotels like Exely is that it is intuitive and easy to learn, helping staff handle daily operations with less training and fewer mistake... A major reason hotels like Exely is that it is intuitive and easy to learn, helping staff handle daily operations with less training and fewer mistakes. Reviewers often mention that it reduces manual work, saves time, and makes front-office and reservation workflows more efficient.
Support is one of Exely’s strongest differentiators, with users repeatedly describing the team as responsive, professional, and quick to resolve issue... Support is one of Exely’s strongest differentiators, with users repeatedly describing the team as responsive, professional, and quick to resolve issues. Several reviews also mention account managers and other teams being attentive, which helps hotels adopt the system and keep operations running smoothly.
Many reviews highlight how Exely simplifies managing reservations, room availability, and pricing in one place. Users say it makes daily operations mo... Many reviews highlight how Exely simplifies managing reservations, room availability, and pricing in one place. Users say it makes daily operations more organized, speeds up updates, and helps them react faster to demand changes.
Where hoteliers push back
Users often want Exely to be more configurable for different property types, especially in PMS workflows, invoices, confirmations, and interface behav... Users often want Exely to be more configurable for different property types, especially in PMS workflows, invoices, confirmations, and interface behavior. While some praise its flexibility, many ask for more tailored layouts, property-specific options, and smoother editing tools.
Reporting is a common pain point: users want deeper, faster, and more flexible reports covering bookings, revenue, occupancy, channel performance, and... Reporting is a common pain point: users want deeper, faster, and more flexible reports covering bookings, revenue, occupancy, channel performance, and guest trends. A few reviewers say current reports are sufficient for basic use, but most want better dashboards, mobile access, and more analytical detail for decision-making.
Ranks higher for
Unique capabilities
What hoteliers love
The customer support team is praised for quick, knowledgeable, and personalized assistance. Users feel that the support enhances their ability to effi... The customer support team is praised for quick, knowledgeable, and personalized assistance. Users feel that the support enhances their ability to efficiently operate their properties and improves overall satisfaction with the product.
The software is noted for its user-friendly design that allows users to manage reservations, adjust room availability, and access reports without a st... The software is noted for its user-friendly design that allows users to manage reservations, adjust room availability, and access reports without a steep learning curve. This simplicity doesn't compromise on functionality, making it accessible yet powerful.
The software offers a high degree of customization, allowing users to tailor the system to their specific requirements, be it for compliance or featur... The software offers a high degree of customization, allowing users to tailor the system to their specific requirements, be it for compliance or feature enhancements. This adaptability is a key selling point for those with unique property needs.
Where hoteliers push back
While the support is excellent, users express a need for more comprehensive training materials, such as manuals or tutorials, to further support users... While the support is excellent, users express a need for more comprehensive training materials, such as manuals or tutorials, to further support users in fully leveraging the system's capabilities.
Some reviews mention a desire for a more modern, aesthetically pleasing interface, particularly on the guest-facing side, which some users feel could... Some reviews mention a desire for a more modern, aesthetically pleasing interface, particularly on the guest-facing side, which some users feel could improve customer engagement and satisfaction.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Exely HMS and Innkeeper's Advantage HMS share many core Hotel Management Software features, but each has unique capabilities. Exely HMS offers 9 verified integration partners, while Innkeeper's Advantage HMS offers 3. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely HMS leads in ease of use at 4.9/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely HMS: No. Innkeeper's Advantage HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 88 and Innkeepers Advantage has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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