innRoad vs. ThinkReservations PMS:
Which Is Right for You?

Is innRoad or ThinkReservations Better for Hotels?

innRoad and ThinkReservations both address the core challenge of managing reservations, availability, and guest communications for small to medium-sized hotels, but they diverge sharply in their operational scope and user focus. innRoad offers a feature-rich all-in-one system with broad capabilities including advanced channel management, multi-currency support, and revenue management designed to support boutique hotels, motels, and resorts aiming to boost direct bookings and revenue. In contrast, ThinkReservations excels as a streamlined, intuitive PMS concentrating on independent inns, bed & breakfasts, and smaller boutique properties emphasizing ease of use, guest messaging, and operational simplicity.

Both products solve critical problems for hoteliers: innRoad focuses on maximizing revenue through integrated tools like pricing intelligence and a high-conversion booking engine, supported by 24/7 live customer service. ThinkReservations streamlines daily operations with a clear calendar, direct booking engine integration, and responsive support, helping small properties reduce OTA dependence and increase efficiency. Their shared goal is to make property management less manual and more profitable, but the difference lies in innRoad’s depth versus ThinkReservations’ operational simplicity and user satisfaction.

innRoad vs ThinkReservations: Which Should Your Hotel Choose?

If your property is a boutique hotel, motel, resort, or mid-sized operation that needs comprehensive revenue management, multi-currency capabilities, and integration with a wide network of OTAs, innRoad is the better choice. This is supported by 292 reviews, showing a strong presence in motels (22%) and resorts (14%) with segment ratings between 4.4 and 4.6. Properties like Bunchrew House reported a 35% increase in direct bookings after switching to innRoad, and others have seen up to 100% revenue growth in the first year. However, innRoad’s lack of recent reviews (zero in the last 6 months) means its current product experience may be less validated.

If you operate a small to medium independent inn, bed & breakfast, or boutique property prioritizing ease of use, guest communication, and quick onboarding, ThinkReservations is more suitable. It commands 63% of its user base from B&Bs with a 4.9/5 rating across 375 reviews, including 38 fresh reviews in the last six months rated 4.9, indicating strong current performance. Case studies like Blue Tang Inn’s 52% revenue increase and York Harbor Inn’s improved guest communication highlight its operational impact for smaller properties. For hotels seeking a straightforward PMS with superior support and direct booking growth, ThinkReservations leads.

Data for larger branded hotels and extended stay properties is limited for both products, so neither stands out definitively there.

Is innRoad or ThinkReservations Easier to Use?

ThinkReservations scores higher in ease of use with a 4.8/5 rating and 4.7/5 onboarding versus innRoad’s 4.5/5 ease of use and 4.3/5 onboarding across hundreds of reviews. Reviewers frequently describe ThinkReservations as intuitive, simple for staff to learn, and efficient for daily tasks like reservation management and guest messaging. Multiple reviewers commend its quick training and responsive live support, enabling smooth adoption even in small teams.

InnRoad users praise the Tape Chart’s visual clarity for managing bookings but report occasional bugs and slow system responses that can disrupt workflows. Some reviewers mention that mobile compatibility issues and the lack of a dedicated app hinder front desk and remote staff usability. While innRoad provides comprehensive training and 24/7 support, some note that recent system upgrades introduced bugs affecting adoption.

Edge: ThinkReservations.

Which Has Better Features: innRoad or ThinkReservations?

InnRoad outpaces ThinkReservations on feature breadth with 21 unique hotel-relevant features compared to ThinkReservations’ 4. Notable innRoad exclusives include multi-currency and multi-lingual support critical for international guests, a comprehensive channel manager integrating hundreds of OTAs, a group booking engine, pricing intelligence, gift vouchers, and a dedicated housekeeping module with mobile app support. These features shift workflows by automating room assignments, optimizing rates dynamically, and enabling direct guest marketing, which improves revenue and operational efficiency for larger or more complex properties.

ThinkReservations includes fewer exclusive features but covers essentials like EPoS integration, automated reminders, and native email marketing with multi-lingual options, improving guest communications and point-of-sale operations for small hotels. However, it lacks innRoad’s advanced revenue management and channel breadth.

Edge: innRoad.

Which Has Better Customer Support: innRoad or ThinkReservations?

ThinkReservations leads again with a 4.8/5 customer support rating and 4.7/5 onboarding score compared to innRoad’s 4.5/5 support and 4.3/5 onboarding. ThinkReservations reviewers consistently highlight quick, knowledgeable responses and accessible account managers who understand hotel operations and solve issues proactively. Comments such as “always able to get hold of someone quickly” and “responsive and very helpful” are common.

InnRoad’s 24/7 live support and dedicated implementation advisors receive praise, but several reviews mention slower issue resolution and communication gaps, particularly after system upgrades introduced bugs. While many users appreciate the empathy and availability of support staff, others report frustration with delays impacting operations.

Edge: ThinkReservations.

Which Has More Integrations: innRoad or ThinkReservations?

innRoad offers double the verified integrations with 34 partners versus ThinkReservations’ 17. Both share seven key integrations, including Whistle, INTELITY, Tripadvisor, Airbnb, Expedia, Canary Technologies, and RemoteLock, essential for channel management and guest experience.

innRoad uniquely integrates with financial systems like QuickBooks by Intuit, revenue management tools such as RateGain, and niche industry platforms including Bartech and Revinate, which benefit properties seeking deep operational automation and reporting sophistication. ThinkReservations includes integrations with Sojern, TrustYou, Triptease, Stripe, and PriceLabs, focusing more on marketing, payment processing, and revenue optimization.

Hotels requiring extensive channel distribution and advanced financial or revenue tools will find innRoad’s ecosystem broader. Smaller properties emphasizing marketing and payment integration may find ThinkReservations’ streamlined set sufficient.

Edge: innRoad.

Which Do Hoteliers Rate Higher: innRoad or ThinkReservations?

ThinkReservations holds a clear overall rating edge at 4.8/5 from 424 reviews, including 38 in the last six months rated 4.9/5, demonstrating strong current customer satisfaction. Its likelihood to recommend is 97%, reflecting widespread satisfaction among bed & breakfasts (4.9/5 from 375 reviews), boutique hotels, and resorts.

InnRoad’s overall rating is 4.4/5 across 292 reviews but lacks reviews in the last six months, leaving current satisfaction uncertain. It performs well in motels (4.5/5), resorts (4.4/5), and luxury hotels (4.6/5), but recent review absence suggests caution.

Segment-wise, ThinkReservations rates higher in all overlapping categories with significant review counts, especially in B&Bs and boutique hotels. InnRoad’s strength lies in broader segments like motels and resorts but with fewer recent data points.

Edge: ThinkReservations.

How Much Do innRoad and ThinkReservations Cost?

Both products do not offer freemium or per-room pricing models and do not charge implementation fees. innRoad’s base price starts at $300/month, while ThinkReservations starts at $500/month. Neither product offers a free trial.

The $200 monthly price difference may be significant for very small properties or startups. However, the comparison should be balanced against innRoad’s larger feature set and integration breadth versus ThinkReservations’ higher ratings and support quality.

What Type of Hotel Should Use innRoad?

• Hotels that manage multiple distribution channels and require a robust channel manager connecting to hundreds of OTAs.
• Properties needing multi-currency and multi-lingual support for international guests.
• Resorts, motels, and boutique hotels seeking integrated revenue management modules to dynamically adjust pricing.
• Hotels with complex group booking needs that benefit from a dedicated group booking engine.
• Teams that require a comprehensive housekeeping module with mobile app support.

Not ideal if:

• Smaller B&Bs or inns prioritizing ease of use and quick onboarding over feature depth.
• Hotels requiring strong mobile app support for front desk or housekeeping staff.
• Properties concerned about recent system glitches and the absence of recent user feedback.

What Type of Hotel Should Use ThinkReservations?

• Independent inns, bed & breakfasts, and small boutique hotels that need an intuitive, easy-to-learn PMS.
• Hotels emphasizing direct booking growth through integrated booking engines and guest messaging automation.
• Properties valuing responsive customer support with account managers familiar with hotel operations.
• Hotels with simpler operations that do not require advanced revenue management or multi-currency features.
• Teams prioritizing fast onboarding and minimal training overhead.

Not ideal if:

• Hotels requiring extensive multi-channel distribution and advanced integrations.
• Properties needing detailed housekeeping scheduling and mobile housekeeping app functionality.
• Hotels looking for sophisticated pricing intelligence or group booking management.

innRoad vs ThinkReservations: The Bottom Line for Hotels

innRoad and ThinkReservations serve overlapping but distinct niches in the PMS market. innRoad specializes in delivering a comprehensive, feature-rich platform designed to increase revenue and operational control for mid-sized to larger independent hotels, motels, and resorts, with a strong emphasis on channel management, revenue optimization, and international guest support. ThinkReservations focuses on delivering an easy-to-use, highly rated PMS tailored to smaller independent inns and boutique properties that prioritize guest communication, rapid onboarding, and operational simplicity.

Choose innRoad if your property demands broad OTA connectivity, sophisticated revenue management, and multi-currency capabilities supported by a deep integration ecosystem. This is supported by innRoad’s 21 unique features, 34 verified integrations, and case studies showing up to 100% revenue increases. Choose ThinkReservations if your property values ease of use, exemplary customer support, and a system that simplifies daily operations for smaller teams, as shown by its 4.8+ ratings from over 400 reviews and recent case studies reporting revenue growth exceeding 50%.

The data supports ThinkReservations as the better fit for smaller, guest-centric properties emphasizing operational efficiency and support, while innRoad fits larger, more complex properties prioritizing revenue management and channel breadth.