The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 687 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
innRoad shines when it comes to customer support — especially for brand properties (4.6/5) , with exclusive features like Housekeeping module and Native Email Marketing.
ThinkReservations shines in ease of use and ROI — especially for brand properties (0.0/5) , with exclusive features like Native Email Marketing.
Side-by-side ratings based on 687 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | From $500/mo |
| Verified Reviews | 292 | 395 |
After analyzing 687 verified reviews, innRoad users most value its reporting and revenue management, booking engine and ota integration, tape chart, while ThinkReservations users highlight operational efficiency, data and reporting, integration with otas. Click any theme to see what reviewers say.
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Reporting and Revenue Management
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Operational Efficiency
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Booking Engine and OTA Integration
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Data and Reporting
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Tape Chart
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Integration with OTAs
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Automated Upselling
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System Glitches
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Pricing and Fees
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Credit Card Processing
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Security Features
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Mobile Compatibility and App
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #6 179 reviews | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | #16 47 reviews | #9 25 reviews |
| Large (75-199 rooms) ▾ | #13 11 reviews | #6 3 reviews |
| X-Large (200+ rooms) ▾ | #9 5 reviews | #5 1 reviews |
By Property Type
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| Boutique ▾ | #12 96 reviews | #7 100 reviews |
| Luxury ▾ | #15 45 reviews | #7 70 reviews |
| Branded / Chain ▾ | #16 33 reviews | #7 24 reviews |
| Extended Stay ▾ | #13 17 reviews | #11 8 reviews |
By Region
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| North America ▾ | #3 275 reviews | #1 386 reviews |
| Europe ▾ | #34 5 reviews | #57 0 reviews |
| Asia Pacific | #39 1 reviews | #32 0 reviews |
| Middle East | #34 0 reviews | #32 0 reviews |
Choosing between innRoad by innRoad and ThinkReservations PMS hinges on your hotel’s specific needs, budget, and operational complexity. innRoad is known for its extensive feature set and global reach, while ThinkReservations emphasizes ease of use, quick onboarding, and strong OTA integration. Both aim to streamline your management tasks, but their strengths cater to different hotel profiles.
innRoad offers a broader suite of features, including a channel manager and revenue management tools, whereas ThinkReservations focuses on simplifying operations with automation and direct OTA connectivity. Are you prepared to prioritize feature depth or operational simplicity?
Both innRoad and ThinkReservations tackle essential property management tasks like reservations, payment processing, and OTA integration. innRoad’s robust feature list, including multi-currency, group booking, and revenue management modules, makes it suitable for larger or more complex properties. ThinkReservations, with its streamlined interface and automation, shines for small to mid-sized hotels prioritizing ease and speed.
innRoad’s reviews highlight a steep learning curve with system glitches and mobile issues, which can hinder daily operations. ThinkReservations garners praise for its intuitive design and recent review growth—more recent reviews mean fresher insights. Which of these align more with your operational style?
If your hotel needs a comprehensive, multi-property system with advanced features like revenue management and multilingual support, go with innRoad. Its extensive integrations and property management tools cater well to larger or multi-location hotels.
If your focus is on quick setup, simple daily operations, and direct OTA connections, ThinkReservations is your better choice. Its user-friendly platform and automated messaging suit small-to-mid-sized properties seeking efficiency and guest engagement.
For hotels with complex revenue strategies or multiple properties, innRoad’s robust features justify the higher price. Conversely, if your team values ease, speed, and modern guest communication, ThinkReservations offers a more straightforward fit.
innRoad’s usability scores are solid at 4.49/5, but reviews note a learning curve, system glitches, and a less intuitive mobile experience. Onboarding is rated at 4.28/5, and some users mention that the interface can be slow or glitchy, impacting staff adoption.
ThinkReservations scores higher at 4.82/5, with recent reviews emphasizing its simplicity, intuitive navigation, and quick setup. Users frequently mention that staff adopt the system faster and experience fewer technical issues.
Edge: ThinkReservations.
innRoad boasts 35 shared features plus 21 unique ones, including a channel manager, revenue management, booking engine, guest CRM, and property management tools. These cater to larger properties or those needing detailed control over operations and marketing.
ThinkReservations offers 35 shared features and 4 exclusive ones like EPoS, automated reminders, and native email marketing. While its feature set is narrower, it covers essential automation and direct OTA connectivity, ideal for smaller hotels.
In terms of sheer feature count, innRoad’s suite is more comprehensive, especially for multi-property management. However, ThinkReservations’ focus on automation and simple integrations can be more beneficial for smaller operations.
Edge: innRoad.
innRoad’s customer support is rated 4.54/5, with reviews praising their 24/7 live help and dedicated advisors. Users mention helpful support, although some report slow responses during system glitches or mobile issues.
ThinkReservations outperforms slightly with a 4.82/5 score, with many reviews highlighting prompt, knowledgeable support and quick issue resolution. Users find the team accessible and responsive, often describing support as a vital part of their positive experience.
Edge: ThinkReservations.
innRoad connects to 34 verified partners, including major OTAs, payment providers, and revenue management tools, making it versatile for complex operations. Its integrations with platforms like QuickBooks, Revinate, and Oracle Hospitality enhance its appeal for larger properties.
ThinkReservations has 16 verified partners, with strong connections to OTAs like Airbnb and Booking.com, plus tools like Stripe and TrustYou. Although fewer than innRoad, its integrations are highly relevant for small to mid-sized hotels.
innRoad’s broader network supports more diverse needs, but ThinkReservations’ key OTA and payment integrations are sufficient for many smaller properties.
Edge: innRoad.
innRoad has a total review count of 238, with recent reviews in the last 6 months showing low activity. Its overall rating is 4.7/5, with an NPS of 8.82/5. Hoteliers laud its ease of use and support but criticize glitches and mobile issues.
ThinkReservations, with 356 reviews and recent activity (4 reviews in last 6 months), scores slightly higher at 4.88/5, with an NPS of 9.68/5. Reviewers highlight its simplicity, automation, and support, making it the more highly-rated product currently.
Given the recent review activity, ThinkReservations is the stronger-rated option.
Edge: ThinkReservations.
innRoad’s base price is $300/month with no mention of hidden fees, trial options, or per-room charges. Its all-in-one model includes features like credit card processing and channel management without extra charges.
ThinkReservations charges $500/month, also without hidden fees, but at a higher starting rate. Its pricing includes essential integrations and automation, making it more expensive but potentially more comprehensive for smaller hotels.
Pricing differences reflect their target markets: innRoad for larger or more complex properties, and ThinkReservations for small to midsize hotels prioritizing cost-efficient operation.
Not ideal if your hotel:
Not ideal if your hotel:
innRoad offers a comprehensive, feature-rich system suitable for larger, multi-property, or complex hotels aiming for maximum control and automation. Its extensive integrations and modules support operational growth, though some reviews note bumps with glitches and mobile issues.
ThinkReservations is best for small to mid-sized hotels that prioritize ease of use, fast onboarding, and OTA connectivity. Its recent review growth and higher ratings reflect a strong user base that values simplicity and support.
If your hotel needs advanced features, multi-property control, and extensive integrations, innRoad is the clear choice. For hotels seeking a straightforward, reliable system with excellent support, ThinkReservations is the smarter pick.
This guide consolidates the key differences and strengths of innRoad and ThinkReservations, helping you make a data-driven decision aligned with your operational goals and hotel profile.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | From $500/mo |
According to HTR's product database, innRoad and ThinkReservations PMS share 35 features. Here are the key differences — features one has that the other lacks.
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| Automated reminders | ||
| Booking Engine | ||
| Channel Manager | ||
| EPoS | ||
| Group Booking Engine | ||
| Multi-currency | ||
| Multi-lingual | ||
| Multi-lingual | ||
| Native Email Marketing | ||
| Property Management System |
Showing top differences. 13 more features differ between these products.
We analyzed 12 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"In the first year, we had a 100% increase in revenue with innRoad and are about to see big growth in 2022 again. As far as using the product, I love the tape-chart and creating a r..."
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
"My favorite part about innRoad is the great customer support staff that are very responsive and always helps me get any issues resolved in a timely manner."
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
While generally positive, some reviews mention the need for quicker resolution times and better communication about updates and fixes. Despite this, u... While generally positive, some reviews mention the need for quicker resolution times and better communication about updates and fixes. Despite this, users find the 24/7 support invaluable for troubleshooting any issues.
The reporting features are considered detailed and customizable, aiding in financial tracking and decision-making. Revenue management tools help to dy... The reporting features are considered detailed and customizable, aiding in financial tracking and decision-making. Revenue management tools help to dynamically adjust room rates and increase profitability. Some users suggest further report customization for more tailored insights.
Users love the seamless integration with OTAs and a responsive booking engine that drives direct bookings and reduces overbookings. This has led to si... Users love the seamless integration with OTAs and a responsive booking engine that drives direct bookings and reduces overbookings. This has led to significant revenue boosts for many properties. However, issues were noted with third-party integrations sometimes losing details.
Where hoteliers push back
Users report intermittent glitches with the system, such as the Tape Chart freezing, rate changes not being user-friendly, and the overall system perf... Users report intermittent glitches with the system, such as the Tape Chart freezing, rate changes not being user-friendly, and the overall system performing slowly at times. These issues occasionally impact booking and check-in processes.
InnRoad's integrated credit card processing is a well-received feature, although users note the need for better handling of chargebacks and disputes.... InnRoad's integrated credit card processing is a well-received feature, although users note the need for better handling of chargebacks and disputes. The inclusion of PCI compliance and secure payment processing is appreciated.
Ranks higher for
Unique capabilities
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. innRoad and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. innRoad offers 34 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
innRoad: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. innRoad has an HT Score of 31 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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