LIKE MAGIC vs. Shiji Stellaris Digital: Which Is Right for You?

Updated May 15, 2026  ·  26 verified reviews analyzed

TLDR

We analyzed 26 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

LIKE MAGIC shines in ease of use and customer support .

Shiji Group shines , with exclusive features like Automatic Translations (Multi-Lingual) and Local Recommendations.

See the full breakdown below ↓

How Does LIKE MAGIC Compare to Shiji Stellaris Digital?

Side-by-side ratings based on 26 verified hotelier reviews on HTR.

HTScore
77
0
Likelihood to Recommend
99%
0%
Ease of Use
5.0/5
0.0/5
Customer Support
4.8/5
0.0/5
Value for Money
4.9/5
0.0/5
Starting Price From $700/mo Contact sales
Verified Reviews 26 0

What Are the Pros and Cons of LIKE MAGIC vs Shiji Stellaris Digital?

After analyzing 26 verified reviews, LIKE MAGIC users most value its operational efficiency, guest experience, complexity reduction, while Shiji Group users highlight . Click any theme to see what reviewers say.

LIKE MAGIC LIKE MAGIC Shiji Group Shiji Group
Pros
+ Operational Efficiency
+ Guest Experience
+ Complexity Reduction
+ Booking Engine Performance
Cons
Customization and Branding
Room Upgrade Functionality

LIKE MAGIC vs Shiji Group: Rankings by Hotel Segment

How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment LIKE MAGIC LIKE MAGIC Shiji Group Shiji Group
Small (10-24 rooms) #8 10 reviews
Mid-Size (25-74 rooms) #14 8 reviews #36 0 reviews
Large (75-199 rooms) #13 3 reviews #28 0 reviews

By Property Type

Segment LIKE MAGIC LIKE MAGIC Shiji Group Shiji Group
Boutique #17 6 reviews #36 0 reviews
Luxury #28 2 reviews #33 0 reviews
Branded / Chain #16 3 reviews #32 0 reviews
Extended Stay #4 13 reviews

By Region

Segment LIKE MAGIC LIKE MAGIC Shiji Group Shiji Group
North America #30 1 reviews #20 0 reviews
Europe #9 24 reviews #35 0 reviews

How Much Do LIKE MAGIC and Shiji Stellaris Digital Cost?

Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

LIKE MAGIC LIKE MAGIC Shiji Group Shiji Group
Starting Price From $700/mo

Which Features Does LIKE MAGIC Have That Shiji Stellaris Digital Doesn't (and Vice Versa)?

According to HTR's product database, LIKE MAGIC and Shiji Stellaris Digital share 10 features. Here are the key differences — features one has that the other lacks.

Feature LIKE MAGIC LIKE MAGIC Shiji Group Shiji Group
Automatic Translations (Multi-Lingual)
Local Recommendations

Real-World Results: LIKE MAGIC vs Shiji Group by Business Goal

We analyzed 7 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Operational Efficiency
LIKE MAGIC The Zipper Hotel & Apartments Small
+ 80% fewer staff while maintaining operational efficiency
+ 4.6/5 rating on Google, 8.8+ on Booking.com
+ Easy to understand and use - employees have fun to work with. Fully trained staff in just 1.5 days.

"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."

Shiji Group Sudima Hotels Small
+ Operational efficiency and staff productivity improved with 1
+ �2 hours saved daily per property, automated reporting, and more time for guest-facing tasks.
+ Booking accuracy and check-in processes were enhanced through real-time synchronization, elimination of duplicate reservations, and secure pre-arrival payment links.

"Tokenisation, automated posting, and secure payment links have significantly improved internal workflows and guest trust, especially for group and conference bookings."

Hemal Ghetla
Hemal Ghetla
Project Manager & Systems Analyst
Improve Guest Experience
LIKE MAGIC Stay Kooook Small
+ Lean operations: Reduced staffing needs to 2.5 FTE for an 85-room property
+ Guest Journey adoption: Enabled 95% of guests to manage their entire stay digitally.
+ Decreased staff training time to under four hours for new employees.

"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."

Cedric Maderer
Cedric Maderer
Product Manager
Shiji Group Sunborn London Small
+ �s fully integrated tech stack, the team unified their data, simplified workflows, and elevated every touchpoint of the guest journey.
+ From seamless check-in and instant mobile ordering to real-time housekeeping updates, everything now runs faster, smoother, and with less effort.
+ Most importantly, technology now works in the background, freeing up staff to focus on what really matters: delivering memorable, personalized experiences that live up to Sunborn

"We reduced check-in time by over 80%, from up to eight minutes to just about one minute with the new system."

V
Vasilis Giannios
Operations Manager, Sunborn London

LIKE MAGIC vs Shiji Group: The Bottom Line

LIKE MAGIC
LIKE MAGIC
5.0/5 from 26 reviews

What hoteliers love

Operational Efficiency 100% positive

LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotel... LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotels to automate many processes, reducing the need for external systems and enabling staff to focus more on guest experiences.

Guest Experience 100% positive

Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to... Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to check-out. The tailored guest journey is a notable positive aspect, enhancing satisfaction.

Complexity Reduction 100% positive

LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces... LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces, thus lowering operational costs and complexity.

Where hoteliers push back

Customization and Branding 100% negative

Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control o... Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control over the guest portal's UI and UX for better alignment with their brand.

Room Upgrade Functionality 100% negative

Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is cu... Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is currently lacking and noted as a potential improvement.

Ranks higher for

Large (75-199 rooms) #13 vs #28
Mid-Size (25-74 rooms) #14 vs #36
Boutique #17 vs #36
Branded / Chain #16 vs #32
5.0/5 ease of use 4.9/5 support 10 integrations
Visit Profile
Shiji Group
Shiji Group
0.0/5 from 0 reviews

Ranks higher for

North America #20 vs #30

Unique capabilities

Automatic Translations (Multi-Lingual) Local Recommendations
0.0/5 ease of use 0.0/5 support 64 integrations
Visit Profile

Where the ratings diverge most

Ease of Use LIKE MAGIC 5.0 vs 0.0 (+5)
Customer Support LIKE MAGIC 4.9 vs 0.0 (+4.9)
Value for Money LIKE MAGIC 4.9 vs 0.0 (+4.9)
Onboarding LIKE MAGIC 4.8 vs 0.0 (+4.8)

Frequently Asked Questions About LIKE MAGIC vs Shiji Stellaris Digital

Can LIKE MAGIC replace Shiji Stellaris Digital?

It depends on your requirements. LIKE MAGIC and Shiji Stellaris Digital share many core Hotel Guest Apps features, but each has unique capabilities. LIKE MAGIC offers 10 verified integration partners, while Shiji Stellaris Digital offers 64. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do LIKE MAGIC or Shiji Stellaris Digital offer a free plan?

LIKE MAGIC: No. Shiji Stellaris Digital: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank LIKE MAGIC and Shiji Stellaris Digital?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 77 and Shiji Group has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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