LIKE MAGIC vs. Solay: Which Is Right for You?

Updated June 14, 2026  ·  26 verified reviews analyzed

TLDR

We analyzed 26 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

LIKE MAGIC shines in ease of use and customer support , with exclusive features like Guest Profiles.

Solay shines .

See the full breakdown below ↓

How Does LIKE MAGIC Compare to Solay?

Side-by-side ratings based on 26 verified hotelier reviews on HTR.

HTScore
78
0
Likelihood to Recommend
99%
0%
Ease of Use
5.0/5
0.0/5
Customer Support
4.8/5
0.0/5
Value for Money
4.9/5
0.0/5
Starting Price From $700/mo Contact sales
Verified Reviews 26 0

What Are the Pros and Cons of LIKE MAGIC vs Solay?

After analyzing 26 verified reviews, LIKE MAGIC users most value its operational efficiency, guest experience, complexity reduction, while Solay users highlight . Click any theme to see what reviewers say.

LIKE MAGIC LIKE MAGIC Solay Solay
Pros
+ Operational Efficiency
+ Guest Experience
+ Complexity Reduction
+ Booking Engine Performance
Cons
Customization and Branding
Room Upgrade Functionality

LIKE MAGIC vs Solay: Rankings by Hotel Segment

How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment LIKE MAGIC LIKE MAGIC Solay Solay
Small (10-24 rooms) #8 10 reviews
Mid-Size (25-74 rooms) #14 8 reviews
Large (75-199 rooms) #13 3 reviews #30 0 reviews

By Property Type

Segment LIKE MAGIC LIKE MAGIC Solay Solay
Boutique #17 6 reviews
Luxury #28 2 reviews #38 0 reviews
Branded / Chain #16 3 reviews
Extended Stay #4 13 reviews

By Region

Segment LIKE MAGIC LIKE MAGIC Solay Solay
North America #30 1 reviews #28 0 reviews
Europe #9 24 reviews

The Decision

You’re evaluating two hotel guest apps: LIKE MAGIC by LIKE MAGIC and Solay by Solay. Both aim to improve guest experiences and streamline hotel operations but serve very different functions. LIKE MAGIC offers a comprehensive platform for managing the entire guest journey, from booking to post-stay, while Solay focuses solely on reserving poolside and beachside loungers to enhance leisure areas. What matters most is your hotel’s specific needs and operational focus.

LIKE MAGIC addresses a broad range of guest management issues, automating check-ins, upselling, and guest communication. Solay’s value lies in optimizing pool and beach area reservations, essential for resorts and hotels with extensive outdoor amenities. Do you want a holistic guest app or a specialized feature for leisure space management?

LIKE MAGIC vs Solay: Which Should Your Hotel Choose?

If your hotel needs a full-scale guest experience platform that automates check-ins, manages guest profiles, and offers personalized interactions, LIKE MAGIC is the clear choice. Its high user ratings (4.96/5 for ease of use, 4.85/5 for support) and over 26 reviews, with recent feedback, indicate strong satisfaction. Conversely, Solay’s niche focus on poolside and beachside reservations makes it ideal for resorts or hotels where outdoor leisure areas are a significant part of the guest stay.

For hotels seeking a versatile guest app with automation, AI-driven features, and integrations with multiple PMS systems, LIKE MAGIC is more suitable. If your property primarily needs a solution to handle outdoor lounge reservations efficiently, Solay’s streamlined reservation system may suffice. Do you require broad guest management capabilities or a targeted outdoor seating solution?

Is LIKE MAGIC or Solay Easier to Use?

LIKE MAGIC boasts a near-perfect usability rating of 4.96/5, based on 26 reviews, with many users praising its intuitive interface and quick onboarding process (4.8/5). Its platform is described as modern, browser-based, and designed for a seamless user experience, making staff adoption straightforward. Solay, however, provides no usability data or recent reviews, making it impossible to evaluate its ease of use.

Given its extensive positive feedback, LIKE MAGIC clearly leads in user-friendliness and onboarding experience. Edge: LIKE MAGIC.

Which Has Better Features: LIKE MAGIC or Solay?

LIKE MAGIC offers six shared features with other guest apps and four additional functions unique to it: request management, room service ordering, guest profiles, and a hotel directory. These features enable a comprehensive guest engagement, operational automation, and personalized service experience. Solay, on the other hand, provides only reservation management for poolside and beachside loungers, lacking broader guest engagement tools.

LIKE MAGIC’s multiple features support guest personalization and operational efficiency, making it a more versatile platform. Solay’s single-purpose design limits its functionality to outdoor leisure reservations. Edge: LIKE MAGIC.

Which Has Better Customer Support: LIKE MAGIC or Solay?

LIKE MAGIC’s support ratings are high, with a 4.85/5 score based on 26 reviews, often praised for responsiveness and helpfulness. Reviewers highlight their support team’s quick response times and willingness to assist with onboarding and troubleshooting. Solay provides no recent review data or support ratings, making it difficult to assess the quality of its customer service.

Given LIKE MAGIC’s proven support track record and recent positive reviews, it clearly offers superior customer assistance. Edge: LIKE MAGIC.

Which Has More Integrations: LIKE MAGIC or Solay?

LIKE MAGIC integrates with 10 verified partners, including major PMS providers like Mews, apaleo GmbH, and Oracle Hospitality, as well as other tools like SALTO Systems and Adyen. Solay’s integration count is limited to 2, with only Revinate as a shared partner. This extensive integration network makes LIKE MAGIC more adaptable to diverse hotel tech stacks.

For hotels looking for a platform that fits into a broad ecosystem of property management and revenue tools, LIKE MAGIC is preferable. Solay’s limited integrations restrict its scalability. Edge: LIKE MAGIC.

Which Do Hoteliers Rate Higher: LIKE MAGIC or Solay?

LIKE MAGIC boasts a strong user rating of 4.96/5, with 26 reviews mostly recent (2 in the last six months). Its users, primarily from small to mid-sized hotels and extended stays, praise its ease of use, support, and operational impact. Solay has no recent reviews or publicly available ratings, making it impossible to gauge user sentiment.

Based on available data, LIKE MAGIC’s higher and more recent ratings point to a better reception among hoteliers. Edge: LIKE MAGIC.

How Much Do LIKE MAGIC and Solay Cost?

LIKE MAGIC’s pricing starts at $700 per month, with no free tier or trial offering. Solay’s pricing details are unavailable, which suggests it may be customized or less transparent. The absence of clear pricing makes direct comparison difficult, but the shared emphasis on bespoke solutions indicates both are premium offerings.

If budget clarity is essential, LIKE MAGIC’s transparent price provides a baseline for planning. Solay’s costs may vary, requiring direct inquiry.

What Type of Hotel Should Use LIKE MAGIC?

  • Hotels aiming for a comprehensive guest management platform that automates check-in, upselling, and communication.
  • Properties seeking to enhance operational efficiency with AI-driven features.
  • Hotels with a focus on guest personalization and engagement.
  • Properties that want to integrate seamlessly with multiple existing systems.
  • Teams that prioritize high support quality and user-friendly onboarding.

Not ideal if your hotel only needs a simple, niche solution for outdoor seating or has minimal guest engagement needs.

What Type of Hotel Should Use Solay?

  • Resorts or hotels with extensive outdoor leisure areas such as pools and beaches.
  • Properties prioritizing outdoor space reservation management and social distancing.
  • Hotels that want to simplify lounge and cabana bookings with real-time reservation capabilities.
  • Resorts seeking to improve safety and guest confidence through reservation control.
  • Teams that prefer a straightforward, single-purpose reservation tool.

Not ideal if your hotel requires a broad guest experience platform or integration with multiple operational systems.

LIKE MAGIC vs Solay: The Bottom Line for Hotels

LIKE MAGIC is a broad, feature-rich guest app that automates and personalizes the entire guest experience. Its strong ratings, extensive integrations, and recent review activity make it a reliable choice for hotels seeking operational efficiency and guest satisfaction.

Choose LIKE MAGIC if you want a versatile solution capable of managing multiple aspects of guest interaction, automating processes, and supporting growth. Its ease of use and support quality are key advantages.

Solay’s niche focus on outdoor lounge reservations makes it ideal for resorts and leisure-heavy properties. If your primary goal is to optimize poolside and beachside seating, and you don’t need broad guest management features, Solay may be sufficient.

However, without recent reviews or clear support and pricing details, Solay’s long-term value remains uncertain. For most hotels looking for a comprehensive guest app, LIKE MAGIC offers a safer, more proven option.

How Much Do LIKE MAGIC and Solay Cost?

Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

LIKE MAGIC LIKE MAGIC Solay Solay
Starting Price From $700/mo

Which Features Does LIKE MAGIC Have That Solay Doesn't (and Vice Versa)?

According to HTR's product database, LIKE MAGIC and Solay share 6 features. Here are the key differences — features one has that the other lacks.

Feature LIKE MAGIC LIKE MAGIC Solay Solay
Guest Profiles
Hotel Directory
Request Management
Room Service Ordering

Real-World Results: LIKE MAGIC vs Solay by Business Goal

We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Operational Efficiency
LIKE MAGIC The Zipper Hotel & Apartments Small
+ 80% fewer staff while maintaining operational efficiency
+ 4.6/5 rating on Google, 8.8+ on Booking.com
+ Easy to understand and use - employees have fun to work with. Fully trained staff in just 1.5 days.

"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."

Solay Solay

No published case study for this goal yet.

Improve Guest Experience
LIKE MAGIC Stay Kooook Small
+ Lean operations: Reduced staffing needs to 2.5 FTE for an 85-room property
+ Guest Journey adoption: Enabled 95% of guests to manage their entire stay digitally.
+ Decreased staff training time to under four hours for new employees.

"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."

Cedric Maderer
Cedric Maderer
Product Manager
Solay Solay

No published case study for this goal yet.

LIKE MAGIC vs Solay: The Bottom Line

LIKE MAGIC
LIKE MAGIC
5.0/5 from 26 reviews

What hoteliers love

Operational Efficiency 100% positive

LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotel... LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotels to automate many processes, reducing the need for external systems and enabling staff to focus more on guest experiences.

Guest Experience 100% positive

Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to... Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to check-out. The tailored guest journey is a notable positive aspect, enhancing satisfaction.

Complexity Reduction 100% positive

LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces... LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces, thus lowering operational costs and complexity.

Where hoteliers push back

Customization and Branding 100% negative

Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control o... Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control over the guest portal's UI and UX for better alignment with their brand.

Room Upgrade Functionality 100% negative

Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is cu... Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is currently lacking and noted as a potential improvement.

Ranks higher for

Large (75-199 rooms) #13 vs #30
Luxury #28 vs #38
Resorts #31 vs #39
Vacation Rentals & Villas #10 vs #19

Unique capabilities

Request Management Room Service Ordering Guest Profiles Hotel Directory
5.0/5 ease of use 4.9/5 support 10 integrations
Visit Website
Solay
Solay
0.0/5 from 0 reviews

Ranks higher for

North America #28 vs #30
0.0/5 ease of use 0.0/5 support 2 integrations
Visit Profile

Where the ratings diverge most

Ease of Use LIKE MAGIC 5.0 vs 0.0 (+5)
Customer Support LIKE MAGIC 4.9 vs 0.0 (+4.9)
Value for Money LIKE MAGIC 4.9 vs 0.0 (+4.9)
Onboarding LIKE MAGIC 4.8 vs 0.0 (+4.8)

Frequently Asked Questions About LIKE MAGIC vs Solay

Can LIKE MAGIC replace Solay?

It depends on your requirements. LIKE MAGIC and Solay share many core Hotel Guest Apps features, but each has unique capabilities. LIKE MAGIC offers 10 verified integration partners, while Solay offers 2. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do LIKE MAGIC or Solay offer a free plan?

LIKE MAGIC: No. Solay: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank LIKE MAGIC and Solay?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 78 and Solay has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

Get Your Free AI Analyst Report

Custom recommendations tailored to your property

Ghostel icon
Trusted by
footer image 1 footer image 2 footer image 3 footer image 4 footer image 5 footer image 6 footer image 7

Let´s lookup your hotel information