The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 241 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
LIKE MAGIC shines when it comes to operational efficiency , with exclusive features like Payments and Mobile Checkin.
STAY shines when it comes to guest experience optimization — especially for brand properties (0.0/5) , with exclusive features like Mobile App.
Side-by-side ratings based on 241 verified hotelier reviews on HTR.
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| Starting Price | From $700/mo | From $300/mo |
| Verified Reviews | 26 | 215 |
After analyzing 241 verified reviews, LIKE MAGIC users most value its guest experience, complexity reduction, booking engine performance, while STAY users highlight guest experience optimization, mobile and user experience, support and service. Click any theme to see what reviewers say.
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Guest Experience
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Guest Experience Optimization
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Complexity Reduction
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Mobile and User Experience
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Booking Engine Performance
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Support and Service
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Revenue Increase
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Flexibility and Adaptability
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Customization and Branding
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CMS and Customization
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Room Upgrade Functionality
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Integration Capabilities
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Analytics and Reporting
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #8 10 reviews | #9 10 reviews |
| Mid-Size (25-74 rooms) ▾ | #14 8 reviews | #4 83 reviews |
| Large (75-199 rooms) ▾ | #13 3 reviews | #2 89 reviews |
| X-Large (200+ rooms) ▾ | — | #2 24 reviews |
By Property Type
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| Boutique ▾ | #17 6 reviews | #2 77 reviews |
| Luxury ▾ | #28 2 reviews | #2 88 reviews |
| Branded / Chain ▾ | #16 3 reviews | #3 91 reviews |
| Extended Stay ▾ | #4 13 reviews | #6 7 reviews |
By Region
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| North America ▾ | #30 1 reviews | #5 27 reviews |
| Europe ▾ | #9 24 reviews | #3 112 reviews |
| Asia Pacific | — | #6 3 reviews |
| Middle East | — | #7 2 reviews |
Choosing between LIKE MAGIC by LIKE MAGIC and STAY Guest App hinges on your hotel’s specific needs, operational structure, and growth ambitions. Both platforms aim to elevate guest experience and streamline operations but approach these goals differently—LIKE MAGIC offers a more comprehensive digital journey, while STAY emphasizes service digitization and operational efficiency. Your decision should focus on which platform aligns best with your current priorities and future plans.
Given recent data, LIKE MAGIC has a significantly higher review count and more recent reviews, making it the more reliably tested solution today. Its higher overall rating and stronger user feedback across key metrics suggest it’s the clearer choice for most hoteliers right now. But do the features and pricing differences justify the switch?
LIKE MAGIC and STAY Guest App both serve as guest experience platforms that digitize hotel communication and services, but they have distinct philosophies. LIKE MAGIC emphasizes a fully integrated guest journey, from booking to post-stay, with AI-driven personalization, upselling, and automation features. STAY, meanwhile, centers on streamlining hotel operations through service digitization—focusing heavily on reducing queues, enabling contactless services, and improving internal workflows.
Where they diverge most is in their feature set: LIKE MAGIC offers AI-powered tools, digital keys, and a comprehensive guest journey, while STAY provides more service-specific features like in-app restaurant reservations, real-time updates, and extensive integrations. The choice depends on whether your hotel prioritizes a holistic guest experience or operational efficiency. Are you seeking a platform that transforms the entire guest journey or one that enhances internal processes?
If your hotel needs to significantly improve guest engagement through automation, personalized interactions, and revenue opportunities, LIKE MAGIC is the better fit. Its high review count (26 recent reviews, 2 in the last 6 months), an overall rating of 0/5 but a HT score of over 76, and positive feedback about automating check-ins and upselling make it a strong contender.
On the other hand, if your team primarily seeks to reduce front desk queues, optimize internal procedures, or improve service delivery, STAY’s focus on service digitization and operational workflows makes it more suitable. With 206 reviews, more than 20 integrations, and a 3/5 overall rating, it has a broader market presence, especially among larger hotel chains. Which outcome aligns better with your strategic goals?
LIKE MAGIC’s UI/UX rating of 4.96/5 indicates an exceptionally intuitive platform, with recent reviews praising its seamless onboarding and automation ease. Its focus on automation and AI-driven interactions make it relatively straightforward for staff to adopt, especially given its high customer support rating of 4.85/5.
STAY also scores impressively, with a 4.78/5 ease of use rating. Users appreciate its user-friendly CMS, simple content updates, and quick implementation. However, given LIKE MAGIC’s higher overall user rating and recent feedback, the edge goes to LIKE MAGIC for overall usability.
Edge: LIKE MAGIC
LIKE MAGIC offers 8 shared features with STAY but stands out with 2 exclusive features—payments and mobile check-in—adding convenience for guests. STAY boasts 6 unique features, including chatbot, message routing, local recommendations, automatic translations, and more, emphasizing service automation and multilingual support.
If your hotel requires integrated payments and mobile check-in, LIKE MAGIC’s dedicated features are compelling. Conversely, STAY’s broader suite of service features could be more valuable if your focus is on streamlining hotel services and multilingual capabilities.
Edge: STAY Guest App
LIKE MAGIC’s support and onboarding ratings are slightly higher at 4.85/5 versus STAY’s 4.83/5. Users of LIKE MAGIC frequently praise its quick responsiveness and proactive support, with comments like “responsive support and seamless integrations” highlighting the value.
STAY’s support is also highly rated, though some users note limitations such as lack of phone support and slower reporting updates. Given LIKE MAGIC’s more recent reviews and marginally higher ratings, it edges out STAY in customer support quality.
Edge: LIKE MAGIC
STAY boasts 20 verified partners, double LIKE MAGIC’s 10, including major players like Hotelkit, SiteMinder, and Amadeus—covering a broader array of systems. LIKE MAGIC’s integrations include key partners such as SALTO Systems and Adyen, but it has fewer overall verified partners.
If extensive integration options are critical for your existing tech stack, STAY provides more flexibility. However, LIKE MAGIC's select partnerships focus on high-impact integrations like payments and access control, which may suit your needs better if those are your priorities.
Edge: STAY Guest App
LIKE MAGIC’s reviews are limited but highly favorable, with a 99% likelihood to recommend and a recent review focus on operational efficiency improvements. Its niche appeal among boutique and city-center hotels, with a 0/5 rating but a high HT score, indicates room for growth but strong potential.
STAY’s reviews, although more numerous (206 reviews), are more mixed with many comments on the need for feature expansion or improvements. The higher volume and recent reviews for STAY mean its ratings are more representative, but overall, LIKE MAGIC’s recent user sentiment and higher likelihood to recommend suggest a superior rating.
Edge: LIKE MAGIC
LIKE MAGIC’s base price is $700 per month, with no freemium or trial options. Its higher price aligns with its more comprehensive feature set and enterprise focus.
STAY’s base price is significantly lower at $300 per month, with no trial or freemium model. This makes STAY more accessible for smaller hotels or those starting their digital transformation. But for hotels seeking a full-service, AI-driven platform, the investment in LIKE MAGIC may be justified.
Comparison: LIKE MAGIC is more costly upfront but more extensive; STAY is more affordable but less feature-rich.
Not ideal if your hotel:
Not ideal if your hotel:
LIKEMAGIC is a comprehensive platform designed to transform the guest experience through AI, automation, and a holistic digital journey. Its higher review count and recent positive feedback make it the more reliable pick for hoteliers ready to innovate.
Choose LIKE MAGIC if you want a platform that enhances guest engagement, automates operations, and offers personalized interactions. Its seamless integrations, high support quality, and quicker adoption make it ideal for hotels aiming for a full digital overhaul.
STAY, meanwhile, excels in service digitization, reducing operational bottlenecks, and supporting large-scale hotel chains with extensive integrations. Its broader feature set and proven efficiency improvements make it a solid choice for hotels focused on internal workflows and service automation.
For most hoteliers today, especially those seeking proven, recent positive experiences, LIKE MAGIC emerges as the clearer, stronger option. However, if your goal is to improve specific services like reservations and minimize costs, STAY can still deliver valuable benefits—just with some limitations.
In conclusion, if you want a digital guest app with a higher likelihood of satisfaction and ongoing innovation, go with LIKE MAGIC. For more straightforward service digitization and extensive integration options at a lower price point, STAY is worthy of consideration.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $700/mo | From $300/mo |
According to HTR's product database, LIKE MAGIC and STAY Guest App share 8 features. Here are the key differences — features one has that the other lacks.
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| Automated Replies | ||
| Automatic Translations (Multi-Lingual) | ||
| Chatbot | ||
| Local Recommendations | ||
| Message Routing | ||
| Mobile App | ||
| Mobile Checkin | ||
| Payments |
We analyzed 12 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
"Thanks to STAY, we offer our guests an interaction tool with our staff. We can make real-time decisions with it. This simplifies our staff's duties at the same time. The guest expe..."
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
"Implementing STAY contributed to a significant increase in our revenue and customer satisfaction. The app pays for itself. We have seen significant increases in consumption for all..."
What hoteliers love
LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotel... LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotels to automate many processes, reducing the need for external systems and enabling staff to focus more on guest experiences.
Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to... Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to check-out. The tailored guest journey is a notable positive aspect, enhancing satisfaction.
LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces... LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces, thus lowering operational costs and complexity.
Where hoteliers push back
Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control o... Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control over the guest portal's UI and UX for better alignment with their brand.
Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is cu... Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is currently lacking and noted as a potential improvement.
Ranks higher for
Unique capabilities
What hoteliers love
Multiple reviews highlight how STAY dramatically enhances guest experience by providing digital and sustainable ways for guests to access information... Multiple reviews highlight how STAY dramatically enhances guest experience by providing digital and sustainable ways for guests to access information and services. Features like real-time updates, mobile service ordering, and the ability to make restaurant reservations reduce wait times and provide convenience.
The app's user interface and mobile experience are lauded for being intuitive and easy to navigate. Users find it simple to update information and man... The app's user interface and mobile experience are lauded for being intuitive and easy to navigate. Users find it simple to update information and manage content, whether they are hotel staff or guests.
STAY aids in improving hotel operational efficiency by allowing quicker handling of guest requests, optimized internal processes, and reduced front de... STAY aids in improving hotel operational efficiency by allowing quicker handling of guest requests, optimized internal processes, and reduced front desk lines. The tool facilitates sustainable practices by digitizing traditional paper-based services, aiding hotels in their sustainability goals.
Where hoteliers push back
The CMS is highlighted for its ease of use and customization capabilities, though users have indicated some areas for improvement, particularly more f... The CMS is highlighted for its ease of use and customization capabilities, though users have indicated some areas for improvement, particularly more flexibility in design and functionality.
Users appreciate STAY's robust integration capabilities with various internal applications and systems, including PMS and CRM systems. These integrati... Users appreciate STAY's robust integration capabilities with various internal applications and systems, including PMS and CRM systems. These integrations streamline data management and help provide a seamless experience for both staff and guests.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. LIKE MAGIC and STAY Guest App share many core Hotel Guest Apps features, but each has unique capabilities. LIKE MAGIC offers 10 verified integration partners, while STAY Guest App offers 20. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LIKE MAGIC: No. STAY Guest App: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 77 and STAY has 47. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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