The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 30 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
LIKE MAGIC shines when it comes to guest journey app , with exclusive features like Pre-arrival Upselling & Upgrades.
Sezam24 shines , with exclusive features like PCI Compliant.
Side-by-side ratings based on 30 verified hotelier reviews on HTR.
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| Starting Price | From $700/mo | From $300/mo |
| Verified Reviews | 29 | 1 |
After analyzing 30 verified reviews, LIKE MAGIC users most value its guest journey app, automation & integration, contactless check-in, while Sezam24 users highlight . Click any theme to see what reviewers say.
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Guest Journey App
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Automation & Integration
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Contactless Check-in
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Design Flexibility
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Revenue Opportunities
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Analytics & Reporting
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Push Notification Delays
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How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #7 12 reviews | #16 1 reviews |
| Mid-Size (25-74 rooms) ▾ | #7 10 reviews | — |
| Large (75-199 rooms) | #8 3 reviews | — |
By Property Type
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| Boutique ▾ | #11 6 reviews | — |
| Luxury | #15 2 reviews | — |
| Branded / Chain | #15 2 reviews | — |
| Extended Stay ▾ | #5 12 reviews | — |
By Region
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| North America | #17 1 reviews | — |
| Europe ▾ | #5 27 reviews | #16 1 reviews |
When choosing a contactless check-in platform, your hotel needs a solution that not only streamlines operations but also enhances guest satisfaction. LIKE MAGIC offers a comprehensive guest journey experience, integrating mobile check-in, digital keys, and automated communication. Conversely, Sezam24 specializes in self-service kiosks that allow guests to check in independently, focusing heavily on operational efficiency for budget hotels. Which platform aligns better with your property's needs?
Both products aim to reduce front desk congestion and improve guest convenience, but their approaches differ. LIKE MAGIC emphasizes a digital guest journey with automation and upselling, while Sezam24 centers on self-service kiosks for straightforward check-in. Are you seeking a unified guest experience or a simple self-service solution?
LIKE MAGIC and Sezam24 both target contactless check-in but cater to different hotel types and operational models. LIKE MAGIC is designed for properties seeking to elevate guest engagement through a full digital journey, including personalized communications, upselling, and integration with PMS systems. It boasts a 74.02 HT score and 29 reviews, with 2 recent ones indicating active use and ongoing improvements.
Sezam24, however, has a perfect overall rating of 5/5 based on a single review, emphasizing its reliability for small-budget hotels. Its focus is on providing a seamless self-check-in terminal that requires minimal staff involvement, ideal for properties prioritizing operational efficiency over guest engagement. Given its limited review count, LIKE MAGIC's more recent and numerous reviews make it the stronger choice currently.
Do you want a holistic digital guest experience or a straightforward self-service check-in kiosk?
If your hotel needs to provide a personalized, engaging guest experience with automated communication, upselling, and integration into existing PMS systems, go with LIKE MAGIC. Its platform supports contactless check-in, digital keys, and a guest journey app, making it suitable for properties aiming to differentiate through service quality and revenue opportunities.
If your hotel prioritizes affordability, simplicity, and operational efficiency—especially for small, budget-friendly properties—Sezam24 is the better fit. It offers a high-quality self-service check-in kiosk that works well without a reception, providing accuracy, reliability, and multilingual support, ideal for hotels with minimal staffing.
For hotels where guest engagement and upselling are key, LIKE MAGIC provides a more comprehensive solution. If reducing staffing and streamlining check-in procedures are your primary goals, Sezam24’s straightforward kiosk approach will serve you better.
LIKE MAGIC scores a 4.9/5 for ease of use, with reviewers praising its intuitive interface and smooth onboarding process. However, some note that its backend could benefit from increased simplicity, and occasional push notification delays have been mentioned.
Sezam24 is rated a perfect 5/5 for ease of use, with reviews emphasizing its straightforward setup and user-friendly kiosks. Its minimal staff training requirements and seamless guest check-in process contribute to a highly intuitive experience.
Edge: Sezam24.
LIKE MAGIC offers 16 shared features plus one exclusive feature—Pre-arrival Upselling & Upgrades—that can significantly boost revenue by offering targeted upsell opportunities before guests arrive. It also integrates AI-powered communication, digital keys, and a guest app, providing a comprehensive digital guest journey.
Sezam24 features 16 shared features but includes PCI Compliance, a critical security aspect for financial transactions, which LIKE MAGIC does not explicitly list. Its core strength lies in fully self-service check-in kiosks, providing a reliable, contactless check-in experience.
For properties seeking a feature-rich guest engagement platform, LIKE MAGIC’s upselling and automation features are advantageous. If your focus is on secure, efficient self-check-in, Sezam24’s functionalities will meet your needs.
Edge: LIKE MAGIC.
LIKE MAGIC maintains a high customer support rating of 4.83/5, with reviewers highlighting its prompt and helpful assistance, especially during onboarding. Its onboarding experience scores 4.78/5, though some users note that the backend interface could be simplified further.
Sezam24, on the other hand, boasts a perfect 5/5 support rating based on available reviews, emphasizing its reliable, ongoing assistance and straightforward implementation. Its support is particularly praised for its responsiveness and ease, which is vital for small properties needing quick setup.
Edge: Sezam24.
LIKE MAGIC connects with 10 verified partners, including major PMS providers like Mews, Oracle Hospitality, and apaleo GmbH. Its integrations support automation, digital keys, and guest messaging, enabling a more connected operational environment.
Sezam24 integrates with 9 verified partners, including WuBook and Cloudbeds, with shared integrations like Mews. Its integrations focus on check-in and property management, providing essential operational connectivity.
Given the slightly higher number of partnerships, LIKE MAGIC offers broader integration options. If your hotel relies on specific PMS or automation tools, LIKE MAGIC’s ecosystem might provide more flexibility.
Edge: LIKE MAGIC.
LIKE MAGIC's reviews are recent, with a total of 29 reviews and an overall rating of 0/5—the rating itself seems to reflect a different scoring system but indicates active feedback and ongoing development. Reviewers praise its efficiency, automation, and revenue-boosting features, with one client noting an 80% staff reduction while maintaining high guest satisfaction.
Sezam24, despite only having one review, rates a perfect 5/5, indicating strong satisfaction among its users. However, limited reviews mean less comprehensive feedback on its overall performance compared to LIKE MAGIC.
Considering the number and recency of reviews, LIKE MAGIC’s broader and more recent feedback makes it the preferred choice based on user ratings.
Edge: LIKE MAGIC.
LIKE MAGIC charges a base price of $700 per month, with no freemium or trial options available. Pricing details for additional features or scaling are not explicitly provided, which may impact flexibility for smaller properties.
Sezam24 costs $300 per month with no freemium or trial options, making it more affordable for budget-conscious properties. Its straightforward pricing makes it easier to evaluate and plan for smaller hotels seeking an economical self-service check-in solution.
If budget is a primary concern, Sezam24 offers a lower-cost entry point. For more integrated, feature-rich platforms, LIKE MAGIC’s higher price reflects its broader capabilities.
Not ideal if your hotel is small, budget-focused, or lacks the technical setup for integrations.
Not ideal if your hotel requires a full digital guest journey, upselling, or complex automation features.
LIKE MAGIC offers a detailed, engaging digital guest experience focused on automation, upselling, and integration. It suits larger properties or those seeking to differentiate through personalized service and revenue growth.
Sezam24 excels in simple, reliable self-service check-in kiosks ideal for budget hotels or properties with minimal staffing. Its straightforward approach ensures operational efficiency and guest convenience at a lower price point.
If your hotel prioritizes a comprehensive guest journey with automation and revenue opportunities, LIKE MAGIC is the clear choice. For straightforward, cost-efficient check-in, Sezam24’s solution will serve you best.
In conclusion, your decision hinges on whether you desire a full digital guest engagement platform or a reliable self-service check-in kiosk tailored for budget-conscious properties. Both have their merits, but based on recent reviews and features, LIKE MAGIC currently offers a more versatile and well-reviewed solution for most hotels.
Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $700/mo | From $300/mo |
According to HTR's product database, LIKE MAGIC (Check-in) and Sezam24 share 16 features. Here are the key differences — features one has that the other lacks.
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| PCI Compliant | ||
| Pre-arrival Upselling & Upgrades |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
No published case study for this goal yet.
What hoteliers love
The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.
Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.
LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.
Where hoteliers push back
LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.
The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.
Ranks higher for
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. LIKE MAGIC (Check-in) and Sezam24 share many core Contactless Check-in features, but each has unique capabilities. LIKE MAGIC (Check-in) offers 10 verified integration partners, while Sezam24 offers 9. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Sezam24 leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LIKE MAGIC (Check-in): No. Sezam24: No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 75 and Sezam24 has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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