LIKE MAGIC (Check-in) vs. Zoox Smart Pass:
Which Is Right for You?

The Decision

Your hotel is evaluating contactless check-in solutions, considering LIKE MAGIC's Check-in platform versus Zoox Smart Pass. Both aim to streamline guest entry and reduce staff workload, but they diverge significantly in scope, features, and regional presence. LIKE MAGIC offers a comprehensive guest journey system with robust integrations, while Zoox focuses primarily on facial recognition for physical access. Which solution aligns better with your operational needs and guest expectations?

Is LIKE MAGIC or Zoox Smart Pass Better for Hotels?

LIKE MAGIC primarily targets full-service contactless guest management, integrating check-in, digital keys, and communication channels into one platform. Zoox Smart Pass centers on facial recognition for access control, focusing less on guest engagement and more on physical entry. If your goal is to boost operational efficiency and guest experience through automation, LIKE MAGIC provides more tools. Are you seeking a broader guest service platform or a specialized access solution?

LIKE MAGIC vs Zoox Smart Pass: Which Should Your Hotel Choose?

If your hotel needs a full suite of contactless check-in, digital onboarding, and upselling capabilities, LIKE MAGIC is the clear choice. It’s ideal for hotels aiming to improve guest experience and reduce labor costs, especially in regions where contactless technology is gaining traction. Conversely, if your priority is physical access management through facial recognition, particularly in North America, Zoox might be more suitable—though its presence and review volume are limited. For most hotels seeking operational efficiency, LIKE MAGIC's extensive features and recent reviews make it the superior option.

Is LIKE MAGIC or Zoox Smart Pass Easier to Use?

LIKE MAGIC boasts a 4.9/5 ease-of-use rating based on 29 recent reviews, with users praising its straightforward guest interface and quick onboarding. The platform’s user-friendly design minimizes staff training, with an onboarding score of 4.78/5 and a 99% likelihood to recommend. Zoox Smart Pass, lacking available user ratings or recent reviews, offers a specialized facial recognition system but without publicly available feedback on usability. Edge: LIKE MAGIC.

Which Has Better Features: LIKE MAGIC or Zoox Smart Pass?

LIKE MAGIC includes 17 unique features such as hotel website check-in portals, device agnosticism, document scanning, ID verification, pre-arrival upselling, and digital key integration. Zoox Smart Pass, by contrast, offers a more narrow feature set centered on facial recognition and access control, with no additional features documented. If your hotel requires a comprehensive guest management system, LIKE MAGIC’s broader feature set provides a distinct advantage. Edge: LIKE MAGIC.

Which Has Better Customer Support: LIKE MAGIC or Zoox Smart Pass?

LIKE MAGIC scores 4.83/5 in customer support and onboarding, with reviewers emphasizing prompt assistance and smooth implementation. Hoteliers appreciate the company's responsiveness, translating into high satisfaction. Zoox Smart Pass lacks publicly available support ratings or reviews, making it difficult to assess support quality. Given LIKE MAGIC’s demonstrated support excellence, it clearly holds the edge.

Which Has More Integrations: LIKE MAGIC or Zoox Smart Data?

LIKE MAGIC integrates with 10 verified partners, including major PMS and access control providers like SALTO Systems, Mews, and Oracle Hospitality. Zoox Smart Data has no publicly listed integrations, limiting its ability to connect with other systems. If your property relies on multiple digital solutions, LIKE MAGIC’s integrations streamline operations. Edge: LIKE MAGIC.

Which Do Hoteliers Rate Higher: LIKE MAGIC or Zoox Smart Data?

LIKE MAGIC’s review count of 29, with recent feedback from the last six months, underscores its active user base and relevance. Hoteliers praise it for cutting operational costs and enhancing guest satisfaction, with a 99% likelihood of recommendation. Zoox Smart Data has no available reviews or recent feedback, making it impossible to gauge user sentiment. Given the recent and plentiful feedback, LIKE MAGIC is the better-rated choice.

How Much Do LIKE MAGIC and Zoox Smart Pass Cost?

LIKE MAGIC is priced at a $700 base fee, with no freemium or monthly per-room charges. Zoox Smart Data’s pricing is not publicly disclosed, leaving a gap in direct comparison. Your decision may depend on whether the upfront cost aligns with your budget and expected ROI. For transparency and known value, LIKE MAGIC's clear pricing is advantageous.

What Type of Hotel Should Use LIKE MAGIC?

• Hotels seeking a full contactless experience, including check-in, digital keys, and upselling.
• Properties aiming to reduce staffing by automating guest interactions.
• Hotels with a focus on digital guest engagement, especially in Europe and Asia Pacific.
• Boutique, branded, city-center, or extended stay hotels wanting seamless guest journeys.
• Teams willing to invest in a platform with a proven track record of improving operational efficiency.
• Not ideal if: your hotel prefers only access control without broader guest management, or operates solely in North America without regional support.

What Type of Hotel Should Use Zoox Smart Pass?

• Hotels prioritizing physical access through facial recognition.
• Properties with a focus on contactless entry, especially in North America.
• Hotels that want to automate visitor entry in high-traffic venues like conference centers.
• Small or medium-sized venues seeking to reduce transactional steps at entry points.
• Not ideal if: your hotel needs extensive guest management features, integrations, or regional support outside North America.

LIKE MAGIC vs Zoox Smart Pass: The Bottom Line for Hotels

LIKE MAGIC delivers a comprehensive guest journey platform embedded with check-in, digital keys, and upselling features, designed to elevate guest experiences and streamline operations. Its recent reviews, high ratings, and extensive integrations make it the recommended choice for most hoteliers seeking automation and efficiency.

Choose LIKE MAGIC if you want a scalable, feature-rich system proven to reduce staffing needs and improve guest satisfaction, especially in Europe and Asia Pacific regions. Its broad capabilities and high user approval are unmatched in the current market.

On the other hand, Zoox Smart Pass specializes in facial recognition for physical access, making it suitable for hotels in North America prioritizing contactless entry. However, with no recent reviews or detailed features beyond access control, it’s less compelling for hotels seeking a full-service guest management platform.

In summary, for most hotels aiming to modernize operations and enhance guest experiences, LIKE MAGIC offers a more complete, well-supported solution. Zoox may be appropriate if your primary concern is seamless access control, but its narrow focus limits its utility in broader hotel management contexts.