The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 400 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Lodgical Solution shines , with exclusive features like Guest CRM and Mobile Device Notes & Tasks (Voice-to-Text).
ThinkReservations shines in ROI — especially for brand properties (0.0/5) , with exclusive features like Transactional Emails (booking, folios, etc) and Mobile App.
Side-by-side ratings based on 400 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 5 | 395 |
After analyzing 400 verified reviews, Lodgical Solution users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.
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Customer Support
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Operational Efficiency
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Data and Reporting
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Integration with OTAs
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #51 2 reviews | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | #55 2 reviews | #9 25 reviews |
| Large (75-199 rooms) | — | #6 3 reviews |
| X-Large (200+ rooms) | — | #5 1 reviews |
By Property Type
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| Boutique ▾ | #58 2 reviews | #7 100 reviews |
| Luxury ▾ | #52 2 reviews | #7 70 reviews |
| Branded / Chain ▾ | — | #7 24 reviews |
| Extended Stay ▾ | — | #11 8 reviews |
By Region
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| North America ▾ | #30 5 reviews | #1 386 reviews |
| Europe | — | #57 0 reviews |
| Asia Pacific | — | #32 0 reviews |
| Middle East | — | #32 0 reviews |
Choosing the right property management system (PMS) can drastically impact your hotel’s efficiency, guest experience, and bottom line. Lodgical Solution and ThinkReservations both aim to streamline operations, but they serve different hotel profiles and operational needs. Lodgical Solution appears to cater more to small and mid-sized properties, while ThinkReservations has a broader presence in the B&B and boutique segments. So, which one fits your hotel best?
Lodgical Solution is designed to serve hotels seeking a straightforward, cost-effective management platform with core functionalities like reservations, guest tracking, and reporting. ThinkReservations, meanwhile, offers a more feature-rich experience with advanced integrations, automation, and a strong OTA connection focus. The key difference is the volume of recent reviews: ThinkReservations has over 350 recent reviews and a significantly higher overall rating, signaling stronger user confidence.
Both products aim to reduce manual work, but ThinkReservations has a more modern, cloud-based design and a wider array of features. Are you prioritizing a more scalable, well-reviewed platform? The choice hinges on your hotel’s size, operational complexity, and desire for integrations.
If your hotel needs a system that excels at online bookings, OTA integrations, and automations — especially for small to mid-sized properties or B&Bs — ThinkReservations is the clear winner. Its high user ratings (4.88/5 with 356 reviews) and recent positive feedback make it the most reliable option for modern, digitally-savvy hoteliers.
If, however, your focus is on a simple, budget-friendly PMS with essential reservation and guest management features, Lodgical Solution could suffice. It’s better suited for smaller properties that prioritize affordability and ease of use over extensive automation or integrations.
In other words, for a hotel aiming to grow or improve guest communication and data insights, ThinkReservations is the safer bet. For those seeking straightforward management at a lower cost, Lodgical is worth considering.
Both systems score highly on ease of use, with Lodgical at 4.8/5 and ThinkReservations at 4.82/5. Lodgical’s interface is praised for simplicity, and its onboarding process is rated at 4.67/5, with users reporting a smooth start. ThinkReservations' onboarding and interface are similarly rated, with many reviewers describing the platform as intuitive and easy to navigate, even for non-tech users.
Recent reviews highlight the importance of support and training: ThinkReservations’ users often mention the availability of helpful onboarding tutorials and responsive customer service that makes staff adoption easier.
Edge: ThinkReservations.
Lodgical Solution offers 4 features exclusive to its platform, including guest CRM, online checkout, integrated CRS, and mobile device notes & tasks. ThinkReservations, on the other hand, boasts 14 unique features such as EPoS, automated night audit, multi-currency support, shift planning, and GDPR compliance.
While both systems share 25 core features, ThinkReservations’ additional functionalities support more complex operations and automation, especially for properties with multiple revenue streams or international guests. Its mobile app and ancillary revenue tracking are particularly noteworthy.
Edge: ThinkReservations.
Customer support ratings favor ThinkReservations at 4.82/5, compared to Lodgical’s 4.6/5. Both are praised for friendly, knowledgeable staff, but recent reviews of ThinkReservations highlight proactive support, quick responses, and consistent communication about updates — critical for busy hotels.
Lodgical’s support is regarded as solid, with some users mentioning a need for more frequent updates and communication about new features. However, because ThinkReservations has more recent reviews, it demonstrates a clearer track record of ongoing support.
Edge: ThinkReservations.
Lodgical Solution features 20 verified partners, including notable integrations like Nonius, RateBoard, and Vertical Booking, with some exclusive partner options. ThinkReservations offers 16 verified integrations, including major OTAs like Expedia, Airbnb, Tripadvisor, and channel managers such as TrustYou.
Both platforms support essential integrations, but Lodgical’s broader ecosystem and exclusive partners might appeal to properties with specific third-party needs. Nevertheless, ThinkReservations’ strong OTA connection and its native integration with popular booking channels make it more versatile for direct online distribution.
Edge: Lodgical Solution.
ThinkReservations overwhelmingly outperforms Lodgical in recent reviews: with over 350 reviews and an average rating of 4.88/5, compared to Lodgical’s 0/5 rating from only 5 reviews. The recent positive feedback emphasizes ThinkReservations’ ease of use, automation, and support, especially in small to mid-sized properties and B&Bs.
Lodgical’s limited review count and stagnant recent reviews suggest less confidence and fewer active users. Its ratings are outdated, making ThinkReservations the clear favorite based on current user sentiment.
Edge: ThinkReservations.
Lodgical Solution’s pricing details are unavailable, but it’s positioned as an affordable choice, especially for small properties. ThinkReservations charges a flat $500 monthly fee with no trial, implementation, or hidden fees, which many users find transparent and predictable.
Given the limited data on Lodgical’s cost, if budget is your main concern, you may want to clarify with the vendor. However, ThinkReservations’ transparent pricing and proven ROI from reviews make it easier to justify.
Not ideal if:
Not ideal if:
ThinkReservations is the more proven, feature-rich, and well-reviewed platform suitable for most small and medium properties. Its extensive recent reviews, high ratings, and strong support make it the safer choice for hotels committed to growth and automation.
Lodgical Solution remains a solid, affordable option for smaller hotels seeking basic management tools without the need for advanced features or integrations. Its limited recent reviews, however, suggest it’s less favored among current users.
In conclusion, if your hotel demands a modern, scalable solution with recent positive feedback, ThinkReservations is the clear winner. For smaller hotels or those on a tight budget seeking simple management, Lodgical may suffice but comes with less confidence in ongoing support and updates.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $500/mo |
According to HTR's product database, Lodgical Solution and ThinkReservations PMS share 25 features. Here are the key differences — features one has that the other lacks.
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| Automated night audit | ||
| Calendar view | ||
| Cloud based | ||
| EPoS | ||
| Guest CRM | ||
| Integrated CRS | ||
| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Multi-currency | ||
| Online Checkout | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 6 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
Unique capabilities
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Lodgical Solution and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Lodgical Solution offers 20 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Lodgical Solution leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Lodgical Solution: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Lodgical Solution has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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