Matrix SMS vs. STS Cloud (by SalesandCatering.com):
Which Is Right for You?

The Decision

Choosing the right hotel sales software can significantly impact your team's efficiency, data control, and revenue growth. Both Matrix SMS by M1 Intel and STS Cloud by SalesandCatering.com aim to streamline sales and catering processes but approach these goals differently. Matrix offers a sleek, data-focused platform built specifically for hotel sales teams, whereas STS Cloud provides a broad, all-in-one solution that emphasizes ease of use and affordability.

Your decision hinges on whether you prioritize a modern, user-friendly sales management system with deep analytics or a versatile, budget-friendly platform with extensive integrations. Are you seeking a tool with more recent feedback and higher ratings? Or one that best suits your property’s size and segment?

Is Matrix SMS or STS Cloud Better for Hotels?

Matrix SMS and STS Cloud serve similar functions, but their strengths lie in different areas. Matrix emphasizes speed, visibility, and data control, with features like deep search, Kanban boards, and real-time reporting, making it ideal for hotel sales teams aiming for rapid deal closing and detailed performance insights. Conversely, STS Cloud focuses on managing the entire sales and catering lifecycle, including proposals, contracts, and event management, catering to properties that need an all-in-one platform.

Matrix’s review count (18 reviews) and recent activity (9 reviews in last 6 months) give it a more reliable snapshot of user satisfaction, with a 100% likelihood to recommend. STS Cloud, with 96 reviews and steady updates, also enjoys high ratings (4.68/5) and a broad feature set but has less recent feedback. Which of these approaches aligns better with your hotel’s operational style?

Matrix SMS vs STS Cloud: Which Should Your Hotel Choose?

If your hotel needs a sales tool that offers deep insights, speed, and a streamlined user experience, go with Matrix SMS. Its robust analytics, Kanban boards, and exclusive chain dashboard support sales teams that prioritize data control and rapid deal progression. For properties with multiple locations or complex sales pipelines, its focus on transparency and real-time reporting provides a strategic advantage.

Choose STS Cloud if you want a cost-effective, comprehensive system that manages the entire sales and catering process. Its features like contract management, e-signatures, and event handling suit hotels seeking a unified platform with a lower price point and extensive PMS integrations, especially if your team values ease of onboarding and broad functionality.

Is Matrix SMS or STS Cloud Easier to Use?

Matrix SMS scores a near-perfect 4.94/5 for ease of use, with reviews praising its intuitive interface, fast onboarding, and simple navigation. Its clean design and focused features make it straightforward for sales reps to adopt without extensive training. Customer support ratings (4.89/5) reinforce its reputation for helpful, responsive assistance.

STS Cloud also boasts a high ease-of-use rating (4.74/5), with reviewers emphasizing its user-friendly layout and quick learning curve. Many users appreciate how simple it is to manage proposals, bookings, and reports from anywhere. However, some mention that email integration could be smoother.

Edge: Matrix SMS.

Which Has Better Features: Matrix SMS or STS Cloud?

Matrix SMS offers unique features such as a Chain Dashboard, deep search capabilities, Kanban boards, and real-time analytics—totaling 8 shared features plus 1 exclusive feature. Its focus on speed, visibility, and centralized data management makes it ideal for high-volume sales environments.

STS Cloud provides features like contract management, e-signatures, mobile sales CRM, and extensive event management tools, totaling 8 shared features plus 3 unique ones. Its strengths lie in full lifecycle management, customization, and multi-property coordination.

Edge: Matrix SMS for its specialized sales analytics and performance tracking.

Which Has Better Customer Support: Matrix SMS or STS Cloud?

Matrix’s customer support scores a remarkable 4.89/5, with reviews highlighting its responsiveness and proactive assistance. Users describe their support team as "great to work with" and emphasize how quick and helpful support has been during onboarding and troubleshooting.

STS Cloud also maintains high support ratings (4.72/5), with customers praising its friendly, responsive team that offers tailored training and ongoing assistance. Some reviews note opportunities for faster email or support response times, but overall, support is highly rated.

Edge: Matrix SMS for its slightly higher support rating and more recent positive feedback.

Which Has More Integrations: Matrix SMS or STS Cloud?

STS Cloud offers 7 verified integrations, including popular PMS systems like Opera, RoomKey, Stayntouch, SkyTouch, and others, providing broad connectivity for property management and sales systems. Its open API allows for seamless data flow across multiple platforms.

Matrix SMS currently has no verified integrations listed, which might limit its ability to connect with existing hotel systems. If your property relies heavily on multiple integrations, STS Cloud’s extensive partner network is advantageous.

Edge: STS Cloud.

Which Do Hoteliers Rate Higher: Matrix SMS or STS Cloud?

Despite the limited number of reviews, Matrix SMS scores a perfect 5/5 based on 18 reviews, with recent feedback emphasizing its ease of use and strategic impact. Hotel managers of all segments, especially those seeking advanced sales analytics and data control, rate it highly.

STS Cloud enjoys a high overall rating of 4.68/5 from 96 reviews, with positive comments about its affordability, comprehensive features, and support. It’s favored by a variety of property types, including branded hotels, boutique hotels, and conference venues.

Edge: Matrix SMS, thanks to its recent review volume and perfect score.

How Much Do Matrix SMS and STS Cloud Cost?

Matrix SMS costs $400/month with no trial or freemium options, positioning it at a slightly higher price point but reflecting its specialized capabilities. STS Cloud charges $300/month, making it more affordable for properties with tighter budgets seeking a broad feature set.

Neither product offers a free trial, so your team should assess trial options or demos before committing.

What Type of Hotel Should Use Matrix SMS?

Hotels that should consider Matrix SMS:

• Hotels with large or multiple properties needing detailed sales analytics.
• Teams that value real-time reporting and pipeline visibility.
• Hotels seeking to improve lead management speed and efficiency.
• Operations aiming for more strategic, data-driven sales processes.
• Hotels that want control over their sales data without unnecessary workflows.

Not ideal if:

• Your property relies heavily on extensive PMS integrations.
• Your team prefers a simple, all-in-one sales and catering platform.
• You need features like contract management or e-signatures built-in.

What Type of Hotel Should Use STS Cloud?

Hotels that suit STS Cloud:

• Small to medium-sized properties needing affordable, full-featured sales and catering management.
• Hotels managing multiple properties under a single platform.
• Teams seeking quick onboarding and ease of use.
• Hotels that prioritize event management, proposal automation, and contract handling.
• Properties that want seamless PMS integration and customizable workflows.

Not ideal if:

• Your team requires advanced analytics and deep sales performance metrics.
• You need a platform with extensive third-party integrations.
• Your hotel prefers a more targeted sales management system over a broad CRM.

The Bottom Line for Hotels

Matrix SMS is a sales-focused platform built specifically for hotel teams aiming for high-speed, data-driven sales processes. Its recent reviews and perfect ratings make it the clear choice for properties prioritizing performance analytics and control.

Choose Matrix if your hotel values detailed visibility, strategic planning, and real-time reporting. It excels at helping your sales team close deals faster and manage pipelines more effectively.

STS Cloud is a versatile, budget-friendly system that covers the entire sales and catering lifecycle. Its broad feature set, extensive integrations, and ease of use make it an excellent choice for hotels seeking an all-in-one platform.

Opt for STS Cloud if your property needs a comprehensive, easy-to-learn system that integrates well with existing hotel operations. It’s especially suited for properties wanting to manage multiple locations efficiently without overspending.

Overall, if recent reviews and higher ratings are your priority, Matrix SMS emerges as the more trusted choice. However, if your focus is on affordability, breadth of features, and integrations, STS Cloud remains a strong contender.