Medallia vs. Revinate (Surveys):
Which Is Right for You?

The Decision

Choosing between Medallia and Revinate (Surveys) for your hotel’s guest feedback management hinges on your specific needs and priorities. Both products aim to help you gather guest insights, improve service, and bolster reputation, but they approach these goals differently. Medallia, with its enterprise-grade tools, offers comprehensive customer experience management, while Revinate emphasizes intuitive survey creation, review management, and marketing automation. Which one aligns better with your hotel’s size, complexity, and growth ambitions?

The critical difference is that Revinate has a significantly larger and more recent review base, making its ratings more reflective of current user experiences. Medallia’s limited review volume and absence of recent feedback mean its data is less reliable at this time. Are you ready to dig into the details?

Is Medallia or Revinate Better for Hotels?

Medallia and Revinate both help you understand your guests’ perceptions, but their approaches differ. Medallia excels with its enterprise feedback management, capturing insights across multiple channels and providing in-depth analytics. Revinate, on the other hand, specializes in consolidating online reviews, guest surveys, and marketing automation into a user-friendly platform.

Medallia’s strength is its ability to integrate feedback from social media, contact centers, and online surveys, making it suitable for large hotel groups or resorts with complex needs. Revinate’s focus on review aggregation, in-stay surveys, and email campaigns makes it more accessible for small to mid-sized hotels aiming for quick insights and reputation growth.

Given Revinate’s 107 reviews versus Medallia’s 8, Revinate’s recent feedback is far more telling about the current user experience. Do you prefer a broad, enterprise-level system or a flexible, review-focused platform?

Revinate vs Medallia: Which Should Your Hotel Choose?

If your hotel needs a straightforward way to improve online reputation and increase direct bookings, Revinate is the better choice. Its comprehensive review management, customizable surveys, and targeted email campaigns suit independent hotels, boutique properties, and small chains seeking tangible revenue growth.

If your hotel requires a robust, scalable platform to analyze multiple feedback channels, track recovery costs, and generate detailed enterprise reports, Medallia’s enterprise customer experience management system is more appropriate. Resorts and large hotel groups with complex operations will benefit more from Medallia’s deep analytics and multi-channel feedback collection.

For hotels prioritizing ease of use, quick setup, and recent user satisfaction, Revinate clearly outperforms Medallia, which has minimal recent reviews and a steeper learning curve.

Is Medallia or Revinate Easier to Use?

Revinate scores higher for ease of use, with an overall rating of 4.68/5 compared to Medallia’s 4.56/5. According to recent reviews, Revinate’s interface is intuitive, customizable, and straightforward. Users praise its simple campaign creation, review aggregation, and segmentation features, with many stating that their team can quickly learn and adopt the platform.

Medallia’s interface is described as fairly intuitive but can be overwhelming, especially for older staff or those new to feedback systems. Its onboarding rating is slightly higher at 4.94/5, but the limited recent reviews suggest that some users find ongoing usability challenging.

Edge: Revinate.

Which Has Better Features: Medallia or Revinate?

Revinate offers 15 features exclusive to its platform, including in-stay surveys, SMS surveys, real-time alerts, case management, customizable questions, and sentiment analysis. These add significant flexibility for engaging guests and managing feedback efficiently.

Medallia, however, doesn’t have additional features beyond its core enterprise feedback management capabilities, which focus on multi-channel feedback collection, analytics, and collaboration. Its feature count remains at zero exclusive features but offers a broader enterprise scope.

When it comes to feature depth, Revinate’s suite is more tailored to the hospitality industry’s needs.

Edge: Revinate.

Which Has Better Customer Support: Medallia or Revinate?

Revinate’s customer support is rated at 4.53/5, with recent reviews highlighting fast response times and helpful assistance. Many users mention that support is responsive, especially during onboarding and campaign setup, which is crucial for smaller teams.

Medallia’s support scores lower at 4.19/5, with some reviews indicating slower response times and a more complex support process. While its large enterprise client base benefits from dedicated account managers, smaller hotels may find support less accessible.

Edge: Revinate.

Which Has More Integrations: Medallia or Revinate?

Revinate leads with 98 verified partners, including major PMS and digital marketing tools like STR, RoomKey PMS, and Incite Response. Its extensive partner network supports seamless data sharing and streamlined operations.

Medallia has only 4 verified partners, with integrations limited to industry-specific platforms like STR and RoomKey PMS. Its focus is more on enterprise applications, which may not be as flexible for smaller hotels.

Edge: Revinate.

Which Do Hoteliers Rate Higher: Medallia or Revinate?

Revinate’s overall rating of 4.65/5 is based on 107 reviews, with recent feedback emphasizing its ease of use, review management, and marketing capabilities. Independent hotels and boutique properties tend to rate it highly, appreciating its user-friendly design and impactful features.

Medallia’s 4.75/5 rating comes from only 8 reviews, none recent. While the ratings are high, the small review volume and lack of recent feedback diminish confidence in its current performance.

Edge: Revinate.

How Much Do Medallia and Revinate Cost?

Revinate’s pricing starts at $100/month, with no mention of tiered pricing or additional costs. Medallia does not publicly list its pricing, indicating it is likely a customized quote based on enterprise needs.

Given Revinate’s transparent pricing, your hotel can better evaluate ROI and budget. Medallia’s lack of public pricing makes direct comparison difficult, but it’s typically aimed at larger organizations with higher budgets.

What Type of Hotel Should Use Medallia?

• Hotels that operate at a large scale, such as resorts and chains, needing enterprise feedback management.
• Teams that require multi-channel, real-time customer insights across diverse touchpoints.
• Properties aiming to analyze guest recovery costs and track performance metrics comprehensively.
• Hotels with dedicated staff or resources for complex data analysis and large-scale feedback integration.

Not ideal if your hotel is small, looking for quick setup, or prefers user-friendly review management. Medallia’s enterprise focus might be overkill for boutique or independent hotels.

What Type of Hotel Should Use Revinate?

• Hotels that want to enhance reputation through review aggregation and guest feedback.
• Boutique, independent, or small chain properties seeking easy-to-implement marketing tools.
• Hotels aiming to increase direct bookings via targeted email campaigns.
• Properties that value in-stay surveys, SMS feedback, and real-time review responses.

Not ideal if you need enterprise-level analytics, extensive multi-channel feedback, or integrations beyond what Revinate offers. Larger resorts might find Medallia’s capabilities more aligned with their needs.

Revinate vs Medallia: The Bottom Line for Hotels

Revinate’s main strength is its focus on reputation management, guest feedback, and marketing automation, making it ideal for hotels seeking quick, impactful results. Its larger review base, recent positive feedback, and industry-specific features give it a clear edge in the current market landscape.

Medallia offers a broad, enterprise-grade feedback platform suitable for large resorts or hotel groups with complex needs. Its limited recent reviews and high customization requirements make it less attractive for smaller or mid-sized hotels aiming for simplicity and quick wins.

If your hotel prioritizes reputation growth, guest engagement, and ease of use, Revinate is the clear recommendation. For large-scale, multi-channel feedback analysis across multiple properties, Medallia remains a formidable choice, but only if its enterprise features align with your needs.

This comprehensive comparison should help you make an informed decision aligned with your hotel’s size, goals, and operational complexity.