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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
NewBook (PMS) vs. Optima PMS:
Which Is Right for You?
TLDR
We analyzed 17 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
NewBook shines in ease of use and customer support , with exclusive features like Guest CRM and Guest profiles.
Priority Software shines in ROI , with exclusive features like Tablet/Kiosk Check-in and Payment Requests.
How Does NewBook (PMS) Compare to Optima PMS?
Side-by-side ratings based on 17 verified hotelier reviews on HTR.
| HTScore |
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | From $1,000/mo | Contact sales |
| Verified Reviews | 16 | 1 |
NewBook vs Priority Software: Rankings by Hotel Segment
How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #43 8 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #42 7 reviews | #58 1 reviews |
| Large (75-199 rooms) | #47 1 reviews | — |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #47 7 reviews | #78 0 reviews |
| Luxury | #53 2 reviews | — |
| Branded / Chain | #44 4 reviews | #72 0 reviews |
| Extended Stay | #44 2 reviews | — |
By Region
| Segment |
|
|
|---|---|---|
| North America | #39 2 reviews | — |
| Europe | — | #53 0 reviews |
| Middle East | — | #20 1 reviews |
How Much Do NewBook (PMS) and Optima PMS Cost?
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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|---|---|---|
| Starting Price | From $1,000/mo | — |
Which Features Does NewBook (PMS) Have That Optima PMS Doesn't (and Vice Versa)?
According to HTR's product database, NewBook (PMS) and Optima PMS share 27 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| EPoS | ||
| Guest CRM | ||
| Guest profiles | ||
| Integrated ID & Passport Scanner | ||
| Native Email Marketing | ||
| Online Check-in | ||
| Online Checkout | ||
| Payment Requests | ||
| Tablet/Kiosk Check-in |
Showing top differences. 17 more features differ between these products.
NewBook vs Priority Software: The Bottom Line
Ranks higher for
Unique capabilities
Unique capabilities
Where the ratings diverge most
Frequently Asked Questions About NewBook (PMS) vs Optima PMS
Can NewBook (PMS) replace Optima PMS?
It depends on your requirements. NewBook (PMS) and Optima PMS share many core Property Management Systems features, but each has unique capabilities. NewBook (PMS) offers 16 verified integration partners, while Optima PMS offers 40. Review the feature comparison above to see where they differ before switching.
Which is better for small or independent hotels?
Small hotels should prioritize ease of use and fast onboarding. NewBook (PMS) leads in ease of use at 4.7/5 vs 4.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Do NewBook (PMS) or Optima PMS offer a free plan?
NewBook (PMS): No. Optima PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
How Does HTR Evaluate and Rank NewBook (PMS) and Optima PMS?
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. NewBook has an HT Score of 0 and Priority Software has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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