The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 558 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Oaky by Plusgrade shines in onboarding — especially for brand properties (5.0/5) , with exclusive features like Automated Fulfillment Task Routing and Ancillary Product Merchandising.
Plusgrade shines when it comes to increased revenue .
Side-by-side ratings based on 558 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | From $400/mo |
| Verified Reviews | 528 | 30 |
After analyzing 558 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while Plusgrade users highlight increased revenue, customer experience, automated upselling. Click any theme to see what reviewers say.
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Upselling Efficiency
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Increased Revenue
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User Interface and System Usability
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Customer Experience
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Customer Support Experience
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Automated Upselling
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Personalization and Targeted Promotions
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Additional Upselling Options
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Reporting System Challenges
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Manual Upgrades and Errors
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Integration with PMS
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User Interface
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Integration with PMS and Other Systems
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #5 42 reviews | #16 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #2 263 reviews | #12 16 reviews |
| Large (75-199 rooms) ▾ | #1 141 reviews | #10 9 reviews |
| X-Large (200+ rooms) ▾ | #2 57 reviews | #10 3 reviews |
By Property Type
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| Boutique ▾ | #2 216 reviews | #12 14 reviews |
| Luxury ▾ | #2 278 reviews | #14 15 reviews |
| Branded / Chain ▾ | #2 208 reviews | #14 7 reviews |
| Extended Stay ▾ | #3 33 reviews | #17 1 reviews |
By Region
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| North America ▾ | #7 29 reviews | #12 4 reviews |
| Europe ▾ | #1 315 reviews | #15 12 reviews |
| Asia Pacific ▾ | #2 81 reviews | — |
| Middle East ▾ | #2 52 reviews | #4 10 reviews |
Choosing between Oaky by Plusgrade and Plusgrade might seem challenging at first, but understanding their core differences helps clarify which suits your hotel best. Both products aim to increase ancillary revenue through automated upselling, but they approach this goal differently—Oaky emphasizes personalized, targeted offers throughout the guest journey, while Plusgrade focuses on a broad, automated platform for upgrades and additional services. Do you prioritize tailored guest experiences or streamlined, automated revenue management?
Oaky boasts a significantly higher review count and more recent feedback, giving it a stronger backing in terms of customer satisfaction and ongoing development. With a recent review count of 443 compared to Plusgrade’s 29 reviews and an average rating of 4.84/5 versus 5/5, Oaky’s popularity and confidence are clear. Are you comfortable with a product that’s been more widely tested and refined in recent months?
Both products serve the same fundamental purpose—boosting revenue through automated upselling—but they differ in execution and focus. Oaky is designed for hotels that want personalized, guest-centric offers that adapt to the guest’s behavior and preferences, supported by features like segmentation and dynamic pricing. Plusgrade, on the other hand, caters to hotels seeking a broad, automated platform to sell upgrades and ancillary services without needing extensive customization.
If your hotel needs a flexible, highly customizable upselling tool that integrates deeply into the guest journey, Oaky is the better choice. Conversely, if your priority is maximizing room upgrades and operational efficiency with minimal manual intervention, Plusgrade’s streamlined approach might be more suitable. Do you prefer a highly personalized upselling experience or a straightforward, automated system?
If your hotel requires advanced personalization, segmentation, and in-stay engagement, go with Oaky. Its ability to tailor offers based on guest profiles, behavior, and booking data makes it particularly appealing for independent, boutique, or high-end properties aiming for a memorable guest experience.
However, if your hotel prioritizes a simple, automated upsell process with a focus on pre-arrival upgrades and minimal manual work, Plusgrade is the better fit. Its platform is designed to drive incremental revenue efficiently, especially for larger hotel chains with complex operations needing reliable, straightforward upselling. Is your goal better guest engagement or operational simplicity?
Oaky’s user interface consistently scores higher (4.84/5) compared to Plusgrade (4.75/5), with users praising its intuitive design and ease of onboarding. Hotels report that staff find Oaky’s platform straightforward to learn, with quick setup and minimal training required, even at scale. Reviewers frequently mention that managing offers and campaigns is simple once the system is adopted.
Plusgrade’s platform, rated slightly lower, is appreciated for its automation and ease of use when setting up pre-arrival upgrades, but some users note that its interface can be less flexible and more rigid in customization.
Edge: Oaky.
Oaky offers 12 features, including advanced segmentation, personalized campaigns, automated fulfillment task routing, and ancillary product merchandising—features that are absent in Plusgrade’s core offering. Unique to Oaky are its ancillary product merchandising and automated task routing, which help streamline operations and enhance personalization.
Plusgrade provides a comprehensive platform with core upgrade management, automated offers, and integration capabilities, but it lacks some of the advanced customization features seen in Oaky.
Edge: Oaky.
Oaky enjoys a slightly higher customer support rating (4.87/5) compared to Plusgrade (4.79/5), with users praising its responsiveness and proactive communication. Review quotes highlight that Oaky’s support team is quick to resolve issues and offers valuable training, which helps hotels maximize the platform’s potential.
Plusgrade’s support is also well-regarded, but some users note that its larger company size results in slightly slower response times.
Edge: Oaky.
Oaky boasts 54 verified partners, significantly surpassing Plusgrade’s 16, with 11 shared integrations. Notable shared integrations include major PMS and channel management solutions like Winhotel, Sirvoy, and SiteMinder, while Oaky’s unique integrations extend into ancillary and tech-specific partners like RoomRaccoon and hotelkit.
Plusgrade’s integrations are primarily focused on revenue management and booking engines, limiting its flexibility. Oaky’s broader partner network offers more options for hotel tech stacks.
Edge: Oaky.
Oaky’s overall review score of 4.84/5 and recent reviews from 443 hotels indicate strong user satisfaction, especially among independent and boutique hotels averaging 4.92/5 and 4.97/5. Hotels in segments like luxury and city-center properties praise its customizability and impact on revenue.
Plusgrade’s perfect 5/5 rating is based on only 29 reviews, primarily from large chains like Radisson and Iberostar, which appreciate its automation and revenue lift. However, the larger volume and recency of Oaky reviews make it the more trusted choice.
Edge: Oaky.
Oaky charges a base price of $300, with no freemium or monthly fees, making it predictable and accessible for hotels of various sizes. Plusgrade’s pricing starts at $400, also without additional fees, but its higher starting price may deter smaller hotels.
Both platforms lack free trials, so costs are clear but require direct negotiations for larger implementations. Given the similar pricing, the decision hinges more on features and value perceived.
Not ideal if:
Not ideal if:
Oaky’s core strength lies in its ability to craft personalized, guest-centric upselling campaigns that increase revenue while elevating the guest experience. Its broad integration network, extensive features, and recent high review count make it ideal for hotels that want customization and proven impact.
Plusgrade excels in automating upgrades and ancillary sales for large properties, offering a streamlined, reliable platform that reduces manual work. It’s best suited for hotels seeking operational efficiency and a straightforward approach to revenue growth.
If personalization, integration, and recent support excellence matter most, choose Oaky. For automated, scalable upgrade management with a focus on efficiency, Plusgrade is a solid option.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | From $400/mo |
According to HTR's product database, Oaky by Plusgrade and Plusgrade share 10 features. Here are the key differences — features one has that the other lacks.
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| Ancillary Product Merchandising | ||
| Automated Fulfillment Task Routing |
We analyzed 10 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
"Guests can tweak and adjust their trip to exactly what they’re looking for. We’re helping them discover options they might not have known about."
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
"I’ve worked with plenty of other systems, and none of them do what Plusgrade does. I would definitely recommend it to other boutique hotels. It opens up new ways to connect with gu..."
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Ranks higher for
Unique capabilities
What hoteliers love
Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps... Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps in boosting RevPAR and making better use of unsold inventory during both high and low demand periods.
The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized email... The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized emails, which make the upgrade process user-friendly and engaging, often resulting in higher satisfaction rates.
UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent perf... UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent performance in increasing upgrade conversions, even during periods of lower occupancy.
Where hoteliers push back
Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with t... Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with the service provided.
Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitiv... Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitive changes to the setup.
Where the ratings diverge most
It depends on your requirements. Oaky by Plusgrade and Plusgrade share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while Plusgrade offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Oaky by Plusgrade: No. Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 94 and Plusgrade has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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