Oaky by Plusgrade vs. Plusgrade: Which Is Right for You?

Updated May 15, 2026  ·  558 verified reviews analyzed

TLDR

We analyzed 558 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Oaky by Plusgrade shines in onboarding — especially for brand properties (5.0/5) , with exclusive features like Automated Fulfillment Task Routing and Ancillary Product Merchandising.

Plusgrade shines when it comes to increased revenue .

See the full breakdown below ↓

How Does Oaky by Plusgrade Compare to Plusgrade?

Side-by-side ratings based on 558 verified hotelier reviews on HTR.

HTScore
94
72
Likelihood to Recommend
96%
93%
Ease of Use
4.8/5
4.8/5
Customer Support
4.9/5
4.8/5
Value for Money
4.7/5
4.5/5
Starting Price From $300/mo From $400/mo
Verified Reviews 528 30

What Are the Pros and Cons of Oaky by Plusgrade vs Plusgrade?

After analyzing 558 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while Plusgrade users highlight increased revenue, customer experience, automated upselling. Click any theme to see what reviewers say.

Oaky by Plusgrade Oaky by Plusgrade Plusgrade Plusgrade
Pros
+ Upselling Efficiency
+ Increased Revenue
+ User Interface and System Usability
+ Customer Experience
+ Customer Support Experience
+ Automated Upselling
+ Personalization and Targeted Promotions
+ Additional Upselling Options
Cons
Reporting System Challenges
Manual Upgrades and Errors
Integration with PMS
User Interface
Integration with PMS and Other Systems

Oaky by Plusgrade vs Plusgrade: Rankings by Hotel Segment

How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Oaky by Plusgrade Oaky by Plusgrade Plusgrade Plusgrade
Small (10-24 rooms) #5 42 reviews #16 2 reviews
Mid-Size (25-74 rooms) #2 263 reviews #12 16 reviews
Large (75-199 rooms) #1 141 reviews #10 9 reviews
X-Large (200+ rooms) #2 57 reviews #10 3 reviews

By Property Type

Segment Oaky by Plusgrade Oaky by Plusgrade Plusgrade Plusgrade
Boutique #2 216 reviews #12 14 reviews
Luxury #2 278 reviews #14 15 reviews
Branded / Chain #2 208 reviews #14 7 reviews
Extended Stay #3 33 reviews #17 1 reviews

By Region

Segment Oaky by Plusgrade Oaky by Plusgrade Plusgrade Plusgrade
North America #7 29 reviews #12 4 reviews
Europe #1 315 reviews #15 12 reviews
Asia Pacific #2 81 reviews
Middle East #2 52 reviews #4 10 reviews

The Decision

Choosing between Oaky by Plusgrade and Plusgrade might seem challenging at first, but understanding their core differences helps clarify which suits your hotel best. Both products aim to increase ancillary revenue through automated upselling, but they approach this goal differently—Oaky emphasizes personalized, targeted offers throughout the guest journey, while Plusgrade focuses on a broad, automated platform for upgrades and additional services. Do you prioritize tailored guest experiences or streamlined, automated revenue management?

Oaky boasts a significantly higher review count and more recent feedback, giving it a stronger backing in terms of customer satisfaction and ongoing development. With a recent review count of 443 compared to Plusgrade’s 29 reviews and an average rating of 4.84/5 versus 5/5, Oaky’s popularity and confidence are clear. Are you comfortable with a product that’s been more widely tested and refined in recent months?

Is Oaky by Plusgrade or Plusgrade Better for Hotels?

Both products serve the same fundamental purpose—boosting revenue through automated upselling—but they differ in execution and focus. Oaky is designed for hotels that want personalized, guest-centric offers that adapt to the guest’s behavior and preferences, supported by features like segmentation and dynamic pricing. Plusgrade, on the other hand, caters to hotels seeking a broad, automated platform to sell upgrades and ancillary services without needing extensive customization.

If your hotel needs a flexible, highly customizable upselling tool that integrates deeply into the guest journey, Oaky is the better choice. Conversely, if your priority is maximizing room upgrades and operational efficiency with minimal manual intervention, Plusgrade’s streamlined approach might be more suitable. Do you prefer a highly personalized upselling experience or a straightforward, automated system?

Oaky vs Plusgrade: Which Should Your Hotel Choose?

If your hotel requires advanced personalization, segmentation, and in-stay engagement, go with Oaky. Its ability to tailor offers based on guest profiles, behavior, and booking data makes it particularly appealing for independent, boutique, or high-end properties aiming for a memorable guest experience.

However, if your hotel prioritizes a simple, automated upsell process with a focus on pre-arrival upgrades and minimal manual work, Plusgrade is the better fit. Its platform is designed to drive incremental revenue efficiently, especially for larger hotel chains with complex operations needing reliable, straightforward upselling. Is your goal better guest engagement or operational simplicity?

Is Oaky or Plusgrade Easier to Use?

Oaky’s user interface consistently scores higher (4.84/5) compared to Plusgrade (4.75/5), with users praising its intuitive design and ease of onboarding. Hotels report that staff find Oaky’s platform straightforward to learn, with quick setup and minimal training required, even at scale. Reviewers frequently mention that managing offers and campaigns is simple once the system is adopted.

Plusgrade’s platform, rated slightly lower, is appreciated for its automation and ease of use when setting up pre-arrival upgrades, but some users note that its interface can be less flexible and more rigid in customization.

Edge: Oaky.

Which Has Better Features: Oaky or Plusgrade?

Oaky offers 12 features, including advanced segmentation, personalized campaigns, automated fulfillment task routing, and ancillary product merchandising—features that are absent in Plusgrade’s core offering. Unique to Oaky are its ancillary product merchandising and automated task routing, which help streamline operations and enhance personalization.

Plusgrade provides a comprehensive platform with core upgrade management, automated offers, and integration capabilities, but it lacks some of the advanced customization features seen in Oaky.

Edge: Oaky.

Which Has Better Customer Support: Oaky or Plusgrade?

Oaky enjoys a slightly higher customer support rating (4.87/5) compared to Plusgrade (4.79/5), with users praising its responsiveness and proactive communication. Review quotes highlight that Oaky’s support team is quick to resolve issues and offers valuable training, which helps hotels maximize the platform’s potential.

Plusgrade’s support is also well-regarded, but some users note that its larger company size results in slightly slower response times.

Edge: Oaky.

Which Has More Integrations: Oaky or Plusgrade?

Oaky boasts 54 verified partners, significantly surpassing Plusgrade’s 16, with 11 shared integrations. Notable shared integrations include major PMS and channel management solutions like Winhotel, Sirvoy, and SiteMinder, while Oaky’s unique integrations extend into ancillary and tech-specific partners like RoomRaccoon and hotelkit.

Plusgrade’s integrations are primarily focused on revenue management and booking engines, limiting its flexibility. Oaky’s broader partner network offers more options for hotel tech stacks.

Edge: Oaky.

Which Do Hoteliers Rate Higher: Oaky or Plusgrade?

Oaky’s overall review score of 4.84/5 and recent reviews from 443 hotels indicate strong user satisfaction, especially among independent and boutique hotels averaging 4.92/5 and 4.97/5. Hotels in segments like luxury and city-center properties praise its customizability and impact on revenue.

Plusgrade’s perfect 5/5 rating is based on only 29 reviews, primarily from large chains like Radisson and Iberostar, which appreciate its automation and revenue lift. However, the larger volume and recency of Oaky reviews make it the more trusted choice.

Edge: Oaky.

How Much Do Oaky and Plusgrade Cost?

Oaky charges a base price of $300, with no freemium or monthly fees, making it predictable and accessible for hotels of various sizes. Plusgrade’s pricing starts at $400, also without additional fees, but its higher starting price may deter smaller hotels.

Both platforms lack free trials, so costs are clear but require direct negotiations for larger implementations. Given the similar pricing, the decision hinges more on features and value perceived.

What Type of Hotel Should Use Oaky?

  • Hotels that want a highly personalized upselling experience, such as boutique, independent, and luxury properties.
  • Teams seeking to enhance guest engagement with segmentation and dynamic offers.
  • Hotels that prioritize in-stay, pre-arrival, and post-stay upselling to maximize revenue.
  • Properties aiming for detailed analytics and customizable campaigns.
  • Hotels that value integrations with PMS and other tech solutions.

Not ideal if:

  • Your hotel prefers a simple, no-fuss upselling platform with minimal customization.
  • You need a quick, pre-set solution without extensive personalization.
  • Your focus is primarily on revenue management rather than guest experience.

What Type of Hotel Should Use Plusgrade?

  • Large hotel chains or resorts focused on automating upgrades and ancillary sales.
  • Hotels that aim to maximize RevPAR with a straightforward, automated platform.
  • Teams prioritizing operational efficiency with minimal manual intervention.
  • Properties that want to integrate with their existing revenue management systems.
  • Hotels that prefer a proven, easy-to-deploy upgrade solution with high reliability.

Not ideal if:

  • Your hotel needs extensive customization or in-stay engagement.
  • You seek detailed guest segmentation or personalized offers.
  • You want a platform with a broad range of ancillary upselling beyond upgrades.

Oaky vs Plusgrade: The Bottom Line for Hotels

Oaky’s core strength lies in its ability to craft personalized, guest-centric upselling campaigns that increase revenue while elevating the guest experience. Its broad integration network, extensive features, and recent high review count make it ideal for hotels that want customization and proven impact.

Plusgrade excels in automating upgrades and ancillary sales for large properties, offering a streamlined, reliable platform that reduces manual work. It’s best suited for hotels seeking operational efficiency and a straightforward approach to revenue growth.

If personalization, integration, and recent support excellence matter most, choose Oaky. For automated, scalable upgrade management with a focus on efficiency, Plusgrade is a solid option.

How Much Do Oaky by Plusgrade and Plusgrade Cost?

Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Oaky by Plusgrade Oaky by Plusgrade Plusgrade Plusgrade
Starting Price From $300/mo From $400/mo

Which Features Does Oaky by Plusgrade Have That Plusgrade Doesn't (and Vice Versa)?

According to HTR's product database, Oaky by Plusgrade and Plusgrade share 10 features. Here are the key differences — features one has that the other lacks.

Feature Oaky by Plusgrade Oaky by Plusgrade Plusgrade Plusgrade
Ancillary Product Merchandising
Automated Fulfillment Task Routing

Real-World Results: Oaky by Plusgrade vs Plusgrade by Business Goal

We analyzed 10 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Oaky by Plusgrade Hotel At Six Small
+ Average Monthly revenue from Oaky: 32226 SEK
+ Average TRevPAR uplift per night from Oaky: 3.1 SEK
+ Best performing month, Oaky revenue per booking: 70.8 SEK

"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."

Diana Zambrano
Diana Zambrano
Guest Relations and Service Manager
Plusgrade Nomade People Small
+ 4x more upgrade revenue
+ Improved visibility and uptake of premium rooms and add-ons
+ Seamless implementation with support and training across all locations

"Guests can tweak and adjust their trip to exactly what they’re looking for. We’re helping them discover options they might not have known about."

Daniela Figuerola
Daniela Figuerola
Global Director of Revenue Management an...
Improve Guest Experience
Oaky by Plusgrade Hard Rock International Large
+ Average increase in monthly incremental revenue by 15%
+ Minimum email open rates of 80-85% and average click-through rate of 60%
+ Improved customer satisfaction due to reduced manual work and low rejection rates

"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."

Alexis Remy
Alexis Remy
VP Revenue Management & Distribution at...
Plusgrade Lark Hotels Large
+ Guests who used Plusgrade products spent 15% more on average.
+ 70% of room upgrades were driven by guest-submitted bids.
+ Individual purchases reached up to $500 for early check-in or $300 for curated amenities like beach bags.

"I’ve worked with plenty of other systems, and none of them do what Plusgrade does. I would definitely recommend it to other boutique hotels. It opens up new ways to connect with gu..."

Isabelle Walker
Isabelle Walker
Area Revenue Manager

Oaky by Plusgrade vs Plusgrade: The Bottom Line

Oaky by Plusgrade
Oaky by Plusgrade
4.8/5 from 528 reviews

What hoteliers love

Upselling Efficiency 100% positive

Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.

User Interface and System Usability 87% positive

The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.

Customer Support Experience 100% positive

Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.

Where hoteliers push back

Reporting System Challenges 90% negative

Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.

Integration with PMS 50% negative

Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.

Ranks higher for

Large (75-199 rooms) #1 vs #10
Mid-Size (25-74 rooms) #2 vs #12
Small (10-24 rooms) #5 vs #16
X-Large (200+ rooms) #2 vs #10

Unique capabilities

Automated Fulfillment Task Routing Ancillary Product Merchandising
4.8/5 ease of use 4.9/5 support 54 integrations
Visit Profile
Plusgrade
Plusgrade
4.7/5 from 30 reviews

What hoteliers love

Increased Revenue 100% positive

Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps... Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps in boosting RevPAR and making better use of unsold inventory during both high and low demand periods.

Customer Experience 100% positive

The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized email... The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized emails, which make the upgrade process user-friendly and engaging, often resulting in higher satisfaction rates.

Automated Upselling 100% positive

UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent perf... UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent performance in increasing upgrade conversions, even during periods of lower occupancy.

Where hoteliers push back

Manual Upgrades and Errors 100% negative

Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with t... Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with the service provided.

User Interface 40% negative

Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitiv... Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitive changes to the setup.

4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Where the ratings diverge most

Onboarding Oaky by Plusgrade 4.7 vs 4.4 (+0.4)

Frequently Asked Questions About Oaky by Plusgrade vs Plusgrade

Can Oaky by Plusgrade replace Plusgrade?

It depends on your requirements. Oaky by Plusgrade and Plusgrade share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while Plusgrade offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Oaky by Plusgrade or Plusgrade offer a free plan?

Oaky by Plusgrade: No. Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Oaky by Plusgrade and Plusgrade?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 94 and Plusgrade has 72. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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