Optima PMS vs. Stayntouch: Which Is Right for You?

Updated May 20, 2026  ·  371 verified reviews analyzed

TLDR

We analyzed 371 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Priority Software shines in ROI and onboarding , with exclusive features like On premise and Guest CRM.

Stayntouch shines in ease of use and customer support — especially for brand properties (4.9/5) , with exclusive features like Guest App and Centralized Messaging.

See the full breakdown below ↓

How Does Optima PMS Compare to Stayntouch?

Side-by-side ratings based on 371 verified hotelier reviews on HTR.

HTScore
0
91
Likelihood to Recommend
90%
94%
Ease of Use
4.0/5
4.7/5
Customer Support
4.0/5
4.7/5
Value for Money
5.0/5
4.6/5
Starting Price Contact sales From $800/mo
Verified Reviews 1 370

What Are the Pros and Cons of Optima PMS vs Stayntouch?

After analyzing 371 verified reviews, Priority Software users most value its , while Stayntouch users highlight user-friendly interface, integration and onboarding, system performance and reliability. Click any theme to see what reviewers say.

Priority Software Priority Software Stayntouch Stayntouch
Pros
+ User-Friendly Interface
+ Integration and Onboarding
+ System Performance and Reliability
+ Reservation Management
Cons
Reporting and Analytics
Room Management and Housekeeping
Reservation Management

Priority Software vs Stayntouch: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Priority Software Priority Software Stayntouch Stayntouch
Small (10-24 rooms) #18 51 reviews
Mid-Size (25-74 rooms) #58 1 reviews #5 208 reviews
Large (75-199 rooms) #7 29 reviews
X-Large (200+ rooms) #2 58 reviews

By Property Type

Segment Priority Software Priority Software Stayntouch Stayntouch
Boutique #78 0 reviews #6 220 reviews
Luxury #6 180 reviews
Branded / Chain #72 0 reviews #3 152 reviews
Extended Stay #14 17 reviews

By Region

Segment Priority Software Priority Software Stayntouch Stayntouch
North America #4 262 reviews
Europe #53 0 reviews #12 64 reviews
Asia Pacific #21 3 reviews
Middle East #20 1 reviews

The Decision

Choosing between Priority Software’s Optima PMS and Stayntouch requires understanding how each system addresses your hotel’s operational needs. Both platforms aim to streamline management and enhance guest experiences, but they do so through different strengths. The key difference lies in their market focus, feature set, and user feedback, which should guide your decision.

Optima PMS offers a broad, all-in-one solution suited for complex properties and global chains, while Stayntouch emphasizes ease of use, mobile functionality, and extensive third-party integrations. Which aligns better with your hotel’s size, segment, and strategic goals?

Is Optima PMS or Stayntouch Better for Hotels?

Optima PMS by Priority Software is a comprehensive, multi-faceted system that centralizes reservations, revenue management, guest engagement, and integrations. Its robust suite of features caters to hotels with complex needs, such as resorts or properties with diverse accommodation types.

Stayntouch, on the other hand, provides a cloud-based, user-friendly platform designed to improve operational efficiency and guest satisfaction. It excels in mobility, quick onboarding, and seamless integrations, particularly for hotels prioritizing guest experience and staff productivity.

Given their focus areas, your choice depends heavily on whether your hotel values depth and complexity or simplicity and mobility. Do you need a broad, feature-rich platform or a nimble, intuitive system?

Stayntouch vs Optima PMS: Which Should Your Hotel Choose?

If your hotel is a resort, boutique, or a multi-property enterprise seeking an intuitive system that reduces training time and enhances guest interactions, Stayntouch is the better fit. Its high user ratings, recent reviews, and extensive integrations (188 verified partners) make it a reliable choice for modern, mobile-first hospitality operations.

If your hotel demands a highly customizable, feature-diverse platform capable of handling complex operations like large group events, diverse accommodation types, and global distribution, Optima PMS is preferable. Its deep feature set (7 exclusive features) and comprehensive global connectivity suit large resorts, chains, and properties with intricate management needs.

In summary, for user experience, recent positive reviews, and industry recognition, Stayntouch leads. But for extensive features tailored to complex operations, Optima is better suited.

Is Optima PMS or Stayntouch Easier to Use?

Stayntouch scores an impressive 4.7 out of 5 for ease of use, bolstered by its intuitive interface, quick onboarding, and staff-friendly design. Reviewers mention how fast new staff learn the system and appreciate the mobile capabilities, with some noting the platform’s visual clarity and straightforward navigation.

Priority Software’s Optima, while rated 4 out of 5 for ease of use, is recognized for its functional depth rather than simplicity. Its onboarding is rated highly (5/5), but some users note that its extensive features can require a steeper learning curve, especially for smaller hotels without dedicated IT support.

Edge: Stayntouch.

Which Has Better Features: Optima PMS or Stayntouch?

Optima PMS boasts 46 shared features with Stayntouch, plus 7 exclusive features such as Spa & Wellness modules, EPoS, and advanced guest CRM. It supports extensive automation, third-party integrations, gift vouchers, and voice-to-text notes, ideal for hotels needing richer operational tools.

Stayntouch offers 46 shared features and 3 unique capabilities, including a dedicated guest app, centralized messaging, and guest messaging. Its features focus on contactless check-in, mobile access, and multi-property management, with a clear edge in guest engagement and mobility.

Overall, Optima’s broader feature set and specialized modules give it an edge for complex operations, but Stayntouch’s mobile-focused features excel in guest experience.

Edge: Optima PMS.

Which Has Better Customer Support: Optima PMS or Stayntouch?

Stayntouch’s customer support scores slightly higher at 4.68 out of 5, with reviews praising their quick, friendly, and thorough support. Guests highlight how their support team helps resolve issues swiftly, with positive feedback on onboarding and ongoing assistance.

Priority Software’s support, rated at 4/5, is valued but less frequently praised in recent reviews. The single review sample indicates satisfaction, but the lack of recent feedback diminishes confidence in its current support quality.

Edge: Stayntouch.

Which Has More Integrations: Optima PMS or Stayntouch?

Stayntouch leads with 188 verified integrations, including popular systems like RoomPriceGenie, STAAH, and TrustYou. Its extensive API and open architecture facilitate seamless connections with third-party tools, offering flexibility for growth and customization.

Priority Software offers 40 verified partners, including major players like STR, Oracle Hospitality, and Signify. While its integrations are substantial, they are fewer and less diverse than Stayntouch’s, limiting flexibility.

Edge: Stayntouch.

Which Do Hoteliers Rate Higher: Optima PMS or Stayntouch?

Stayntouch reviews are more recent and plentiful—317 reviews, with a 4.56/5 overall score and a 94% likelihood to recommend—making its ratings more reliable. Hotel segments like boutique and independent hotels rate it highly, with scores above 4.9/5.

Optima PMS, with only 1 review (a 0/5 rating), offers no current positive validation. Its limited review base makes it difficult to gauge satisfaction, but recent data and higher ratings favor Stayntouch.

Edge: Stayntouch.

How Much Do Optima PMS and Stayntouch Cost?

Stayntouch’s base price is $800 per month, with no free tier or trial, which can be a consideration for budget-conscious hotels. Pricing details for Optima PMS are unavailable, but as an enterprise system, it likely involves customized quotes and potentially higher costs.

Since Optima’s pricing is not publicly available, your best approach is to request a quote if considering it. However, given Stayntouch’s transparent pricing, its cost-effectiveness is easier to evaluate.

What Type of Hotel Should Use Optima PMS?

  • Hotels that operate large, complex properties with diverse accommodation types.
  • Resorts hosting large group events and requiring detailed operational control.
  • Global chains needing extensive GDS and OTA connectivity.
  • Teams that benefit from advanced automation, revenue management, and third-party integrations.
  • Not ideal if your hotel is a small boutique or budget property with straightforward needs.

Optima’s broad feature set suits properties with complex management needs and international guest requirements, especially if customization and integrations are priorities.

What Type of Hotel Should Use Stayntouch?

  • Hotels prioritizing guest experience, mobility, and easy staff onboarding.
  • Boutique and independent hotels aiming for quick setup and minimal training.
  • Multi-property chains requiring robust, mobile-friendly management.
  • Hotels seeking extensive integrations and contactless solutions.
  • Not ideal if your hotel demands extensive customization or has complex operational workflows that require deep system tailoring.

Stayntouch is ideal for properties focusing on guest satisfaction, mobile service, and seamless integration, especially in competitive markets.

Optima PMS vs Stayntouch: The Bottom Line for Hotels

Optima PMS offers a comprehensive, feature-rich solution with deep customization suited for large or complex properties. Its extensive integrations and automation support sophisticated operations but come with a potentially longer learning curve.

Stayntouch excels in ease of use, rapid onboarding, and mobile functionality, making it the preferred choice for hotels that prioritize guest experience, staff efficiency, and quick deployment. Its 94% recommendation rate and recent reviews reinforce its market leadership.

If your hotel needs a flexible, scalable platform with extensive third-party support, choose Stayntouch. For highly complex operations requiring detailed automation and global connectivity, Optima PMS is the better option.

In conclusion, for most hotels evaluating today, Stayntouch’s higher recent review count, superior ratings, and ease of use make it the stronger choice. Optima PMS is more suited for large, complex operations where deep customization and extensive feature sets are essential.

How Much Do Optima PMS and Stayntouch Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Priority Software Priority Software Stayntouch Stayntouch
Starting Price From $800/mo

Which Features Does Optima PMS Have That Stayntouch Doesn't (and Vice Versa)?

According to HTR's product database, Optima PMS and Stayntouch share 46 features. Here are the key differences — features one has that the other lacks.

Feature Priority Software Priority Software Stayntouch Stayntouch
Centralized Messaging
EPoS
Gift Vouchers
Guest App
Guest CRM
Guest Messaging
Mobile Device Notes & Tasks (Voice-to-Text)
On premise
Spa & Wellness Module

Real-World Results: Priority Software vs Stayntouch by Business Goal

We analyzed 5 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Operational Efficiency
Priority Software Priority Software

No published case study for this goal yet.

Stayntouch Snowflake Mountain Resort & Spa Small
+ Efficiency and Time Savings | The integration with Stayntouch PMS and Owner Relations not only enhances efficiency but also empowers staff to provide better service to guests. Without the need for completing many administrative tasks manually and manual data input for reports, Stoweflake employees are able to have much more engaging interactions with guests.
+ Accuracy and Reporting | With the integration, Stoweflake can generate detailed automated reports on revenue and expenses, track maintenance costs, and schedule routine repairs. These reports are invaluable for informed decision-making and future revenue forecasting.

"Before leveraging Stayntouch PMS and Owner Relations, much of our old accounting processes were completed manually, including printing and hand-delivering statements to units, and..."

Shannon Green
Shannon Green
General Manager
Improve Guest Experience
Priority Software Priority Software

No published case study for this goal yet.

Stayntouch The TWA Hotel Small
+ The TWA Hotel optimizes its operations with Stayntouch's PMS, seamlessly integrating it with multiple platforms, including six restaurants, a custom IBE, and reporting tools. Guests enjoy hassle-free self-check-in via Stayntouch Kiosks, while the hotel's mobile PMS empowers staff to assist guests across its expansive campus. Stayntouch's robust automation enhances housekeeping management, accounting processes, and other back-office tasks, elevating efficiency and service quality throughout the hotel.
+ The TWA Hotel adopts a hybrid booking approach, combining Stayntouch's hourly and nightly booking options, seamlessly integrated with a custom IBE for direct bookings and pricing optimization. Additionally, the hotel efficiently manages contracts with multiple airlines and corporations through Stayntouch's comprehensive Allotment module, catering to its busy airport clientele.
+ The TWA Hotel achieves scalable integrations by utilizing Stayntouch's open APIs to connect their PMS with multiple platforms, including six restaurants, separate POS systems, a custom IBE, and various reporting tools. During the hotel's bustling grand opening, Stayntouch PMS was deployed swiftly in under two weeks, with managers onboarded in just two days. Currently, TWA Hotel staff benefit from 24/7 direct support with a response time of less than one hour.

"As an independent hotel that runs above 100% occupancy on many nights, the TWA Hotel finds Stayntouch integral to our operations."

Jack Runkle
Jack Runkle
General Manager

Priority Software vs Stayntouch: The Bottom Line

Priority Software
Priority Software
4.5/5 from 1 reviews

Unique capabilities

Spa & Wellness Module EPoS On premise Guest CRM Gift Vouchers
4.0/5 ease of use 4.0/5 support 40 integrations
Visit Profile
Stayntouch
Stayntouch
4.7/5 from 370 reviews

What hoteliers love

User-Friendly Interface 79% positive

The system's intuitive design allows for easy navigation, making it suitable for training new staff quickly. The visual and organizational elements ar... The system's intuitive design allows for easy navigation, making it suitable for training new staff quickly. The visual and organizational elements are highlighted as aiding faster task execution and enhancing staff capability, thus improving guest interactions.

Integration and Onboarding 93% positive

Stayntouch is noted for its seamless integration and smooth onboarding processes, facilitated by individual support from staff like David and Julia. T... Stayntouch is noted for its seamless integration and smooth onboarding processes, facilitated by individual support from staff like David and Julia. The guidance provided by these individuals was deemed invaluable, particularly for system transition and setup.

System Performance and Reliability 67% positive

Stayntouch is generally reliable without major outages, providing continuous support via the cloud. Although positive, some users express concerns ove... Stayntouch is generally reliable without major outages, providing continuous support via the cloud. Although positive, some users express concerns over the speed of addressing complex issues amidst rapid company growth.

Where hoteliers push back

Reporting and Analytics 46% negative

While generally praised for accessible reports that support operations, users cite a need for more adaptive reporting features. Some reports lack deta... While generally praised for accessible reports that support operations, users cite a need for more adaptive reporting features. Some reports lack detail or are hard to manipulate, highlighting the need for customizable analytics solutions.

Room Management and Housekeeping 56% negative

Room assignments and housekeeping functionalities receive positive feedback for enhancing operational efficiency. However, users request better functi... Room assignments and housekeeping functionalities receive positive feedback for enhancing operational efficiency. However, users request better functionality in room diary visibility and tasks scheduling to address specific management needs.

Ranks higher for

Mid-Size (25-74 rooms) #5 vs #58
Bed & Breakfast & Inns #11 vs #68
Boutique #6 vs #78
Branded / Chain #3 vs #72

Unique capabilities

Guest App Centralized Messaging Guest Messaging
4.7/5 ease of use 4.7/5 support 187 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Stayntouch 4.6 vs 0.0 (+4.6)
Ease of Use Stayntouch 4.7 vs 4.0 (+0.7)
Customer Support Stayntouch 4.7 vs 4.0 (+0.7)
Value for Money Priority Software 5.0 vs 4.6 (+0.4)
Onboarding Priority Software 5.0 vs 4.6 (+0.4)

Frequently Asked Questions About Optima PMS vs Stayntouch

Can Optima PMS replace Stayntouch?

It depends on your requirements. Optima PMS and Stayntouch share many core Property Management Systems features, but each has unique capabilities. Optima PMS offers 40 verified integration partners, while Stayntouch offers 187. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Stayntouch leads in ease of use at 4.7/5 vs 4.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Optima PMS or Stayntouch offer a free plan?

Optima PMS: No. Stayntouch: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Optima PMS and Stayntouch?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Priority Software has an HT Score of 0 and Stayntouch has 91. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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