The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 371 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Priority Software shines in ROI and onboarding , with exclusive features like On premise and Guest CRM.
Stayntouch shines in ease of use and customer support — especially for brand properties (4.9/5) , with exclusive features like Guest App and Centralized Messaging.
Side-by-side ratings based on 371 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $800/mo |
| Verified Reviews | 1 | 370 |
After analyzing 371 verified reviews, Priority Software users most value its , while Stayntouch users highlight user-friendly interface, integration and onboarding, system performance and reliability. Click any theme to see what reviewers say.
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User-Friendly Interface
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Integration and Onboarding
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System Performance and Reliability
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Reservation Management
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Reporting and Analytics
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Room Management and Housekeeping
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Reservation Management
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #18 51 reviews |
| Mid-Size (25-74 rooms) ▾ | #58 1 reviews | #5 208 reviews |
| Large (75-199 rooms) ▾ | — | #7 29 reviews |
| X-Large (200+ rooms) ▾ | — | #2 58 reviews |
By Property Type
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| Boutique ▾ | #78 0 reviews | #6 220 reviews |
| Luxury ▾ | — | #6 180 reviews |
| Branded / Chain ▾ | #72 0 reviews | #3 152 reviews |
| Extended Stay ▾ | — | #14 17 reviews |
By Region
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| North America ▾ | — | #4 262 reviews |
| Europe ▾ | #53 0 reviews | #12 64 reviews |
| Asia Pacific | — | #21 3 reviews |
| Middle East | #20 1 reviews | — |
Choosing between Priority Software’s Optima PMS and Stayntouch requires understanding how each system addresses your hotel’s operational needs. Both platforms aim to streamline management and enhance guest experiences, but they do so through different strengths. The key difference lies in their market focus, feature set, and user feedback, which should guide your decision.
Optima PMS offers a broad, all-in-one solution suited for complex properties and global chains, while Stayntouch emphasizes ease of use, mobile functionality, and extensive third-party integrations. Which aligns better with your hotel’s size, segment, and strategic goals?
Optima PMS by Priority Software is a comprehensive, multi-faceted system that centralizes reservations, revenue management, guest engagement, and integrations. Its robust suite of features caters to hotels with complex needs, such as resorts or properties with diverse accommodation types.
Stayntouch, on the other hand, provides a cloud-based, user-friendly platform designed to improve operational efficiency and guest satisfaction. It excels in mobility, quick onboarding, and seamless integrations, particularly for hotels prioritizing guest experience and staff productivity.
Given their focus areas, your choice depends heavily on whether your hotel values depth and complexity or simplicity and mobility. Do you need a broad, feature-rich platform or a nimble, intuitive system?
If your hotel is a resort, boutique, or a multi-property enterprise seeking an intuitive system that reduces training time and enhances guest interactions, Stayntouch is the better fit. Its high user ratings, recent reviews, and extensive integrations (188 verified partners) make it a reliable choice for modern, mobile-first hospitality operations.
If your hotel demands a highly customizable, feature-diverse platform capable of handling complex operations like large group events, diverse accommodation types, and global distribution, Optima PMS is preferable. Its deep feature set (7 exclusive features) and comprehensive global connectivity suit large resorts, chains, and properties with intricate management needs.
In summary, for user experience, recent positive reviews, and industry recognition, Stayntouch leads. But for extensive features tailored to complex operations, Optima is better suited.
Stayntouch scores an impressive 4.7 out of 5 for ease of use, bolstered by its intuitive interface, quick onboarding, and staff-friendly design. Reviewers mention how fast new staff learn the system and appreciate the mobile capabilities, with some noting the platform’s visual clarity and straightforward navigation.
Priority Software’s Optima, while rated 4 out of 5 for ease of use, is recognized for its functional depth rather than simplicity. Its onboarding is rated highly (5/5), but some users note that its extensive features can require a steeper learning curve, especially for smaller hotels without dedicated IT support.
Edge: Stayntouch.
Optima PMS boasts 46 shared features with Stayntouch, plus 7 exclusive features such as Spa & Wellness modules, EPoS, and advanced guest CRM. It supports extensive automation, third-party integrations, gift vouchers, and voice-to-text notes, ideal for hotels needing richer operational tools.
Stayntouch offers 46 shared features and 3 unique capabilities, including a dedicated guest app, centralized messaging, and guest messaging. Its features focus on contactless check-in, mobile access, and multi-property management, with a clear edge in guest engagement and mobility.
Overall, Optima’s broader feature set and specialized modules give it an edge for complex operations, but Stayntouch’s mobile-focused features excel in guest experience.
Edge: Optima PMS.
Stayntouch’s customer support scores slightly higher at 4.68 out of 5, with reviews praising their quick, friendly, and thorough support. Guests highlight how their support team helps resolve issues swiftly, with positive feedback on onboarding and ongoing assistance.
Priority Software’s support, rated at 4/5, is valued but less frequently praised in recent reviews. The single review sample indicates satisfaction, but the lack of recent feedback diminishes confidence in its current support quality.
Edge: Stayntouch.
Stayntouch leads with 188 verified integrations, including popular systems like RoomPriceGenie, STAAH, and TrustYou. Its extensive API and open architecture facilitate seamless connections with third-party tools, offering flexibility for growth and customization.
Priority Software offers 40 verified partners, including major players like STR, Oracle Hospitality, and Signify. While its integrations are substantial, they are fewer and less diverse than Stayntouch’s, limiting flexibility.
Edge: Stayntouch.
Stayntouch reviews are more recent and plentiful—317 reviews, with a 4.56/5 overall score and a 94% likelihood to recommend—making its ratings more reliable. Hotel segments like boutique and independent hotels rate it highly, with scores above 4.9/5.
Optima PMS, with only 1 review (a 0/5 rating), offers no current positive validation. Its limited review base makes it difficult to gauge satisfaction, but recent data and higher ratings favor Stayntouch.
Edge: Stayntouch.
Stayntouch’s base price is $800 per month, with no free tier or trial, which can be a consideration for budget-conscious hotels. Pricing details for Optima PMS are unavailable, but as an enterprise system, it likely involves customized quotes and potentially higher costs.
Since Optima’s pricing is not publicly available, your best approach is to request a quote if considering it. However, given Stayntouch’s transparent pricing, its cost-effectiveness is easier to evaluate.
Optima’s broad feature set suits properties with complex management needs and international guest requirements, especially if customization and integrations are priorities.
Stayntouch is ideal for properties focusing on guest satisfaction, mobile service, and seamless integration, especially in competitive markets.
Optima PMS offers a comprehensive, feature-rich solution with deep customization suited for large or complex properties. Its extensive integrations and automation support sophisticated operations but come with a potentially longer learning curve.
Stayntouch excels in ease of use, rapid onboarding, and mobile functionality, making it the preferred choice for hotels that prioritize guest experience, staff efficiency, and quick deployment. Its 94% recommendation rate and recent reviews reinforce its market leadership.
If your hotel needs a flexible, scalable platform with extensive third-party support, choose Stayntouch. For highly complex operations requiring detailed automation and global connectivity, Optima PMS is the better option.
In conclusion, for most hotels evaluating today, Stayntouch’s higher recent review count, superior ratings, and ease of use make it the stronger choice. Optima PMS is more suited for large, complex operations where deep customization and extensive feature sets are essential.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $800/mo |
According to HTR's product database, Optima PMS and Stayntouch share 46 features. Here are the key differences — features one has that the other lacks.
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| Centralized Messaging | ||
| EPoS | ||
| Gift Vouchers | ||
| Guest App | ||
| Guest CRM | ||
| Guest Messaging | ||
| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| On premise | ||
| Spa & Wellness Module |
We analyzed 5 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Before leveraging Stayntouch PMS and Owner Relations, much of our old accounting processes were completed manually, including printing and hand-delivering statements to units, and..."
No published case study for this goal yet.
"As an independent hotel that runs above 100% occupancy on many nights, the TWA Hotel finds Stayntouch integral to our operations."
Unique capabilities
What hoteliers love
The system's intuitive design allows for easy navigation, making it suitable for training new staff quickly. The visual and organizational elements ar... The system's intuitive design allows for easy navigation, making it suitable for training new staff quickly. The visual and organizational elements are highlighted as aiding faster task execution and enhancing staff capability, thus improving guest interactions.
Stayntouch is noted for its seamless integration and smooth onboarding processes, facilitated by individual support from staff like David and Julia. T... Stayntouch is noted for its seamless integration and smooth onboarding processes, facilitated by individual support from staff like David and Julia. The guidance provided by these individuals was deemed invaluable, particularly for system transition and setup.
Stayntouch is generally reliable without major outages, providing continuous support via the cloud. Although positive, some users express concerns ove... Stayntouch is generally reliable without major outages, providing continuous support via the cloud. Although positive, some users express concerns over the speed of addressing complex issues amidst rapid company growth.
Where hoteliers push back
While generally praised for accessible reports that support operations, users cite a need for more adaptive reporting features. Some reports lack deta... While generally praised for accessible reports that support operations, users cite a need for more adaptive reporting features. Some reports lack detail or are hard to manipulate, highlighting the need for customizable analytics solutions.
Room assignments and housekeeping functionalities receive positive feedback for enhancing operational efficiency. However, users request better functi... Room assignments and housekeeping functionalities receive positive feedback for enhancing operational efficiency. However, users request better functionality in room diary visibility and tasks scheduling to address specific management needs.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Optima PMS and Stayntouch share many core Property Management Systems features, but each has unique capabilities. Optima PMS offers 40 verified integration partners, while Stayntouch offers 187. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Stayntouch leads in ease of use at 4.7/5 vs 4.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Optima PMS: No. Stayntouch: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Priority Software has an HT Score of 0 and Stayntouch has 91. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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