The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 575 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Oaky by Plusgrade shines in customer support and ROI — especially for brand properties (5.0/5) , with exclusive features like Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) and Type 2 SOC 2 Certified (Data Security).
Revinate shines when it comes to email marketing and segmentation , with exclusive features like Mobile Access and Flexible role based reporting.
Side-by-side ratings based on 575 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 528 | 47 |
After analyzing 575 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while Revinate users highlight email marketing and segmentation, guest feedback and sentiment analysis, user interface and usability. Click any theme to see what reviewers say.
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Upselling Efficiency
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Email Marketing and Segmentation
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User Interface and System Usability
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Guest Feedback and Sentiment Analysis
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Customer Support Experience
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User Interface and Usability
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Personalization and Targeted Promotions
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Analytics and Reporting
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Reporting System Challenges
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Customization Needs
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Cost Concerns
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Profile Synthesis
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #5 42 reviews | #12 6 reviews |
| Mid-Size (25-74 rooms) ▾ | #2 263 reviews | #8 22 reviews |
| Large (75-199 rooms) ▾ | #1 141 reviews | #7 13 reviews |
| X-Large (200+ rooms) ▾ | #2 57 reviews | #9 4 reviews |
By Property Type
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| Boutique ▾ | #2 216 reviews | #10 21 reviews |
| Luxury ▾ | #2 278 reviews | #8 23 reviews |
| Branded / Chain ▾ | #2 208 reviews | #8 20 reviews |
| Extended Stay ▾ | #3 33 reviews | #12 3 reviews |
By Region
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| North America ▾ | #7 29 reviews | #9 18 reviews |
| Europe ▾ | #1 315 reviews | #10 20 reviews |
| Asia Pacific ▾ | #2 81 reviews | #8 4 reviews |
| Middle East ▾ | #2 52 reviews | — |
Choosing the right upselling software is critical for your hotel's revenue and guest experience. Both Oaky by Plusgrade and Revinate aim to boost ancillary income, but their approaches and strengths differ significantly. Oaky focuses on automation and personalized offers throughout the guest journey, while Revinate emphasizes targeted email marketing, guest engagement, and comprehensive feedback. How do these differences impact your hotel's specific needs?
Are you looking for a platform with a proven track record of recent reviews and extensive features? Or do you prefer a solution with a broader integration network and a focus on guest feedback? Let's compare.
Oaky by Plusgrade and Revinate both address the challenge of increasing ancillary revenue but do so through different methods. Oaky is primarily designed to automate upselling across the entire guest journey, from pre-arrival to post-stay, offering dynamic, personalized deals based on segmentation. Revinate, meanwhile, leverages email marketing and guest feedback tools to create targeted upsell campaigns and improve overall guest engagement.
Oaky benefits from a significantly higher review count (443 vs. 34) and more recent feedback, indicating it has a more active user base and stronger current support. While Revinate boasts a broad feature set and extensive integrations, Oaky’s specialized focus on automation and segmentation has earned it higher ratings across the board, especially in overall satisfaction and customer support.
Given the recent reviews and high ratings, Oaky’s position as the more trusted and proven solution is clear. Are you ready to dive deeper into how each platform might fit your hotel?
If your hotel needs a straightforward, automated upselling platform that maximizes revenue through personalized offers and easy integration, go with Oaky. Its core strength lies in automating the entire upsell process, reducing manual work, and increasing conversion rates with features like offer orchestration, segmentation, and dynamic pricing.
If your team prioritizes a comprehensive guest engagement solution that combines CRM, survey tools, and email marketing to improve feedback and drive incremental revenue, Revinate is the better fit. Its extensive feature set, including detailed analytics, guest sentiment analysis, and a large partner network, makes it ideal for hotels seeking broad customer insights and multi-channel marketing.
Larger hotel chains or properties with complex guest data management will benefit from Revinate's integrations, while smaller hotels aiming for automation and personalization should lean toward Oaky. The choice depends on whether your focus is on automated upselling or comprehensive guest engagement.
Oaky’s interface receives a 4.84/5 rating and is praised for its user-friendly design. Users highlight how intuitive the platform is, with onboarding averaging 4.74/5 and quick setup, making staff adoption straightforward. Its simplicity allows operational teams to quickly implement automated campaigns with minimal training, and the platform’s automation features are easy to configure.
Revinate’s user experience scores slightly lower at 4.63/5 but remains highly rated for ease of use. Its dashboard is praised for being straightforward, especially for marketing teams familiar with email campaigns and guest feedback tools. However, its broader feature set may require more initial training to maximize utility.
Edge: Oaky. Its streamlined interface and faster onboarding process give it a slight advantage for hotels prioritizing ease of use and immediate results.
Oaky offers 9 shared features with Revinate but distinguishes itself with 3 unique capabilities: offer orchestration (booking to post-stay), multi-property dashboards, and Type 2 SOC 2 data security certification. These features facilitate automated, segmented upselling across the guest journey, tailored offers, and secure data handling.
Revinate provides a significantly larger set of 26 exclusive features, including mobile access, social review tracking, in-app email response, in-stay and pre-arrival surveys, sentiment analysis, case management, A/B testing, and an open API. These tools support broad guest engagement, detailed analytics, and customization.
Edge: Revinate. Its extensive feature set, especially for guest feedback, sentiment analysis, and automation, makes it more versatile for hotels seeking a comprehensive guest engagement platform.
Oaky’s support ratings are impressive at 4.87/5, with reviewers praising quick, helpful responses and knowledgeable team members. The onboarding process is also rated 4.74/5, and clients frequently mention how support is responsive and proactive, helping them maximize ROI.
Revinate’s scores are lower at 4.46/5, with some feedback indicating occasional delays or communication gaps in support responses. While generally responsive, some users report that support can be inconsistent, impacting their onboarding and ongoing use.
Edge: Oaky. Its higher support ratings and positive recent reviews make it the more reliable choice for hotels valuing responsive assistance.
Revinate has a broader partner network, with 98 verified integrations compared to Oaky’s 54. Shared integrations include major PMS and channel managers like RoomRaccoon, apaleo, and Bookassist. Revinate also offers integrations with marketing and analytics tools like STR and Juyo Analytics, providing a more connected ecosystem.
Oaky’s 54 integrations focus on PMS and hotel tech solutions, with notable partners like hotelkit and Sojern. It excels in offering deep integration with PMSs but has fewer options overall.
Edge: Revinate. Its extensive integration network supports more seamless data sharing and operational workflows, especially for larger, multi-system hotels.
Oaky’s overall score of 4.84/5 and recent reviews consistently praise its ease of use, automation, and revenue impact. Hotels across segments, from independent to branded properties, report significant upsell revenue increases, with Lore Group increasing revenue by 400% and The Grand, York, seeing a 284% uplift.
Revinate’s ratings are slightly lower at 4.6/5, with many users appreciating its comprehensive feedback tools and email marketing. However, recent reviews are scarce, and hotel segments like budget properties and independents rate it lower due to costs and complexity.
Edge: Oaky. Its higher ratings and recent review volume demonstrate stronger hotel satisfaction and proven results.
Oaky charges a flat $300 monthly fee with no implementation or trial fees. Its transparent pricing makes budgeting straightforward, especially for small to mid-sized hotels.
Revinate does not publicly disclose pricing details, which suggests a custom quote based on property size and features. Its higher perceived value often correlates with higher costs, making it more suitable for larger hotels or chains with bigger budgets.
Not ideal if your hotel requires extensive guest feedback, social review management, or a broad marketing platform.
Not ideal if your hotel prefers a lightweight, automation-focused platform or has limited budgets for premium integrations.
Oaky is a specialized upselling tool that excels in automation, personalization, and ease of use. Its focus on the entire guest journey, combined with recent high review scores, makes it ideal for hotels aiming to increase revenue with minimal manual effort.
Revinate is a broader guest engagement platform with more features, integrations, and analytics, suitable for hotels that want extensive feedback, marketing, and CRM capabilities. Its larger partner network and feature depth make it a compelling choice for bigger operations.
If your priority is a proven, user-friendly upselling platform with recent strong reviews, Oaky is the clear leader. For hotels seeking a full-suite guest engagement system with advanced analytics and integrations, Revinate offers a more comprehensive solution.
Edge: Oaky. Its higher ratings, recent review volume, and focus on automation give it the edge for hotels looking to optimize upselling efforts today.
This detailed comparison should help your team make an informed, confident decision aligned with your hotel’s specific needs and strategic goals.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | — |
According to HTR's product database, Oaky by Plusgrade and Revinate (Upsell) share 9 features. Here are the key differences — features one has that the other lacks.
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| Assign alerts to departments | ||
| Certified TripAdvisor Review Collection Partner | ||
| Flexible role based reporting | ||
| In app email response | ||
| Mobile Access | ||
| Multi-Property/Chain Dashboard | ||
| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) | ||
| Social review tracking | ||
| Type 2 SOC 2 Certified (Data Security) |
Showing top differences. 17 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
No published case study for this goal yet.
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Ranks higher for
Unique capabilities
What hoteliers love
Revinate's email marketing and segmentation features are widely praised for their ability to automate campaigns and target specific guest segments. Ho... Revinate's email marketing and segmentation features are widely praised for their ability to automate campaigns and target specific guest segments. Hoteliers appreciate the ease of building and sending transactional and promotional emails, as well as the dynamic content capabilities that cater to complex templates. These functionalities help drive direct revenue and improve guest engagement.
Revinate’s powerful guest feedback and sentiment analysis tools are highly valued for their ability to provide actionable insights. These features sup... Revinate’s powerful guest feedback and sentiment analysis tools are highly valued for their ability to provide actionable insights. These features support informed decision-making by offering detailed reports on guest opinions, which help hotels to address issues proactively and enhance the guest experience.
Revinate is frequently complimented for its user-friendly interface and ease of navigation. This makes it accessible for users who are not tech-savvy,... Revinate is frequently complimented for its user-friendly interface and ease of navigation. This makes it accessible for users who are not tech-savvy, ensuring that all team members can effectively utilize its features. Despite this, a few users have pointed out the need for certain improvements, such as live availability for upsells and enhanced survey response processes.
Where hoteliers push back
Customization of reports and email templates is a recurring theme in user feedback. While many appreciate the available templates and reporting featur... Customization of reports and email templates is a recurring theme in user feedback. While many appreciate the available templates and reporting features, there is a demand for greater flexibility in tailoring these elements to meet unique business needs and streamline processes.
Several users have expressed concerns over Revinate’s pricing structure, particularly for smaller hotels or those with limited budgets. While the tool... Several users have expressed concerns over Revinate’s pricing structure, particularly for smaller hotels or those with limited budgets. While the tool offers numerous features that can provide significant ROI, the initial costs can be perceived as high by some users.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Oaky by Plusgrade and Revinate (Upsell) share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while Revinate (Upsell) offers 98. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Oaky by Plusgrade: No. Revinate (Upsell): No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 96 and Revinate has 49. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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