Exely Booking Engine vs. Roiback | Booking Engine:
Which Is Right for You?

The Decision

Choosing between Exely Booking Engine and Roiback | Booking Engine depends on your hotel’s specific needs. Both aim to increase direct bookings, but they differ significantly in features, support, and market presence.

Exely offers a highly rated, user-friendly platform with more recent reviews and a larger user base, making it a more reliable choice for most hoteliers. Roiback, while comprehensive, has fewer recent reviews and a smaller presence, which impacts its credibility.

Is Exely Booking Engine or Roiback | Booking Engine Better for Hotels?

Both products aim to streamline online booking processes and boost direct reservations, but their approaches vary. Exely emphasizes simplicity, rapid support, and marketing tools tailored for independent or boutique hotels, making it suitable for smaller teams seeking quick setup and ease of use.

Roiback, on the other hand, provides a broader suite of integrated services, including digital marketing, web design, and advanced reporting. It’s designed for hotels that want a comprehensive solution with strong analytical capabilities and broader integrations to support larger operations.

Where they diverge is in focus: Exely centers on providing a straightforward booking engine with a high ease of use rating, while Roiback targets hotels looking for a full-service platform that encompasses marketing and analytics. Are you prioritizing simplicity or a multi-faceted marketing approach?

Exely Booking Engine vs Roiback | Booking Engine: Which Should Your Hotel Choose?

If your hotel needs a straightforward, easy-to-manage booking engine with top-rated support, go with Exely. Its review count of 144, mostly recent, and a 92.7 HTR score demonstrate its reliability and user satisfaction, especially among boutique and city-center hotels.

If your hotel requires extensive integrations, detailed analytics, and additional marketing tools, Roiback may appeal more — but be aware that it has only 43 reviews, with fewer recent ones. For hotels emphasizing direct sales growth through a comprehensive platform, Roiback’s broader feature set could be advantageous.

However, considering the review volume and recency, Exely’s reputation is stronger, making it the safer choice for most hoteliers seeking proven, user-friendly software.

Is Exely Booking Engine or Roiback | Booking Engine Easier to Use?

Exely boasts a 4.91/5 ease of use rating based on 144 reviews, with many users praising its intuitive dashboard and simple onboarding process. Recent reviews highlight how quickly staff adopt the platform and how smooth daily operations become.

Roiback’s ease of use is rated slightly lower at 4.49/5, with some users noting interface improvements could help speed up onboarding and daily management. While still user-friendly, its broader scope sometimes introduces complexity.

Edge: Exely

Which Has Better Features: Exely Booking Engine or Roiback | Booking Engine?

Exely offers 3 features unique to it, including flat, floating, and discounted rates, automated reporting, and PayU integration. Its 26 shared features with Roiback cover core booking functions, but these specific features add value for hotel operators focused on rate flexibility and automated insights.

Roiback provides 10 features exclusive to it, such as urgency messaging, social media booking, gift vouchers, and Google Analytics, appealing to hotels needing more customer engagement tools and detailed analytics.

In total, Roiback’s feature count exceeds Exely’s, but Exely’s targeted capabilities are often more relevant for direct booking optimization.

Edge: Roiback

Which Has Better Customer Support: Exely Booking Engine or Roiback | Booking Engine?

Exely’s 4.96/5 customer support rating from 144 reviews is significantly higher than Roiback’s 4.72/5 based on 43 reviews. Users frequently praise Exely’s quick response times and proactive support, with comments like: “Their support team responds rapidly and is always ready to help.”

Roiback’s support is also highly rated but with fewer recent reviews, some users mention occasional delays during peak times or technical glitches. Overall, the larger volume of recent positive feedback tips the scale toward Exely.

Edge: Exely

Which Do Hoteliers Rate Higher: Exely or Roiback | Booking Engine?

Exely consistently receives higher ratings across all categories, with a 92.7 HTR score and 98% likelihood to recommend based on 144 reviews. Its recent reviews emphasize satisfaction with ease of use, support, and ROI.

Roiback’s scores are notably lower, with a 72 HTR score and 90% likelihood to recommend from 43 reviews. Hoteliers in Europe and North America have expressed appreciation for its analytics but note that its user interface could be improved.

Edge: Exely

How Much Do Exely Booking Engine and Roiback | Booking Engine Cost?

Exely’s base price is $200 per month, with no trial or implementation fees, making it more accessible for small and mid-sized hotels. Roiback’s starting price is $500 per month, also without trial or setup costs, positioning it as a more premium option.

Given the significant gap in pricing, Exely offers more value for budget-conscious hoteliers, while Roiback targets larger hotels or chains willing to invest more for extensive features.

What Type of Hotel Should Use Exely Booking Engine?

• Hotels that prioritize simplicity, quick setup, and strong support.
• Boutique, city-center, and resort hotels seeking to increase direct bookings without complexity.
• Teams that need a flexible, easy-to-manage booking engine with integrated marketing tools.
• Hotels focused on automating rate management and guest communication.

Not ideal if you require advanced analytics, extensive integrations, or customized features that go beyond booking and basic marketing.

What Type of Hotel Should Use Roiback | Booking Engine?

• Hotels that seek a full-service platform, integrating marketing, analytics, and web design.
• Larger properties or chains with complex operational needs.
• Hotels aiming to optimize revenue through detailed reports and multi-channel management.
• Teams interested in multi-language support and international growth.

Not ideal if your hotel needs a simple, quick-to-deploy booking engine without extensive marketing or analytical requirements.

Roiback | Booking Engine vs Exely Booking Engine: The Bottom Line for Hotels

In core functionality, Exely excels due to its highly rated, recent reviews, and ease of use, making it a dependable choice for most hoteliers. Its lower price point adds to its appeal for independent hotels and smaller chains.

Roiback offers a broader array of features, including advanced analytics and marketing tools, but its lower review volume and higher cost limit its appeal to larger, more resource-rich hotels. Unless your hotel needs a full marketing suite and detailed insights, Exely generally provides more immediate value.

For hoteliers seeking a proven, straightforward booking engine with excellent support, Exely clearly stands out. Conversely, if your property demands an all-in-one platform with extensive integrations and analytics, Roiback could be worth considering — but only if you’re prepared for a higher investment and a longer onboarding process.