The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 209 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
RoomRaccoon shines in ease of use and customer support — especially for independent properties (4.1/5) , with exclusive features like Revenue management module and Payment processing.
Selfie shines .
Side-by-side ratings based on 209 verified hotelier reviews on HTR.
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| Ease of Use |
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| Starting Price | From $1,000/mo | Contact sales |
| Verified Reviews | 209 | 0 |
After analyzing 209 verified reviews, RoomRaccoon users most value its user interface and experience, all-in-one system, automated emails and documents, while Selfie users highlight . Click any theme to see what reviewers say.
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User Interface and Experience
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All-in-one System
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Automated Emails and Documents
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Service and Support
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Integration Limitations
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System Bugs and Stability Issues
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Selfie |
|---|---|---|
| Small (10-24 rooms) ▾ | #10 90 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #17 27 reviews | — |
| Large (75-199 rooms) ▾ | #14 7 reviews | — |
| X-Large (200+ rooms) | #19 0 reviews | — |
By Property Type
| Segment |
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Selfie |
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| Boutique ▾ | #9 100 reviews | — |
| Luxury ▾ | #9 64 reviews | — |
| Branded / Chain ▾ | #14 29 reviews | — |
| Extended Stay ▾ | #7 28 reviews | — |
By Region
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Selfie |
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| North America ▾ | #24 7 reviews | — |
| Europe ▾ | #5 123 reviews | — |
| Asia Pacific | #31 4 reviews | — |
| Middle East | #31 1 reviews | — |
Selecting the right property management system (PMS) is crucial for streamlining your hotel operations, improving guest experiences, and increasing revenue. Your choice hinges on whether you prioritize a platform with extensive reviews, proven features, and regional presence or an AI-driven review analysis tool. Both solutions aim to simplify management, but their approaches, strengths, and user feedback differ significantly. Which one will best meet your hotel’s specific needs?
RoomRaccoon and Selfie serve different core purposes. RoomRaccoon is an all-in-one PMS designed explicitly for small to medium-sized hotels, combining property management, channel management, booking engine, and automation in a single platform. Selfie, on the other hand, is an AI review and feedback analysis tool, focusing on extracting insights from customer reviews to inform service improvements.
While RoomRaccoon helps you manage daily hotel operations efficiently, Selfie provides an external, data-driven perspective on guest satisfaction through review analysis. They address different pain points: operational efficiency versus guest feedback optimization. If you're looking for a PMS that consolidates your management tasks, RoomRaccoon is clearly the go-to. But if your goal is to understand and act on guest sentiment better, Selfie is designed for that.
Do these differences align with your current hotel priorities? Or are you considering a more integrated digital strategy combining both?
If your hotel needs a comprehensive, easy-to-use PMS that automates reservations, manages channels, and streamlines daily operations, go with RoomRaccoon. Its 169 reviews and 80+ features, including booking engine, channel manager, revenue management, and automated guest communication, make it a robust choice for small and independent hotels seeking operational simplicity.
If your focus is on improving guest satisfaction, reputation, and service quality through review insights, Selfie’s AI review analysis platform is the better pick. However, keep in mind that Selfie has no reviews or user feedback data available, which limits its proven track record compared to RoomRaccoon’s extensive, recent reviews.
Given the volume and recency of reviews, RoomRaccoon’s proven performance and widespread adoption make it the more reliable choice at this moment.
RoomRaccoon consistently receives high marks for usability, with a 4.74/5 ease of use rating, backed by 169 reviews. Users highlight its intuitive interface, simple onboarding, and fast learning curve, especially for small hotel teams managing reservations and admin tasks daily. Many reviewers share that staff adoption is straightforward, with minimal training required.
In contrast, Selfie’s ease of use cannot be assessed due to the absence of user reviews or ratings. Its AI platform is likely straightforward for review analysis, but without feedback, it's impossible to confirm its user-friendliness in a hotel context.
Edge: RoomRaccoon.
RoomRaccoon offers over 51 exclusive features, including a channel manager, revenue management, booking engine, payment processing, house-keeping module, centralized user management, and mobile app. These features directly support daily hotel management and revenue optimization.
Selfie, by comparison, provides no standalone features but focuses on review and feedback analysis, extracting insights from customer reviews. Its core value lies in data analysis, not operational management.
For operational hotel management, RoomRaccoon’s comprehensive feature set clearly outperforms Selfie’s review analysis capabilities.
Edge: RoomRaccoon.
RoomRaccoon’s support ratings are strong, with a 4.53/5 score based on 169 reviews, and recent feedback indicates responsive, helpful customer service. Users appreciate its onboarding process (4.61/5) and the support team’s proactive approach in resolving issues.
Selfie, lacking any review data or user feedback, offers no information about support quality or responsiveness. Its support experience is unverified in the current market.
Edge: RoomRaccoon.
RoomRaccoon boasts 88 verified technology partners, including integrations with Sage, REVControl, and a broad marketplace of hospitality solutions. These integrations facilitate smooth connection with payment gateways, accounting software, and other systems, reducing manual work.
Selfie has zero verified integrations, limiting its ability to connect with hotel management or operational systems directly. Its value lies in review analysis rather than operational integration.
Edge: RoomRaccoon.
RoomRaccoon enjoys an overall rating of 4.88/5 based on 169 reviews, with recent feedback from small hotels praising its user-friendliness, automation, and revenue-boosting features. Hotels like Buff and Fellow and Vila La Personala have seen significant growth, citing improved efficiency and RevPAR increases.
Selfie has no available reviews or ratings, making it impossible to assess user satisfaction. Without user feedback, we cannot determine how hoteliers perceive its value.
Edge: RoomRaccoon.
RoomRaccoon’s pricing starts at $1,000 per month, with no free trial, freemium, or additional implementation fees. Its flat monthly fee covers access to the full feature set, making costs predictable for small hotels.
Selfie’s pricing is not publicly available, and no trial or free tier information is provided. Its cost structure remains unclear, limiting direct comparison.
Based on available data, RoomRaccoon offers a transparent, predictable pricing model.
Not ideal if:
Not ideal if:
RoomRaccoon stands out as a proven, feature-rich PMS tailored for small to medium-sized hotels seeking operational efficiency and revenue growth. Its deep integration options, recent positive reviews, and comprehensive automation tools make it a dependable choice.
Selfie, although promising as an AI review analysis tool, lacks user feedback and operational features, limiting its current applicability for hotel management. Its strength lies solely in analyzing customer reviews to guide service improvements.
If your focus is operational management and revenue optimization, RoomRaccoon is the clear choice. For reputation management and guest satisfaction insights, Selfie could complement your existing tools but isn't a substitute for a PMS.
Final recommendation: For most hotels actively managing reservations, channels, and guest services, RoomRaccoon remains the stronger, more validated solution. Its extensive reviews, recent updates, and proven impact on hotel performance make it the safer, more effective investment today.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Selfie | |
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| Starting Price | From $1,000/mo | — |
According to HTR's product database, RoomRaccoon PMS and Selfie share 0 features. Here are the key differences — features one has that the other lacks.
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Selfie |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| Revenue management module |
Showing top differences. 39 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Yield rules have helped us optimise our rates and our occupancy immensely. The ones we found most crucial were setting up yield rules for last minute bookings, to increase our occu..."
No published case study for this goal yet.
"The automation of the payment system - from the guests receiving their invoice, the booking confirmation, and the payment being automatically accredited to the reservation - has le..."
No published case study for this goal yet.
"Most of our guests travel from far, and they might be tired when they arrive, so they might not always think about the extra things they might need - like a bathrobe and slippers...."
No published case study for this goal yet.
What hoteliers love
Many users find RoomRaccoon's user interface to be intuitive and easy to learn, which simplifies daily operations and onboarding new staff. However, t... Many users find RoomRaccoon's user interface to be intuitive and easy to learn, which simplifies daily operations and onboarding new staff. However, there are suggestions for improvement, especially for mobile and tablet versions of the system to enhance usability further.
RoomRaccoon users praise the all-in-one nature of the platform, which integrates booking engine, channel manager, PMS, and accounting. This consolidat... RoomRaccoon users praise the all-in-one nature of the platform, which integrates booking engine, channel manager, PMS, and accounting. This consolidation helps streamline operations and eliminate the need for multiple software solutions. Many reviews highlight how this feature saves time and makes management easier.
Hoteliers find the automated emails and document features particularly valuable, noting that it saves time and enhances communication with guests. Aut... Hoteliers find the automated emails and document features particularly valuable, noting that it saves time and enhances communication with guests. Automated invoicing and pre/post-stay emails are frequently mentioned benefits. Users also commend the customization options for these automated functionalities.
Where hoteliers push back
While some users appreciate the helpfulness of individual customer support agents, many reviews criticize the availability and responsiveness of RoomR... While some users appreciate the helpfulness of individual customer support agents, many reviews criticize the availability and responsiveness of RoomRaccoon's support team. Long wait times for issue resolution, especially during critical operational periods, are common complaints.
Several reviews point out the limitations in integrating RoomRaccoon with other systems like payment gateways (Stripe, Accounting software), and OTAs.... Several reviews point out the limitations in integrating RoomRaccoon with other systems like payment gateways (Stripe, Accounting software), and OTAs. Users express their desire for more seamless integrations to avoid manual work and additional expenses.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. RoomRaccoon PMS and Selfie share many core Property Management Systems features, but each has unique capabilities. RoomRaccoon PMS offers 88 verified integration partners, while Selfie offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. RoomRaccoon PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
RoomRaccoon PMS: No. Selfie: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. RoomRaccoon has an HT Score of 80 and Selfie has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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