The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 42 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
IVvy shines in ease of use and customer support , with exclusive features like Pace, Sales Activity, and GRC Reporting and Pipeline CRM.
Salesforce shines — especially for brand properties (4.4/5) .
Side-by-side ratings based on 42 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 31 | 11 |
After analyzing 42 verified reviews, IVvy users most value its user-friendly interface, customer support, customization, while Salesforce users highlight . Click any theme to see what reviewers say.
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User-Friendly Interface
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Customer Support
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Customization
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Invoicing and Financials
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Reporting Capabilities
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Advanced Marketing Features
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How each product ranks among Hotel Sales Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #5 4 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #8 18 reviews | #11 1 reviews |
| Large (75-199 rooms) ▾ | #7 5 reviews | #9 5 reviews |
| X-Large (200+ rooms) | #5 4 reviews | — |
By Property Type
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| Boutique ▾ | #7 11 reviews | #11 2 reviews |
| Luxury ▾ | #6 12 reviews | #10 5 reviews |
| Branded / Chain ▾ | #8 8 reviews | #11 5 reviews |
| Extended Stay ▾ | #4 11 reviews | — |
By Region
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| North America ▾ | #6 7 reviews | #10 7 reviews |
| Europe ▾ | #6 5 reviews | — |
| Asia Pacific | #5 0 reviews | — |
Choosing between IVvy by IVvy and Salesforce by Salesforce for your hotel’s sales operations hinges on your specific needs and priorities. Both platforms aim to streamline your sales processes, but IVvy is tailored specifically for venues and event management, while Salesforce functions as a broader CRM platform with hospitality adaptations. Your decision should consider user reviews, feature depth, ease of use, and regional presence.
IVvy offers a more specialized, venue-centric system with a strong track record of recent reviews and high user satisfaction. Salesforce, despite its widespread brand recognition and versatility, lacks recent reviews in this context, which diminishes confidence in its ongoing support for hotel-specific needs.
IVvy stands out as the stronger choice for hotels seeking a dedicated venue and event management tool, especially given its recent review activity and high ratings. Its 31 reviews in the last six months, with a 94% likelihood to recommend, underscore its current relevance and user satisfaction.
Salesforce, with only 11 reviews, none recent, and a lower customer support score, appears less suited for hotels focused primarily on sales management. Its broader CRM capabilities can benefit large, multi-property hotel groups needing extensive customization, but its hospitality-specific features remain limited.
Both IVvy and Salesforce serve hotel sales teams, but their core strengths differ. IVvy’s primary focus is venue management, event booking, and automating administrative tasks, making it ideal for hotels, resorts, and venues that host events. Salesforce offers a flexible CRM platform suited for large hotel groups needing comprehensive customer engagement, but it doesn't inherently cater to the hospitality industry’s specific workflows.
IVvy’s recent reviews affirm it as a venue-focused system that simplifies event management, reduces manual work, and boosts conversion rates. Salesforce’s reviews suggest it’s valued for client relationship tracking and integration, but its lack of recent hotel-specific feedback makes it a less confident choice for hospitality sales.
Do you need a dedicated venue management solution, or a versatile CRM that can be customized to hospitality? This fundamental difference should guide your choice.
If your hotel primarily needs an event and venue management system with automation and integrated reporting, go with IVvy. Its extensive feature set — including lead scoring, contract management, e-signatures, and workflow automation — directly addresses the operational needs of venue-based sales teams.
If your hotel requires a flexible, enterprise-grade CRM to manage customer relationships across multiple channels and properties, Salesforce is the better fit. Its integration capabilities, especially with Outlook and other platforms, support large-scale, data-driven customer engagement, although it lacks the hospitality-specific features and recent feedback IVvy excels in.
For small-to-mid-sized hotels focused on event bookings, IVvy clearly offers more tailored value. Larger hotel groups with complex customer data needs and expansive integrations might lean toward Salesforce, but should weigh the limited recent reviews in hospitality contexts.
IVvy’s user-friendly interface scores a 4.69/5, with reviews highlighting its intuitive design and straightforward navigation. Implementation is rated at 4.44/5, and users consistently praise the platform for reducing training time and enabling quick adoption.
Salesforce, with a 4.36/5 ease-of-use rating, is known for its complexity, which can require extensive training. Review comments mention that creating and running reports is challenging, and the platform’s broader scope can increase onboarding time.
Edge: IVvy.
IVvy offers 11 features exclusive to its platform, including lead scoring, contract management, e-signatures, pipeline CRM, and workflow automations, directly tailored for venue and event management. Its features facilitate comprehensive booking, invoicing, and event lifecycle management.
Salesforce, despite its extensive reputation, lacks dedicated hospitality features in this comparison and offers no unique features specific to hotel sales workflows. Its strength lies in broad CRM functionalities, but not in venue-specific processes.
Edge: IVvy.
IVvy’s customer support scores highly at 4.73/5, with reviews emphasizing quick responses, personalized assistance, and effective training resources. Many users describe the support team as responsive and attentive to client needs.
Salesforce’s support rating is significantly lower at 3.18/5, with reviews criticizing complexity and slow responses. Some users note difficulty in navigating support channels and limited hospitality-focused assistance.
Edge: IVvy.
IVvy boasts 16 verified integrations with industry-specific platforms like RoomRaccoon, SevenRooms, RMS, and Oracle Hospitality, providing a broad ecosystem for venue management. Its integrations are tailored to hospitality needs, reducing manual data entry and improving operational workflows.
Salesforce has only 2 verified integrations relevant to hotel operations, with most focus on enterprise tools like Salesforce itself and Hapi. Its limited hospitality integrations make it less suitable for seamless hotel-specific workflows.
Edge: IVvy.
IVvy’s recent reviews reflect a 4.75/5 rating from 31 hotel-related reviews, primarily from venue and resort segments. Hoteliers appreciate its ease of use, customer support, and feature set, with comments like “Love IVvy for its user-friendly platform and excellent customer service.”
Salesforce’s hotel-specific ratings are not recent or numerous, with just 7 reviews averaging around 4.4/5. Reviews mention its utility as a CRM but also highlight usability issues and less hospitality focus.
Edge: IVvy.
IVvy charges a straightforward $300 monthly fee, with no implementation or trial fees. Its pricing model is transparent, aligning with small to medium-sized venues seeking an all-in-one event management platform.
Salesforce’s pricing is not explicitly listed here, reflecting its custom enterprise packages that vary widely based on configuration. Typically, Salesforce operates on per-user licensing, which can become costly for smaller hotels.
Given IVvy’s clear, predictable pricing, it provides more immediate value for hotels focused on event and venue sales.
IVvy is a dedicated venue and event management system designed for hotels and venues that prioritize streamlined booking processes and automation. Its recent reviews and high satisfaction ratings make it the clear choice for venue-centric sales teams.
Salesforce offers a robust CRM platform suitable for large, multi-property hotel groups needing extensive customization and integration. However, its limited recent hotel-specific feedback and lack of dedicated hospitality features make it less suitable for hotels primarily focused on event sales.
If your hotel’s core sales activities revolve around managing events, conferences, and bookings, IVvy will serve you better. For broader customer relationship needs, especially within large hospitality groups, Salesforce might still be a consideration, but only if you’re prepared to address its higher complexity and cost.
Hotel Sales Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | — |
According to HTR's product database, IVvy and Salesforce share 0 features. Here are the key differences — features one has that the other lacks.
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| BEO Management | ||
| Contact Management | ||
| Contract Management | ||
| Data Migration Services | ||
| Lead Scoring | ||
| Pace, Sales Activity, and GRC Reporting |
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Everyone in the conference department can make a quote for a customer. Nobody has to check with a manager; everyone can send an offer to the customer. The customer can look at the..."
No published case study for this goal yet.
What hoteliers love
IVvy is consistently praised for its easy-to-navigate interface, which simplifies event management and reduces training time for staff.
While not unique to IVvy, many reviews highlight excellent customer support, including quick response times and high availability of support staff.
Users appreciate IVvy's extensive customization options, which allow them to tailor event menus, venue information, and sales reports, making the plat... Users appreciate IVvy's extensive customization options, which allow them to tailor event menus, venue information, and sales reports, making the platform highly adaptable to specific needs.
Where hoteliers push back
The platform offers comprehensive reporting features, but some users find the reporting functionalities too complex and desire more user-friendly opti... The platform offers comprehensive reporting features, but some users find the reporting functionalities too complex and desire more user-friendly options.
Some users seek more in-depth tutorials and features related to leveraging IVvy for strategic marketing campaigns, including email marketing and SEO o... Some users seek more in-depth tutorials and features related to leveraging IVvy for strategic marketing campaigns, including email marketing and SEO optimizations.
Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. IVvy and Salesforce share many core Hotel Sales Software features, but each has unique capabilities. IVvy offers 16 verified integration partners, while Salesforce offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. IVvy leads in ease of use at 4.7/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
IVvy: No. Salesforce: No. Neither product currently offers a free tier. Most Hotel Sales Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. IVvy has an HT Score of 75 and Salesforce has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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