Salesforce vs. STS Cloud (by SalesandCatering.com):
Which Is Right for You?

Is Salesforce or STS Cloud (SalesAndCatering.com) Better for Hotels?

Salesforce and STS Cloud by SalesAndCatering.com both target hotel sales operations but diverge sharply in focus and fit. Salesforce is a broad enterprise CRM platform used across industries, including hospitality, offering extensive customization but with limited native hotel sales and catering functionality. STS Cloud is a dedicated sales and catering system tailored specifically to hospitality, featuring an all-in-one solution that covers the entire sales and event management workflow for hotels.

Both platforms address the core problem of managing group sales, catering, and event bookings, but STS Cloud’s design aligns more closely with hotel operational needs. It includes features like banquet event order (BEO) management and contract workflows that Salesforce lacks, which are essential for hotel sales teams handling meetings and events. Salesforce’s strength lies in its enterprise CRM capabilities supporting broader customer relationship management beyond sales and catering.

Salesforce vs STS Cloud (SalesAndCatering.com): Which Should Your Hotel Choose?

If your property is a branded or boutique hotel requiring a specialized sales and catering system with comprehensive event management, STS Cloud is the superior choice. This is supported by 106 reviews averaging 4.8/5, with particularly strong ratings in boutique (4.9/5 across 47 reviews) and branded hotels (4.8/5 across 80 reviews). STS Cloud’s features—like BEO management, e-signatures, and detailed sales activity reporting—fit properties managing high volumes of group business.

Conversely, if your organization is a large enterprise or management company already invested in Salesforce’s CRM ecosystem and needs a platform for multi-property contact management with strong integration capabilities, Salesforce could be considered. However, the limited number of 11 reviews and an overall rating of 4.4/5 suggest its hospitality-specific functionality is less mature. Its users rate it well in branded hotels (4.7/5 across 5 reviews) and limited service properties (4.8/5 across 2 reviews) but often note the platform’s lack of hospitality-tailored workflows.

Data for properties like hostels, vacation rentals, or luxury hotels is sparse for Salesforce and more robust for STS Cloud, confirming STS Cloud’s broader adoption across segments. Given the lack of recent reviews for both, the existing ratings remain relevant but should be considered alongside feature fit.

Is Salesforce or STS Cloud (SalesAndCatering.com) Easier to Use?

STS Cloud holds an edge in ease of use and onboarding with scores of 4.7/5 and 4.5/5, respectively, compared to Salesforce’s 4.4/5 ease of use and 4.2/5 onboarding. Reviewers frequently praise STS Cloud’s intuitive interface, noting that sales teams learn the system quickly and adapt with minimal training. One user highlights how STS Cloud is “very simple to move around in” with an organized layout that accelerates data entry and task completion.

Salesforce users recognize the platform’s speed and connectivity but criticize its hospitality application and complexity in reporting, indicating a steeper learning curve for hotel sales teams. One review states it is “not very user friendly” for hospitality-specific needs, with difficulties in creating reports and editing global settings.

Edge: SalesAndCatering.com.

Which Has Better Features: Salesforce or STS Cloud (SalesAndCatering.com)?

STS Cloud has a decisive feature advantage with 11 hotel-specific capabilities absent from Salesforce. These include Contact Management tailored for hotel sales, Pace and Sales Activity Reporting that track group room blocks and revenue contribution, full BEO Management, Contract Management with e-signatures, and Workflow Automations that reduce manual follow-ups. The platform also offers a Mobile Sales CRM and Pipeline CRM designed specifically for event-driven hotel sales cycles.

Salesforce, while a powerful enterprise CRM, does not offer any unique hotel sales and catering features verified in the data. Its strength lies in broad CRM functionality rather than specialized event management tools, which affects operational workflows critical to hotel sales teams.

Edge: SalesAndCatering.com.

Which Has Better Customer Support: Salesforce or STS Cloud (SalesAndCatering.com)?

Customer support ratings favor STS Cloud, with a 4.7/5 score compared to Salesforce’s 3.5/5. Reviewers of STS Cloud consistently highlight the responsiveness and helpfulness of the support team. One user calls it “the best sales system” they have worked with, citing quick resolution of issues and personalized training as key benefits.

Salesforce reviewers mention challenges in support, noting that complexity and customization can limit direct assistance. One user observed “reporting can be a bit tricky” and implied that support falls short in adapting the platform to hospitality needs.

Edge: SalesAndCatering.com.

Which Has More Integrations: Salesforce or STS Cloud (SalesAndCatering.com)?

Salesforce integrates with 2 verified partners—Salesforce itself and Hapi—reflecting its broader CRM ecosystem but limited hotel-specific integrations. STS Cloud offers 7 verified integrations, including key hospitality platforms like Stayntouch, SkyTouch Technology, RoomKey PMS, Actabl, Oracle Hospitality, Amaze Insights, and Cloudbeds. These integrations automate data exchange between sales and property management systems, improving workflow efficiency.

For hotels requiring seamless PMS data synchronization and hospitality-focused technology stacks, STS Cloud’s broader integration set supports operational needs better. Salesforce’s integrations are fewer and more generic, which may require additional customization for hotel workflows.

Edge: SalesAndCatering.com.

Which Do Hoteliers Rate Higher: Salesforce or STS Cloud (SalesAndCatering.com)?

STS Cloud scores a higher overall rating of 4.8/5 based on 106 reviews versus Salesforce’s 4.4/5 from 11 reviews. The volume and breadth of STS Cloud’s reviews provide a more representative rating, especially since both lack recent reviews in the last six months. High segment ratings for STS Cloud include Bed & Breakfast & Inns (4.8/5 from 53 reviews), Boutique Hotels (4.9/5 from 47 reviews), and Branded Hotels (4.8/5 from 80 reviews). Salesforce shows good ratings in branded hotels (4.7/5 from 5 reviews) but fewer reviews overall, limiting confidence.

Properties like hostels rate STS Cloud at 5/5 (5 reviews) compared to Salesforce’s 4.6/5 (4 reviews). STS Cloud’s consistent high ratings across multiple hotel types indicate stronger operator satisfaction.

Edge: SalesAndCatering.com.

How Much Do Salesforce and STS Cloud (SalesAndCatering.com) Cost?

Salesforce does not publish pricing details specific to hotel sales applications, complicating direct cost comparison. Its pricing is typically per user and customized, which can be expensive for hotel sales teams with budget constraints, as noted in reviews.

STS Cloud publishes a base price of $300 per month with no additional implementation fees or per-room charges. This flat monthly fee covers unlimited users and features, making it a cost-effective solution for hotels of all sizes seeking full-featured sales and catering software without incremental user costs.

What Type of Hotel Should Use Salesforce?

• Hotels that require an enterprise-grade CRM platform with strong multi-property contact management capabilities.
• Teams already invested in the Salesforce ecosystem seeking to integrate sales, marketing, and service workflows across departments.
• Properties with dedicated IT resources to customize and adapt the platform for hospitality-specific needs.
• Branded and limited service hotels that have rated Salesforce highly (4.7/5 and 4.8/5 respectively).

Not ideal if:

• You need specialized sales and catering functionalities like BEO management or automated event workflows.
• Your team prefers an out-of-the-box hospitality sales solution with minimal customization.
• You operate small to medium-sized hotels without dedicated IT support to manage complex CRM configurations.

What Type of Hotel Should Use STS Cloud (SalesAndCatering.com)?

• Hotels that want a dedicated sales and catering platform with comprehensive event management tools.
• Properties ranging from boutique to branded hotels, including airport/conference and limited-service segments, supported by strong review counts and ratings.
• Teams seeking an affordable, flat-rate pricing model with unlimited users and no per-room fees.
• Operations that benefit from integrations with popular PMS platforms such as Oracle Hospitality and RoomKey.
• Sales departments needing features like contract management with e-signatures, BEO automation, and robust sales activity reporting.

Not ideal if:

• Email integration and reporting require advanced customization, as some users note room for improvement.
• Your hotel relies on Salesforce or other enterprise CRM platforms for company-wide customer data consolidation.
• You require deep customization beyond the scope of STS Cloud’s current capabilities.

Salesforce vs STS Cloud (SalesAndCatering.com): The Bottom Line for Hotels

The core difference between Salesforce and STS Cloud lies in their focus and fit for hotel sales operations. Salesforce offers a powerful, enterprise CRM platform suitable for large organizations needing extensive customer relationship management beyond sales and catering. STS Cloud provides a specialized, affordable, and user-friendly sales and catering system tailored to hotel event management workflows.

Choose Salesforce if your property or management company requires a multi-property CRM with broad enterprise capabilities and has the resources to customize it for hospitality needs. Salesforce’s integration flexibility and established ecosystem support complex, organization-wide customer data management.

Choose STS Cloud when your hotel needs an out-of-the-box, hospitality-focused sales and catering solution with robust event management features, seamless PMS integrations, and excellent customer support. STS Cloud’s higher ratings, broader feature set, and flat-rate pricing model make it the better fit for most hotels focused on improving group business efficiency and sales workflows.