LIKE MAGIC (Check-in) vs. Sezam24: Which Is Right for You?

Updated June 7, 2026  ·  30 verified reviews analyzed

TLDR

We analyzed 30 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

LIKE MAGIC shines when it comes to guest journey app , with exclusive features like Pre-arrival Upselling & Upgrades.

Sezam24 shines , with exclusive features like PCI Compliant.

See the full breakdown below ↓

How Does LIKE MAGIC (Check-in) Compare to Sezam24?

Side-by-side ratings based on 30 verified hotelier reviews on HTR.

HTScore
75
0
Likelihood to Recommend
99%
100%
Ease of Use
4.9/5
5.0/5
Customer Support
4.8/5
5.0/5
Value for Money
4.9/5
5.0/5
Starting Price From $700/mo From $300/mo
Verified Reviews 29 1

What Are the Pros and Cons of LIKE MAGIC (Check-in) vs Sezam24?

After analyzing 30 verified reviews, LIKE MAGIC users most value its guest journey app, automation & integration, contactless check-in, while Sezam24 users highlight . Click any theme to see what reviewers say.

LIKE MAGIC LIKE MAGIC Sezam24 Sezam24
Pros
+ Guest Journey App
+ Automation & Integration
+ Contactless Check-in
+ Design Flexibility
Cons
Revenue Opportunities
Analytics & Reporting
Push Notification Delays

LIKE MAGIC vs Sezam24: Rankings by Hotel Segment

How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment LIKE MAGIC LIKE MAGIC Sezam24 Sezam24
Small (10-24 rooms) #7 12 reviews #16 1 reviews
Mid-Size (25-74 rooms) #7 10 reviews
Large (75-199 rooms) #8 3 reviews

By Property Type

Segment LIKE MAGIC LIKE MAGIC Sezam24 Sezam24
Boutique #11 6 reviews
Luxury #15 2 reviews
Branded / Chain #15 2 reviews
Extended Stay #5 12 reviews

By Region

Segment LIKE MAGIC LIKE MAGIC Sezam24 Sezam24
North America #17 1 reviews
Europe #5 27 reviews #16 1 reviews

The Decision

When choosing a contactless check-in platform, your hotel needs a solution that not only streamlines operations but also enhances guest satisfaction. LIKE MAGIC offers a comprehensive guest journey experience, integrating mobile check-in, digital keys, and automated communication. Conversely, Sezam24 specializes in self-service kiosks that allow guests to check in independently, focusing heavily on operational efficiency for budget hotels. Which platform aligns better with your property's needs?

Both products aim to reduce front desk congestion and improve guest convenience, but their approaches differ. LIKE MAGIC emphasizes a digital guest journey with automation and upselling, while Sezam24 centers on self-service kiosks for straightforward check-in. Are you seeking a unified guest experience or a simple self-service solution?

Is LIKE MAGIC or Sezam24 Better for Hotels?

LIKE MAGIC and Sezam24 both target contactless check-in but cater to different hotel types and operational models. LIKE MAGIC is designed for properties seeking to elevate guest engagement through a full digital journey, including personalized communications, upselling, and integration with PMS systems. It boasts a 74.02 HT score and 29 reviews, with 2 recent ones indicating active use and ongoing improvements.

Sezam24, however, has a perfect overall rating of 5/5 based on a single review, emphasizing its reliability for small-budget hotels. Its focus is on providing a seamless self-check-in terminal that requires minimal staff involvement, ideal for properties prioritizing operational efficiency over guest engagement. Given its limited review count, LIKE MAGIC's more recent and numerous reviews make it the stronger choice currently.

Do you want a holistic digital guest experience or a straightforward self-service check-in kiosk?

LIKE MAGIC vs Sezam24: Which Should Your Hotel Choose?

If your hotel needs to provide a personalized, engaging guest experience with automated communication, upselling, and integration into existing PMS systems, go with LIKE MAGIC. Its platform supports contactless check-in, digital keys, and a guest journey app, making it suitable for properties aiming to differentiate through service quality and revenue opportunities.

If your hotel prioritizes affordability, simplicity, and operational efficiency—especially for small, budget-friendly properties—Sezam24 is the better fit. It offers a high-quality self-service check-in kiosk that works well without a reception, providing accuracy, reliability, and multilingual support, ideal for hotels with minimal staffing.

For hotels where guest engagement and upselling are key, LIKE MAGIC provides a more comprehensive solution. If reducing staffing and streamlining check-in procedures are your primary goals, Sezam24’s straightforward kiosk approach will serve you better.

Is LIKE MAGIC or Sezam24 Easier to Use?

LIKE MAGIC scores a 4.9/5 for ease of use, with reviewers praising its intuitive interface and smooth onboarding process. However, some note that its backend could benefit from increased simplicity, and occasional push notification delays have been mentioned.

Sezam24 is rated a perfect 5/5 for ease of use, with reviews emphasizing its straightforward setup and user-friendly kiosks. Its minimal staff training requirements and seamless guest check-in process contribute to a highly intuitive experience.

Edge: Sezam24.

Which Has Better Features: LIKE MAGIC or Sezam24?

LIKE MAGIC offers 16 shared features plus one exclusive feature—Pre-arrival Upselling & Upgrades—that can significantly boost revenue by offering targeted upsell opportunities before guests arrive. It also integrates AI-powered communication, digital keys, and a guest app, providing a comprehensive digital guest journey.

Sezam24 features 16 shared features but includes PCI Compliance, a critical security aspect for financial transactions, which LIKE MAGIC does not explicitly list. Its core strength lies in fully self-service check-in kiosks, providing a reliable, contactless check-in experience.

For properties seeking a feature-rich guest engagement platform, LIKE MAGIC’s upselling and automation features are advantageous. If your focus is on secure, efficient self-check-in, Sezam24’s functionalities will meet your needs.

Edge: LIKE MAGIC.

Which Has Better Customer Support: LIKE MAGIC or Sezam24?

LIKE MAGIC maintains a high customer support rating of 4.83/5, with reviewers highlighting its prompt and helpful assistance, especially during onboarding. Its onboarding experience scores 4.78/5, though some users note that the backend interface could be simplified further.

Sezam24, on the other hand, boasts a perfect 5/5 support rating based on available reviews, emphasizing its reliable, ongoing assistance and straightforward implementation. Its support is particularly praised for its responsiveness and ease, which is vital for small properties needing quick setup.

Edge: Sezam24.

Which Has More Integrations: LIKE MAGIC or Sezam24?

LIKE MAGIC connects with 10 verified partners, including major PMS providers like Mews, Oracle Hospitality, and apaleo GmbH. Its integrations support automation, digital keys, and guest messaging, enabling a more connected operational environment.

Sezam24 integrates with 9 verified partners, including WuBook and Cloudbeds, with shared integrations like Mews. Its integrations focus on check-in and property management, providing essential operational connectivity.

Given the slightly higher number of partnerships, LIKE MAGIC offers broader integration options. If your hotel relies on specific PMS or automation tools, LIKE MAGIC’s ecosystem might provide more flexibility.

Edge: LIKE MAGIC.

Which Do Hoteliers Rate Higher: LIKE MAGIC or Sezam24?

LIKE MAGIC's reviews are recent, with a total of 29 reviews and an overall rating of 0/5—the rating itself seems to reflect a different scoring system but indicates active feedback and ongoing development. Reviewers praise its efficiency, automation, and revenue-boosting features, with one client noting an 80% staff reduction while maintaining high guest satisfaction.

Sezam24, despite only having one review, rates a perfect 5/5, indicating strong satisfaction among its users. However, limited reviews mean less comprehensive feedback on its overall performance compared to LIKE MAGIC.

Considering the number and recency of reviews, LIKE MAGIC’s broader and more recent feedback makes it the preferred choice based on user ratings.

Edge: LIKE MAGIC.

How Much Do LIKE MAGIC and Sezam24 Cost?

LIKE MAGIC charges a base price of $700 per month, with no freemium or trial options available. Pricing details for additional features or scaling are not explicitly provided, which may impact flexibility for smaller properties.

Sezam24 costs $300 per month with no freemium or trial options, making it more affordable for budget-conscious properties. Its straightforward pricing makes it easier to evaluate and plan for smaller hotels seeking an economical self-service check-in solution.

If budget is a primary concern, Sezam24 offers a lower-cost entry point. For more integrated, feature-rich platforms, LIKE MAGIC’s higher price reflects its broader capabilities.

What Type of Hotel Should Use LIKE MAGIC?

  • Hotels that want to offer a personalized digital guest journey, including pre-arrival upselling and automated communication.
  • Properties seeking to increase revenue through targeted upsells, late checkouts, or packages.
  • Hotels with the technical infrastructure to integrate with PMS and digital key systems.
  • Larger hotels or chains aiming to automate check-in and reduce staffing costs.
  • Hotels prioritizing guest satisfaction with seamless, contactless interactions and real-time messaging.

Not ideal if your hotel is small, budget-focused, or lacks the technical setup for integrations.

What Type of Hotel Should Use Sezam24?

  • Budget hotels or small properties seeking a straightforward, cost-effective self-check-in kiosk.
  • Hotels with minimal staffing needs, or properties operating without reception.
  • Hotels prioritizing operational efficiency over personalized guest engagement.
  • Properties serving international guests needing multilingual support.
  • Hotels in remote or high-volume locations where quick, reliable check-in is essential.

Not ideal if your hotel requires a full digital guest journey, upselling, or complex automation features.

LIKE MAGIC vs Sezam24: The Bottom Line for Hotels

LIKE MAGIC offers a detailed, engaging digital guest experience focused on automation, upselling, and integration. It suits larger properties or those seeking to differentiate through personalized service and revenue growth.

Sezam24 excels in simple, reliable self-service check-in kiosks ideal for budget hotels or properties with minimal staffing. Its straightforward approach ensures operational efficiency and guest convenience at a lower price point.

If your hotel prioritizes a comprehensive guest journey with automation and revenue opportunities, LIKE MAGIC is the clear choice. For straightforward, cost-efficient check-in, Sezam24’s solution will serve you best.

In conclusion, your decision hinges on whether you desire a full digital guest engagement platform or a reliable self-service check-in kiosk tailored for budget-conscious properties. Both have their merits, but based on recent reviews and features, LIKE MAGIC currently offers a more versatile and well-reviewed solution for most hotels.

How Much Do LIKE MAGIC (Check-in) and Sezam24 Cost?

Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

LIKE MAGIC LIKE MAGIC Sezam24 Sezam24
Starting Price From $700/mo From $300/mo

Which Features Does LIKE MAGIC (Check-in) Have That Sezam24 Doesn't (and Vice Versa)?

According to HTR's product database, LIKE MAGIC (Check-in) and Sezam24 share 16 features. Here are the key differences — features one has that the other lacks.

Feature LIKE MAGIC LIKE MAGIC Sezam24 Sezam24
PCI Compliant
Pre-arrival Upselling & Upgrades

Real-World Results: LIKE MAGIC vs Sezam24 by Business Goal

We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Operational Efficiency
LIKE MAGIC The Zipper Hotel & Apartments Small
+ 80% fewer staff while maintaining operational efficiency
+ 4.6/5 rating on Google, 8.8+ on Booking.com
+ Easy to understand and use - employees have fun to work with. Fully trained staff in just 1.5 days.

"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."

Sezam24 Sezam24

No published case study for this goal yet.

Improve Guest Experience
LIKE MAGIC Stay Kooook Small
+ Lean operations: Reduced staffing needs to 2.5 FTE for an 85-room property
+ Guest Journey adoption: Enabled 95% of guests to manage their entire stay digitally.
+ Decreased staff training time to under four hours for new employees.

"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."

Cedric Maderer
Cedric Maderer
Product Manager
Sezam24 Sezam24

No published case study for this goal yet.

LIKE MAGIC vs Sezam24: The Bottom Line

LIKE MAGIC
LIKE MAGIC
5.0/5 from 29 reviews

What hoteliers love

Guest Journey App 90% positive

The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.

Automation & Integration 100% positive

Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.

Contactless Check-in 100% positive

LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.

Where hoteliers push back

Revenue Opportunities 50% negative

LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.

Analytics & Reporting 67% negative

The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.

Ranks higher for

Small (10-24 rooms) #7 vs #16
Airport/Conference Hotels #12 vs #20
Limited Service & Budget Hotels #7 vs #19
Europe #5 vs #16

Unique capabilities

Pre-arrival Upselling & Upgrades
4.9/5 ease of use 4.8/5 support 10 integrations
Visit Website
Sezam24
Sezam24
5.0/5 from 1 reviews

Unique capabilities

PCI Compliant
5.0/5 ease of use 5.0/5 support 9 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Sezam24 5.0 vs 0.0 (+5)

Frequently Asked Questions About LIKE MAGIC (Check-in) vs Sezam24

Can LIKE MAGIC (Check-in) replace Sezam24?

It depends on your requirements. LIKE MAGIC (Check-in) and Sezam24 share many core Contactless Check-in features, but each has unique capabilities. LIKE MAGIC (Check-in) offers 10 verified integration partners, while Sezam24 offers 9. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Sezam24 leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do LIKE MAGIC (Check-in) or Sezam24 offer a free plan?

LIKE MAGIC (Check-in): No. Sezam24: No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank LIKE MAGIC (Check-in) and Sezam24?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 75 and Sezam24 has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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