The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 26 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
LIKE MAGIC shines in ease of use and customer support , with exclusive features like Guest Profiles.
Solay shines .
Side-by-side ratings based on 26 verified hotelier reviews on HTR.
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| Starting Price | From $700/mo | Contact sales |
| Verified Reviews | 26 | 0 |
After analyzing 26 verified reviews, LIKE MAGIC users most value its operational efficiency, guest experience, complexity reduction, while Solay users highlight . Click any theme to see what reviewers say.
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Operational Efficiency
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Guest Experience
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Complexity Reduction
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Booking Engine Performance
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Customization and Branding
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Room Upgrade Functionality
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #8 10 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #14 8 reviews | — |
| Large (75-199 rooms) | #13 3 reviews | #30 0 reviews |
By Property Type
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| Boutique ▾ | #17 6 reviews | — |
| Luxury | #28 2 reviews | #38 0 reviews |
| Branded / Chain | #16 3 reviews | — |
| Extended Stay ▾ | #4 13 reviews | — |
By Region
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| North America | #30 1 reviews | #28 0 reviews |
| Europe ▾ | #9 24 reviews | — |
You’re evaluating two hotel guest apps: LIKE MAGIC by LIKE MAGIC and Solay by Solay. Both aim to improve guest experiences and streamline hotel operations but serve very different functions. LIKE MAGIC offers a comprehensive platform for managing the entire guest journey, from booking to post-stay, while Solay focuses solely on reserving poolside and beachside loungers to enhance leisure areas. What matters most is your hotel’s specific needs and operational focus.
LIKE MAGIC addresses a broad range of guest management issues, automating check-ins, upselling, and guest communication. Solay’s value lies in optimizing pool and beach area reservations, essential for resorts and hotels with extensive outdoor amenities. Do you want a holistic guest app or a specialized feature for leisure space management?
If your hotel needs a full-scale guest experience platform that automates check-ins, manages guest profiles, and offers personalized interactions, LIKE MAGIC is the clear choice. Its high user ratings (4.96/5 for ease of use, 4.85/5 for support) and over 26 reviews, with recent feedback, indicate strong satisfaction. Conversely, Solay’s niche focus on poolside and beachside reservations makes it ideal for resorts or hotels where outdoor leisure areas are a significant part of the guest stay.
For hotels seeking a versatile guest app with automation, AI-driven features, and integrations with multiple PMS systems, LIKE MAGIC is more suitable. If your property primarily needs a solution to handle outdoor lounge reservations efficiently, Solay’s streamlined reservation system may suffice. Do you require broad guest management capabilities or a targeted outdoor seating solution?
LIKE MAGIC boasts a near-perfect usability rating of 4.96/5, based on 26 reviews, with many users praising its intuitive interface and quick onboarding process (4.8/5). Its platform is described as modern, browser-based, and designed for a seamless user experience, making staff adoption straightforward. Solay, however, provides no usability data or recent reviews, making it impossible to evaluate its ease of use.
Given its extensive positive feedback, LIKE MAGIC clearly leads in user-friendliness and onboarding experience. Edge: LIKE MAGIC.
LIKE MAGIC offers six shared features with other guest apps and four additional functions unique to it: request management, room service ordering, guest profiles, and a hotel directory. These features enable a comprehensive guest engagement, operational automation, and personalized service experience. Solay, on the other hand, provides only reservation management for poolside and beachside loungers, lacking broader guest engagement tools.
LIKE MAGIC’s multiple features support guest personalization and operational efficiency, making it a more versatile platform. Solay’s single-purpose design limits its functionality to outdoor leisure reservations. Edge: LIKE MAGIC.
LIKE MAGIC’s support ratings are high, with a 4.85/5 score based on 26 reviews, often praised for responsiveness and helpfulness. Reviewers highlight their support team’s quick response times and willingness to assist with onboarding and troubleshooting. Solay provides no recent review data or support ratings, making it difficult to assess the quality of its customer service.
Given LIKE MAGIC’s proven support track record and recent positive reviews, it clearly offers superior customer assistance. Edge: LIKE MAGIC.
LIKE MAGIC integrates with 10 verified partners, including major PMS providers like Mews, apaleo GmbH, and Oracle Hospitality, as well as other tools like SALTO Systems and Adyen. Solay’s integration count is limited to 2, with only Revinate as a shared partner. This extensive integration network makes LIKE MAGIC more adaptable to diverse hotel tech stacks.
For hotels looking for a platform that fits into a broad ecosystem of property management and revenue tools, LIKE MAGIC is preferable. Solay’s limited integrations restrict its scalability. Edge: LIKE MAGIC.
LIKE MAGIC boasts a strong user rating of 4.96/5, with 26 reviews mostly recent (2 in the last six months). Its users, primarily from small to mid-sized hotels and extended stays, praise its ease of use, support, and operational impact. Solay has no recent reviews or publicly available ratings, making it impossible to gauge user sentiment.
Based on available data, LIKE MAGIC’s higher and more recent ratings point to a better reception among hoteliers. Edge: LIKE MAGIC.
LIKE MAGIC’s pricing starts at $700 per month, with no free tier or trial offering. Solay’s pricing details are unavailable, which suggests it may be customized or less transparent. The absence of clear pricing makes direct comparison difficult, but the shared emphasis on bespoke solutions indicates both are premium offerings.
If budget clarity is essential, LIKE MAGIC’s transparent price provides a baseline for planning. Solay’s costs may vary, requiring direct inquiry.
Not ideal if your hotel only needs a simple, niche solution for outdoor seating or has minimal guest engagement needs.
Not ideal if your hotel requires a broad guest experience platform or integration with multiple operational systems.
LIKE MAGIC is a broad, feature-rich guest app that automates and personalizes the entire guest experience. Its strong ratings, extensive integrations, and recent review activity make it a reliable choice for hotels seeking operational efficiency and guest satisfaction.
Choose LIKE MAGIC if you want a versatile solution capable of managing multiple aspects of guest interaction, automating processes, and supporting growth. Its ease of use and support quality are key advantages.
Solay’s niche focus on outdoor lounge reservations makes it ideal for resorts and leisure-heavy properties. If your primary goal is to optimize poolside and beachside seating, and you don’t need broad guest management features, Solay may be sufficient.
However, without recent reviews or clear support and pricing details, Solay’s long-term value remains uncertain. For most hotels looking for a comprehensive guest app, LIKE MAGIC offers a safer, more proven option.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $700/mo | — |
According to HTR's product database, LIKE MAGIC and Solay share 6 features. Here are the key differences — features one has that the other lacks.
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| Guest Profiles | ||
| Hotel Directory | ||
| Request Management | ||
| Room Service Ordering |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
No published case study for this goal yet.
What hoteliers love
LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotel... LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotels to automate many processes, reducing the need for external systems and enabling staff to focus more on guest experiences.
Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to... Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to check-out. The tailored guest journey is a notable positive aspect, enhancing satisfaction.
LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces... LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces, thus lowering operational costs and complexity.
Where hoteliers push back
Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control o... Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control over the guest portal's UI and UX for better alignment with their brand.
Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is cu... Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is currently lacking and noted as a potential improvement.
Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. LIKE MAGIC and Solay share many core Hotel Guest Apps features, but each has unique capabilities. LIKE MAGIC offers 10 verified integration partners, while Solay offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LIKE MAGIC: No. Solay: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 78 and Solay has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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