The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 395 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Smart Finder shines .
ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 395 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 395 |
After analyzing 395 verified reviews, Smart Finder users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.
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Customer Support
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Operational Efficiency
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Data and Reporting
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Integration with OTAs
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 25 reviews |
| Large (75-199 rooms) | — | #6 3 reviews |
| X-Large (200+ rooms) | — | #5 1 reviews |
By Property Type
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| Boutique ▾ | — | #7 100 reviews |
| Luxury ▾ | — | #7 70 reviews |
| Branded / Chain ▾ | — | #7 24 reviews |
| Extended Stay ▾ | — | #11 8 reviews |
By Region
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| North America ▾ | — | #1 386 reviews |
| Europe | — | #57 0 reviews |
| Asia Pacific | — | #32 0 reviews |
| Middle East | — | #32 0 reviews |
Choosing the right property management system (PMS) can transform your hotel’s operations, guest experience, and revenue. Both Soraso by Smart Finder and ThinkReservations PMS aim to streamline tasks, but their strengths and weaknesses differ significantly. Understanding these differences is essential for making an informed, strategic choice that aligns with your hotel’s size, focus, and growth plans.
Soraso by Smart Finder offers a basic solution with no current reviews or ratings, which raises questions about its reliability and support. ThinkReservations, on the other hand, boasts nearly 360 reviews with a high rating of 4.88/5 and a recent surge in positive feedback, making it the more proven option for hotels looking for a dependable PMS. Are you prepared to rely on a platform with no user feedback, or do you prefer a trusted product with established credibility?
Soraso by Smart Finder is marketed as a property management solution, but with zero reviews and a 0/5 overall rating, it’s difficult to gauge its effectiveness or user satisfaction. ThinkReservations, with over 350 recent reviews and a 4.88/5 rating, demonstrates high user satisfaction, especially among small and independent hotels. The lack of reviews for Soraso makes it hard to assess its real-world performance, support quality, or feature set.
While Soraso may promise similar functionalities, the absence of user feedback suggests it hasn't yet proven its value in the market. ThinkReservations has a well-documented track record of features, integrations, and satisfied customers. Do you want to risk adopting an untested system with no reviews, or opt for a platform with proven results and ongoing customer confidence?
If your hotel needs a reliable, well-supported platform with extensive integrations, go with ThinkReservations. Its 356 reviews, recent positive feedback, and high ratings indicate it’s trusted by small hotels and B&Bs seeking operational efficiency and revenue growth.
If your hotel is a startup or very small operation willing to experiment with a new, unreviewed software, Soraso might be worth a look. However, the lack of reviews and ratings could mean higher risk, potential issues with support, and unknown functionality. For most hotels aiming for stability and growth, ThinkReservations remains the safer choice.
ThinkReservations has a UI rated 4.82/5 based on user reviews, with many praising its intuitive interface and onboarding process. Customers highlight how easy it is to learn and adopt, with some describing it as “like adding another employee,” thanks to its straightforward workflows and helpful training materials.
Soraso’s ease of use cannot be assessed due to lack of reviews or user feedback. Without real user ratings or testimonials, it’s impossible to determine if Soraso provides a smooth onboarding experience or if your staff will find it manageable. Edge: ThinkReservations.
ThinkReservations offers an impressive 39 features, including channel management, EPoS, payment processing, booking engine, guest profiles, automated night audit, and more. It covers essential PMS functionalities and has advanced modules like shift planning, digital registration, and guest messaging.
Soraso’s feature set remains undisclosed, with no available information suggesting it offers comparable capabilities. Its lack of documented features makes it difficult to evaluate how well it meets your hotel’s operational needs. Given the extensive feature count and proven implementation, ThinkReservations clearly has the upper hand. Edge: ThinkReservations.
ThinkReservations consistently receives praise for its support, with many reviewers rating it 4.82/5. Customers highlight 24/7 support, knowledgeable staff, and seamless onboarding, with quotes such as “support is fantastic” and “they dealt with every issue quickly.”
Soraso offers no reviews, so support quality remains unknown. Without feedback, you cannot be sure whether Soraso’s team is accessible, responsive, or capable of resolving issues promptly. Based on current evidence, ThinkReservations is the clear leader here. Edge: ThinkReservations.
ThinkReservations supports 16 verified integrations, including major OTAs like Expedia, Booking.com, and Airbnb, plus additional tools such as Sojern, TrustYou, and Triptease. This breadth allows your hotel to connect smoothly with key distribution channels and operational systems.
Soraso only lists two verified partners—IdeaS and Hoteliers.Guru—and lacks detailed information about integrations. With minimal integration options, Soraso limits your hotel’s connectivity and digital reach. ThinkReservations’ extensive partner network makes it the more versatile choice. Edge: ThinkReservations.
Since Soraso has no reviews, it cannot be rated by hoteliers. ThinkReservations, with nearly 360 reviews, enjoys a near-perfect 4.88/5 score, especially among B&Bs, small hotels, and boutique properties. Customers frequently praise its ease of use, support, and revenue features, with recent reviews emphasizing its reliability and operational improvements.
Without user feedback, Soraso cannot compete with the proven satisfaction levels of ThinkReservations. For hoteliers seeking trusted, well-rated software, ThinkReservations holds the advantage. Edge: ThinkReservations.
Soraso’s pricing details are unavailable, suggesting it may be either free, custom-quoted, or not openly priced. ThinkReservations charges a $500 onboarding fee but offers a subscription model without monthly per-room charges, making costs predictable for small hotels.
The lack of clear pricing for Soraso makes it difficult to compare value or budget accordingly. With transparent pricing and proven ROI, ThinkReservations provides a clear framework to assess cost-effectiveness. Edge: ThinkReservations.
Not ideal if you need robust support, proven reliability, or extensive integrations, as Soraso’s market presence and reviews are nonexistent.
Not ideal if your hotel requires enterprise-level features, complex customization, or operates in regions outside North America, where support might be limited.
The core difference lies in proven market presence. Soraso by Smart Finder has no reviews or user feedback, making its reliability and support uncertain at best. ThinkReservations, with nearly 360 reviews and a 4.88/5 score, demonstrates consistent customer satisfaction and comprehensive feature support.
If you’re seeking a dependable platform with proven results and ongoing support, go with ThinkReservations. Its extensive integration options, positive user ratings, and recent reviews suggest it’s a safer, more effective choice for most hotels.
However, if your hotel is an early-stage operation willing to experiment with a less established product, Soraso might be worth considering, provided you are aware of the risks. Overall, for stability, support, and proven value, ThinkReservations remains the recommended option for your hotel’s future growth.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $500/mo |
According to HTR's product database, Soraso and ThinkReservations PMS share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| EPoS | ||
| Payment processing |
Showing top differences. 27 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Soraso and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Soraso offers 2 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Soraso: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Smart Finder has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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