The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
LIKE MAGIC shines in Value for Money — especially for extended-stay properties (5.0/5).
Speeron AB stands out with exclusive features like PCI Compliant and Automatic Translations.
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $700/mo | From $500/mo |
| Verified Reviews | 29 | 16 |
After analyzing 45 verified reviews, LIKE MAGIC users most value its guest journey app, automation & integration, contactless check-in, while Speeron AB users highlight . Click any theme to see what reviewers say.
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Guest Journey App
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Automation & Integration
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Contactless Check-in
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Design Flexibility
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Revenue Opportunities
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Analytics & Reporting
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Push Notification Delays
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How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #7 12 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #7 11 reviews | #12 4 reviews |
| Large (75-199 rooms) | #11 3 reviews | #9 4 reviews |
| X-Large (200+ rooms) ▾ | — | #4 8 reviews |
By Property Type
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| Boutique ▾ | #9 8 reviews | #11 6 reviews |
| Luxury | #15 2 reviews | #13 2 reviews |
| Branded / Chain ▾ | #16 2 reviews | #7 5 reviews |
| Extended Stay ▾ | #5 12 reviews | #10 2 reviews |
By Region
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| North America | #18 1 reviews | — |
| Europe ▾ | #5 27 reviews | #7 16 reviews |
LIKE MAGIC and Speeron AB both address the critical need for contactless check-in solutions that reduce front desk congestion and elevate guest experience through mobile-first workflows. LIKE MAGIC excels in integration depth and automation, enabling properties to shrink staff workloads by up to 80% while maintaining high guest satisfaction. Speeron AB offers a flexible, collaborative platform with PCI compliance and automatic translation features that support diverse guest populations.
Both systems automate check-in/out processes and link with PMSs to enable digital room access and upselling, creating operational efficiency and revenue opportunities. The choice hinges on property size, regional presence, and integration requirements: LIKE MAGIC fits small to medium European or Asia Pacific hotels aiming for deep automation and analytics, while Speeron AB suits hotels needing adaptable, PCI-compliant solutions with multilingual support primarily in North America and Europe.
If you manage an extended stay or serviced apartment property in Europe or Asia Pacific, LIKE MAGIC is strongly recommended based on 12 reviews averaging 5/5 for that segment and successful case studies such as Zipper Hotel, which reduced staff by 80%. Its 11 verified integrations including Oracle Hospitality and SALTO Systems enable seamless automation from check-in to late check-out.
If your hotel operates in North America or the Middle East, or requires PCI compliance and automatic translations for international guests, Speeron AB is a better fit. It holds a 4.9/5 rating in city center hotels and airport/conference hotels in its regions, supported by flexible development collaboration. However, its review volume is smaller (16 total) and lacks recent reviews, so segment-specific data is less robust.
For boutique and limited service properties, both platforms have comparable ratings but LIKE MAGIC holds a slight edge in review count and value for money, especially for hotels seeking turnkey automation with fewer staff.
LIKE MAGIC scores 4.9/5 for ease of use, and Speeron AB scores 4.7/5, both with 4.8/5 onboarding. Reviewers of LIKE MAGIC highlight a smooth, browser-based check-in experience requiring no guest downloads and an intuitive interface for staff after minimal training (as short as 1.5 days). Speeron AB users praise the product’s ease but note some visual elements could be clearer.
Staff adoption is facilitated in LIKE MAGIC by automation of repetitive tasks like housekeeping and payment processing, reducing front desk pressure. Speeron AB emphasizes a collaborative approach to customization, which can add complexity but supports unique workflows.
Edge: Even.
Speeron AB offers two features not found in LIKE MAGIC: PCI compliance for secure payment processing and automatic translations, which support multilingual guest bases and reduce language barriers at check-in. These matter to hotels with international clientele and strict data security requirements.
LIKE MAGIC matches Speeron AB on 17 core contactless check-in features, including digital key integration, guest messaging, and task automation that frees staff from manual workflows. Its lack of PCI compliance means payment processing may require external solutions. Unlike Speeron’s flexible customization, LIKE MAGIC users report limited design flexibility and missing advanced analytics modules.
Edge: Speeron AB.
Both products tie at 4.8/5 for customer support and 4.8/5 for onboarding. LIKE MAGIC reviewers generally find support responsive but note variability in staff familiarity with processes. Speeron AB users emphasize a strong collaborative relationship, with developers open to feedback and agile in resolving requests.
Both platforms provide adequate onboarding experiences that reduce staff training time, as evidenced by LIKE MAGIC’s 1.5-day training at Zipper Hotel and Speeron’s accommodating approach cited by multiple properties.
Edge: Even.
LIKE MAGIC has 11 verified partners, nearly double Speeron AB’s 6. Both share Oracle Hospitality and Mews integrations, critical for PMS connectivity. LIKE MAGIC’s exclusive partners include SALTO Systems for digital keys and Adyen for payments, plus Triptease and TrustYou, which support upselling and guest feedback.
Speeron AB’s unique integrations cover FLEXIPASS keyless access and Stripe for payments, complementing its PCI compliance. Hotels needing comprehensive ecosystem connectivity, especially with digital locks and guest engagement tools, benefit more from LIKE MAGIC’s 11 integrations.
Edge: LIKE MAGIC.
Both products have excellent overall ratings: LIKE MAGIC at 5/5 across 29 reviews, Speeron AB at 4.8/5 across 16 reviews. Recent review activity is nil for both, so current ratings reflect established user sentiment rather than recent updates.
Segment breakdown favors LIKE MAGIC in extended stay & serviced apartments (5/5, 12 reviews) and city center hotels (4.8/5, 12 reviews). Speeron AB performs well in boutique hotels (4.8/5, 6 reviews) and airport/conference hotels (4.9/5, 5 reviews) but has fewer reviews per segment, limiting statistical confidence.
Both score high in likelihood to recommend (99% LIKE MAGIC vs 97% Speeron AB), indicating strong user satisfaction.
Edge: Even.
LIKE MAGIC’s base price is $700 with no implementation fee or trial, while Speeron AB’s base price is $500, also without implementation fees or trials. Neither charges per room or offers monthly flat or freemium pricing. Hotels can expect upfront investment without scaled pricing by inventory size, making budgeting straightforward.
Not ideal if:
Not ideal if:
The core difference between LIKE MAGIC and Speeron AB lies in their feature focus and integration scope. LIKE MAGIC emphasizes extensive automation, integration with digital key and payment systems, and operational efficiency leading to significant staff reductions. Speeron AB prioritizes PCI compliance, multilingual support, and platform flexibility through close vendor collaboration.
Choose LIKE MAGIC if your property values deep system integration, automation of housekeeping and payments, and operates primarily in Europe or Asia Pacific with extended stay or city center profiles. The platform’s 11 integrations and demonstrated case study results support lean operations and high guest satisfaction.
Choose Speeron AB if your hotel requires PCI-compliant payments, automatic translations for international guests, and a customizable check-in solution adaptable through direct developer engagement. This is particularly relevant for North American and European airport or boutique hotels needing flexible, secure online check-in/out capabilities.
Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $700/mo | From $500/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Pre-Arrival & Check-in
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| Hotel Website Check-in Portal | ||
| Lobby Kiosk | ||
| Self Service Checkout | ||
| Self Service Checkin | ||
| Device Agnostic | ||
| Easy Room Selection | ||
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Information Collection
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| Custom Questions | ||
| Terms & Conditions Signing | ||
| Marketing Communications Opt-in | ||
| Pre-regisration info collection | ||
| Document & Passport Scanning | ||
| ID Verification | ||
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Translations
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| Automatic Translations | ||
| Multi-lingual | ||
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Payments & Authorization
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| Registration Card E-signature | ||
| Collect Deposits | ||
| Payment & Authorizations | ||
| ID Verification | ||
| PCI Compliant | ||
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Mobile Key
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| Door Lock Integration | ||
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Upgrades & Upselling
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| Pre-arrival Upselling & Upgrades | ||
| Easy Room Selection |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
No published case study for this goal yet.
What hoteliers love
The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.
Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.
LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.
Where hoteliers push back
LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.
The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.
Ranks higher for
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. LIKE MAGIC (Check-in) and Speeron Online Check-In/Out share many core Contactless Check-in features, but each has unique capabilities. LIKE MAGIC (Check-in) offers 11 verified integration partners, while Speeron Online Check-In/Out offers 6. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Check-in) leads in ease of use at 4.9/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LIKE MAGIC (Check-in): No. Speeron Online Check-In/Out: No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 71 and Speeron AB has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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