The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 215 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
STAY shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Mobile App.
Zafiro shines , with exclusive features like Mobile Checkin and Guest / Visitor Based WiFi.
Side-by-side ratings based on 215 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 215 | 0 |
After analyzing 215 verified reviews, STAY users most value its guest experience optimization, mobile and user experience, operational efficiency, while Zafiro users highlight . Click any theme to see what reviewers say.
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Guest Experience Optimization
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Mobile and User Experience
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Operational Efficiency
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Support and Service
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CMS and Customization
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Integration Capabilities
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Analytics and Reporting
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #9 10 reviews | #28 0 reviews |
| Mid-Size (25-74 rooms) ▾ | #4 83 reviews | #35 0 reviews |
| Large (75-199 rooms) ▾ | #2 89 reviews | #22 0 reviews |
| X-Large (200+ rooms) ▾ | #2 24 reviews | #21 0 reviews |
By Property Type
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| Boutique ▾ | #2 77 reviews | #27 0 reviews |
| Luxury ▾ | #2 88 reviews | #27 0 reviews |
| Branded / Chain ▾ | #3 91 reviews | #29 0 reviews |
| Extended Stay ▾ | #6 7 reviews | #22 0 reviews |
By Region
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| North America ▾ | #5 27 reviews | #22 0 reviews |
| Europe ▾ | #3 112 reviews | #30 0 reviews |
| Asia Pacific | #6 3 reviews | #11 0 reviews |
| Middle East | #7 2 reviews | — |
Choosing the right hotel guest app is vital for enhancing guest satisfaction, streamlining operations, and staying competitive. Both STAY Guest App by STAY and ZAFIRO Mobile aim to digitize and improve your hotel’s guest experience, but they do so with different focuses and capabilities. Your decision hinges on your hotel's specific needs—whether it's comprehensive guest interaction or specialized digital services.
While STAY boasts a robust review base and recent positive feedback, ZAFIRO is less reviewed and lacks recent data. Should your hotel prioritize proven support and extensive integrations, STAY is the clearly stronger choice. But is one product better suited to your hotel’s size and operational goals?
STAY Guest App and ZAFIRO Mobile are both designed to digitize guest interactions, but their core strengths differ. STAY primarily enhances guest engagement through features like messaging, requests, and multilingual support, all integrated within a single platform. ZAFIRO focuses on contactless services like check-in, Wi-Fi, and entertainment, aiming to reduce physical contact.
STAY’s 206 recent reviews and high ratings in user support and ease of use illustrate its strong market presence and customer satisfaction. ZAFIRO’s lack of recent reviews makes it risky to gauge current performance, especially since it has zero ratings or reviews in the last six months. Do you want a proven, well-supported solution or are you willing to gamble on a less-reviewed product?
Edge: STAY Guest App.
If your hotel needs a comprehensive guest engagement platform with strong support, integrations, and a proven track record, go with STAY. It’s suitable for hotels of all sizes, especially branded and resort properties, thanks to its extensive feature set and large customer base.
If your focus is on contactless check-in, Wi-Fi, and entertainment—mainly for smaller properties or those prioritizing minimal physical contact—ZAFIRO might seem appealing. However, with no recent reviews and fewer integrations, STAY remains the safer, more reliable choice for most hotels aiming to improve guest experiences.
Edge: STAY Guest App.
STAY scores an impressive 4.78/5 for ease of use, supported by positive reviews citing its intuitive interface and straightforward implementation. The onboarding process is rated 4.63/5, with many users mentioning how quickly staff adopt the platform due to its simplicity. Support for multiple languages, although noted as limited, is still appreciated by users for reducing training time.
ZAFIRO offers a web version with direct access, which could be simpler in theory, but the absence of recent reviews makes it impossible to verify usability or support quality. Given STAY’s proven ratings and user feedback, it clearly leads in ease of use.
Edge: STAY Guest App.
STAY offers 8 unique features, including chatbot, automated replies, message routing, request management, local recommendations, a hotel directory, and multi-lingual translation. Its integrated features support a full guest engagement system that can digitize requests, communication, and information-sharing.
ZAFIRO's standout features include mobile check-in, guest Wi-Fi, TV services, casting, 24/7 multilingual support, and network analytics—primarily focused on services related to connectivity and entertainment. Yet, it lacks the comprehensive engagement tools available in STAY.
Edge: STAY Guest App.
STAY’s customer support is rated 4.83/5, with reviews emphasizing helpful, responsive support and smooth onboarding. Many hoteliers appreciate the clarity and assistance provided, although some note limited phone support and regional availability.
ZAFIRO’s support quality remains unreviewed, with no recent data to confirm its responsiveness or effectiveness. Given the detailed positive feedback for STAY, it is the clear leader in support quality.
Edge: STAY Guest App.
STAY boasts 20 verified partners, including prominent integrations with Winhotel, Oracle Hospitality, Mews, and SiteMinder—covering PMS, CRM, and distribution systems. This wide array allows for smoother data flow and operational cohesion.
ZAFIRO has only 7 verified partners and fewer integrations, mainly focusing on connectivity and entertainment systems like Nomadix. Its limited integrations reduce flexibility for hotels needing a connected ecosystem.
Edge: STAY Guest App.
With 206 recent reviews, STAY scores an overall 3/5 but boasts a 96% likelihood to recommend, indicating strong satisfaction among users. Hotels across various segments, especially resorts and branded hotels, value its operational impact and support.
ZAFIRO's reviews are nonexistent, making it impossible to gauge user satisfaction. Given the substantial recent positive feedback on STAY, it clearly has the higher reputation among hoteliers.
Edge: STAY Guest App.
STAY’s pricing begins at $300 per month with no freemium, trial, or implementation fees, making it transparent and straightforward. The absence of detailed ZAFIRO pricing suggests it may be custom or unavailable publicly, which complicates direct comparison.
Since ZAFIRO does not disclose clear pricing, you should assume STAY offers better clarity and value for money, especially given its proven ROI and support structure.
Edge: STAY Guest App.
Not ideal if:
Edge: Hotels seeking an all-in-one guest experience platform.
Not ideal if:
Edge: Smaller hotels focusing on contactless services and connectivity.
STAY Guest App stands out as the more proven, feature-rich, and well-supported platform, especially given its 206 recent reviews, high ratings, and extensive integrations. It is more suitable for hotels seeking to digitize their entire guest experience efficiently.
ZAFIRO, while capable of delivering contactless check-in and entertainment, lacks recent reviews and a broad feature set, making it less reliable for most properties. Its best fit might be smaller hotels prioritizing connectivity and basic digital services.
If your hotel needs a trusted, comprehensive guest engagement system, go with STAY. If your focus is on simple, contactless services for a smaller property, ZAFIRO could suffice—but proceed with caution.
Final verdict: For most hotels, especially those seeking proven support, extensive features, and a large review base, STAY Guest App is the better choice.
According to HTR's product database, STAY Guest App and ZAFIRO Mobile share 6 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| 24x7x365 multilanguage guest support | ||
| Automated Replies | ||
| Casting | ||
| Chatbot | ||
| Guest / Visitor Based WiFi | ||
| HSIA | ||
| Local Recommendations | ||
| Message Routing | ||
| Mobile App | ||
| Mobile Checkin | ||
| Request Management | ||
| Television Services |
Showing top differences. 4 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Thanks to STAY, we offer our guests an interaction tool with our staff. We can make real-time decisions with it. This simplifies our staff's duties at the same time. The guest expe..."
No published case study for this goal yet.
"Implementing STAY contributed to a significant increase in our revenue and customer satisfaction. The app pays for itself. We have seen significant increases in consumption for all..."
No published case study for this goal yet.
What hoteliers love
Multiple reviews highlight how STAY dramatically enhances guest experience by providing digital and sustainable ways for guests to access information... Multiple reviews highlight how STAY dramatically enhances guest experience by providing digital and sustainable ways for guests to access information and services. Features like real-time updates, mobile service ordering, and the ability to make restaurant reservations reduce wait times and provide convenience.
The app's user interface and mobile experience are lauded for being intuitive and easy to navigate. Users find it simple to update information and man... The app's user interface and mobile experience are lauded for being intuitive and easy to navigate. Users find it simple to update information and manage content, whether they are hotel staff or guests.
STAY aids in improving hotel operational efficiency by allowing quicker handling of guest requests, optimized internal processes, and reduced front de... STAY aids in improving hotel operational efficiency by allowing quicker handling of guest requests, optimized internal processes, and reduced front desk lines. The tool facilitates sustainable practices by digitizing traditional paper-based services, aiding hotels in their sustainability goals.
Where hoteliers push back
The CMS is highlighted for its ease of use and customization capabilities, though users have indicated some areas for improvement, particularly more f... The CMS is highlighted for its ease of use and customization capabilities, though users have indicated some areas for improvement, particularly more flexibility in design and functionality.
Users appreciate STAY's robust integration capabilities with various internal applications and systems, including PMS and CRM systems. These integrati... Users appreciate STAY's robust integration capabilities with various internal applications and systems, including PMS and CRM systems. These integrations streamline data management and help provide a seamless experience for both staff and guests.
Ranks higher for
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. STAY Guest App and ZAFIRO Mobile share many core Hotel Guest Apps features, but each has unique capabilities. STAY Guest App offers 20 verified integration partners, while ZAFIRO Mobile offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. STAY Guest App leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
STAY Guest App: No. ZAFIRO Mobile: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. STAY has an HT Score of 47 and Zafiro has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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