The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 459 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Anand Systems Inc. (ASI) shines in ease of use and intuitive interface — especially for airport and conference properties (5.0/5), with exclusive features like On premise and Guest CRM.
ThinkReservations shines in customer support and account management — especially for bed & breakfast properties (4.9/5), with exclusive features like Guest Messaging.
Side-by-side ratings based on 459 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $300/mo | From $500/mo |
| Verified Reviews | 30 | 429 |
After analyzing 459 verified reviews, Anand Systems Inc. (ASI) users most value its ease of use and intuitive interface, reservation and front desk management, product stability and reliability, while ThinkReservations users highlight customer support and account management, ease of use and daily operations, reservations, calendar, and availability management. Click any theme to see what reviewers say.
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Ease of Use and Intuitive Interface
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Customer support and account management
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Reservation and Front Desk Management
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Ease of use and daily operations
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Product Stability and Reliability
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Reservations, calendar, and availability management
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Detailed and Comprehensive Reporting
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Direct booking engine and website integration
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Technical Support Quality
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Feature requests and product flexibility
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Integration with Third-Party Platforms
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Billing, payments, and accounting integrations
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Channel management and OTA connectivity
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #35 14 reviews | #4 148 reviews |
| Mid-Size (25-74 rooms) ▾ | #33 12 reviews | #9 25 reviews |
| Large (75-199 rooms) | #44 1 reviews | #7 3 reviews |
| X-Large (200+ rooms) | #19 2 reviews | #6 1 reviews |
By Property Type
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| Boutique ▾ | #53 3 reviews | #7 105 reviews |
| Luxury ▾ | #52 2 reviews | #7 72 reviews |
| Branded / Chain ▾ | #30 8 reviews | #7 26 reviews |
| Extended Stay ▾ | #48 1 reviews | #11 8 reviews |
By Region
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| North America ▾ | #50 24 reviews | #1 399 reviews |
| Europe | #61 1 reviews | #59 1 reviews |
| Asia Pacific | #36 2 reviews | #35 0 reviews |
| Middle East | — | #34 0 reviews |
Anand Systems Inc. (ASI) and ThinkReservations both deliver comprehensive property management systems (PMS) that support hotel operations from reservations to reporting. They diverge primarily in their market presence and feature depth: ASI targets properties in the Middle East, Africa, and Asia Pacific with a robust on-premise and multi-property solution, while ThinkReservations focuses on North American independent inns and small hotels with strong OTA integrations and guest messaging.
Both products address the core problem of managing reservations, front desk workflows, and channel distribution efficiently. ASI emphasizes automation and detailed reporting for operational control, whereas ThinkReservations prioritizes guest communication and direct booking growth. The choice depends on your property's regional location, size, and need for specialized operational features.
If your property is located in North America and you operate a small to medium independent inn, bed & breakfast, or boutique hotel, ThinkReservations is the better fit. This is supported by 424 reviews predominantly from these segments, with a 4.8 overall rating and 4.9 in the last six months, indicating a current, well-validated product. ThinkReservations’ guest messaging, integrated payment processing, and seamless OTA connectivity directly benefit these hotels’ need for efficient guest communication and direct booking growth.
Conversely, if you run a hotel in the Middle East, Africa, or Asia Pacific, particularly larger properties like airport/conference hotels, branded hotels, or resorts, ASI offers unique on-premise deployment and automated space optimization. With 30 reviews averaging 4.8 overall and strong 5/5 ratings across multiple property types, ASI’s granular reporting, lobby kiosk, and integrated ID scanning suit hotels requiring detailed operational control and multi-property management. However, ASI’s limited recent review volume (3 in last 6 months) suggests caution about current product evolution.
Data for extended stay, motels, and budget hotels is stronger for ASI in its regions, while ThinkReservations excels with luxury and vacation rental properties in North America. Neither product shows significant traction outside these geographies, so region is a key deciding factor.
ASI scores slightly higher on ease of use at 4.9/5 versus ThinkReservations’ 4.8/5, but ThinkReservations has a slight edge on onboarding (4.7/5 vs. 4.6/5). Both have abundant user praise for intuitive interfaces: ASI users highlight a straightforward registration and audit workflow that supports front desk efficiency, while ThinkReservations reviewers emphasize ease for staff and guests alike, noting quick learning curves and simple reservation edits.
Reviewers on both sides describe day-to-day operations as smooth. ASI’s users commend the logical search filters and granular data access, and ThinkReservations users value the clear calendar and availability visuals. Staff adoption challenges are minimal in either system, though ASI has isolated comments on support callback delays that could impact training.
Ease of use and onboarding ratings are close, and user feedback confirms both systems facilitate hotel staff workflows effectively.
Edge: Even.
ASI leads with 11 unique hotel-relevant features versus ThinkReservations’ 3. ASI’s exclusive capabilities include on-premise deployment, guest CRM, automated space optimization, integrated ID and passport scanners with registration pre-fill, lobby kiosk, automated room assignments using rules, an integrated central reservation system (CRS), a revenue management module, and a housekeeping mobile app. These features enhance front desk workflows by automating room assignments and guest identity verification, improve revenue tracking and management, and facilitate housekeeping coordination through mobile tools.
ThinkReservations’ unique features are guest messaging, GDPR compliance, and an integrated EPoS system. Guest messaging automates confirmations and stay updates, directly improving communication at small properties, while GDPR compliance addresses data privacy needs for European guests. The EPoS integration helps hotels combine point-of-sale transactions with PMS data, useful for properties with food & beverage outlets.
ASI’s additional 8 unique features over ThinkReservations provide deeper operational control and multi-property scalability, while ThinkReservations focuses on guest interaction and regulatory compliance.
Edge: Anand Systems Inc. (ASI).
Customer support ratings are very close: ThinkReservations at 4.8/5 and ASI at 4.7/5 with onboarding ratings also nearly identical (4.7/5 vs. 4.6/5). ThinkReservations reviewers frequently praise the company’s responsiveness, knowledgeable support staff, and availability through multiple channels including phone and chat. Several note proactive account management and quick problem resolution.
ASI users describe their support as professional, courteous, and knowledgeable but raise concerns about slower callback times and less availability at non-business hours. While technical issues are resolved promptly when addressed, some reviewers want improved response speed and better communication.
Both products generally meet support expectations, but ThinkReservations’ larger review volume (424 vs. 30) and consistent praise for rapid accessibility suggest marginally stronger support, though not enough to decisively outweigh ASI’s solid service.
Edge: Even.
ASI offers 22 verified integrations compared to ThinkReservations’ 17, a 29% higher count. Both share partners like Sojern, TrustYou, and Triptease, essential for reputation management and marketing optimization. ASI’s exclusive integrations include major channel managers and revenue management tools such as SiteMinder, Duetto, Cendyn, Akia, and RoomPriceGenie, which benefit hotels needing advanced distribution and pricing automation.
ThinkReservations integrates with popular OTAs and marketplace platforms like Airbnb, Expedia, Tripadvisor, and HotelTonight, plus specialized guest engagement tools like Whistle and INTELITY. These connections facilitate broad North American channel reach and guest service enhancements.
Hotels requiring sophisticated channel management and revenue optimization will benefit from ASI’s broader integration portfolio. Properties focusing on North American OTA distribution and guest experience tools may prefer ThinkReservations’ ecosystem.
Edge: Anand Systems Inc. (ASI).
Both products maintain a high overall rating of 4.8/5. ThinkReservations, however, has a far larger review base (424 reviews, 38 in the last six months with a last-six-months rating of 4.9/5), indicating more current and widely validated performance. ASI’s 30 reviews, with only 3 recent, limit confidence in current product quality assessment.
Segment ratings favor ASI in airport/conference hotels (5/5 across 8 reviews), branded hotels (5/5), hostels (5/5), and resorts (4.9/5), reflecting strong satisfaction in complex or larger properties primarily in its regional footprint. ThinkReservations dominates bed & breakfast & inns (4.9/5 from 375 reviews), boutique hotels (4.7/5), and luxury hotels (4.9/5), aligned with its North American market focus.
ThinkReservations’ extensive, recent feedback and segment breadth provide stronger evidence of sustained excellence for small-to-medium independent hotels, while ASI’s high ratings in fewer reviews support its strength for larger, diverse properties in its regions.
Edge: Even.
ASI publishes a base price of $300 with no freemium, no monthly flat fee, and no per-room monthly pricing. There is no implementation fee or trial available. This suggests a one-time or customized pricing model, likely appealing to hotels preferring predictable upfront costs.
ThinkReservations’ base price is $500, also without freemium, flat, or per-room monthly pricing, and no implementation fee or trial. This higher base cost likely includes integrated online booking and channel management modules.
Neither product publishes detailed pricing tiers, complicating direct cost comparison. Hotels should request full quotes as total cost will depend on portfolio size, required modules, and regional considerations.
Not ideal if:
Not ideal if:
ASI and ThinkReservations both solve the essential PMS challenge of managing reservations, front desk tasks, reporting, and channel distribution. The core difference lies in their market focus, deployment options, and feature specialization. ASI caters to larger, complex properties in Middle East, Africa, and Asia Pacific with on-premise capabilities and extensive automation, while ThinkReservations suits small to medium North American properties emphasizing guest communication and OTA integration.
Choose ASI if your property benefits from on-premise hosting, automated space optimization, integrated ID scanning, and multi-property control. These features improve operational efficiency for hotels managing large inventories and requiring detailed audit data. ASI’s 27 years of experience support hotel growth in its regions.
Choose ThinkReservations if your hotel prioritizes direct booking growth, guest messaging, and seamless OTA connectivity within North America, backed by a large and active user base. ThinkReservations’ integrated payment processing and GDPR compliance cater to properties focused on guest experience and regulatory adherence.
The evidence supports ASI for hotels needing deep operational control in its geographic footprint and ThinkReservations for independently operated properties seeking growth through guest engagement and channel management.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | From $500/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Direct billing | ||
| RevPaR & ADR Reports | ||
| Multi-currency | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
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Marketing & Ecommerce
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| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Booking Engine | ||
| Transactional Emails (booking, folios, etc) | ||
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Administration & Configuration
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| Centralized user & role management | ||
| Multi-lingual | ||
| Cloud based | ||
| On premise | ||
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Customer Management
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| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Centralized Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
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Front Office
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| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Automated night audit | ||
| Calendar view | ||
| Multi-lingual | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| ID Scanning & Registration Pre-fill | ||
| Lobby Kiosk | ||
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Housekeeping
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| Housekeeping module | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Integrated Payment Terminal & Card Reader | ||
| Direct billing | ||
| Multi-currency | ||
| Payment processing | ||
| Payment Requests | ||
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Reservations Management
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| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Revenue management module | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| EPoS | ||
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Spa
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| Spa & Wellness Module |
We analyzed 9 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
"We needed a system that removed our dependency on remote desktop and made daily operations simpler for the team. ASI 7.0 gave us direct access, a familiar setup, and a much smoothe..."
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
Users unanimously praise ASI for its user-friendly and intuitive interface, facilitating a smooth reservation management process and simplifying daily... Users unanimously praise ASI for its user-friendly and intuitive interface, facilitating a smooth reservation management process and simplifying daily operations. It's especially accommodating for those without prior hotel industry experience.
The ASI system excels in managing front desk tasks and reservations, providing tools that enhance the efficiency of check-in/check-out processes and r... The ASI system excels in managing front desk tasks and reservations, providing tools that enhance the efficiency of check-in/check-out processes and room assignment.
The ASI system is commended for its robust, stable performance, ensuring consistent and reliable operation. It's particularly valued in environments w... The ASI system is commended for its robust, stable performance, ensuring consistent and reliable operation. It's particularly valued in environments with high operational demand.
Where hoteliers push back
ASI's technical support is generally appreciated for being responsive and efficient in resolving issues, although some users mention delays in respons... ASI's technical support is generally appreciated for being responsive and efficient in resolving issues, although some users mention delays in response times. The professionalism and helpfulness in training are highlighted.
A recurring critique highlights the need for better integration capabilities with third-party platforms, particularly for accounting and inventory man... A recurring critique highlights the need for better integration capabilities with third-party platforms, particularly for accounting and inventory management, which could streamline broader business processes.
Ranks higher for
Unique capabilities
What hoteliers love
Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many revi... Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many reviewers cite live-person help, proactive guidance, and account managers who understand innkeeping and help solve issues quickly.
Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them... Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them manage reservations, assignments, and routine workflows faster, which reduces staff effort and makes small-property operations smoother.
The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. S... The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. Several reviewers also mention wanting more calendar flexibility, better vacancy visibility, or refinements to reservation editing and availability handling.
Where hoteliers push back
A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prior... A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prioritization, and more flexible workflows. While many users appreciate the steady product evolution, they also note that niche property types often need more adaptable tools than the default setup provides.
Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring th... Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring theme is the desire for more flexibility in expense/revenue categorization, better payment hardware support, and less manual payment entry.
Ranks higher for
Unique capabilities
It depends on your requirements. ASI PMS and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. ASI PMS offers 22 verified integration partners, while ThinkReservations PMS offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ASI PMS leads in ease of use at 4.9/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ASI PMS: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Anand Systems Inc. (ASI) has an HT Score of 75 and ThinkReservations has 90. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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