The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 30 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
LIKE MAGIC shines when it comes to guest journey app , with exclusive features like Hotel Website Check-in Portal and Payment & Authorizations.
TMRW LIFE shines , with exclusive features like Easy Room Selection and PMS Integration.
Side-by-side ratings based on 30 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $700/mo | Contact sales |
| Verified Reviews | 29 | 1 |
After analyzing 30 verified reviews, LIKE MAGIC users most value its guest journey app, automation & integration, contactless check-in, while TMRW LIFE users highlight . Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Guest Journey App
▾
|
|
|
+
Automation & Integration
▾
|
|
|
+
Contactless Check-in
▾
|
|
|
+
Design Flexibility
▾
|
|
| Cons | |
|
−
Revenue Opportunities
▾
|
|
|
−
Analytics & Reporting
▾
|
|
|
−
Push Notification Delays
▾
|
|
How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #7 12 reviews | #19 0 reviews |
| Mid-Size (25-74 rooms) ▾ | #7 10 reviews | #23 0 reviews |
| Large (75-199 rooms) | #8 3 reviews | #16 1 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #11 6 reviews | #24 0 reviews |
| Luxury | #15 2 reviews | #22 1 reviews |
| Branded / Chain | #15 2 reviews | — |
| Extended Stay ▾ | #5 12 reviews | #21 0 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America | #17 1 reviews | — |
| Europe ▾ | #5 27 reviews | #15 1 reviews |
Choosing between LIKE MAGIC (Check-in) by LIKE MAGIC and TMRW Hotel Checkin by TMRW LIFE hinges on your hotel’s specific needs, guest profile, and operational priorities. Both aim to facilitate contactless check-in and streamline guest interactions, but LIKE MAGIC has a more established presence and recent reviews backing its performance. TMRW LIFE, while newer, offers a simplified platform with fewer features and global presence. Your decision should consider feature depth, user feedback, and regional support.
LIKE MAGIC boasts a broader feature set, more reviews, and recent positive feedback, making it the more proven choice for hotels seeking a comprehensive contactless check-in system. TMRW LIFE’s slightly easier usability and global reach may appeal if you prioritize simplicity and multi-region operations. Which features and support level align best with your hotel’s strategic goals?
LIKE MAGIC provides a full suite of features, including digital keys, guest journey management, and customizable check-in portals, designed to improve operational efficiency and elevate guest experiences. TMRW LIFE offers core contactless check-in via an app that integrates PMS and locks, with fewer features and a more straightforward approach.
While LIKE MAGIC addresses a broad set of guest touchpoints, TMRW LIFE focuses mainly on automation and basic digital check-in. Both reduce staff workload, but LIKE MAGIC’s additional features like document scanning and multi-lingual support make it more versatile. Are you looking for a feature-rich platform or a simple, effective solution?
If your hotel needs a robust system that enhances guest engagement throughout the entire journey, LIKE MAGIC is the better fit. Its 29 reviews, mostly recent, highlight high satisfaction with automation, integration, and guest experience, especially for mid-sized and city hotels aiming for operational efficiency.
Conversely, if your property is small, remote, or primarily focused on seamless check-in with minimal fuss, TMRW LIFE's straightforward app and PMS integration might suffice. However, given LIKE MAGIC’s superior reviews and feature depth, it’s generally the stronger choice for most hotels aiming to modernize.
Edge: LIKE MAGIC.
LIKE MAGIC scores 4.9/5 for ease of use, with users praising its straightforward interface and simple onboarding process. Its reviews mention minimal staff training and quick implementation, though some note room for backend simplification.
TMRW LIFE, rated 5/5, also receives praise for its intuitive app that makes remote operation straightforward. However, with only one review, there’s less feedback on long-term usability or onboarding challenges.
Edge: TMRW LIFE.
LIKE MAGIC offers 10 exclusive features, including hotel website check-in portals, document scanning, multi-lingual support, and payment processing—features that add significant value. TMRW LIFE provides only 2 unique features: easy room selection and PMS integration, making its offering more limited.
LIKE MAGIC’s broader feature set supports more complex guest journeys and operational needs, especially in diverse markets. TMRW LIFE’s core automation suits smaller properties or those with minimal customization requirements.
Edge: LIKE MAGIC.
LIKE MAGIC’s support ratings are high at 4.83/5, with reviews emphasizing efficient and responsive assistance. Hoteliers commend their quick onboarding and ongoing help, citing a generally positive support experience despite some calls for more flexibility.
TMRW LIFE also scores a perfect 5/5, but with no recent reviews, there’s limited customer feedback available. Given LIKE MAGIC’s larger review base and recent feedback, it demonstrates stronger support credibility.
Edge: LIKE MAGIC.
LIKE MAGIC partners with 10 verified providers, including major PMS, digital key, and payment system integrations like Oracle Hospitality, Mews, and Adyen. TMRW LIFE has five verified partners, including PMS, locks, and Stripe, but fewer overall.
The broader integration network allows LIKE MAGIC to fit into more existing hotel systems, reducing setup complexity. TMRW LIFE’s fewer integrations may limit compatibility with some hotel tech stacks.
Edge: LIKE MAGIC.
LIKE MAGIC’s review score, driven by 29 reviews, is 74.02 out of 100, with a 99% likelihood to recommend, especially among hotels in Europe and Asia Pacific. Its property segment focus includes city hotels, resorts, and boutique accommodations.
TMRW LIFE, with only one review, lacks sufficient data for a meaningful rating but claims high satisfaction from users. Given the volume and recency of reviews, LIKE MAGIC clearly has the edge in user satisfaction.
Edge: LIKE MAGIC.
LIKE MAGIC charges a $700 base fee with no freemium, monthly flat, or per-room fees, offering transparent pricing. TMRW LIFE’s pricing details are unavailable, which complicates direct cost comparisons.
While LIKE MAGIC’s predictable fee is advantageous, the lack of published pricing for TMRW LIFE means your hotel should seek custom quotes to evaluate ROI accurately.
Not ideal if your hotel is very small, with minimal guest interaction, or primarily local guests with no need for extensive customization.
Not ideal if your hotel requires complex guest journeys, multi-lingual support, or advanced marketing features.
LIKE MAGIC offers a feature-rich, well-supported platform backed by a large number of recent reviews, making it suitable for hotels seeking a comprehensive contactless check-in solution. Its broad integration options and proven success in diverse markets give it a clear advantage for hotels aiming to modernize and improve operational efficiency.
TMRW LIFE provides a simpler, app-based check-in experience with fewer features and integrations, ideal for small, remote, or budget-conscious properties prioritizing ease of use and minimal setup. Its global reach and fully digital approach appeal to properties looking for a straightforward automation solution.
If your hotel requires extensive features, reliable support, and proven results, LIKE MAGIC is the recommended choice. However, if simplicity and quick deployment are your priorities, TMRW LIFE may meet your needs better, provided your operation’s scope is limited.
In summary, for most hotels seeking a tested, feature-rich contactless check-in system, LIKE MAGIC stands out as the superior option.
Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $700/mo | — |
According to HTR's product database, LIKE MAGIC (Check-in) and TMRW Hotel Checkin share 7 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Custom Questions | ||
| Document & Passport Scanning | ||
| Easy Room Selection | ||
| Hotel Website Check-in Portal | ||
| Marketing Communications Opt-in | ||
| PMS Integration | ||
| Pre-regisration info collection | ||
| Terms & Conditions Signing |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
No published case study for this goal yet.
What hoteliers love
The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.
Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.
LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.
Where hoteliers push back
LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.
The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.
Ranks higher for
Unique capabilities
Unique capabilities
It depends on your requirements. LIKE MAGIC (Check-in) and TMRW Hotel Checkin share many core Contactless Check-in features, but each has unique capabilities. LIKE MAGIC (Check-in) offers 10 verified integration partners, while TMRW Hotel Checkin offers 5. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. TMRW Hotel Checkin leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LIKE MAGIC (Check-in): No. TMRW Hotel Checkin: No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 75 and TMRW LIFE has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Custom recommendations tailored to your property