Thynk Hotel CRM vs. WhatCounts:
Which Is Right for You?

The Decision

Choosing between Thynk Hotel CRM and WhatCounts hinges on understanding your hotel’s specific needs. Thynk offers an all-in-one CRM tailored for hospitality, while WhatCounts specializes solely in email marketing solutions. Both aim to boost customer engagement and streamline operations, but their core functionalities and market presence differ markedly. Your decision should align with whether you need a comprehensive guest relationship platform or a dedicated email marketing tool.

Given the available data, Thynk’s broader feature set and recent reviews make it the more compelling choice for most hotels. But if your focus is strictly on optimizing email campaigns, WhatCounts offers a specialized approach. Which aligns better with your current priorities?

Quick Verdict: Thynk is the Clear Leader in Hotel CRM & Email Marketing

Thynk’s extensive reviews, recent positive feedback, and feature-rich platform strongly position it as the preferred solution for hoteliers seeking a holistic CRM system. Its 24 reviews in the past six months, with an 89% likelihood to recommend, reflect active user engagement and satisfaction. Meanwhile, WhatCounts, with no recent reviews or ratings, lacks the same level of validation and market presence.

In essence, Thynk dominates in market confidence, ongoing support, and integrated capabilities, making it the sensible pick for most hotel operations today. If you want a trusted, well-rated solution, Thynk is your best bet.

Is Thynk Hotel CRM or WhatCounts Better for Hotels?

Thynk’s platform is designed to serve hotel operators looking to centralize guest data, automate marketing, and personalize their communications across multiple properties. Its 14 verified integrations—including PMS and POS systems—make it ideal for hotels that need a unified platform supporting complex operations. Its review count and recent activity underscore its active user base and ongoing development.

WhatCounts, by contrast, is a niche email marketing platform aimed at a broader travel and leisure audience, with no verified hotel integrations or recent reviews. It’s better suited for hotels that already have a CRM and simply want to enhance their email campaigns.

If your goal is a comprehensive hotel-centric CRM with integrated marketing, Thynk clearly outperforms. Would you prefer an all-in-one system or a standalone email tool?

Thynk vs WhatCounts: Which Should Your Hotel Choose?

If your hotel needs a multi-property management system with guest profiles, automation, GDPR compliance, and real-time data sync, go with Thynk. Its 8 unique features—including centralized multi-hotel management, template editors, and automatic de-duplication—support large-scale operations and complex customer journeys.

On the other hand, if your team primarily seeks an email marketing platform to manage campaigns across multiple channels without the need for extensive CRM features, WhatCounts might seem appealing. However, lacking recent reviews or verified integrations, it’s less proven for modern hotel environments.

For most hotels aiming to enhance guest relationships while managing multiple properties effectively, Thynk offers the more proven, feature-rich solution. Are you prepared to invest in a platform that grows with your hotel’s needs?

Is Thynk Hotel CRM or WhatCounts Easier to Use?

Thynk’s user interface garners a high ease of use score—4.38 out of 5—based on recent reviews, with users praising its intuitive setup and straightforward workflows. Its onboarding process is rated 4.15 out of 5, indicating a smooth adoption phase. Hoteliers highlight its ability to quickly train staff and integrate seamlessly into daily operations.

WhatCounts, lacking recent reviews or detailed usability data, offers no comparable ratings or feedback. Its platform’s complexity and niche focus might require more training or adjustment, making it less predictable for hotel teams unfamiliar with enterprise email marketing tools.

Edge: Thynk.

Which Has Better Features: Thynk or WhatCounts?

Thynk provides eight features unique to its platform, including personalized one-to-one communication, a template editor, WYSIWYG HTML editing, guest profiles, GDPR compliance, automatic de-duplication, open API, and centralized multi-hotel management. These features directly support personalized marketing, operational automation, and multi-property oversight.

WhatCounts, by contrast, offers no verified features beyond basic email campaign management. Its feature set appears limited, with no evidence of integrations or advanced automation tailored for hotel operations.

For hotels seeking a comprehensive, customizable CRM with integrated marketing features, Thynk’s expanded capabilities give it a decisive edge. Does your team require extensive automation and guest data management?

Which Has Better Customer Support: Thynk or WhatCounts?

Thynk’s customer support is rated 4.25 out of 5, with recent reviews praising its responsiveness, professionalism, and helpful training. Users describe support teams as proactive and attentive, especially during onboarding and implementation phases.

Since WhatCounts has no recent reviews or support ratings available, it’s impossible to assess their service quality. Email marketing platforms often depend heavily on support; lacking evidence of support excellence puts WhatCounts at a disadvantage.

Edge: Thynk.

Which Has More Integrations: Thynk or WhatCounts?

Thynk boasts 14 verified partners, including major PMS providers like Stayntouch, Oracle Hospitality, and Mews, as well as other industry-specific tools. This extensive integration network enables hotels to streamline workflows and unify data sources.

WhatCounts, with no verified integrations listed, offers no proof of connectivity to hotel systems or PMS platforms. Without integrations, it’s less suitable for hotels that want a connected, efficient tech stack.

Edge: Thynk.

Which Do Hoteliers Rate Higher: Thynk or WhatCounts?

Thynk’s reviews are recent and plentiful, with a 4.38/5 ease of use rating, a 4.25/5 support rating, and an 8.63/5 NPS score. Hoteliers from diverse segments appreciate its user-friendliness, automation, and the strategic value it provides.

WhatCounts has no recent reviews or ratings, making it impossible to gauge hotel satisfaction. The lack of feedback suggests limited market presence or recent adoption.

Therefore, Thynk clearly earns higher satisfaction scores. Would you trust a platform with active, recent user feedback?

How Much Do Thynk and WhatCounts Cost?

Thynk charges a base price of $500 per month, with no mention of freemium, tiered plans, or additional fees. This transparent pricing makes it easier to budget and justify its investment.

WhatCounts has no publicly available pricing details or trial information, which complicates cost comparisons. Its lack of clear pricing could be a barrier for hotels seeking predictable expenses.

If budget transparency and value are priorities, Thynk’s straightforward pricing offers peace of mind. Are you willing to invest in a platform with known costs?

What Type of Hotel Should Use Thynk?

• Hotels that operate across multiple properties or brands, needing centralized data and management.
• Large hotels or hotel groups seeking automation in guest communications and operations.
• Hotels prioritizing compliance with GDPR and other data privacy regulations.
• Teams looking for a user-friendly platform with robust integration options.
• Hotels that want to enhance direct bookings and customer loyalty.
• Not ideal if your hotel is a small boutique property with minimal guest data needs.
• Not ideal if your team prefers a simple, standalone email marketing tool without CRM functions.

What Type of Hotel Should Use WhatCounts?

• Hotels with existing CRM platforms that want to focus solely on email campaign management.
• Hotels targeting segmented email marketing to drive revenue and engagement.
• Teams that need a tool for personalized, multi-channel email campaigns.
• Hotels with the capacity to manage their email marketing in-house or through external agencies.
• Not ideal if your hotel requires integrated guest profiles, automation, or real-time data sync.
• Not ideal if you prefer an all-in-one platform with native hotel-specific features.

Thynk vs WhatCounts: The Bottom Line for Hotels

Thynk offers a comprehensive, hotel-tailored CRM with extensive integrations, recent positive reviews, and a strong user satisfaction profile. Its broad feature set supports large-scale and complex hotel operations, making it suitable for most medium to large properties.

WhatCounts, while a capable email marketing platform, lacks recent validation and integrations, limiting its appeal for hotels seeking an all-in-one solution. It may fit smaller properties or those with existing CRM systems that prioritize email campaigns.

If your hotel needs a unified platform that manages guest relationships, automates workflows, and integrates with industry tools, Thynk is the clear choice. Opt for WhatCounts only if your focus is strictly on email marketing and your existing systems are sufficient.

This detailed comparison should help you confidently select the platform that best fits your hotel’s strategic goals. For most hoteliers, Thynk’s proven track record and active user base make it the more reliable and versatile option.