Annunci di hotel su ChatGPT: sono arrivati ​​e le OTA hanno già il vantaggio di essere state le prime ad adottarli.

OpenAI began testing ads in ChatGPT on Feb 9, 2026, showing sponsored placements to Free and Go users only, with paid tiers remaining ad-free. Ads appear below responses, are clearly labeled, and do not influence organic recommendations. Travel is among the first impacted categories as AI reshapes discovery: 56% of travelers used AI last year, and 78% booked based on it. Since ChatGPT returns just a few options, organic inclusion is critical before ads matter.

Le migliori app tecnologiche per hotel del 2026

Discover the top rated hotel tech products to run & grow your hotel business in 2026 based on real product reviews from verified hoteliers at the world’s leading hotel companies. 

I 10 migliori posti di lavoro nel settore alberghiero nel 2026

For the 2026 edition of our list, we analyzed survey responses from 3,011 hotel tech professionals across the globe. Respondents rated their employers on key factors that define an exceptional workplace.

Gli hotel stanno abbandonando la posta elettronica per WhatsApp e gli ospiti lo adorano

As inboxes overflow and response times lag, hotels are turning to WhatsApp for real-time, personalized guest messaging that email can’t match.

Perché le piattaforme di dati dei clienti sono essenziali per il futuro del marketing alberghiero

For hotels willing to invest in the infrastructure and mindset shift, the payoff is clear: better guest experiences, stronger loyalty, and a more resilient path to profitability and sustainable growth.

L'intelligenza artificiale nelle statistiche dell'ospitalità: 48 statistiche che dimostrano che il settore è in forte crescita

From predictive maintenance and dynamic pricing to chatbot-led service and hyper-personalized marketing, AI is quietly—but powerfully—reshaping the guest journey and the economics of hotel operations.

Come aumentare le prenotazioni dirette degli hotel nell'economia della compressione (2025)

Direct bookings are lost not because the price is wrong, but because the page is slow, the offer feels generic, or the next step isn’t obvious.

Trasformare le recensioni degli ospiti in oro operativo: un approccio strategico per gli albergatori

By shifting mindset from review management to review strategy, hoteliers can transform unsolicited feedback into structured, real-time intelligence — and ensure that the voice of the guest drives continuous improvement across the property.

Il potere della voce: trasformare ogni chiamata in una conversione

Far from being just a communication channel, the work of phone agents is now a core part of boosting direct bookings for hotels and chains.

Come un miglioramento di 0,1 punti nella tua valutazione su Booking.com può aumentare i profitti dell'hotel fino al 24%

The impact of even a slight improvement in ratings is substantial: a 0.1-point increase on Booking.com can lead to up to a 2% increase in revenue. Since fixed costs remain unchanged, this revenue gain can translate into a 24% boost in net income.

Riepilogo dell'hotellerie dell'ITB Berlin 2025

Discover the game-changing hotel tech innovations from ITB Berlin that are redefining revenue, automation, and guest experience.

I 5 migliori software di intelligenza artificiale per hotel del 2026: Intelligenza artificiale per gli hotel

AI hotel software can improve operations and guest experiences. Learn about the 5 best AI hotel software, their key features, and how to choose an AI solution.

Intelligenza artificiale conversazionale nell'ospitalità: automazione dei call center e oltre

In this article, we dive into how voice assistants can be that game-changing solution for your hotel.

I 10 migliori posti in cui lavorare nel settore Hotel Tech 2025

For the 2025 edition of our list, we analyzed survey responses from 2,633 hotel tech professionals across the globe. Respondents rated their employers on key factors that define an exceptional workplace.

Le migliori app tecnologiche per hotel del 2025

Discover the top rated hotel tech products to run & grow your hotel business in 2025 based on real product reviews from verified hoteliers at the world’s leading hotel companies. 

Cos'è un sistema di gestione alberghiera e come funziona

 In this article, we’ll explain what a hotel management system is, its main features and how it works. You’ll also learn how to choose the most suitable HMS for your hotel business.