ALICE, the hospitality industry's leading operations platform, will showcase its all-in-one platform of hotel management and guest engagement tools at HITEC Dallas 2021, September 27-30, at the Kay Bailey Hutchison Convention Center in Dallas, Texas. HITEC brings leaders and professionals together to cover the latest industry trends and showcase the future of hospitality.

ALICE will host a lounge at Booth #3811 where colleagues, clients, and friends can visit and learn about its robust hospitality operations platform. The ALICE team will also co-host an evening event on Tuesday with partner Allbridge at the Jaxon Beer Garden in downtown Texas.

"The way hospitality operates has changed since we last attended HITEC in 2019 - and ALICE has changed with it," said Wendy Zapach, Vice President of Sales at ALICE. "Hospitality is resilient, and ALICE is back in full force this year to support our partners in the industry and showcase the changes we've made to our platform. We're excited to be back at HITEC!"

Attendees can book meetings with the ALICE team to get a first-hand look at product demonstrations and case studies highlighting the platform's impact. There will also be refreshments and giveaways at the ALICE booth.

For questions about ALICE's HITEC lounge and events, or to submit your request for a free pass to HITEC 2021, email Emily McLoughlin.