Boron , the investment company and family office of the JA Fentener van Vlissingen family (photo), takes an interest in one of the fastest growing tech startups:  Omniboost . The startup from Zeeland is the leading supplier of data integration solutions for the hospitality industry. Together with Boron, Omniboost wants to realize exponential international growth in hospitality tech.

Optimization and automation of data processes

Omniboost's technology helps hotels, restaurants and other hospitality organizations to optimize and automate data processes. Omniboost connects data sources and provides the holistic view needed to improve business strategies. Kees Zorge, founder and CEO of Omniboost: “A hotel group with international locations easily needs four to five SAAS solutions for its daily activities. Omniboost ensures that the data from these applications is brought together, made transparent for analysis, financially justified and reported to local authorities, for example.” 

Connectivity, data structuring and real-time insight

Whether it concerns local or cloud-based data, Omniboost automatically synchronizes all information flows and makes them immediately available. Omniboost's services increase efficiency and save hospitality entrepreneurs a lot of manual work and therefore a lot of time and costs. All this from one central point: complete, accurate and always up-to-date. “Our solutions offer hospitality entrepreneurs the advantage of working with only one integration partner. The flexibility and scalability of the Omniboost platform also ensure short and efficient onboarding,” says Kees Zorge. The Omniboost platform is suitable for international chains as well as small and independent organizations.

Market leader in the Netherlands and the US

With offices in the Netherlands and the United States, Omniboost has grown into a market leader in its segment in 4 years. With operational integrations in more than 65 countries linked to more than 100 platforms, Omniboost is well on its way to achieving its international ambitions. John Fentener van Vlissingen, also founder of travel group BCD: “As a family we have always believed in the importance of technology. With the investment in Omniboost, we can continue to build sustainable global growth based on our shared experience and expertise within the international hospitality sector.”