Google Recognizes Roiback Once Again As Partner Premier
After becoming the first agency globally exclusively dedicated to the hotel sector to obtain this certification, Roiback has renewed its Google Premier Partner status for 2024
Roiback, a company specialising in technology and direct channel services for hotel chains and independent hotels, with over a decade of experience in Digital Marketing, has been recognised as a Google Premier Partner for the third year in a row.
After becoming the first agency globally exclusively dedicated to the hotel sector to obtain this certification, Roiback has renewed its Google Premier Partner status for 2024, being part of the prestigious 3% of agencies within this exclusive programme.
Benefits for marketing agencies and their clients
Google rewards top-performing agencies by offering a range of exclusive benefits such as product training and certifications, access to industry statistics, analysis and trend reports, recognition and awards at both specialist and agency levels, specialist support and invitations to roundtable discussions with Google product leaders with access to exclusive content.
Return on investment. The main objective.
The performance rates of the campaigns are the main KPIs within the strict requirements that Google takes into account to renew the certification.
The Roiback team maintains the growth trend:
● Increased clicks by +48%
● Cost per click (CPC) reduction of -10%
● Increased revenue for clients by +21%
● Cost per Acquisition (CPA) from Google (Google Ads + GHA) of 4.4%.
These results are supported by Roiback’s proprietary digital marketing technology developed in direct collaboration with Google.
Roiback Digital can serve any hotel chain globally, regardless of their existing technology infrastructure. The agency's solutions are compatible with any Booking Engine, CRM, Channel Manager, or Property Management System (PMS), offering a flexible and comprehensive digital marketing strategy adaptable to each hotel's specific technological needs.
Felipe Bravo, Head of Roiback Digital, stated: “We are happy to be recognised again as one of the best Digital Marketing Agencies in the industry. It is a team effort. We are hyper-focused on conversion and growth. It is in our DNA to feel like an extension of the e-commerce and digital marketing departments of our clients.”
Roiback is also a strategic partner of TripAdvisor and has partnerships with leading digital marketing platforms such as Trivago, Facebook for Business, Sojern and Criteo.
