Case Study

Hotel Le Port Royal: From Manual Pricing to Automated Revenue Success

Olivia Svensson

Atomize · November 20, 2025

Located in the heart of Old Québec, Hotel Le Port Royal combines historical charm with modern comfort. General Manager Agnès Marsoin had been managing pricing manually, updating room rates in Mews each day to keep up with market changes — a process that was time-consuming and prone to error. Seeking greater efficiency and smarter revenue management, the hotel turned to Atomize to automate and optimize its pricing strategy.

Why it matters: This story highlights how automation can empower boutique hotels to work smarter, not harder. By adopting Atomize, Le Port Royal dramatically reduced time spent on pricing from hours to minutes, gained confidence in their rate strategy, and improved overall operational efficiency. It’s a clear example of how technology can help small teams compete effectively in a dynamic market.

Atomize is an AI-driven Revenue Management System (RMS) that automatically adjusts hotel room rates in real time based on market demand, competitor data, and booking patterns. Integrated with the hotel’s PMS (Mews), Atomize continuously optimizes pricing to maximize revenue and occupancy without manual intervention. For Hotel Le Port Royal, Atomize streamlined rate management, eliminated manual errors, and provided powerful insights to support data-driven decisions.

Top 3 Core Objectives: Automate pricing to save time, reduce errors, improve responsiveness to demand, and grow revenue (RevPAR/ADR).

Replace manual daily rates: Replace manual daily rate updates with automated, continuous price optimization.
Pricing across seasons: Gain competitive visibility and confidence in pricing across seasons and demand shifts.
Free up time: Free leadership time to focus on running the hotel and supporting the team.

"“Every day, I manually adjusted my rates in Mews to reflect market reality. It was very time-consuming, prone to errors, and therefore risky. I also lacked visibility into what my competitors were doing.”"

Agnes Marsoin

General Manager

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👍 General Manager Agnes Marsoin said that Manually updating prices was slow, error-prone, and left the hotel without insight into competitor rates.:

"“Every day, I manually adjusted my rates in Mews to reflect market reality. It was very time-consuming, prone to errors, and therefore risky. I also lacked visibility into what my competitors were doing.”"

⚖️ The selection process: During their research process, Agnes Marsoin evaluated Atomize's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Atomize was the best fit solution:

General Manager Agnes Marsoin said, about their decision: "“I used to spend 3 hours per week on pricing. Now it takes me no more than 10 minutes.”"

📈 The results: Pricing workload dropped from ~3 hours/week to ~10 minutes; implementation was smooth; the team reports less stress and greater confidence, with the impact expected to be especially visible during low season.

Time savings: from ~3 hours/week on pricing to ~10 minutes.
Smoother operations and less second-guessing of prices thanks to automation.
Confidence handling groups via Atomize Group Pricing (minimum acceptable rate based on real-time demand).