MeetingPackage Enhances Partnership with Radisson Hotel Group

The extended partnership with Radisson Hotel Group elevates Meetings & Events and Group Accommodation offerings with cutting-edge technology

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MeetingPackage is thrilled to announce the expansion of its successful collaboration with Radisson Hotel Group, setting new standards in digital innovation for the Group Accommodation and Meetings & Events sector. Unveiled at IMEX in Frankfurt, Germany, this enhanced partnership introduces significant technological advancements to streamline the booking process for Radisson Hotel Group’s Meetings & Events services and group bookings via indirect online channels such as marketplaces, Travel Management Companies (TMCs), and Destination Management Companies (DMCs).

Leveraging a seamless two-way integration with EMMA, Radisson Hotel Group’s comprehensive technology platform, MeetingPackage strengthens its position as a leading Central Reservation System (CRS) for Groups and Meetings & Events. This integration allows MeetingPackage to function as a robust Channel Management solution, connecting Radisson Hotel Group with prominent third-party demand channels like Cvent. This enhancement simplifies the process for meeting organizers, enabling them to explore and book Radisson’s Meetings & Events venues effortlessly, with real-time access to prices and availability across selected channels.

Starting this month, this advanced technology will be deployed across select Radisson hotels in the UK, with plans to expand the rollout across the Group’s EMEA portfolio, focusing initially on key Meetings, Incentives, Conferences, and Exhibitions (MICE) markets such as Sweden, Norway, and the Netherlands.

Joonas Ahola, CEO and Founder of MeetingPackage, expressed his enthusiasm about the partnership: "We are thrilled to extend our partnership with Radisson Hotel Group to integrate MeetingPackage with EMMA, the Group’s innovative PMS solution. This collaboration expands our presence within Radisson Hotel Group’s properties and solidifies our standing in the global market. With our robust distribution APIs, distribution partners—including event marketplaces, TMCs, DMCs, and others searching for meeting rooms or group accommodations—can now access a broader network of properties. For hotels, MeetingPackage offers a centralized hub to manage their distribution strategy for Groups, and Meetings & Events, making previously fragmented processes more streamlined. We are eager to support Radisson Hotel Group in this transformation and look forward to a future of substantial growth and continued mutual success."

Angela Graun, VP Sales Operations & Meeting & Events at Radisson Hotel Group, commented: "We are delighted to see our partnership with MeetingPackage advance to the next level by integrating with our PMS solution, EMMA. Building on our multi-year collaboration, we are now broadening our instant booking capabilities to additional marketplaces and customers. With MeetingPackage acting as a channel manager, we are further evolving our Groups plus Meeting and Events distribution strategy to become the easiest hotel chain to do business with."

MeetingPackage and Radisson Hotel Group continue to lead the hospitality sector in digital innovation, fostering shared goals and streamlined solutions. This year, MeetingPackage will accelerate the deployment of new innovative solutions to manage Meetings & Events and Group sales more effectively. These advancements include eProposals to streamline traditional offline RFP-based sales, Global Lead Passing (GLP) to expedite RFP forwarding to hotels, and integrations with various backend systems and distribution channels, reinforcing its role as the premier Central Reservation System for Meetings & Events and Group accommodation sales. These innovations are set to enhance hotel revenue, operational efficiency, and customer satisfaction through an improved user experience.



Radisson Hotel Group is an international hotel group, operating in EMEA and APAC with over 1,340 hotels in operation and under development in +95 countries. The international hotel group is rapidly expanding with a plan to significantly grow the portfolio. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

About MeetingPackage

MeetingPackage is a global leader in Meetings & Events and Group sales management and booking technology for hotels and venues. Founded by Joonas Ahola, the company is dedicated to simplifying and enhancing the group booking process, enabling hotels and venues to streamline operations, increase revenue, and deliver exceptional experiences to their customers. MeetingPackage's innovative platform has been recognized for its excellence by industry experts, making it the preferred choice for hotels and venues worldwide.
The CEO of MeetingPackage is Joonas Ahola, and the company has HQ in Finland.